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Thing Big and Connect to the Max at ESOMAR General Congress

Date post:	20-Aug-2015
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Page 1: Thing Big and Connect to the Max at ESOMAR General Congress

Page 2: Thing Big and Connect to the Max at ESOMAR General Congress

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Patatten in cinema

Page 27: Thing Big and Connect to the Max at ESOMAR General Congress

Hot

Takeaways

Page 28: Thing Big and Connect to the Max at ESOMAR General Congress

No need

to brief the

agency

Page 29: Thing Big and Connect to the Max at ESOMAR General Congress

No need

to brief the

agency

Clear

changes in brand

positioning

Page 30: Thing Big and Connect to the Max at ESOMAR General Congress

No need

to brief the

agency

Clear

changes in brand

positioning

Relevant

refinement to the

Max campaign

Page 31: Thing Big and Connect to the Max at ESOMAR General Congress

Page 32: Thing Big and Connect to the Max at ESOMAR General Congress

Joeri Van den Bergh InSites Consulting

Erkan Balkan PepsiCo Turkey

@Joeri_InSites

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