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2018 PROSPECTUS EAST OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA THE WORLD’S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES
2018 PROSPECTUS
EAST
OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA
THE WORLD’S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES
Why MarTech? Attendees come to MarTech to expand their network, dis-cover new ideas, new solutions, and learn about for-ward-thinking approaches from their peers.
Join 1,300+ marketing, technology, management execs from leading brands and agencies- representing the $32.3+ Billion in spend on marketing technology, data, support services and talent resources- as they actively research new & alter-native solutions, and network with their peers. On average, 22% of marketing budgets are allocated to technology.
MarTech is the only vendor agnostic conference covering new and evolving tools and platforms, the resources needed to integrate, and the talent required to achieve higher en-gagement, conversion and customer satisfaction.
Exhibit or be a Sponsor at MarTech and connect with this highly engaged community of martech buyers.
ATTENDEES COME TO MARTECH TO EXPAND THEIR NETWORK, DISCOVER NEW IDEAS, NEW SOLUTIONS, AND LEARN ABOUT FORWARD-THINKING APPROACHES FROM THEIR PEERS.
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 2
PREDICTIVE ANALYTICS
MARKETING AUTOMATION SOFTWARE
ANALYTICS
CONTENT MARKETING & MANAGEMENT
PERSONALIZATION
SOCIAL MEDIA MANAGEMENT SOFTWARE
SEO SOFTWARE
CUSTOMER EXPERIENCE
AGENCY SERVICES
TESTING & OPTIMIZATION
DATA MGMT/CUSTOMER DATA PLATFORM
BUSINESS/CUSTOMER INTELLIGENCE
MARKETING CLOUD/PLATFORM
MARKETING OPERATIONS MANAGEMENT
VIDEO MARKETING PLATFORM
SOCIAL INFRASTRUCTURE
ATTRIBUTION & PERFORMANCE
TAG MANAGEMENT SOFTWARE
PROJECT MANAGEMENT
DIGITAL ASSET MANAGEMENT
PAID MEDIA MANAGEMENT
E-MAIL DISTRIBUTION
SALES ENABLEMENT
38%
36%
34%
30%
25%
28%
28%
27%
25%
25%
24%
23%
22%
21%
21%
20%
19%
19%
18%
18%
17%
16%
16%
JOB FUNCTION67% OF ATTENDEES EXECUTIVE, MARKETING, IT MANAGEMENT
25% Executive Management
36% Marketing & Agency Management
14% Marketing & Agency Operations
7% IT Management & Operations
18% Other
AT COMPANIES WITH ANNUAL REVENUE OF $500MM+
78%
28%
57%OF ATTENDEES ARE IN-MARKET FOR SOLUTIONS
PURCHASING DECISION MAKERS
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 3
MARTECH ATTENDEES
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 4
COMPANIES IN ATTENDANCE
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 5
$60,000 Two Available.
Our Title Sponsorship provides the highest level of visibility and lead generation opportunities, combining extensive multichannel audience development and visibility (online, e-mail, social media, onsite). Pre-show, your company will receive premium visibility on the event website and in ongoing communications across email, social and digital campaigns. At the show, your company will receive the highest level of expo-sure and acknowledgement throughout the venue, as well as in the Conference Guide and/or conference mobile app, with your logo on the backdrop of the keynote stage and during the 30-minute Breakfast Keynote (Tuesday or Wednesday). Your company’s Breakfast Key-note is open to all paid conference attendees, and you will receive contact information on all that attend. Room capacity of 400. Your Keynote is highlighted in the agenda both before and during the event. The Title sponsor-ship includes a private Boardroom for meetings, a 5’ x 20’ Turnkey Exhibitor Package, 25 All Access registrations for ABM-focused invita-tions for high value prospects and customers, 10 All Access passes for employees and/or partners, a postal mailing and the opt-in email list.
