M I C H A E L J A C K S O N’ S

T H I N K I N G B E T T E R B U S I N E S S

1950$11ba day $238btoday

Unconscious incompetence

Conscious incompetence

Conscious competence

Unconscious competence

Excellence

Conscious business people are:

Relevant &Consistent

Credible &

Sustainable

Unique & Appealing

Conscious thinkers break routine. Instead of replicating the ‘tried & tested’

They create the passion, & lead.(Not being content to follow blindly)

They focus on new learnings. Not merely leveraging conventional wisdom

They strive for world class.Not best in class

Conscious of their surroundings, they:

Respond to changeMinimise bureaucracy

Add value

Deliver solutionsFight competitively

Conscious thoughtis essential to

make better choices& create impact

7Highlyeffectivebrand traits

The conscious power of branding

1 Power

2 Passion

Power

3 Passion

Power

Intrigue

4 Passion

Power

IntrigueInspiration

5 Passion

Power

IntrigueInspiration

Rebellion

6 Passion

Power

IntrigueInspiration

RebellionTrust

7 Passion

Power

IntrigueInspiration

RebellionTrust

Prestige

We consciously need to develop a little of each in our lives everyday

Only consciously can we create our own future We must start to do & see things differently

T H I N K I N G B E T T E R B U S I N E S S

michael@theothermichaeljackson.com

I T’ S A L L A B O U T