Thriving in the Mobile App Economy:Mobility Market Overview & Strategy

Jonathan LindoVP, Enterprise MobilityCA Technologies

April 15, 2015

2 © 2015 CA. ALL RIGHTS RESERVED.

Agenda

EXPLOSION OF THE MOBILE APP ECONOMY

KEY CHALLENGES TO WINNING IN THE MOBILE APP ECONOMY

THRIVE IN THE MOBILE APP ECONOMY

Q&A, NEXT STEPS

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2

3

4

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Explosion of the Mobile App Economy

Sources: http://en.wikipedia.org/wiki/App_Store_(iOS) http://en.wikipedia.org/wiki/Google_Play InformIT The-Fight-for-The-Mobile-App-Market-Android-vs-iOS Jun 2014

IN TOTAL APP SALES 2015$100B BY YEAR 2020

$30B+

APP DOWNLOADS(IOS & ANDROID)

150B+

APPS AVAILABLE (IOS & ANDROID)

2.6M+

7,500116,000

400,000

880,000

1,400,000

2,000,000

2,600,000

0

20,000,000,000

40,000,000,000

60,000,000,000

80,000,000,000

100,000,000,000

120,000,000,000

140,000,000,000

160,000,000,000

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

2008 2009 2010 2011 2012 2013 2014

iOS+Android Apps iOS+Android Downloads

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Mobile World Congress 2015

Gartner 2015 - http://www.gartner.com//it/content/2983400/2983419

Wearables LTE + SDNs Complexity500M+ Wearables will

ship worldwide by 2020

Network speed and proliferation accelerating faster than expected

Increasing number of devices, platforms, OSsare driving costs

Application Economy Driving Success & Failure for Enterprises

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The Keys to Winning in the Mobile App Economy

67%…of Australians unwilling to wait for slow app load-times

50%Rank ‘ease-of-use’ as the Top Driver for app adoption or purchase

38%…of Australians are frustrated by app security issues

Sources: Statista, Akamai

Speed Simplicity Security

Zogby Report: What is important to Australians?

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Mobile Infrastructure visibility

Delivering the right value to your Users

Understand & improve user experience

Primary Challenges for Mobile App Providers

The Keys to Winning in the Mobile App Economy

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What is End-User Experience?Beyond just look & feel of your apps..

APP PERFORMANCE

CRASHES AND ISSUE RESOLUTION

TRANSACTION RESPONSE TIME

VALUE DELIVERED BY YOUR MOBILE APP

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DevOps for Mobile

Success requires Collaboration from Stakeholders

Developer Insight Operations Analytics Business Intelligence

Capture app crashes,

identify root causes

Prioritize issues by understanding

impact on UX & revenue

See device usage metrics –

CPU, memory, frame rate

Code-level visibility into issues

with stack traces, activity logs

View app performance by

version, carrier, geo, OS, network

Real-time alerts on threshold

violations impacting SLAs, UX

Prioritize alerts based on impact

to business, revenue

Gain end-to-end visibility into

the mobile infrastructure

Gain visibility into performance

of key business services

Improve work flows in the app

Segment & analyze usage data by

app version, carrier, location, OS

Make data-driven decisions

affecting OpEx and CapEx

9 © 2015 CA. ALL RIGHTS RESERVED.

End-to-End Mobile Infrastructure Visibility

End-to-end view of business transactions from ‘mobile to mainframe’

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DevOps for Mobile: Delivering the Right Value

Dev & Test Production & Support Business Analysis

Enabling ‘CONTINUOUS DELIVERY’ for your Mobile App Lifecycle

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Tracking & Understanding User Experience

Deeper visibility = better app health & performance

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Be Flexible in your Deployment…

Cloud-based SaaS offering

On-premisebehind the

corporate firewall

Consider Data Portability & Access

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Two types of End Users

Consumer User File a claim

Pay a bill

Make a purchase

Business User Point of sale

Service a customer

Provision a new service

14 © 2015 CA. ALL RIGHTS RESERVED.

