The Value Management Platform

Manage your value delivery

If one does not know to which port one is sailing, no wind is favorable.

- Lucius Annaeus Seneca

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• Value Creation

• VDMbee Solution

• Approach

• References

• Q&A

AGENDA2

The Value Management Platform

Creating Value

“It’s not hard to make decisions once you know what your values are”- Roy E. Disney

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• Structure to discover business ideas, rationalize strategyand analyze scenarios for successful business models,taking ¼ of the traditional effort

Talk fact-based and data-driven “Business” by putting the “ideas” in aValue Delivery perspective, throughout the lifecycle Business Economical, Social, Ecological, Etc.

Simulate your business and get insight in the core business networks and important relations

VDMbee provides you:4

Explore alternative ideas and value propositions by testing what-if scenarios in real-time basedin real-data

Describe your Business Model in the commonValue Delivery Management Language andshare your scenarios across your team

Digitizing Value Management Platform

• More focus on topics that matter to stay or become successful

• Your successful Value Proposition is no longer competitive

• Market is demanding innovation and improvement but you don’t know where to start and what the impact, risks or alternatives are

• You would like to improve and stimulate entrepreneurship, collaboration and participation within your organization

• Get ahead by reshaping Operations to avoid surprises

Why would you care?5

• Enterprises shift to customer Value Models

• Enterprises innovate and transform and choose the right business strategy

• The amount of data to base decisions on is growing day by day

• Business relations are more diverse and complex than ever before

Better Businesses Innovate and Transform continuously to

Create and Secure Value

Trends6

Sell the product

The value delivery system vs. the traditional model7

Product Design Procurement Marketing:

Process Design Manufacturing • Research

Service • Advertisement

• Promotion

• Price

Sales and distribution

Understand Value drivers Product and process design Sales message

Select target Procurement Advertising

Define benefits and price Manufacturing Promotion

Distribution Public relations

Service

Price

Make the productCreate the product

Traditional product oriented system

Communicatethe value

Provide the valueChoose the value

Value delivery system

McKinsey: Delivering value to customers (2000)

Create and secure customer value8

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44

4

29

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39

7

17

5

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Customer Value Model Customer Service Model

Revenue Model Cost Model

Performance Model Operating Model

Source: www.LEADingPractice.com, 2010/2011/2012

Business & EA Research: 1765 CEOs and 2936 business leaders representing all major countries

Outperformers

Underperformers

The Value Management Platform

Our Solution

“Innovation is change that unlocks new value”- Jamie Notter

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• Enables enterprises to model complex business relations

• Relationships between elements in the business models are valued

• What-If scenario’s give insight and let you explore alternatives

• Use your knowledge to steer your company

Value Management Dashboard10

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Quote

“It is a unique and necessary approach for every advisor, in or

outside the organization”

Ton Soetekouw

Former CFO, ING Bank

“A dashboard for decision

making about future direction,

that’s what it is”

Adopt

Prototype

Discover

VDMbee methodology12

Market Analysis

ScenarioSimulation, Assessment

andQuantifying

Effective DecisionMaking

&Connecting

Strategyand

Operations

Benchmark Data

Operational Data

Big Data

From canvassing to Business planning13

Value Management Platform - get you going14

Value Management Platform – Connecting the dots15

VDML

repository

Continuous Value Management improvement

Capability Maturity Model for Value Management16

Value Management is informal and Adhoc

Quantitative Value Management

Value Management standardization

Basic Value Management

The Value Management Platform

Our Projects

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Price is what you pay, Value is what you get- Warren Buffet

• VDMbee has a 30+ years of experience in building and delivering of Enterprise Resource Planning solutions.

• More recently developed a Cloud based Business Information Management System.

