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Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 1
SPECIALIZED KNOWLEDGE Is The Most Valuable Information You Can
Possess That Insures A Lifetime Of Success and
Accomplishment
Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™ 2
PERSONAL EXPERIENCES OR OBSERVATIONS Is The Fourth Step Toward Riches
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 3
There Are Two Kinds Of Knowledge
•General•Specialized
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 4
General Knowledge Is Of But Little Use In The Accumulation Of
Money• The faculties of the great universities
possess practically every form of general knowledge known to civilization.
• Most of the professors have but little or no money.
• They specialize on teaching knowledge, but they do not specialize on the organization, or the use of knowledge.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 5
KNOWLEDGE IS NOT POWER
• KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money.
• Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that “knowledge is power.”
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 6
KNOWLEDGE IS NOT POWER
•Knowledge is only potential power.
•It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 7
This “Missing Link” In All Systems Of Education Known To Civilization Today, May Be
Found In The Failure Of Educational Institutions To
Teach Their Students How To Organize And Use Knowledge
After They Acquire It
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 8
Education Without Action Is Wasted Effort
• The word “educate” is derived from the Latin word “educo,” meaning to educe, to draw out, to DEVELOP FROM WITHIN.
• An educated man is not, necessarily, one who has an abundance of general or specialized knowledge.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 9
Education Without Action Is Wasted Effort
• An educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its equivalent, without violating the rights of others.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 10
Henry Ford Said, “WHY I Should Clutter Up My Mind
With General Knowledge, For The Purpose Of Being Able To
Answer Questions, When I Have Men Around Me Who
Can Supply Any Knowledge I Require?”
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 11
Knowing Where To Find Specialized Knowledge Is Key
• Any man is educated who knows where to get knowledge when he needs it, and how to organize that knowledge into definite plans of action.
• Through the assistance of his “Master Mind” group, Henry Ford had at his command all the specialized knowledge he needed to enable him to become one of the wealthiest men in America.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 12
Knowing Where To Find Specialized Knowledge Is Key
• It was not essential you have your mind filled with knowledge you don’t need at that moment in time.
• To turn your DESIRE into your dream, you need SPECIALIZED KNOWLEDGE of the service, merchandise, or profession you intend to offer in return for your dream.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 13
Knowing Where To Find Specialized Knowledge Is Key• You may need much more specialized
knowledge than you have the ability or the inclination to acquire.
• If this should be true, you bridge your weakness with the aid of your “Master Mind” group.
Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™ 14
The Accumulation Of Great Fortunes Calls For POWER, And
Power Is Acquired Through Highly Organized And Intelligently Directed
Specialized Knowledge, But That Knowledge Does Not,
Necessarily, Have To Be In The Possession Of The Man Who Accumulates The Fortune.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 15
You Have Hope To Attain Your Dream Even If You Don’t Personally
Possess All the Technical Information
You Need.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 16
• Men and women sometimes go through life suffering from “inferiority complexes.
• They are not people of “education.”• Those who can organize and direct a
“Master Mind” group of individuals who possess knowledge useful in the accumulation of money, will succeed.
• SPECIALIZED KNOWLEDGE is among the most plentiful, and the cheapest forms of service available.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 17
It Pays To Know How To Purchase Knowledge
• Decide the sort of specialized knowledge you require.
• Determine the purpose it is needed.• Find accurate information concerning
dependable sources of knowledge.• Your own experience and education
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 18
Reliable Sources Of Important Information
• The experiences and education available through cooperation of others in your Master Mind Group.
• Colleges and Universities• Public Libraries through books and
periodicals• Special Training Courses through night
schools and home study schools in particular.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 19
As Knowledge Is Acquired It Must Be
Organized And Put Into Use, For A Definite Purpose, Through
Practical Plans
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 20
• Knowledge has no value except that which can be gained from its application toward some worthy end.
• College degrees are not valued more highly because they represent nothing but miscellaneous knowledge.
• Successful business people never stop acquiring specialized knowledge related to their major purpose, business, or profession.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 21
• Those who are not successful usually make the mistake of believing that the knowledge acquiring period ends when one finishes school.
• The truth is that schooling does but little more than to put one in the way of learning how to acquire practical knowledge.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 22
Specialists Must Be Searched For
• The order of the day is SPECIALIZATION!
• Hire people who have specialized knowledge in your specialized field.
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 23
Students Who Are Well-Rounded Are Valuable More Valuable Than Academic Eggheads
Because They• Were active on the campus.• Got along with all kinds of people.• Did an adequate job with their studies.
Ralph Zuranski * 619-795-9034 * ©2006 All rights reserved. * In Search Of Heroes™ 24
Companies Are Interested Finding Individuals Who Can Make Exceptional
Progress In Management Work Because Of Their Character, Intelligence
And Personality
Website: http://InSearchOfHeroes.net ©2012 All rights reserved. * In Search Of Heroes™ Program 25
Apprenticeship Programs that Provide Specialized
Knowledge Are Beneficial
• Night schools• Correspondence schools• Trade schools• Home study with consultation