TITLE SPONSOR / Breakfast Keynote
SPONSORSHIPS WITH SPEAKING OPPORTUNITIES
PRESENTING SPONSOR $45,000 4 Available
Presenting Sponsorships combine thought leadership, lead generation and branding opportunities that get your company noticed at the conference and beyond. Demonstrate thought leadership by presenting a 30-minute Lunch Presentation. These integrated programs combine extensive audience development activities (online, e-mail, social media) with a description embedded in the conference program. This combination of features enables your company to build awareness that prepares the MarTech audience, delivers that message to MarTech attendees at the conference, and measures the results by capturing the names of attendees for follow up. Room capacity is 200. A Presenting Sponsorship includes a 5’x10’ Turnkey Exhibitor Package, a 30-minute luncheon presentation and contact details for attendees, 15 All Access registrations for ABM focused invitations for high value prospects and customers, 4 All Access passes for employees and/or partners, the opt-in email list of attendees and a postal mailing via a bonded mail house.
SOLUTIONS TRACKSPONSORED SESSION$25,000 8 Available
Speak at MarTech! You provide a speaker and presentation; we do the rest. The Solutions Track Session Sponsors get a 30-minute time slot to present and badges are scanned of all the session attendees. Room capacity is 90. Promotion includes: session description integrated into the conference agenda on the website, the printed conference guide and/or mobile app; social media promotion; and signs promoting your session in the conference venue. This sponsorship includes a 5’ X 10’ Turnkey Exhibitor package, a conference bag insert, 2 All Access passes and a postal mailing via a bonded mail house.
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 6
TURNKEY BOOTH ART DEADLINE: SEPT 7, 2018
TURNKEY BOOTH ART DEADLINE: SEPT 7, 2018
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 7MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 7
5 X 10 TURNKEY BOOTH PACKAGE $12,500 • Turnkey display structure
(5’x10’) with graphics
• Monitor
• Podium
• 2 stools
• Internet and Electrical
• 1 All Access conference pass
• 10 Expo passes
• 1X postal mailing list use (bonded mail house)
• Scanner
• Company logo on Exhibitor/Sponsor web page and link to company description.
• 15% discount code on All Access conference tickets
• Company listed in Conference Guide and/or Mobile App
5 X 20 TURNKEY BOOTH PACKAGE $24,000 • Turnkey display structure
(5’x20’) with graphics
• 2 Monitors
• 2 Podiums
• 2 Stools
• Internet and Electrical
• 2 All Access conference passes
• 10 Expo passes
• 1X postal mailing list use (bonded mail house)
• 2 Scanners
• Company logo on Exhibitor/Sponsor web page and link to company description.
• 15% discount code on All Access conference tickets
• Company listed in Conference Guide and/or Mobile App
EXHIBITS
ACTIVATION DINNER$20,000 Two Available.
Host an intimate dinner for prospects attending the conference. We arrange the dinner, venue, invite qualified attendees and guarantee prospects to participate. Up to 20 attendees and a minimum of 15 will RSVP and attend the dinner. If you would like more guests to attend (including current prospects, customers, etc.) you pay an additional $750 per person. Up to 4 members of your staff can attend at no additional charge.
DISCOVER MARTECH THEATER PRESENTATION PACKAGE$18,500 Eight Available
Present a 15-minute case study demonstrating your company’s solution in the all-new Discover MarTech Theater, which will be located in the Expo Hall. Sessions will be promoted on the conference site agenda page and on-site. The theater is set for 40 attendees. All attendees will be scanned upon entry and the list will be provided to the sponsor. Package includes a 5’ x 10’ Turnkey Booth package, 1 All Access Pass and 10 Expo Hall Passes.
NETWORKING RECEPTION SPONSOR$12,500 Exclusive Sponsorship.
Our Networking Reception located in the expo hall after the 1st full day, compliments of your company. Open to all conference attendees to mingle, network and share their experiences. The sponsorship includes extensive branding (bar signs, drink tickets, napkins, signs), a $500 gift card/door prize, and is highlighted on the event agenda on the event website and in the event app. The gift card winner will be announced the following morning at the start of the Keynote presentation, along with a “Thank You” to our sponsor.
