#2, Wednesday 20 June 2012

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Singapore TV going digital

ZTE to launch single-chip LTE smartphone

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Data is the new crude oilJoseph Waring

Data is the world’s new crude oil, but mobile operators have to be able to refine it and provide the right platform to extract it.

Amobee managing direc-tor for APAC Grant Watts said yesterday in the VAS track at the Summit that billion-dollar businesses will be built from this resource. “Operators are the

oil rigs and don’t want to have a data spill.”

Amobee, recently acquired by SingTel, builds the “oil rigs”, or the platform.

Watts said advertising is a fact of life, but the challenge is that most ads aren’t relevant to consumers, so there is a huge opportunity for operators that can deliver customers targeted messages.

He said they first need to access information, by collect-ing the right data, then leverage that big data. Optus now col-lects some 120 data points. But no one is sure which ones will be the hot data points that will drive increased returns in busi-ness. The industry will learn over time what these are.

“We do know that money will follow adoption and time

spent [on a medium]”, said Watts, who sees web and mobile traffic figures being combined into one aggregate metric for clients.

There are of course ques-tions in how each operator will run its model, and each market will have different regulations. For example, regulators in Aus-

Don Sambandaraksa

Singapore’s Minister of Infor-mation, Communications and the Arts Dr Yaacob Ibrahim announced in his Communic-Asia2012 opening address that Singapore’s free-to-air TV chan-nels will go fully digital by the end of 2013 using the DVB-T2 standard.

ZTE has unveiled its first sin-gle-chip LTE smartphone, the Grand X LTE (T82), which it plans to launch in APAC and Europe during the third quarter.

The handset uses Qual-comm’s 0.28nm single-chip solution MSM8960, and a 1.5-GHz dual-core CPU. It runs An-droid 4.0 and is Wi-Fi capable.

Singapore will complete the switchover from analog to digital broadcasting by 2020, in line with ASEAN’s agreed time-frame.

The minister also said that green data centers are being promoted through a specialized industrial park with a new green tax incentive effective since March, whereby 30-50% of the

cost of energy efficient equip-ment can be claimed as tax re-lief.

Dr Ibrahim also highlighted the opportunities that will arise from his country’s next-genera-tion broadband network, which has the potential to “change the lives of citizens through connec-

ZTE’s Grand X LTE (T82)

The minisTer approves: Minister for Information, Communications and the Arts Dr Yaacob Ibrahim (far left) applauds the IDA stand, which is showcasing initiatives under the iN2015 Masterplan

CommunicAsia2012 SummitVisionary Addresses

Profiting from the Turmoil Ambassador David A. Gross

Why Asia defines the Internet Aliza Knox, Managing Director of Commerce for Google APAC

CEO PerspectivesEmerging Business Models and Challenges for ICT Stakeholders in the digital economy

Five Tracks:z Next Generation Broadband

Infrastructurez Cloud Computing – The Next

Wavez Technology Platforms,

Infrastructure & Modelsz Mobile Payment Strategies

– Operator Strategies & Opportunities

z Mobile Marketing & Advertising

MoMo highlights innovation in SEAPage 4

Opinion: The long road to building loyaltyPage 6

The Diameter of LTE data servicesPage 11

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Taking the cloud from vision to execution and profitability

Joseph Waring

The Broadband Forum is launch-ing TR-069 protocol conform-ance testing that will lead to a global certification program and begun beta testing with a vari-ety of devices. It also has named the University of New Hamp-shire’s InterOperability Labora-tory (UNH-IOL) as its official test laboratory.

The Forum said UNH-IOL was selected because it has been active in driving the test suite de-velopment and has a long history of conducting tests for the Broad-band Forum.

More than 147 million de-vices are managed globally using TR-069 CPE WAN management protocol, according to a report from Ovum. Asia has almost 60 million TR-069-enabled devices.

The report, commissioned by the Forum, noted that with a huge

...OvErNIGhT. WIrE...MoMo highlights mobile innovation in SEAJohn C. Tanner

MobileMonday has released a study that highlights the role of Southeast Asia as a hotbed of mobile innovation to encourage mobile-related start-ups outside of Asia to seek partnership op-portunities with local players.

The report – “Crossroads of Innovation: Mobile Southeast Asia Report 2012” – covers Indonesia, Malaysia, the Philip-pines, Singapore, Thailand and Vietnam, and showcases hot mobile user trends in each mar-ket, such as mobile payments in Singapore and social network-ing in Indonesia.

However, the report also

Broadband Forum names official TR-069 test lab

includes details on innovation networks, accelerator programs, incubation facilities, competi-tions and awards for mobile start-ups in SEA – including MobileMonday, Startup Satur-day, Clearbridge Accelerator, NUS Entrepreneurship Center, NTU Ventures and JFDI Boot-camps – that play a crucial role in sustaining a regional innova-tion ecosystem for mobile start-ups.

“Usually start-ups here look West for partnership opportuni-ties,” said MobileMonday CEO Jari Tammisto. “We want to en-courage then to look East and South as well. We want to help bring the most innovative com-

panies here to partner with local companies.”

Tammisto also said Mobi-leMonday is keen to establish Singapore as a “concrete physi-cal hub” for start-up activity.

“We’ve been looking at es-tablishing a Mobile Monday alliance in Singapore to facili-tate collaboration, help these companies come out here, set up regional offices and target local start-ups in Southeast Asia,” he said. “This is our corporate responsibility – to harvest more value and bring it to the community, and help hook companies and individu-als together.” Q

Orbis yields on Vodafone-C&WW dealvodafone is close to clinching the £1.04 billion ($1.63 billion) takeover of Cable&Wireless Worldwide, after C&WW’s biggest shareholder Orbis dropped its opposition to the deal. Orbis had been resisting the offer price as too low, but in a statement revealed that it felt the merger is likely to succeed even if the company opposes it.

Optus completes purchase of 4G operatorSingTel’s Australian subsidiary, Optus, has completed the A$230 million ($232.8 million) acquisition of Wimax operator vividwireless. Announcing the closing of the deal, Optus said the company has gained access to up to 98Mhz of 2.3-Ghz spectrum to support its planned national TD-LTE rollout in 2013.

Moody’s cuts outlook on Axiata GroupCredit ratings agency Moody’s has downgraded its outlook for Malaysia’s Axiata Group to stable from positive. But the agency also confirmed its Baa2 rating for Axiata’s senior, unsecured bonds. Moody’s said the new outlook reflects Axiata’s higher than expected capex plans and increased shareholder returns, at a time when revenue growth is slowing due to a maturing market.

Capex due to spike in 2012Telecom capex is expected to spike in 2012 as operators roll out LTE, with APAC proving the world’s biggest spender. According to Infonetics, total capex grew 3% in 2011 to $301 billion, and will increase even further this year. The analysts expect spending to continue to grow in the years ahead, until leveling out at around $345 billion in 2015 or 2016.

