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Thriving in the Mobile App Economy:Mobility Market Overview & Strategy
Jonathan LindoVP, Enterprise MobilityCA Technologies
April 15, 2015
2 © 2015 CA. ALL RIGHTS RESERVED.
Agenda
EXPLOSION OF THE MOBILE APP ECONOMY
KEY CHALLENGES TO WINNING IN THE MOBILE APP ECONOMY
THRIVE IN THE MOBILE APP ECONOMY
Q&A, NEXT STEPS
1
2
3
4
3 © 2015 CA. ALL RIGHTS RESERVED.
Explosion of the Mobile App Economy
Sources: http://en.wikipedia.org/wiki/App_Store_(iOS) http://en.wikipedia.org/wiki/Google_Play InformIT The-Fight-for-The-Mobile-App-Market-Android-vs-iOS Jun 2014
IN TOTAL APP SALES 2015$100B BY YEAR 2020
$30B+
APP DOWNLOADS(IOS & ANDROID)
150B+
APPS AVAILABLE (IOS & ANDROID)
2.6M+
7,500116,000
400,000
880,000
1,400,000
2,000,000
2,600,000
0
20,000,000,000
40,000,000,000
60,000,000,000
80,000,000,000
100,000,000,000
120,000,000,000
140,000,000,000
160,000,000,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2008 2009 2010 2011 2012 2013 2014
iOS+Android Apps iOS+Android Downloads
4 © 2015 CA. ALL RIGHTS RESERVED.
Mobile World Congress 2015
Gartner 2015 - http://www.gartner.com//it/content/2983400/2983419
Wearables LTE + SDNs Complexity500M+ Wearables will
ship worldwide by 2020
Network speed and proliferation accelerating faster than expected
Increasing number of devices, platforms, OSsare driving costs
Application Economy Driving Success & Failure for Enterprises
5 © 2015 CA. ALL RIGHTS RESERVED.
The Keys to Winning in the Mobile App Economy
67%…of Australians unwilling to wait for slow app load-times
50%Rank ‘ease-of-use’ as the Top Driver for app adoption or purchase
38%…of Australians are frustrated by app security issues
Sources: Statista, Akamai
Speed Simplicity Security
Zogby Report: What is important to Australians?
6 © 2015 CA. ALL RIGHTS RESERVED.
Mobile Infrastructure visibility
Delivering the right value to your Users
Understand & improve user experience
Primary Challenges for Mobile App Providers
The Keys to Winning in the Mobile App Economy
7 © 2015 CA. ALL RIGHTS RESERVED.
What is End-User Experience?Beyond just look & feel of your apps..
APP PERFORMANCE
CRASHES AND ISSUE RESOLUTION
TRANSACTION RESPONSE TIME
VALUE DELIVERED BY YOUR MOBILE APP
8 © 2015 CA. ALL RIGHTS RESERVED.
DevOps for Mobile
Success requires Collaboration from Stakeholders
Developer Insight Operations Analytics Business Intelligence
Capture app crashes,
identify root causes
Prioritize issues by understanding
impact on UX & revenue
See device usage metrics –
CPU, memory, frame rate
Code-level visibility into issues
with stack traces, activity logs
View app performance by
version, carrier, geo, OS, network
Real-time alerts on threshold
violations impacting SLAs, UX
Prioritize alerts based on impact
to business, revenue
Gain end-to-end visibility into
the mobile infrastructure
Gain visibility into performance
of key business services
Improve work flows in the app
Segment & analyze usage data by
app version, carrier, location, OS
Make data-driven decisions
affecting OpEx and CapEx
9 © 2015 CA. ALL RIGHTS RESERVED.
End-to-End Mobile Infrastructure Visibility
End-to-end view of business transactions from ‘mobile to mainframe’
10 © 2015 CA. ALL RIGHTS RESERVED.
DevOps for Mobile: Delivering the Right Value
Dev & Test Production & Support Business Analysis
Enabling ‘CONTINUOUS DELIVERY’ for your Mobile App Lifecycle
11 © 2015 CA. ALL RIGHTS RESERVED.
Tracking & Understanding User Experience
Deeper visibility = better app health & performance
12 © 2015 CA. ALL RIGHTS RESERVED.
Be Flexible in your Deployment…
Cloud-based SaaS offering
On-premisebehind the
corporate firewall
Consider Data Portability & Access
13 © 2015 CA. ALL RIGHTS RESERVED.
Two types of End Users
Consumer User File a claim
Pay a bill
Make a purchase
Business User Point of sale
Service a customer
Provision a new service
14 © 2015 CA. ALL RIGHTS RESERVED.