• We have started VDMbee to help organizations to Innovate and Transform their Business to create and secure Value. This resulted in a Value Management System

Our History18

• VDMbee offers knowledge and expertise about business modeling, scenario analysis and big data management

• Next to that VDMbee offers a complete business modeling and scenario analysis dashboard

• VDMbee trains and supports your people, and help deliver your first projects

• A Capability Maturity Model is used to prioritize implementation, increase acceptance, avoid oversights

Who is VDMbee?19

• Allows you to take “Deep dive” into any Business Model (de)composition

• Providing business innovation and transformation initiative with a structured plan using (sub-)models of your business ecosystems

• The Value Delivery Modeling Language (VDML) of the Object Management Group (OMG) guarantees that you speak a universal language

• The dashboard and reporting functions allow management to take decisions

The Value Management Platform20

Customer Feedback21

“VDMbee allows us to finish in 6 weeks what otherwise would take us 6 months”

...

Summary22

How?• Shaping the overall value

model of your business

• Quantifying this value model

• Assessment of conditions and

opportunities

• Developing scenario’s

By?• Prototyping your Business

• Analyzing alternatives

fact and prediction based

• Assessment of risks and

impact on your Value

Objectives

Result:• A solid, quantified and

qualified foundation for

decision making

• An “in control” condition for

auditors and supervisors

• Peace of mind for decision

makers

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A new opportunity for Executives, Managers and Practitioners in the value space e.g. Value Experts, Value Engineers, Value Architects, Business Analysts and Business Architects

Prof. Mark von Rosing

Global University Alliance

The Value Management Platform

Customer Cases

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Business Challenges: Business Needs: VDMbee Solution: Benefits:

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BVGO is one of the leading construction companies of the Netherlands with 47 branches all over the country

• The digital transformation of the construction pit is happening now.

• Business objectives:

• The speed of creation and expansion of project specific business networks

• Information available at the right time at the right place, correct, reliable and secure

“VDMbee contributed, with their unique and brilliant Value Management approach, to

VolkerWessels Business with an agile, secure and cloud based Enterprise Architecture

and Mobile Strategy“

Harrie Mulder, ICT Manager at VolkerWessels

Customer VolkerWessels Bouw & Vastgoedontwikkeling bv (BVGO)

• Business Responsiveness to provide digital support to new Business challenges.

• Capability to deliver digitalsolutions in a repetitive process and with predictable results.

• Value Management analysis to discover:

• The Values that matter

• The Business ECO-map of participants

• Prototype potential scenarios.

• Guide the decision process based on Values that matter and adopt the plan by active participation:

• Creating the “factory”, roadmap process, delivery solutions and implementation

• Digital solutions that works

• Business Responsiveness:

• Capable to deliver digital solutions in a repetitiveprocess and with predictableresults.

• Tuned team, methodology and process result in quick time to market.

• Continuous improvementcycle between Business, IT and partners established.

Business Challenges: Business Needs: VDMbee Solution: Benefits:

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Customer, a Japanese multinational information technology equipment and services company

• Drive the Internet of Things wave in Japan and abroad

• Missing developers community to create IoT SaaS solutions

• Existing SaaS offering is not designed to be programmable and re-usable to be integrated in IoT SaaS solutions.

“VDMbee contributed, with their VDML standards based Value Management approach, to our Cloud/IoT

strategy by making the To-Be business interaction models concrete and a Technology blueprint that

helped us to perform a M&A strategy to complete our offering for a rapid market introduction”

Customer Large IT-firm from Japan

• Programmable SaaS offerings are essential to create IoTsolutions

• Leveraging widely accepted programming languages, tools, platforms and services

• Create an accepted platform to design, code, build and deploy IoT solutions in a Cloud environment

• Value Management analysis to discover the customers:

• Business models to serve as a Business Service Provider

• Business ECO-map

• Relevant Value propositions

• Relevant Open Source technologies for IaaS, PaaS and IoT-aaS

• Prototype potential scenarios

• Architecture blueprint and roadmap

• Preparations for customer to adopt the plan.