M2M connections to grow 20-foldfold by 2021Worldwide M2M connections are primed to grow by a factor of 20 in the next ten years, new research shows. Analysys Mason predicts that M2M revenues will climb from $5.7 billion in 2011 to $50.9 billion in 2021. But ArPU rates for M2M connectivity are also expected to decline from $4.71 per month in 2011, to just $1.98 in 2021.

Smartphone accessories market worth $20bThe global smartphone boom is driving strong growth in the smartphone accessories market, which will be worth an estimated $20 billion this year. ABI research calculates that smartphone accessories account for more than half of the $36 billion aftermarket handset accessories market. By 2017, smartphone accessories are expected to generate $38 billion in revenues, compared to just $12 billion for feature phones.

Low-cost smartphones driving China market China is forecast to account for more than a third of global growth in smartphone shipment volumes this year. Canalys expects China, already the world’s largest smartphone market, to increase its lead in 2012 thanks to the growing prevalence of affordable smartphones. The research firm expects sub-$200 devices to account for 25% of the Chinese smartphone market this year, and 40% by 2015.

Robin Mersh, Broadband Forum CEO

Latest news4 • 20 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

“Device conformance is a critical first step toward ensuring interop-erability.” Q

increase in the number of new de-vices coming online, it is critical that the devices adhere to the TR-069 protocol so they can be eas-ily recognized, provisioned and maintained over their lifecycle.

TR-069, recognized as a major enabler of the connected home, has an important role to play in allowing operators to monitor, manage and control the increasingly complex collection of connected devices in the home. The Ovum report said that this will enable operators to ensure quality of experience and will also provide them with the tools to improve customer service, two important factors for a successful multi-screen proposition.

Broadband gateway devices account for 70% of devices man-aged by TR-069. The remain-der includes IPTV set-top boxes (15%), VoIP phones (2.5%) and femtocell access points (5%).

“As the number and range of new devices continues to grow, particularly in home networking and enterprise communications as well as the retail and M2M environments, interoperability and consistent protocol adherence will be key factors,” said Broad-band Forum CEO Robin Mersh.

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The long road to satisfying the customer

Seems the harder we try to improve customer service, or the customer expe-rience as everyone in telecoms is now calling it, the further we fall behind. Ac-cording to a global consumer survey by IBM released earlier in the year, three out of five customers have negative opinions about their communications providers.

The survey found that only 18% of customers are advocates while some 60% are antagonistic toward their tel-ecom operator. An IBM report on the findings noted that this contrasts sharply with industries such as retail and bank-ing, where the level of advocacy is twice that of the telecom industry.

One industry that parallels telecoms in many respects, particularly customer service, is the airline business. The US airline industry’s annual report card on passenger satisfaction was released last week and it didn’t fare very well. J.D. Powers and Associate reported that tra-ditional carriers’ customer satisfaction level dropped to 681 from 683 a year ago (1,000 point scale) while the budget airlines rating rose 3 points to 754.

The report, based on a survey of 13,500 passengers, found that those who paid for checked baggage gave a rating 85 points lower than those that hadn’t. The company also said that factors such as processes and people often had more impact than price on a passenger’s deci-sion to fly an airline again in the future.

It’s interesting that in recent years the incumbent airlines have consist-ently been ranked far behind the budget

carriers. Similar to our industry, legacy processes, IT systems, employees and infrastructure are certainly a hindrance, giving the startups the opportunity to not only beat incumbents on price but also on convenience and customer service.

So what are the incumbents doing wrong?

To start with, the consumer has changed and most companies aren’t keeping up. It’s no secret that consum-ers are extremely demanding, because they have more choice as well as almost instant access to information about com-petitive products and services.

The internet and social media are their prime sources of information and the medium of exchange. The IBM re-port noted that consumers now prefer comparison sites and internet searches and recommendations from friends and family, rather than traditional operator sites and channels. A customer is much more likely to complain to friends about a bad experience than to call customer service.

Add to the equation that telcos’ tradi-tional measures of customer satisfaction haven’t changed much, and you have a recipe for being out of touch with cus-tomers. The report authors pointed out that the key drivers of advocacy are emotive (less tangible things like per-ceived value) while the standard prac-tice for telcos is to target rational factors (measurable aspects like service qual-ity).

Telcos need to adapt to customers’ rapidly changing attitudes and behav-

iors by putting in place analytical and customer managements tools that en-courage subscribers to interact and pro-actively provide feedback. This means shifting resources away from traditional channels, such as call centers and retail outlets, to emerging channels like social media.

The pace of the shift will differ from market to market, but the cost of getting it wrong can be swift, as the IBM report authors noted: antagonists cost more to support and are more likely to speak negatively about their service provider. The customer is certainly always right, otherwise he won’t be around for long. Q

Joseph Waring

stat snaP

Mobile internet infrastructure revenues double

Source: TeleGeography & Synergy research

oPinion6 • 20 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

Data boom fuels uptake of small-cell base stationsThe installed base of small-cell base stations increased to about 2.2 million units last year, and is forecast to reach 14 million units in 2016. According to a recent re-port from Berg Insight, the market will grow at a compound annual growth rate (CAGR) of 44.8% over the next four years.

Small cells encompass a range of low-power cellular base sta-tions, including femtocells, pico-cells and microcells with gradu-ally higher output power and capacity in terms of simultaneous users. Small cells are designed to complement the base stations forming the cellular macro net-work by providing enhancements in coverage and capacity in loca-tions such as homes, offices and public venues.

Mobile operators are experi-encing fast growth in mobile data and signaling traffic as customers increasingly use mobile comput-ing devices, the report said. Adop-tion of smartphones is rising and more subscribers use multiple connected devices such as PCs and tablets.

“Total mobile data traffic in cellular networks has more than doubled every year since 2007 and is forecasted to grow at a compound annual growth rate of more than 60% from 2011 until 2016,” says André Malm, a senior analyst at Berg Insight. He adds that mobile operators need to use a combination of approaches to meet the rising demand for data traffic. These include acquiring more spectrum, using increas-ingly advanced radio air inter-faces, and making the macro layer denser by installing more base stations in traffic hotspots, as well as introducing heterogeneous net-works (hetnets).

Hetnets are composed of mul-tiple radio access technologies, architectures, backhaul solutions and base stations of varying trans-mission power.

Using Wi-Fi technology that relies on unlicensed spectrum is an increasingly attractive option for mobile operators. Virtually all new smartphones now have Wi-Fi connectivity as standard and a majority of smartphone

owners use Wi-Fi at home. However, using Wi-Fi in smart-phones to access public hotspots can often be difficult. Mobile

operators can facilitate Wi-Fi offloading by introducing con-nectivity management software that identifies Wi-Fi hotspots

and authenticates the user auto-matically.

“The user experience will soon improve as new standardi-

zation and interoperability efforts aim to make the network selection and user identification process seamless” said Malm. Q

smaLL ceLLs CommuniCAsiA2012 DAily • www.teLecomasia.net 20 June 2012 • 7

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Shifting Wi-Fi offload to the cloud

Show Daily: How does one take a virtu-alized approach to Wi-Fi offload? What parts are being virtualized?