REGISTRATION SPONSOR $12,500 Exclusive Sponsorship
Become the exclusive registration sponsor and reach everyone as they register for MarTech’s 2018 Boston event online, as well as onsite at the event when they pick up their badges. Your logo is displayed on the website registration page. On the “Thank You for Registering” Page, you can invite attendees to visit your booth and tell them about your other conference activities as they make their plans. Then, on site, your company will be featured at the registration counters on the front graphic panels, and the opportunity to hand out your promotional items on-site at the conference in the registration area.
TRACK SPONSOR$12,500 Number of Opportunities: Limited
Demonstrate your company’s thought leadership by sponsoring one of the MarTech Content Tracks. On site, your company will have prominent branding included in the signage around the entry way in to the session room, as well as in the track session room with a freestanding meter board, a slide in the conference deck, and a literature drop on each seat in the room. Online promotion includes listings on the agenda and exhibitor/sponsor pages.
LANYARDS $10,000 Exclusive Sponsorship.
This high-visibility sponsorship puts your company logo around the neck of all conference attendees. Acknowledgement of this sponsorship is also included on the Exhibitor/Sponsor page of the conference website and in the Conference Guide and/or conference mobile app. Sponsor is responsible for cost, production and shipping of the lanyard with TDM approval. Double-sided bull dog clip/30” length required.
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ADDITIONAL SPONSORSHIPS & BRANDING OPPORTUNITIES
CONFERENCE BAG SPONSORSHIP$10,000 Exclusive Sponsorship.
The co-branded conference bag (your brand and the conference) is presented to all registered attendees. We pay for and produce the bag. The sponsorship includes conference bag insert.
BADGE HOLDER INSERT$10,000 Exclusive Sponsorship.
With this high-visibility sponsorship, each conference attendee will receive a badge holder insert that displays your company’s logo. With every look at a badge to read the attendee’s name, your company logo will be there as well over the course of the event. Acknowledgement of this sponsorship is included on the conference website exhibitor/sponsor page, as well as in the conference guide and/or mobile app.
POCKET GUIDE SPONSOR $6,500 Exclusive Sponsorship.
Sponsor the handy printed reference guide provided to attendees in the registration area upon arrival and throughout the event-as long as supplies last! The pocket guide includes easy reference to info such as the Agenda at a Glance, Exhibitor/Sponsor info, Floor plan. Your sponsorship includes the Cover 4 Full Page panel, so every time it’s in use, your ad will be visible!
NOTEPAD & PEN SPONSOR$6,500 Exclusive Sponsorship
Provide all registered attendees with a co-branded Notepad & Pen that will be distributed on attendee seats at the Opening Keynote. The sponsorship includes acknowledgement on the conference website, as well as onsite. The sponsor is responsible for the cost, production and shipping of the notepads and pens.
ESCALATOR GRAPHICS$8,500 Exclusive Sponsorship.
Have your company message placed on the panels along the escalators and grab the attention of attendees as they travel up and down the escalator to the conference from the second to third floor. Creative provided to spec by sponsor 45 days prior to event and we produce.
FLOOR DECALS 1) Boylston Hallway 2) Foyer Hallway $8,000 Number of Opportunities: 2
Increase your company’s visibility and lead attendees to your booth with floor decals! Strategically placed decals on the show floor can create a path that will lead attendees to your booth as they enter the show. Creative provided to spec by sponsor 45 days prior to event and we produce.
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 9
ADDITIONAL SPONSORSHIPS & BRANDING OPPORTUNITIES
HANGING BANNERSBOYLSTON HALLWAY$7,500 EACH Number of Opportunities: 3
Get instant recognition for your company with a 2-sided banner, 12’W x 5’H, hung from the ceiling in the Boylston Hallway, located just to the left of the escalators, and a main thoroughfare for attendees moving between sessions, to the Keynote and Exhibit area. Creative provided to spec by sponsor 45 days prior to event and we produce.