• Technology roadmap

• Based on Open Source technology

• Well accepted by the developers community

• Proven track record

• Business interaction blueprint

• Customers organization

• Partnerships that need to be realized

• Overview what need to be licensed, bought and integrated

Logo

Business Challenges: Business Needs: VDMbee Solution: Benefits:

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Aegate, a European software company, providing a mature, global drug authentication service to prevent falsified medicines distribution

• Anticipating the enforcement of the European law that guarantees authentic Medicine distribution (horizon <3 years)

• Collecting medicine scans for big-data analysis

• Winning as much as possible points of distribution

“VDMbee contributed, with their unique Value Management approach, to our rapid expansion strategy by

an open-minded and analytic approach, looking at the whole distribution chain of our service delivery”

Mark de Simone, CEO of Aegate

Customer Aegate

• Responsive medicine scans

• Integration with point of distribution solutions and with the European product and package hub

• European expansion

• Scale-out architecture

• Effective OPEX model

• Big-data portals for new customer value proposition

• Value Management analysis to discover:

• Customer / Partner value

• End-user value

• Values based on data analysis

• Prototype potential scenarios

• Expansion current situation

• Break-away Cloud strategy

• Preparations for Aegate to adopt the plan.

• High-level description of cloud scenario

• Process related: fresh outside-in views

• Deployment strategy close to point of distribution

• Supporting future analytics based strategies

• Short time to market

Protect you against

falsified medicines

Business Challenges: Business Needs: VDMbee Solution: Benefits:

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Advante consultancy is focused on Process and Information.

Specialized in design and continuous improvement of organizations.

• Get a survival strategy for a customer in the Healthcare business. Due to changing legislation customer is in deep trouble.

• Advante lacks a Methodologyand Value Management Platform in order to create a valuable business solution, based on advanced analysis, data and pricing information to improve profit and growth.

“VDMbee contributed, with their unique Value Management approach, to develop a new and solid strategy for

our client and successfully cope with the current and future challenges”

Kees van Helden, Managing Director at Advante

Customer Advante

• Capture the Value Management model of the AS-IS situation.

• Create the TO-BE proposal to improve profit and growth.

• A methodology and platform to capture relevant facts and data to analyze and prototypealternative scenarios.

• Deliver an adoptable Business model plan.

• Value Management to discover your customers:

• Values that matter

• Business ECO-map

• Business Models

• Prototype scenarios.

• Create a Business Model plan that can be adopted.

• Structure the decision process

based on Values that matter.

• Alignment of all stakeholders

• An accepted strategy creates a big change to implement the solution too.

• Having a model of your customers Business, puts you in the front-line for recurring business.

• State-of-the-Art Value Management, for your team and your customers, to win new strategy projects.

Better Businesses Innovate and Transform continuously

to Create and Secure Value

VDMbee for Enterprises, Solution Providers & Software Vendor29

Business ConsultancyDifferentiate your services with

value-add propositions

• Value Delivery focused strategy planning

• Detailed insight how things are done for better projects

• Industry knowledge for consistent results

• Early participation in improvement cycle

• Control risk

EnterpriseMore agile business

Effective transformation

• Increase success rate by 70 %

• Alignment of Strategic Objectives, Tactical demands and Operations

• Smart re-use or creation of Capabilities for Innovation

• Reduction of Time to Market

• Cost reduction

• Answers to difficult questions

Product provider (OEM)

Enrich Solution portfolio with optimized

Business models

• Strategic advisory role to your customer by participation in improvement cycles

• Value oriented sales approach by focussing on improved Values delivered by Solution portfolio

• Effective transformation (AS-IS/TO-BE)

• Higher sales conversion

• Control implementation risk

• Improve Time-to-value

• Set Industry benchmarks

Better Businesses Innovate and Transform continuously

to Create and Secure Value

VDMbee for Enterprises, Solution Providers & Universities30

Business ConsultancyDifferentiate your services with

value-add propositions

• Value Delivery focused strategy planning

• Detailed insight how things are done for better projects

• Industry knowledge for consistent results

• Early participation in improvement cycle

• Control risk

EnterpriseMore agile business

Effective transformation

• Increase success rate by 70 %

• Alignment of Strategic Objectives, Tactical demands and Operations

• Smart re-use or creation of Capabilities for Innovation

• Reduction of Time to Market

• Cost reduction

• Answers to difficult questions

UniversitiesVDML based Business Planning: Teach,

Learn and Research novel approach

• Delivered as an easy-to-use integrated Business Modeling App

• Teach effective: prototyping of Business, Innovation risk management, Decision making, etc.

• New engagements with the Business to perform thesis (Master and PhD)

• New research opportunities in VDML based Business planning

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