Brian Efimetz: Cloud-based Wi-Fi of-fload solutions bring the power of virtual-ization to wireless networks. The solution virtualizes network control and manage-ment onto software, which runs on a hyper-visor or inexpensive appliances.

Within a traditional wireless LAN, leg-acy hardware controllers have complexities and scale limitations – the method of scal-ing has been to add more and more costly hardware controllers. These second- and third-generation approaches continue to add costs and management complexities as they grow. Virtualizing the solution via cloud-based Wi-Fi solutions eliminates the need, cost and all of the operational con-straints inherent to hardware controllers and results in significant cost savings.

Adtrans’s vWLAN solution takes ad-vantage of innovations in virtualization to separate the control and data planes. This innovation frees the control plane from the LAN. Now the control plane can be central-ized anywhere, including at a service pro-

vider’s network operations center (NOC). vWLAN provides the service requirements needed to easily launch and manage a mis-sion critical Wi-Fi offload solution – ena-bling operators to achieve higher market penetration, increased customer satisfac-tion and revenue growth.

What are the benefits of this approach compared to other Wi-Fi offload solu-tions?

The biggest benefits are associated with the ability to scale networks and leverage the cost advantages of the cloud. Wi-Fi off-load deals with networks that are far larger

than enterprise networks.As an example, we have been intro-

duced into Wi-Fi offloads in this region that may involve 500,000 to more than a mil-lion access points vs a very large enterprise opportunity with a maximum of 20,000 ac-cess points. Given that most controller spec sheets from vendors with controller-based solutions max out at 512 access points per controller, you would have to install hun-dreds, if not thousands, of controllers in the network. The cost of managing all of this hardware, the potential for failure in the network is not a recipe for success. There-fore, we believe that the only way to truly scale in the Wi-Fi offload environment is to use the power of the cloud.

What specific gains can be realized?Cloud-based offload solutions can re-

sult in significant cost savings in capex, opex and TCO. vWLAN also supports green IT and sustainability initiatives with reduced WLAN energy usage, less floor space and a smaller carbon footprint.

Would this solution work with any op-

erator or just in certain situations?Due to the compelling advantages of

cloud-based Wi-Fi, the solutions seam-lessly fit into all operator/service provider models.

A cloud-based Wi-Fi offload solution offers operators a seamless extension of their 3G and 4G networks that is easy and economical to implement and maintain. It enables operators to increase their network capacity immediately and at minimal cost while providing the operator with complete control and management of the Wi-Fi of-fload network.

How would this work in a multi-vendor environment or a shared-infrastructure environment?

From the Wi-Fi mobile data offload perspective, the only hardware that needs to be introduced into the service provider’s network is the access point. At the core of the network or at the data center or NOC, the vWLAN can run on any hardware plat-form that is running the hypervisor soft-ware. From that point of view, the solution is hardware agnostic. Q

Adtran GM for Asia Pacific Brian Efimetz explains the benefits of cloud-based Wi-Fi offload and how virtualization eliminates the need, cost and operational constraints inherent to hardware controllers

insight

Worldwide mobile payment transaction values will surpass $171.5 billion in 2012, a 61.9% increase from $105.9 billion in 2011. According to Gartner, the number of mobile payment users will reach 212.2 million this year, up from 160.5 million last year.

“We expect global mobile transac-tion volume and value to grow an average of 42% between 2011 and 2016, and we are forecasting a market worth $617 bil-lion with 448 million users by 2016,” said research director Sandy Shen. “This will bring opportunities for service and solu-tion providers that will need to cater to the local demand patterns to customize their offerings.”

Gartner also found that the market will experience fragmented services and solutions for the next two years. Tech-nology providers will have to cater their solutions to the local market that will be using different access technologies, busi-ness models and partners, and under dif-

Mobile payments to hit $171.5b in 2012

ferent regulatory conditions.“There will be a few global players

that have the scale and resources to serve large customers and the mass market whose requirements can be readily satis-fied by standard solutions,” Shen said.

She added that, on the other hand, there will always be segments that cannot be sufficiently served by the global play-ers. Shen said the demand of these seg-ments can only be satisfied by specialized or local players that can better understand the segment and have specific solutions to meet the unique challenges.

SMS remains the dominant access technology in developing markets because of the constraints of mobile devices and the ubiquity of SMS. Web/WAP is the pre-ferred access technology in North America and western Europe where mobile internet is commonly available and activated on user devices. Gartner expects Web/WAP access to account for about 88% of total transactions in North America and about

80% in western Europe by 2016. Near field communication (NFC) transactions will remain relatively low through 2015, although growth will start to pick up from 2016.

NFC three years awayShen said NFC payment involves

a change in user behavior and requires collaboration among stakeholders that includes banks, mobile carriers, card net-works and merchants. “It takes time for both to happen, so we don’t expect NFC payments to come into the mass market before 2015. In the meantime, ticketing, rather than retail payment, will drive NFC transactions.”

In addition, merchandise purchases will drive transactions in North America and western Europe. These will include e-commerce purchases where users buy online, as well as in-store purchases. Ma-jor e-tailers such as Amazon and eBay have developed strong mobile storefronts

and have seen significant growth from the mobile channel. For in-store purchas-es, Starbucks’ Card Mobile app is now being rolled out nationwide in the US, following a successful pilot program, and Gartner expects a large number of merchants to introduce their own mobile payment services, trying to emulate Star-bucks’ success.

In developing markets money transfer and airtime top-ups will account for most transaction volume, and money transfers will account for the largest portion of the transaction value because of the demand for secure and efficient ways of storing and transferring money. Ticketing and parking also appeals across many markets because it can improve efficiency in transacting, as well as offering user convenience. In developing markets, such as in Africa and South Asia, users can buy bus and railway tickets using a mobile payment service so that they can secure tickets earlier where tickets are often in short supply. Q

Gartner expects the market to experience fragmented services and solutions for the next two years

Adtran’s Brian Efimetz

interview8 • 20 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

briefs10 • 20 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

Smarter management and charging of mobile internet can enhance the consumer experi-ence as well as secure operator revenue, according to a new study from Ericsson Consum-erLab.

The Smarter Mobile Broad-band report focused on internet usage via mobile phones and was conducted in the US, UK, Indonesia and Brazil, covering more than 2,300 interviewees aged 16-59 years.

Among respondents, 40-45% said they would use the internet on their mobile phones more if access was faster while 30-45% said that a lower price of data is a key element to in-crease usage.

Also, 30-40% said that a better battery life for the mobile phone is important. The same percentages said that having a better network coverage also in-fluences usage.

Many consumers also ex-

press frustrations about paying for a plan that is not fully used and, in turn, favor more person-alized price plans.

Users from the UK and US who have experience with un-limited plans are more cautious about moving to differentiated plans. However, in the primar-ily prepaid markets of Brazil and Indonesia, consumers are used to paying for what they use and topping up when nec-essary. Q

Three-quarters of mobile sub-scribers are unable to get the data speeds they want during peak times in busy locations.

A study from Actix has found hotspots of demand from smartphones at train and bus stations generate up to 100 times more network load than immediately adjacent areas. The

company analyzed data from a live 3G network in a major city.