COLUMN WRAP IBALLROOM FOYER$6,500 EACH Number of Opportunities: 3
Column wraps are a great way to place your branding at attendee eye level. This foyer area is located outside the ballrooms where the Exhibit hall, Keynote and Sessions will be taking place, providing a big presence & branding opportunity. Creative provided to spec by sponsor 45 days prior to event and we produce.
COLUMN WRAPS IITOP OF ESCALATORS$7,500 EACH Number of Opportunities: 2
Nearly every attendee will pass by the two columns located on the third floor, just at the top of the escalators, leading to the registration area and conference. Creative provided to spec by sponsor 45 days prior to event and we produce.
WINDOW CLINGS$5,500 EACH Number of Opportunities: 5
Present your company branding to attendees as they arrive and enter the conference. Windows are located opposite the top of the escalators on the third floor, next to the registration area, before entering the hallways to the conference. Creative provided to spec by sponsor 45 days prior to event and we produce.
CONFERENCE BAG INSERT$3,000
Reach All Access attendees by distributing your promotional brochure in our conference bags. Sorry, no pens or notepads since those are separate sponsorships and are sold separately. Maximum of 4 Pages. No Pens or Notepads since they are separate sponsorships. Item subject to approval.
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 10
ADDITIONAL SPONSORSHIPS & BRANDING OPPORTUNITIES
OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA
Join 1,300+ marketing,
technology, management
execs from leading brands
and agencies — representing
the estimated $32.3 Billion
in spend on marketing
technology with 12.4%
compounded growth rate
anticipated for 2018 —
as they actively research
new solutions and network
with their peers.
SPONSORSHIPS WITH SPEAKING OPPORTUNITES
Title Sponsor 2 Available 5’ X 20’ Booth $60,000
Presenting Sponsor 4 Available 5’ x 10’ Booth $45,000
Solutions Track | Session Sponsor 10 Available 5’ X 10’ Booth $25,000
HIGH PROFILE SPONSORSHIPS
Activation Dinner 2 Available 5’ X 10’ Booth $20,000
Theater Presentation Package 11 Available N/A $18,500
Networking Reception Sponsor Exclusive N/A $12,500
Registration Sponsor Exclusive N/A $12,500
Track Sponsor Limited N/A $12,500
Lanyards Sponsor Exclusive N/A $10,000
Conference Bag Sponsorship Exclusive N/A $10,000
Badge Holder Insert Sponsor Exclusive N/A $10,000
Escalator Graphics (approval req) Exclusive N/A $8,500
Floor Decals 2 Available N/A $8,000
Hanging Banners 3 Available N/A $7,500
Column Wrap II 2 Available N/A $7,500
Pocket Guide Sponsor Exclusive N/A $6,500
Notepad & Pen Sponsor Exclusive N/A $6,500
Column Wrap I 3 Available N/A $6,500
Window Clings 5 Available N/A $5,500
Conference Bag Insert Multiple N/A $3,000
EXHIBITOR OPPORTUNITIES
TurnKey Booth Package Multiple 5’ X 10’ Booth $12,500
TurnKey Booth Package Multiple 5’ X 20’ Booth $24,000
2 SOLD
4 SOLD
8 SOLD
10 SOLD
SOLD
SOLD
SOLD
SOLD
1 SOLD
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 11
Leslie BaconSVP, Marketing Solutions(203) [email protected]
Carolyn GoldfarbSales Director (917) [email protected]
Elizabeth HustonDirector of Business Development(646) [email protected]
Elizabeth O’ConnorDirector, Business Development(203) 253-1692 [email protected]
Sarah PowerDirector of Business Development (516) [email protected]
Mary WarleySenior Director, Business Development (508) [email protected]
“ The kind of people and the quality of people that come to our booth at MarTech is through the roof! We’re talking to Direc-tors of Marketing Technology, VPs of Marketing Ops; these are the right people to be talking to Workfront, which is why we come back every year.
”— MARC HANSEN, SENIOR MARKETING MANAGER, WORKFRONT
MARTECH October 1-3, 2018 | Hynes Convention Center | Boston, MA 12
CONTACT US / We’re excited to work with you to accomplish your objectives.
