Date post: | 08-Sep-2014 |
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Entertainment & Humor |
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THINK AGAIN: MEDIA+TECH 2014
Michael J. Wolf | @mjw
2
9 HOURS
2 HOURS
3 HOURS
7 HOURS
5 HOURS
3 1
HOURS
ATTENTION IS NOT A ZERO-SUM GAME
OTHER NIGHTTIME ACTIVITIES
SLEEP
MULTITASKED TV, DIGITAL AND OTHER MEDIA
MULTITASKED WORK WITH MEDIA
FOCUSED WORK
MULTITASKED AUDIO AND OTHER PASSIVE MEDIA
COMMUTING, MEALS, OTHER DAYTIME
DEDICATED TV
8 HOURS
2 HOURS
3 HOURS
7 HOURS
5 HOURS
3 HOURS
1 HOUR
1 HOUR
30 HOURS IN A 24 HOUR DAY
REALITY OF A TYPICAL PERSON IN THE U.S. AVERAGE DAY
ATTENTION 15 MINUTES AT A TIME
SLEEP
FOCUSED WORK
MULTITASKED WORK WITH MEDIA !COMMUTING, MEALS, OTHER DAYTIME !DEDICATED TV
MULTI-TASKED TV, DIGITAL AND OTHER MEDIA !MULTI-TASKED AUDIO AND OTHER PASSIVE MEDIA !OTHER NIGHTTIME ACTIVITIES
A TYPICAL 30 HOUR DAY: 120 15 MIN. MOMENTS
$2.6 $1.5 $9.0 $1.5
$1.0 $.7 $.5
BILLION DOLLARS ON LESS THAN FIVE MINUTESVALUATIONS IN BILLIONS
$.8 $.9
1 BILLION
1 BILLION
2 BILLION
1.7 BILLION
300 MILLION
WHO WILL SERVE THE NEXT 4 BILLION USERS?
THE NEXT FOUR BILLION?
1.2 BILLION
1.2 BILLION
2.3 BILLION
2 BILLION
350 MILLION
$360-$730/YR $1,500-$20,000/YR$730-$1,500/YRLESS THAN $360/YR > $20,000/YR
SUBSIDIZE ONBOARD OPTIMIZE
INTERNET ACCESS
REPLACEMENT CYCLE TRENDSHIGH
PRICE
LOW
REPLACEMENT CYCLESLOW FAST
SMART TVS
SMART- PHONES
PHABLETSDESKTOP
LAPTOP
TABLETS
GAMING CONSOLE
OPTIMIZE: REVENUE PER USER
MEDIA+TECH ARPUANNUAL ARPU COMPARISON ACROSS SUBSCRIPTIONS, COMMERCE, MEDIA & ENTERTAINMENT AND ADVERTISING
0111335556771415213434434653123147
257285307
633684
760
1227
13221405
1475
MEDIA+TECH ARPU: SUBSCRIPTIONS
0156123147
633684760
12271322
14051475
MEDIA+TECH ARPU: COMMERCE
1534
53
307
MEDIA+TECH ARPU: MEDIA & ENTERTAINMENT
11
5
14
21
34
MEDIA+TECH ARPU: ADVERTISING
335
77
46
MORE LAYERSTO BE A PLAYER
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SEARCHING FOR VR
OCULUS RIFT GOOGLE CARDBOARD
SONY MORPHEUS DAFT PUNK
MEDIA+TECH LAYERS
MOBILE/VIDEO MESSAGING
VIDEO CONTENT
BUSINESS INTELLIGENCE/BIG DATA
INTERNET OF THINGS
SEARCH
MARKETPLACE
DELIVERY SERVICE/ON-DEMAND
CONNECTIVITY
OS
HARDWARE
PAYMENT
STORAGE
ADS/TECH
MEDIA+TECH CAPABILITIES MATRIX
MOBILE/VIDEO MESSAGING ✔ ✔ ✔ ✔ ✔ ✔
VIDEO CONTENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
INTERNET OF THINGS ✔ ✔ ✔ ✔ ✔ ✔ ✔
SEARCH ✔ ✔ ✔ ✔ ✔ ✔ ✔
MARKETPLACE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
DELIVERY SERVICE/ON-DEMAND ✔ ✔ ✔
CONNECTIVITY ✔ ✔ ✔
OS ✔ ✔ ✔ ✔ ✔ ✔
HARDWARE ✔ ✔ ✔ ✔ ✔ ✔ ✔
PAYMENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
STORAGE ✔ ✔ ✔ ✔ ✔ ✔ ✔
ADS/TECH ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
BUSINESS INTELLIGENCE/BIG DATA ✔ ✔ ✔
WHAT’S NEXT?INDEPENDENT PLAYERS IN EACH LAYER
MOBILE/VIDEO MESSAGING
VIDEO CONTENT
INTERNET OF THINGS
SEARCH
MARKETPLACE
DELIVERY SERVICE/ON-DEMAND
CONNECTIVITY
OS
HARDWARE
PAYMENT
STORAGE
ADS/TECH
BUSINESS INTELLIGENCE/BIG DATA
A NEW NETWORK IS EMERGING
THE QUANTIFIED HUMAN
THE QUANTIFIED WORLD
THE QUANTIFIED NETWORK
LESSONS FROM THE INTERNET FRIDGE
1999 2007 20112010 20242006 20082001
CONTENT MUST SERVETHE NEW REALITY OF ATTENTION
2013
2013
2014
SLIDESHOWS VINE MEMES INFOGRAPHICS
ANIMATED GIFS LISTICLES FUNNY FAKE REVIEWS SECRET
FAN CULTURE WILL BE AS IMPORTANT TO
ATTENTION AS SOCIAL
FAN CONTENT ALREADY DWARFS PROFESSIONAL CONTENTHOURS OF CONTENT
110 542,000
220 142,000
100 63,000
150 131,000
10 83,000
NETWORK LIBRARY FAN CREATED CONTENT
FIFTY SHADES OF GREY
35
90 52MILLION COPIES SOLD
LANGUAGES PUBLISHED
FASTEST-SELLING PAPERBACK OF ALL TIME
$
36
THANK YOU!
www.activate.com
@mjw