Such overloading on the net-work creates a range of issues for users at critical times, as local cells receive more than 10,000 connec-tion attempts in a single hour. This load effectively drops data speeds by 95%, impacting not only band-width intensive video services,

but also more mundane activities such as web browsing.

“These highly localized hotspots are the new norm for operators, and they’re having a substantial negative effect on subscribers,” said Bill McHale, Actix CEO. “It’s a problem not just limited to transport hubs, but also central business dis-

tricts, tourist centers and the locations for major conventions and sporting events.” Policy control can help, but these find-ings demonstrate that in heavily congested areas this won’t be enough. Operators will need to adopt multiple strategies,” said Actix CTO Richard Kateley. “In the short-term optimization so-

lutions can help operators shift load to adjacent cells. In the long term operators first need to fully understand where each hotspot is and how much traf-fic originates there. Then they can decide whether to increase RAN capacity, deploy small cells or look at alternative of-fload solutions.” Q

DSL & PON shipments drop

Source: Infonetics research

The broadband aggregation equipment market got off to a rocky start in 2012, with glob-al spending on DSL, PON and FTTH equipment dipping 22% to $1.8 billion between Q4 2011 and Q1 2012, according to Infonetics Research.

Part of that slide is due to a normal first-quarter lull, but a major contributor was a sharp 43% drop in Ethernet PON spending in China, which drove spending in Asia down

Mobile TV users spend more time viewing

Peak data speeds below expectations

Smarter charging boosts mobile internet uptake

Broadband aggregation sales drop in Q1

What would encourage you to use the internet on your mobile phone more?

Source: Ericsson Consumer Lab

a full third in Q1, despite healthy increases in Japan and the rest of Asia Pacific, says Jeff Heynen, directing analyst for broadband access and vid-eo at Infonetics.

“The drop in China is due mainly to a shift to FTTH this year and coming off the heels of a record previous quarter,” Heynan said in a research note.

EPON spending in Japan increased 11% in Q1, as NTT and KDDI are in the midst of

upgrading their FTTB+VDSL deployments to FTTH and are beginning to replace fully depreciated EPON gear from 2004 and 2005.

Another more serious drag on the overall market, he add-ed, “was a third consecutive quarter of DSL revenue de-clines in EMEA, where access network upgrade projects have stalled because of the unstable economic environment.” Q

Mobile TV has become a convenient service that is even capable of replacing traditional TV for some people, MobiWorld Media found out in its new SPB TV survey. Of 47,000 re-spondents, 60% said they mostly watch mobile TV at home.

Most surprisingly, 36% usually watch TV on their mobile devices for over 30 minutes uninterruptedly while 39% watch do so sev-eral times a day and 27% several times a week.

The survey found that most of mobile TV sub-scribers appreciate fea-tures like freedom to shift between different types of internet connections – Wi-Fi, 3G, Edge, LTE, etc. (57% of the respondents

find this feature crucial).As for the content pre-

ferred, movies & series is the users’ favorite channel category for both live and on-demand TV, followed by travel & discovery pro-grams and news.

More than a quarter of respondents (28%) are ready to pay $1-5 a month for the mobile TV service. Of the 48% willing to pay, they choose one month as the most convenient sub-scription period while 22% would subscribe for even a longer time.

When asked what TV-enabled devices they use, 43% of respondents, chose internet-connected TV sets and 30% desktops but smartphones still won with 56%. Q

AnAlyst ViewCommuniCAsiA2012 DAily • www.teLecomasia.net 20 June 2012 • 11

The mobile banking / Ir gap

Source: CGAP/Dahlberg, Feb 2012

The Diameter of LTE data services

Long-term payoff for mobile remittance

Phil Marshall, Tolaga Research

LTE is taking the global market by storm with 83 commercial networks having been launched as of the end of May, of which 10 were commercialized in the month of May alone. The objective of LTE is to place mobile operators on a tra-jectory to economically deliver mobile broadband services with all-IP networks that finally dispense with legacy circuit switched infrastructure. This brings the advantages of a converged IP ecosystem and sees the replacement of legacy SS7 with SIP and Diameter signaling proto-cols.

The SIP protocol provides session management functionality for telephony, messaging and multimedia communica-tion. Diameter is an extensible protocol that is used to exchange subscriber pro-file information for a variety of policy, charging, quality-of-service and mobil-ity management functions. In combi-nation, the SIP and Diameter signaling protocols enable advanced personalized mobile service capabilities.

To date most mobile operators have priced and packaged their LTE offers with an emphasis toward bandwidth usage, as opposed to the overall ser-

John C. Tanner

Ever since Globe Telecom launched Gcash in 2004, mobile international re-mittance (IR) services have long been touted as both a hot opportunity in the mobile payments space and a key tool for bringing the unbanked into the finan-cial world. However, according to new research, many operators have found it difficult to duplicate GCash’s success, and while there’s room for optimism in the remittance space, it pays to take a long-term view in the broader context of a robust mobile-money ecosystem.

A study from Dalberg Global De-velopment Advisors (commissioned by CGAP’s Technology & Business Model Innovation Program) found that there are 33 live mobile IR services worldwide that break down into three business mod-els: cash-in (in which recipients must get the money in person via a bank or agent), cash-out (in which money is deposited into a “m-wallet” which can be used

vice experience delivered. This dumb-pipe mentality has enabled over-the-top (OTT) players to gain greater control over value creation and compromise the market position of mobile operators. We believe that as LTE ecosystems mature, mobile operators will seek to distinguish themselves relative to OTT players through their ability to personalize and manage the quality of data services de-livered over their networks. As this oc-curs, the Diameter signaling infrastruc-ture and associated policy, charging and subscriber data management functional-ity will become increasingly strategic for mobile service delivery.

Mobile operators generally recog-nize their need to focus on customer experience and service personalization, but at the same time typically have con-servative implementation strategies. In practice, solutions are complex to imple-ment at scale and must address a variety of demands, which include:• Scalability: Service personalization

and customer experience manage-ment will drive a massive increase in core network signaling (aka signal-ing storms). In particular, future Di-ameter signaling traffic could easily exceed 100,000 messages per second

for mobile transactions) and branchless cash-out (in which the money is depos-ited to a prepaid cash card).

Of these, cash-out is the most com-mon – and the model that offers carry-over benefits to the overall mobile-money ecosystem. But while nine new cash-out IR services have gone live in the past two years (for a total of 17 glob-ally as of February), 11 planned services announced in 2010 are still pending or stalled, CGAP says. And of the live de-ployments, usage of IR services appears to represent a very small share of over-all m-wallet customers, although CGAP notes that operators are “highly reluctant to share usage data”.

Among the barriers operators face: user trust, regulatory issues and opera-tional challenges, including “difficul-ties in establishing partnerships across multiple parties, lengthy negotiation of commercial agreements, and lack of MNO expertise in cross-border transfer issues”.

per million users with personalized service offers. Scalability demands are exacerbated further as the num-ber and variety of interconnected policy, charging and subscriber data nodes increase, with each node driv-ing significantly signaling traffic of their own.

