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10 USER EXPERIENCE DESIGN TRENDS FOR 2016
10 USER EXPERIENCE DESIGN TRENDS FOR 2016
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At Backelite, conceiving, designing and implementing digital services means making users' lives easier.
What are the UX design trends for 2016?We share our vision of the top 10 changes in 2016.
BACKELITE
GOING BACK TO BASICS,THE USER BECOMES INDISPENSABLE
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THE QUEST FOR USER SATISFACTIONAT THE HEART OF PROJECTS IN 2016
The designer is not the user
Ethnography, tests, field observations and knowledge about users and their usage become indispensable for identifying market opportunities while understanding what works and what doesn't.
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INNOVATION THROUGH DESIGN THINKING
BACKELITE
Co-creating and rapidly prototyping a product or service together with the user will become widespread in 2016.
Companies will increasingly apply alternative project co-creation methods.
"Problem-solving” orientation is gaining traction, providing users with personalized answers.
Design thinking is spreading, creating concepts and prototypes more rapidly.
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THESE PRODUCTS AND SERVICES WOULD NOT EXIST WITHOUT THE DESIGN THINKING APPROACH
Reinventing kitchens A prototype created by IDEO and a
group of students for the Expo Milan 2015.
Learn more about this IKEA project
BACKELITE
The hotel experience in review
More than just a place to sleep, it means living a complete experience
that meets the needs of users.Check out Holiday Inn’s digital services
UX Design in public service
Continuous improvement of the water pump thanks to user
feedback.Understand this test & learn
project
USER EXPERIENCE DESIGN
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DESIGNING AN EXPERIENCE IS NOT ONLY DESIGNING AN INTERFACE
The interface is the most visible part of the experience; it is the visual translation of a strategy and information architecture.
BACKELITE
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DESIGNING AN EXPERIENCEMEANS OVERCOMING ITS LIMITS RELATIVE TO TIME
BACKELITE
Source: allaboutUX.org
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AN EXPERIENCE CAN ALSO TAKE PLACE…WITHOUT AN INTERFACE
Interface saturation, and a high volume of digital services can lead to an overdose of "There's an app for That!”
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Invisible applications or "conversational apps"
These reservation or concierge services work only through SMS or Facebook Messenger
Magic JamS
No interface or “digital telepathy”
No need for intermediate supports, thanks to voice, gesture and face recognition
Project Soli
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ANTICIPATING OUR NEEDSAND DESIRES
"Conversational" services seek to satisfy our needs by addressing them for us; the next step is predicting them, which relies largely on machine learning.
BACKELITE
Google Now lets me know the best time to go back home based on estimated travel time
Digit keeps track of my recurring expenses and buying habits, saving "without my knowing” a few cents or dollars to my account
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TOOLS AND METHODSTHAT FACILITATE DESIGN
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ACCELERATED CONCEPTUALIZATION METHODS
A single objective: arrive at a concrete proposal faster, which all project stakeholders will agree to.
BACKELITE
The hackathon involves small teams competing with each other to conceptualize and develop a prototype on a given theme within 2 to 3 days.
The design sprint is a 5-day process:
1. Unpack2. Sketch3. Decide4. Prototype5. Test
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MORE PROTOTYPING TOOLS,SIMPLER TO USE
There are more prototyping tools than ever, that offer more features than ever
Axure is always a must We can do wonders with Sketch and the Flinto plug-in for animations and transitions
Marvel and Invisionfor their simplicity of use
BACKELITE
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WE ARE EAGERLY AWAITING COMET, A NEW TOOL BY ADOBE
= design+ prototype
+ share
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PROVIDING AN INTERFACE DESIGN METHOD:ATOMIC DESIGN
BACKELITE
Atomic design is a conceptualization method that allows the designer to forget about "pages" and think about "components." The basic elements, atoms, are assembled to obtain molecules that are in turn assembled to create organisms. One can then create templates that serve as a base for the final conceptualization (learn more)
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Atoms Molecule Organism Template Screen
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USER TESTINGIS NO LONGER AN OPTION
• Must be done well in advance to verify organization of information (card sorting)
• To test a methodology (zonings, wireframes)
• With a dynamic and interactive prototype for testing the complete experience
BACKELITE
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WE WISH YOU EXCITING AND UNFORGETTABLE USER EXPERIENCES IN 2016!
[email protected] : 01 73 00 28 34
www.backelite.com
CONTACTEZ-NOUSMarie PETITHead of Consulting and User Experience Design
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