M I C H A E L J A C K S O N’ S
T H I N K I N G B E T T E R B U S I N E S S
1950$11ba day $238btoday
Unconscious incompetence
Conscious incompetence
Conscious competence
Unconscious competence
Excellence
Conscious business people are:
Relevant &Consistent
Credible &
Sustainable
Unique & Appealing
Conscious thinkers break routine. Instead of replicating the ‘tried & tested’
They create the passion, & lead.(Not being content to follow blindly)
They focus on new learnings. Not merely leveraging conventional wisdom
They strive for world class.Not best in class
Conscious of their surroundings, they:
Respond to changeMinimise bureaucracy
Add value
Deliver solutionsFight competitively
Conscious thoughtis essential to
make better choices& create impact
7Highlyeffectivebrand traits
The conscious power of branding
1 Power
2 Passion
Power
3 Passion
Power
Intrigue
4 Passion
Power
IntrigueInspiration
5 Passion
Power
IntrigueInspiration
Rebellion
6 Passion
Power
IntrigueInspiration
RebellionTrust
7 Passion
Power
IntrigueInspiration
RebellionTrust
Prestige
We consciously need to develop a little of each in our lives everyday
Only consciously can we create our own future We must start to do & see things differently