• Resilience: Without reliable signal-ing, networks are prone to wide-scale outages. Such outages have been observed with LTE networks in the past. This illustrates the importance for Diameter signaling networks to be capable of coping with the sign-aling storms that can occur with us-age spikes and in cases where rogue network elements generate excessive traffic.

• Security: The shift to all-IP intro-duces a variety of security consid-erations for signaling networks, particularly with external network interfaces. This includes a variety of threats such as denial of service at-tacks and fraud.

• Extensibility: The mobile industry has adopted the Diameter signal-ing standard for LTE because of its extensibility as market demands evolve. While it is generally antici-

CGAP says operators remain opti-mistic about deploying international re-mittances via mobile money platforms, but have learned that it’s a long-term

pated that service personalization and customer experience will be two major axes for mobile operator dif-ferentiation, it is still unclear exactly how policy, charging and subscriber data management functionality will be implemented in future service of-fers. The architectures that are being implemented today must have ad-equate flexibility and extensibility to account for these uncertainties. The requirements for reliable and

scalable LTE core networks parallel those of traditional telecom infrastruc-ture and are subject to similar design principles. This moderates the rate at which mobile operators can realistically innovate, which pales in comparison to the cadence of innovation in the mobile industry as a whole. We believe that this will ultimately drive operators toward delivering differentiated customer ex-periences, in terms of service distribu-tion and personalization, and transaction management. Q

play. Another lesson learned: it’s impor-tant to establish “a significant domes-tic mobile money ecosystem” before launching IR services, not vice versa. Q

Phil Marshall is Tolaga Research’s chief research officer

Don Sambandaraksa

The Thailand pavilion at Com-municAsia is highlighting a shift in focus for the country

Comba Telecom Systems has upgraded the Marina Bay Sands’ wireless in-building system in time for this year’s Communic-Asia expo and conference.

The company designed and deployed a multi-operator 3G system for the main convention hall and basement of the resort. Deploying a common antenna system (CAS), Comba Telecom equipped the venue with a cost-effective and robust system than can handle the heavy influx of voice and data traffic during CommuncAsia2012.

The CAS enables 3G indoor wireless coverage for Singa-

pore’s 3G mobile operators over a single shared system. Comba Telecom consolidated all the 3G operators’ nodeBs into a central equipment room and deployed multi-band com-biners to combine the multiple nodeB signals.

Multi-band distributed an-tenna systems and high gain an-tennas are used to distribute the combined RF signals throughout the building to enable seamless 3G data and voice connectiv-ity for visitors in the conven-tion hall, said Simon Yeung, Comba’s executive director and senior VP. Q

Thai firms focus on software

Comba upgrades MBS’ multi-operator 3G system

GeT oFF oF mY CLoUD: Seth Harbeck (left), manager of partner enablement and training for Zenprise, and Chee Chon Chong, sales manager for software solutions at O’Connor’s Singapore (Zenprise’s master distributor for Asia-Pacific), are up in the air about Zenprise’s secure mobile device management solution that offers real-time defenses at all layers of the mobile enterprise. Zenprise can be deployed on the premises or in a private or public cloud (hence the clouds). [5B4-01]

...“Singapore Tv goes digital” from page 1.

Latest news14 • 20 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

away from low-cost telecom hardware to innovative soft-ware solutions.

Stewardship of the stand has been passed from Thai-

land’s telecom regulator to the ministry of science’s software park incubator. That shift is reflected in the fact that 11 of the 15 firms represented are fo-cused on software, compared to a ratio of 6:3 in favor of hardware at last year’s show, according to Suganya Chat-kaewmorakot from Software Park Thailand, which is lead-ing the delegation.

Some of the highlights in-clude Netka, a network man-agement tool that recently won at the Asia-Pacific ICT awards (APICTA) and claims to offer the fastest polling of network devices and vendor-independ-ence in the industry. Also no-table is Arunsawad, a software company that currently offers

an app called Anywhere2Claim that enables Thai users to call out an insurance adjuster with-out going through a call center first.

Arunsawad has 50% of Thailand’s motor insurance market and is looking to ex-pand overseas through a free peer-to-peer model, with mon-etization through a back-end system to automate workflow. A similar app is available for hospital patients to request an ambulance.

The focus on software doesn’t mean the Thailand pa-vilion has forgotten hardware, though. The stand also sports DRC, a firm that offers radio jammers for military, home-land security, prisons and the

like. With most of the world’s vendors for jammers coming from Israel and the US, the company has found great suc-cess for its home-grown equip-ment from Muslim countries including Indonesia and Qatar, since its international debut at CommunicAsia last year.

Suganya said that if there was one message she wanted to share, it was that Thailand was about offering creative solutions and partnering to deliver what is needed. The CommunicAsia event is a key means for the country to do so, generating 50 million Baht ($1.5 million) in direct sales at the event last year, and a fur-ther 200 million Baht in the year that followed. Q

tivity”. Singapore’s upcoming 4G spectrum auction will begin in 2013 with a healthy 320 MHz of spectrum on the table.

He pointed out that more than 12 service providers, taking ad-vantage of the open access structure of the high-speed network, are now providing services to 133,000 users.

With high-speed connectivity, the Singapore government under its 2015 master plan has developed the data.gov.sg portal, which provides more than 7,000 government datasets for public usage. He said this has resulted in more than 60 apps, even one for services using augmented reality for amenities in public parks. Q

...OvErNIGhT. WIrE...Motorola Solutions buys PsionMotorola Solutions is back on the acquisition trail, negotiating a £129 million ($202 million) takeover of ruggedized mobile device maker Psion. The cash deal will clear the way for Motorola Solutions to tap new territory in the form of the industrial handheld market. The firm plans to incorporate Psion into its enterprise mobile computing business, and predicts the acquisition will add to its earnings within a year of completion. ratings firm Moody’s gives the deal the thumbs up, noting the purchase is Motorola Solutions’ first for several years. however, the deal doesn’t affect Moody’s Baa2 rating on the firm.

Oracle lifts Q4 profit 7% on license salesOracle reported a 7% increase in last quarter’s profit to $4.1 billion, and injected an extra $10 billion into its stock buyback program. The software company grew sales for its fiscal fourth quarter by 1% to $10.9 billion, with software license sales increasing 7% to $4 billion. Oracle spent around $6 billion buying back its own stock over the course of the financial year.

Fujitsu, Nimsoft launch ITMaaS in four marketsFujitsu and CA subsidiary Nimsoft have rolled out IT management as a service (MaaS) solutions in Indonesia, Malaysia, Singapore and Thailand. The two companies have a worldwide partnership to deliver Nimsoft services via the Fujitsu global cloud platform, an IaaS delivery platform, which is currently available in Japan, Australia, the US, Germany, the UK and Singapore.

Social software gains ground in the enterpriseEnterprise adoption of social software is accelerating as more business look to the technology to improve collaboration and worker productivity. IDC estimates that almost all social software vendors recorded double-digit revenue growth in 2010-11. The top two vendors - IBM and Jive – delivered over 70% year-on-year growth. But the fastest growing vendor in the top 20 was Yammer, which more than doubled its revenue during the period.