Case Study: A Large Wireless ProviderChallenge: iPads in Retail Stores driving Revenue, Failing in the Dark
SOLUTION & RESULTS
Top-10 wireless providerOver 100M+ subscribers
2,000+ stores with POS mobile apps driving revenue
Ensure mobile app performance for business-critical and end-user apps
Unresponsive POS mobile app hurting device salesand service upgrades
“How can I know what users are seeing? App works fine here in my Dev”
Lack of visibility into performance of key business services
Deployed CA MAA in conjunction w/existing investments in APM
Deep visibility into network performance
Crash reporting and user activity at crash time
App business transactions and usage by geo, device
CHALLENGES FACEDSITUATION
15 © 2015 CA. ALL RIGHTS RESERVED.
Case Study: A Multi-National BankChallenge: User Retention is low, Are Users getting Value?
SOLUTION & RESULTS
Top-20 global bank with over 100M customers
Goal to become the bank of choice for digital customers
Key partnership to support mobile payments for consumers
Over 2 million mobilebanking customers
Partial view with Google Analytics “I know something is wrong. But I can’t tell where the problem is.”
Lack of visibility into business metrics such as user retention
No insight into crash and performance metrics
Wrapped CA MAA on top of Android app for quick proof, then integrated MAA SDK
Captured metrics from user retention to stack traces
Gained end-to-end transaction visibility from mobile to mainframe
CHALLENGES FACEDSITUATION
CA Mobile App AnalyticsBroad, Deep Visibility Into Your Mobile Infrastructure
Actionable AnalyticsBy App, Region, Carrier, Device Or Users
Complete End-to-End Mobile Infrastructure ViewMobile App Topology View With APM 9.7
Development Prototype, actual implementation may differ
APM 9.7 with Mobility IntegrationAPM 9.7 Transaction Traces with Mobile Data
Development Prototype, actual implementation may differ
Monitor Mobile Business Transactions
Identify Mobile App HotspotsPerformance, Usage, Test Coverage, Issues
Visualize Mobile User ActionsMonitor Device Performance
Mobile Device VisibilityGestures, API Requests, App Performance
Analyze Automated Test CoverageGenerate New Automated Tests On-Demand
Understand Mobile User BehaviorCapture User Flow Through Your App
Measure EffectivenessCompare versions, regions, devices
Mobile User Session Info
Mobile User Session Info
Mobile User Session Playback
33 © 2015 CA. ALL RIGHTS RESERVED.
How do you Deliver the best Mobile User Experience?
Dev
How can I know what end-users are seeing?
Can I get details on app crashes that I can use to fix issues?
What’s app adoption on the latest OS (e.g. iOS 8)?
Can I get code-level visibility of user interactions on my app?
What are device usage metrics – CPU, memory?
Ops
How can I isolate my network or data center issues?
Can I get alerts when my app crashes?
How can my team prioritize alerts from business sense?
Which backend services are affecting my app performance?
What is app performance by geo, by OS, by carrier?
Business Analyst
How are my key business services performing? Are they at risk?
How can I make better OpEx and CapExdecisions?
Which business flows are popular in my app?
How can I help my users get more value?
Can I track business transactions (purchases, retention, usage)?
34 © 2015 CA. ALL RIGHTS RESERVED.
Developer Analytics
Capture mobile app crashes and identify root causes
Screen capture issues fix them faster, drive better UX
Gain code-level visibility into issues with symbolic stack traces and detailed activity logs
Prioritize issues by assessing impact on user experience and revenue
Analyze errors and network behavior to identify issues in code or back-end servers
Capture device usage metrics: CPU, memory, frame rate
Tag a user, then understand how the app performed for that specific user (crash, latency)
For large enterprise Developers, MAA captures app crashes and offers code-level visibility into root causes. This visibility is critical in providing best end-user experience.
35 © 2015 CA. ALL RIGHTS RESERVED.
Operations Analytics
Segment app performance by version, carrier, geo, OS, device
Get real-time alerts on threshold violations impacting SLAs, user experience, or revenue; prioritize alerts
Gain visibility into backend services affecting the app performance
Analyze performance of networks and locations to correlate with app performance
Isolate and rule out domain, network, data center issues
Identify mobile app hotspots: usage, performance, coverage, issues
For large enterprise Operations team, MAA solution captures performance metrics of the mobile app infrastructure. These metrics help address issues before they hurt UX.
36 © 2015 CA. ALL RIGHTS RESERVED.
Business Analytics
Gain visibility into performance of key business services
Identify popular business flows in the app; capture user flow through your app
Insight into mobile app user engagement, activity, and retention
Segment & analyze usage data by app version, carrier/WiFi, location, platform, OS
Track and report stickiness based on users’ revisits
Get data to help make better OpEx and CapEx decisions
Tag a business event (e.g. Gold Customer, shopping cart > 100 items) and look at impact on the top line
For large enterprise Business Analysts, MAA is an analytics solution that captures usage and user experience metrics. This metrics help increase top-line revenue.
16 © 2015 CA. ALL RIGHTS RESERVED.
Thank you, Q&A
CA Mobile App AnalyticsSign-up for free at http://trials.ca.com
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