THE TRADE FAIR FOR BAKERS AND CONFECTIONERS

17 to 20 October

2020Messe Stuttgart

708exhibitors

21countries

37,504visitors (6,001 international visitors)

98countries

90 % 1.8of exhibitors believe that the importance of südback will

remain the same or increase in future

Overall visitor rating

56 %

20 %24 %

up to € 20,000

more than € 100,000up to € 100,000

Investment intentions of the trade visitors

from

from

PLATFORM FOR

CRAFTSMANSHIP AND INNOVATION

südback is one of the most important trend trade fairs in Europe. National and international interest has grown continuously since the first südback was held in 1978. The trade fair is expanding and now attracts around 37,500 trade visitors. Located in the middle of a traditionally craft-oriented region, südback is the meeting point and communication platform for everyone involved in the bakery and confectionery trades. südback creates trends and sets standards – and has done so for more than 40 years.

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1978

südback staged for the first time at the New Stuttgart Trade Fair Centre

New exhibitor record with 708 exhibitors

südback celebrates its 25th anniversary

Thanks to the new hall structure, südback is held for the first time on a gross exhibition area of 67.200 m2

New exhibitor record with 499 exhibitors

Over 30,000 trade visitors for the first time

The Trend Award celebrates its 10th anniversary

The first südback takes place

202020192017201620142013201120102007 2008

Review the last südback www.suedback.com/review

ONE TRADE FAIR FOR SIX FOCAL POINTS

Raw materials for bakers and confectionersBasic materials, raw materials, baking agents, aromas and essences, semi-finished products, frozen bakery products, convenience products, basic materials for ice cream, organic and biological products.

Shop fixtures and fittingsShop and sales furnishings and fittings, snack area, mobile sales units, café furnishings and fittings, lighting, tableware, porcelain and table decoration.

Services, information, managementComputer systems, cash register systems, industry software, marketing/advertising/management consultation, associations and organisations, specialist literature.

Sales promotionWork clothes, price labelling systems, decoration and packing materials, gift and confectionery packaging, indoor and outdoor advertising, gift items.

Working and operating technologyProduction and baking technology, baking ovens, refrigeration systems, freezers, coffee machines, ice-cream machines, restaurant fittings, kitchen technology, silo systems, cleaning machines, company hygiene, mea- suring and weighing systems.

MerchandiseOwn brands, confectionery, lasting bakery products, drinks, dairy products, delicatessen products and specialities, coffee, tea, other merchandise.

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INDUSTRY MEETING POINT FOR TRADE VISITORS

In addition to the bakery and confectionery trades, important industry representatives and decision-makers from the food and delicatessen retail trade, gastronomy and the hotel sector attend südback. Trade visitors with a propensity to invest use südback as a know-how and communication platform. 1 in 5 trade visitors has investment intentions of more than € 100,000 – extend your network and benefit as a result !

10%

3%

5%

6%

16%

8%

16%

14%

Bread and bakery industry

Bakery and confectionery trades

GastronomyCafés, coffee shops

Ice cream cafés and salons

Food and delicatessen retail trade

Pure bakery trade

Pure confectionery trade

Hotels

44 %

„südback is the ideal platform

for us to turn our new products and concepts into an experience

for users. We were able to conduct a large number of expert

discussions with existing and new national and international customers – and also position our products. Overall, we were pleased with the outcome and

the new hall concept for the trade fair.“

Simone Ruhrberg, ManagingDreidoppel GmbH

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COMPACTHALL CONSTELLATION FORACONTINUOUSFLOWOFVISITORS

In 2020 südback will occupy Halls 5, 7 and as well as the Oskar Lapp Hall (Hall 6), the Alfred Kärcher Hall (Hall 8) and the new Paul Horn Hall (Hall 10). A total of around 55,000 square metres (gross) of exhibition space and a circulating flow of visitors will provide ample room for craftsmanship, innovation and the exchange of technical know-how. The two facing Entrances East and West will also ensure a continuous flow of visitors.

„[…] In my opinion the new hall layout was a success;

we had good contacts, both in terms of quality and

quantity – bring on 2020 !“

Jochen Kramer, Marketing Manager, SALOMON FoodWorld GmbH

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ICS

C2

C1

97

53

1

10

68

4

P

P

P

P

BUSP P

Bosch Car park

L-Bank Forum

Teinacher

Kaskaden

Rothaus Park

Schenker Allee West

Schenker Allee West

Schenker Allee Ost

Schenker Allee Ost

Jacques

Lanners

Hall

Oskar

Lapp

Hall

Mahle

Hall

Alfred

Kärcher

HallPaul Horn

Hall

Stuttgart Airport

Munich

Karlsruhe Frankfurt

Basel

ReutlingenTübingen

Stuttgart

Entrance East

Entrance West

Änderungen vorbehalten.Stand: 04/2019

THE TREND AWARD FOR TRENDSETTERS

In 2020 we will present the südback Trend Award for the 13th time. This renowned award honours innovations which correspond especially to the interests and quality demands of the market. Do you want to just follow the trend or set it ? Winners of the Trend Award obtain a market advantage – the award-winning products are presented in a special show and published in the press. Trade visitors also pay attention to this signet.Whether you are a professional or a newcomer, present your future-oriented idea in the südback Trend Award 2020 and profit from the publicity !