HK CIO to cut fees for data center conversionThe hong Kong Office of the Government Chief Information Officer (OGCIO) has announced new measures aimed at stimulating the conversion of industrial, buildings into data centers. The measures include the ability to apply for an exemption from the fee landowners must currently pay to convert register industrial buildings for IT and telecom use. The OGCIO will also assess the current premium for lease modification covering tier III and Iv data centers. The office also revealed it had reserved two hectares of land in Tseung Kwan O Industrial Estate for the development of tier III and Iv facilities.

Samsung targets enterprise with new SAFE brandSamsung has introduced a new enterprise certification program for its devices, starting with its Galaxy S III. The vendor has introduced the SAFE (Samsung Approved for Enterprise) brand, which will signify that a device is enterprise-ready out of the box, with support for 338 IT policies. The requirements include AES-256 bit encryption, as well as support for Microsoft Exchange ActiveSync common vPN and mobile device management solutions. Announcing the initiative, Samsung said it is being designed to tackle the issues caused by Android fragmentation.

Monitoring employee behavior in digital environments is on the rise, with 60% of corporations expected to implement formal programs for monitoring external social media for security breaches and incidents by 2015, reports Gartner.

Many organizations already engage in social media monitoring as part of brand management and marketing, but less than 10% of organizations currently use these same techniques as part of their security monitoring program.

“The growth in monitoring employee behavior in digital environments is in-creasingly enabled by new technology and services,” said Andrew Walls, research vice president of Gartner. “Surveillance of individuals, however, can both mitigate and create risk, which must be managed carefully to comply with ethical and legal standards.”

To prevent, detect and remediate se-curity incidents, IT security organizations have traditionally focused attention on the monitoring of internal infrastructure. The impact of IT consumerization, cloud ser-vices and social media renders this tradi-tional approach inadequate for guiding de-cisions regarding the security of enterprise information and work processes.

“Security monitoring and surveillance must follow enterprise information assets and work processes into whichever techni-cal environments are used by employees to execute work,” said Walls. “Given that em-ployees with legitimate access to enterprise information assets are involved in most se-curity violations, security monitoring must focus on employee actions and behavior wherever the employees pursue business-related interactions on digital systems.”

He continued, “In other words, the development of effective security intelli-gence and control depends on the ability to capture and analyze user actions that take place inside and outside of the enterprise IT

environment.”The popularity of consumer cloud

services, such as Facebook, YouTube and LinkedIn, provides new targets for security monitoring, but surveillance of user activ-ity in these services generates additional ethical and legal risks. There are times when the information available can assist in risk mitigation for an organization, such as employees posting videos of inappropri-ate activities within corporate facilities.

However, there are other times when accessing the information can generate se-rious liabilities, such as a manager review-ing an employee’s Facebook profile to de-termine the employee’s religion or sexual orientation in violation of equal employ-ment opportunity and privacy regulations.

“The conflicts involved were high-lighted through recent examples of a small number of organizations requesting Face-book login information from job candi-dates,” said Walls. “Although that particu-lar practice will gradually fade, employers will continue to pursue greater visibility of social media conversations held by em-ployees, customers and the general public when the topics are of interest to the cor-poration.”

A wide range of products and services has emerged to support these actions, and many PR firms provide social media moni-toring as a standard client service. Security organizations are beginning to see value in the capture and analysis of social me-dia content, not just for internal security surveillance, but also to enable detection of shifting threats that impinge on the or-ganization.

This might be physical threats to fa-cilities and personnel revealed through postings concerning civil unrest or it may be threats of logical attacks by hacktivists. Early detection of shifting risks enables the organization to vary its security posture to match and minimize negative impacts. Q

Monitoring employees in digital environments rising – GartnerEnterprise Innovation editors

...“Data is the new crude oil” from page 1.

Latest newsCommuniCAsiA2012 DAily • www.teLecomasia.net 20 June 2012 • 15

tralia limit the number of times Optus can reach out to customers each week.

Watts said operators can compete if they can collect, store and decipher data. “Big data is the way to compete. It is operators’ most valuable assets, if they know how to use it. You know more about your customers than anyone else,

so why is SingTel sharing information with MediaCorp?”

By sharing basic demographic data with a German publisher, Telefonica helped the company boost yields on its inventory by three to ten times.

The careers of the future, he noted, are in data deciphering. Silicon Valley

firms are paying top dollar for people who can make sense of data.

Telcos have big advantages over any-one else in the ecosystem if they can get their acts together, he said. “They have unrivaled user data, real-time location data and direct customer relationships –they have all the assets to go and win in

the advertising space.”He noted that the most expensive

word on Google is “insurance”. Insur-ance companies are paying US$54 a click and they don’t even have profile data. They are willing to pay a high price because of the potentially large return over the lifetime of a customer. Q

hUaWei’s hiGh horse: Model Kim Low shows off the Huawei Ascend P1 smartphone, which will hit the shelves in Singapore during the first week of July. Both Kim and the Ascend are available for viewing at the Huawei stand [1H3-01].

YoU’re GroUnDeD: Muhamo Noh Ismail, senior researcher for Telekom Research & Development (the R&D arm of Telekom Malaysia), is standing by at the TM stand [BS3-01] to explain Raremix, a grounding treatment material that consists of biomass activated carbon and binding material created mainly from recycled waste material. What it does: helps reduce the grounding resistance value and improve the overall performance of electrical grounding systems.

miss inFormaTion: Booth assistant Kaelyn Goh hands out brochures highlighting the latest enterprise communications solutions from TGS Enterprise Networks, including unified communications, IP voice apps and IP communication platforms. [BR3-01]

a neW KinD oF KiCK: Professional football freestylers Daniel Cutting (left) and Mark Harlow show off their football skills at the Metaswitch stand [1D2-07] to showcase the company’s integrated softswitch/gateway solution. The football connection is so obvious we don’t think it needs explaining.

insiDe the show16 • 20 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

virTUaLLY Wi-Fi: Robert Snyder, director of product marketing for the enterprise networks division of ADTRAN, explains the company’s Bluesocket product family that virtualizes the control and management of WLANs, enabling remote sites and users to be managed from a single location via a private or public cloud. [1J2-01]

Wherever YoU Go, There’s YoUr Tv: Noa Maor, director of sales for Viaccess-Orca, demos the company’s TV Everywhere solution that, as the name implies, provides television streams to any device. [1M2-14]

Igloo, a joint venture between SKY and TVNZ, chose Irdeto’s Cloaked CA to securely deliver premium content over its new TV service.

With the service launching soon, Igloo needed a partner that could not only provide a security solution, but also implement it quickly and effectively.

Igloo offers a prepay TV service that will be available for purchase in retail outlets. Once connected, customers will

have access to free-to-air chan-nels and the option to purchase a pack of 11 digital channels. Irdeto Cloaked CA also includes Wi-Fi and Ethernet connections to access on-demand content.

The device is a renewable cardless conditional access so-lution that enables Igloo to de-liver the content securely, while avoiding the hassle and cost as-sociated with swapping out or replacing smart cards. As part of the agreement, Irdeto will also

provide full implementation and testing of the solution.

“After an extensive evalu-ation of vendors, solutions and approaches, it became clear that Irdeto was the partner we needed to help us launch Igloo,” said general manager Chaz Savage.

“The launch of Igloo is timed to take advantage of the digital switchover and it will give Ki-wis more choice,” said Doug Lowther, Irdeto’s EVP for digi-tal TV. Q

Indonesian telecom firm Mitra Komunikasi Nusantara (MKN) and new media delivery special-ist Vidiator yesterday launched a fully-managed and hosted mu-sic and video streaming service called Strim.

Strim enables broadcasters and mobile operators to quickly roll out streaming services, fea-turing thousands of audio tracks and video clips from local mu-sic labels and movie production companies, without the usual upfront costs and risk. One of the main barriers for operators and broadcasters launching mobile streaming services is the upfront investment in in-frastructure and worries about the length of time it will take

to recoup the money, explained Vidiator CEO Tae Sung Park.

Strim takes away that initial risk and allows companies to grow the service and then make the investment when it’s re-quired. Hosted from Indonesia, Strim is delivered using Vidia-tor’s family of Xenon encoding and streaming solutions. The service is delivered either on-line or through a WAP, web or Android app with more services soon to be added.

MKN CEO Martin Suhar-lie said consumers will be able to buy prepaid data SIM cards that include a subscription to the Strim service in MKN’s network of over 50,000 dealer-ships. Q

Avanti Communications, a satel-lite operator, announced yester-day it will install Newtec’s Sat-3Play Hubs in its earth stations to further extend its IP broadband service range on its satellites HY-LAS 1 and HYLAS 2.

Avanti has developed a low-risk and low-capital investment entry route for customers wishing to remotely manage and operate their own Newtec hub infrastruc-ture. Avanti’s customers will be able to operate Newtec’s Sat3Play broadband systems to offer a broadband experience to B2B and B2C customers in Europe, Africa

and the Middle East.Combining HYLAS 1 and

HYLAS 2 Ka-band satellites with Newtec’s self installable broadband terminals will enable Avanti’s customers to provide fast and easy internet at highly com-petitive market rates, said Avanti COO Matthew O’Connor.

Avanti anticipates adding Sat3Play broadband hubs over the coming months to meet the services demanded from both its existing HYLAS 1 customers, as well as those wishing to use HY-LAS 2 capacity when it launches this year. Q

Metaswitch takes TDM/IP migration to Farmside

Igloo picks Irdeto to launch TV offering

MKN and Vidiator introduce mobile video/music service

Avanti expands IP broadband service

Malaysian communications service provider Symphonet has chosen Calix’s E7-2 Eth-ernet service access platform (ESAP) for the roll-out of its high-speed broadband net-works in Kuala Lumpur and Johor Bahru.

The networks will use point-to-point gigabit Ethernet technology over fiber to de-liver broadband services, such as IPTV, on-demand video and broadband service at speeds of up to 10 Gbps to businesses in the two cities.

At each fiber-served prem-ises, Symphonet will deploy the Calix 700GE family of optical network terminals (ONTs), including the 716GE-I indoor and 766GX business and mobile backhaul ONTs. Q

Net Insight yesterday added PlanetComm in Thailand and Vietcoms in Vietnam to its busi-ness partner network in a move to increase its presence and ad-dress the growing trends and opportunities of digitization and satellite-to-terrestrial migration across Southeast Asia.

PlanetComm is a VAR and systems integrator for telecom products and services that de-velops wire and wireless con-vergence networks with multi-media collaboration solutions. Vietcoms is a value-added re-seller (VAR) specializing in the media business industry.

“With these partnerships, Net Insight will be able to fur-ther position itself as the expert in media transport through the innovative work we do with these leading companies,” said Net Insight CEO Fredrik Trägårdh. Q

Tekelec announced yesterday that four customers, including three tier-1 carriers, are now carrying live LTE traffic using its Diameter signaling router (DSR).

The company said two cus-tomers went from purchase to running live LTE traffic on the DSR in two months. The time-frame demonstrates service pro-viders’ urgency to implement an efficient Diameter signaling ar-chitecture that minimizes network costs and sets the foundation for new revenue-generating services.

According to the Global mo-bile Suppliers Association (GSA), 80 LTE operators have launched commercial services across 38 countries – quadruple the number available just over a year ago. The GSA forecasts that by the end of the year, 144 LTE networks will be live in 59 countries.

The DSR, the central nerv-ous system of the new Diameter network, helps operators manage mobile data and signaling growth and profit from mobile data ser-vices. Q

Symphonet selects Calix for IPTV roll-out

Net Insight names new Asia partners

Four firms accelerate LTE services with Diameter

Metaswitch Networks an-nounced Tuesday that it has signed a deal to provide a switch migration solution for greenfield New Zealand telco Farmside to migrate its customer base from TDM to IP.

Farmside – a subsidiary of Bay City Communications that targets SMEs in rural New Zealand with hosted business services – needed a one-stop shop solution, said Si-mon Dredge, director of technical marketing at Metaswitch.

“They needed a complete so-lution – not just a softswitch, or just a media gateway or a session

border controller,” Dredge told the Show Daily.

The turnkey solution from Metaswitch includes the MetaView network management platform that simplifies service provider functions with sophis-ticated provisioning, monitoring and troubleshooting capabilities, and the Perimeta session border controller.

“We’ve provided the whole soup-to-nuts package, including a full suite of apps and services like softphones, unified messag-ing and unified communications,” Dredge said.

“The increasing demand from our customers for speedier and more sophisticated commu-nications meant it was impor-tant for us to have an intelligent network service architecture in place,” said Farmside COO Ron Goodfellow.

Goodfellow said Metas-witch’s approach to integrating both legacy and IP communica-tions “gives Farmside a platform that not only allows us to migrate customers sensibly, but also pro-vides significant cost savings, advanced applications and scal-ability for the future.” Q

Latest newsCommuniCAsiA2012 DAily • www.teLecomasia.net 20 June 2012 • 17

The main 8MP main camera is capable of 1080p HD video and playback, while the front camera sup-ports 720p HD video calls.

ZTE’s terminal handset division chief He Shiyou said the vendor is the first to use Qualcomm’s single-chip LTE solution in a handset. He said the Grand smart-phone series will be ZTE’s flaghip offerings this year. Q

John C. Tanner

The fledgling M2M service sec-tor carries plenty of legal risks for telcos unprepared for them, especially in areas such as priva-cy and SLAs, a legal expert said Tuesday.

Peter Waters, partner at Gil-bert + Tobin, warned that the M2M ecosystem is far more complex than the traditional mo-bile ecosystem and built on “a fundamentally different equa-tion” involving higher volumes of devices, lower throughput and

lower usage charges per device, and higher risk allocation.

One major legal risk is pri-vacy, as M2M systems generate user data, including geolocation data, he said.