You will find further information and participation conditions from February 2020 onwards at:www.suedback.com/trendaward

Are you already planning your exhibition stand at südback 2020 ? Do you already have your own stand? If so, please register straightaway. If not, various packages enable you to individually arrange your trade fair appearance and tailor it to your own requirements. We are counting on your success – and will assist you in your planning with our trade fair calculator.

THE BEST TIME FOR

YOUR REGISTRATION IS RIGHT NOW

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62 entries by national and international companies(2019)

You don’t have your own trade fair stand?Make use of our stand construction service. When you book a basic package or a complete package, numerous services are already included. The stand construc-tion prices start from € 80/m² (plus the rent for the stand area).

Do you want to know how much your trade fair participation will cost?Using our trade fair calculator, you can very easily obtain an initial overview of the incurred costs. All prices for stand areas and stand construction packages are included in the price: www.suedback.com/calculator

Secure your stand position and register now www.suedback.com/registration

Row stand€ 170.00/m²

Corner stand€ 194.00/m²

Island stand€ 215.00/m²

End stand€ 206.00/m²

FREE FOR YOU AND YOUR CUSTOMERS!

Our all-round package for your success as an exhibitor at südback 2020. Our present for you: attention! Pass it on. We will give you an unlimited number of free admission codes – show your customers before the trade fair that you are looking forward to their visit ! We will also support you with online advertising banners, logo packages, printed advertising materials and our press service.

Invite your customers to attend südback free of charge

For customer contacts and mailings in the run-up to the trade fair

Refer to your par-ticipation and stand number

For your website, e-mail signatures and other media

For your efficient press and PR activities

Admission codes Advertising materials Online banner Logos Press service

77% believe that südback offers a complete range of products and services from the bakery trade

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At südback, you are right in the middle and not merely on the sidelines – at the heart of Europe. The geographical location of Messe Stuttgart is ideal for a successful international trade fair: situated in the middle of one of the most important and strongest economic regions in Europe that is characterised by innovative power and market potential. The Stuttgart Trade Fair Centre has an unmistakeable flair – impressive architecture meets modern technology. Reaching südback is quick and convenient, no matter where you come from and what means of transport you use. A large number of international exhibitors and visitors therefore also come to südback every year. The infrastructure on the trade fair grounds is clear and well thought-out. Trucks can easily access every hall and the spacious areas enable stands to be quickly set up and dismantled.

KEY TO MARKETS, ACCESSIBLE FOR EVERYONE

„Many companies also travel

long distances to südback. For example, we had visitors from

North Rhine-Westphalia, Thuringia and Eastern Europe

on our stand. […] “

Gesine Beck, Marketing/Event Manager, Franke Coffee Systems GmbH

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WE’RE

HERE FOR YOU

Meike Hoof, Anne-Kathrin Müller, Andreas Wiesinger, Ricarda Warth, Anna Hammer, Swenja Lauppe (from left to right)

ORGANISER Landesmesse Stuttgart GmbHMessepiazza 1, 70629 Stuttgart, GermanyTel. +49 711 18560-0 Fax +49 711 18560-2440www.messe-stuttgart.com

SÜDBACK PARTNERS

BÄKO Head Office

State Association of Guilds of Württemberg Bakers

State Association of Guilds of Baden-Württemberg Confectioners

Messe Stuttgart – Your competent partner for bakers and confectioners

YOUR CONTACTS

Project ManagerAnne-Kathrin MüllerTel. +49 711 18560-2375 Fax +49 711 18560-1375anne-kathrin.mueller@messe-stuttgart.de

Project CoordinatorAnna HammerTel. +49 711 18560-2536 Fax +49 711 18560-2279anna.hammer@messe-stuttgart.de

Project CoordinatorSwenja LauppeTel. +49 711 18560-2857 Fax +49 711 18560-2008swenja.lauppe@messe-stuttgart.de

Project ManagerRicarda WarthTel. +49 711 18560-2185 Fax +49 711 18560-2008ricarda.warth@messe-stuttgart.de

Vice President and Member of the Board of ManagementAndreas Wiesinger

Communication ManagerMeike Hoof