“Google’s experience has shown that privacy has stopped becoming a regulatory compli-ance issue, and is now a product issue,” Waters said during a con-ference session on M2M at the CommunicAsia2012 Summit. “You can’t sell a service today unless it has adequate privacy protection.”

Waters added that it was cru-cial for operators to get privacy right before launching M2M services. “If you don’t do a good job, you’ll have a Google prob-lem, and privacy will become a runaway train and will crash from the ensuing media storm. If you try to fix it later, it won’t work.”

Waters also warned that many M2M apps will require a level of service guarantee that mobile operators in particular are not accustomed to delivering.

“For services like human

health, many apps are mission-critical or even life-critical, which cannot be served by the store-and-forward model that op-erators are used to,” Waters said. “If there’s a delay in the network, the little old lady could be dead by the time the ambulance ar-rives.”

Many M2M clients will re-quire SLAs for their apps, Waters said. “That raises legal issues. If you can’t meet a standard in the contract, it’s better not to write up the contract.” Q

...CommunicAsia2012 Summit...

Joseph Waring

The biggest threat for operators in trying to move into the OTT space is the venture capitalists. Matt Fischer, a VP at Malaysian Wimax player YTL Communi-cations, said on a morning panel yesterday at the Summit that VCs are much faster and have

more resources.“The rules are changing, and

we [telcos] don’t even know the rules. The [start-ups] don’t have to make money, and the VCs have a portfolio of compa-nies, so it’s not an issue if some aren’t profitable. So telcos can’t compete is this space.”

He said for an operator to

compete again the OTT play-ers is like winning the cricket championship this year and saying they’re gong to win the rugby championship next year.

Incumbents he said are at a disadvantage and have a fortress mentality. Unlike the internet players that make money when they bring traffic in, mobile op-

erators are trying to minimize the traffic on their networks be-cause it costs them money.

He argues that SMS is going to go away and it’s just a matter of managing the decline.

The way forward is smart partnerships with the right brands that customers want to use. “The only real tie is brand

association.”He joked that operators

strength is extracting revenue from customers and hopefully running a decent network.

Operators he feels can play a key role in overcoming barri-ers to e-commerce as many cus-tomers in Asia are reluctant to use their credit cards online. Q

VCs are telcos’ ‘biggest threat’

highlights for Day Two: Wednesday, June 20

Cellcos face legal risks with M2M ... “ZTE to launch single-chip LTE smartphone” from page 1.

summit18 • 20 June 2012 www.teLecomasia.net • CommuniCAsiA2012 DAily

Visionary AddressesProfiting from the TurmoilAmbassador David A. Gross Why Asia defines the InternetAliza Knox, Managing Director of Commerce for Google APAC

CEO PerspectivesEmerging Business Models and Challenges for ICT Stakehold-ers in the digital economyModerator: Sharad Somani, Partner, Global Infrastructure Advisory, KPMGPanelists: Ahmad Azhar, CEO, vADS Idris T. vasi, CEO, DST Leong Keng Thai, Deputy Chief Executive Officer and Director-General for Telecoms & Post, IDA Michael Lai, CEO, Packet One Networks

Next Generation Broadband Infrastructure11:20 Keynote Address how the Industry ‘Stacks’ Up Andrew J. haire, Principal, AJh Communications11:50 Infocomm Industry Address: Singapore’s Next Gen NBN Khoong hock Yun, Assistant Chief Executive Officer,

Infrastructure & Service Development, IDA13:30 Next Generation Broadband in Asia: Strategies to Pro-

mote Investment Martyn Taylor, Partner, Norton rose13:55 Structural and Investment Models Sharad Somani, Partner, Global Infrastructure Advisory,

KPMG Advisory14:20 The Paradigm Shift from voice to Data Michael Lai, CEO, Packet One Networks

Cloud Computing – The Next WaveTechnology Platforms, Infrastructure & Models11.20 Keynote Address Mobile Cloud and Amazon Web Services Simone Brunozzi, Technology Evangelist, APAC, Amazon

Web Services

11.40 2012 – The Year Of Overload Toby ruckert, CEO, Unifiedinbox.com 14.05 Leaping Through Change Per Dahlberg, Co-Founder & CEO, Asia Cloud Computing

Association14.45 What makes a Cloud rain Barry Lerner, South Pacific regional CIO, huawei Tech-

nologies 15.20 The Cloud and connectivity service collaboration John Wat, vP, value Added Service Product Manage-

ment, PCCW Global

Mobile Payment Strategies - Operator Strategies & Opportunities 11.20 Keynote Address The Next Era of Payments Kit Wong, Director of Country Sales Operations, Google

Asia Pacific11:50 Opportunities and challenges for NFC payments in APAC richard Besenbruch, Director, Marketing & Business

Development IDS, Asia Pacific, DataCard13.30 Mobile Payments Strategy & working towards a Suc-

cessful Collaboration Model Sandeep Lal, Managing Director, DBS 13.50 Point-of-Sale Mobile Payments Janice Kwok, Director, Qiwi (Malaysia)14.30 Panel Discussion by TM Forum Accelerate plans and strategies to successfully deploy

mobile payments Moderator: Tony Poulos, Market Strategist, TM Forum Panelists: Areehan Abdullah, General Manager, mCommerce,

Celcom Axiata Berhad Anju Aggarwal, Deputy Director Strategy, SingTel Group Shirish Wadivkar, Global head - Public Sector Products &

Payables Management & Global Product Management Standard Chartered Bank

Scott Bales, Chief Mobile Officer, Movenbank

Customer Experience Management & Augmented Reality11.20 Keynote Address Don Peppers, Founder Partner, Peppers & rogers Group 14.00 Panel Discussion Quality of Experience - Why traditional KPIs do not work

anymore? Moderator: Koh Chee Koon, Director, Singapore Project

Management Institute Panelists: Andy Farquharson, Director APAC, LogMeIn Asia Pacific Erwann Thomassain, head of regional Marketing APAC,

Amdocs Joe Nguyen, SvP, Southeast Asia & India, comScore14.45 Using the Art of Customer Experience Management

(CEM) to create Compelling Mobile Offerings for Asia Ullrika Svenburg, Acting vP, APAC Marketing, research

In Motion

Mobile Marketing & Advertising 12.30 Traditional and Innovative Ways to Build Your Brand and

Engage your Customers Through Mobile robert Woolfrey, Managing Director, SEA,

Millennialmedia 14.00 Equipping the Mobile Network to realize the Promise of

Location-Based Services John Baker, vice President & General Manager, Network

Solutions, CommScope14.20 The Perfect (Mobile) Storm: Advertising Opportunities in

a SoLoMo Ecosystem Marc Noto, Product Manager, Yoose14.40 International Mobile Advertising Trends: revenue Opti-

mization for app developers and big chances for brands Marcus Tan, Managing Director-APAC, Smaato15.00 Bubbly Case Study: how to Launch & Market a Mobile

Social App in Multiple Diverse countries Brett Bouchard, CMO, Bubble Motion

For complete programme, visit www.communicasia.com