Case Study: A Large Wireless ProviderChallenge: iPads in Retail Stores driving Revenue, Failing in the Dark

SOLUTION & RESULTS

Top-10 wireless providerOver 100M+ subscribers

2,000+ stores with POS mobile apps driving revenue

Ensure mobile app performance for business-critical and end-user apps

Unresponsive POS mobile app hurting device salesand service upgrades

“How can I know what users are seeing? App works fine here in my Dev”

Lack of visibility into performance of key business services

Deployed CA MAA in conjunction w/existing investments in APM

Deep visibility into network performance

Crash reporting and user activity at crash time

App business transactions and usage by geo, device

CHALLENGES FACEDSITUATION

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Case Study: A Multi-National BankChallenge: User Retention is low, Are Users getting Value?

SOLUTION & RESULTS

Top-20 global bank with over 100M customers

Goal to become the bank of choice for digital customers

Key partnership to support mobile payments for consumers

Over 2 million mobilebanking customers

Partial view with Google Analytics “I know something is wrong. But I can’t tell where the problem is.”

Lack of visibility into business metrics such as user retention

No insight into crash and performance metrics

Wrapped CA MAA on top of Android app for quick proof, then integrated MAA SDK

Captured metrics from user retention to stack traces

Gained end-to-end transaction visibility from mobile to mainframe

CHALLENGES FACEDSITUATION

CA Mobile App AnalyticsBroad, Deep Visibility Into Your Mobile Infrastructure

Actionable AnalyticsBy App, Region, Carrier, Device Or Users

Complete End-to-End Mobile Infrastructure ViewMobile App Topology View With APM 9.7

Development Prototype, actual implementation may differ

APM 9.7 with Mobility IntegrationAPM 9.7 Transaction Traces with Mobile Data

Development Prototype, actual implementation may differ

Monitor Mobile Business Transactions

Identify Mobile App HotspotsPerformance, Usage, Test Coverage, Issues

Visualize Mobile User ActionsMonitor Device Performance

Mobile Device VisibilityGestures, API Requests, App Performance

Analyze Automated Test CoverageGenerate New Automated Tests On-Demand

Understand Mobile User BehaviorCapture User Flow Through Your App

Measure EffectivenessCompare versions, regions, devices

Mobile User Session Info

Mobile User Session Info

Mobile User Session Playback

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How do you Deliver the best Mobile User Experience?

Dev

How can I know what end-users are seeing?

Can I get details on app crashes that I can use to fix issues?

What’s app adoption on the latest OS (e.g. iOS 8)?

Can I get code-level visibility of user interactions on my app?

What are device usage metrics – CPU, memory?

Ops

How can I isolate my network or data center issues?

Can I get alerts when my app crashes?

How can my team prioritize alerts from business sense?

Which backend services are affecting my app performance?

What is app performance by geo, by OS, by carrier?

Business Analyst

How are my key business services performing? Are they at risk?

How can I make better OpEx and CapExdecisions?

Which business flows are popular in my app?

How can I help my users get more value?

Can I track business transactions (purchases, retention, usage)?

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Developer Analytics

Capture mobile app crashes and identify root causes

Screen capture issues fix them faster, drive better UX

Gain code-level visibility into issues with symbolic stack traces and detailed activity logs

Prioritize issues by assessing impact on user experience and revenue

Analyze errors and network behavior to identify issues in code or back-end servers

Capture device usage metrics: CPU, memory, frame rate

Tag a user, then understand how the app performed for that specific user (crash, latency)

For large enterprise Developers, MAA captures app crashes and offers code-level visibility into root causes. This visibility is critical in providing best end-user experience.

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Operations Analytics

Segment app performance by version, carrier, geo, OS, device

Get real-time alerts on threshold violations impacting SLAs, user experience, or revenue; prioritize alerts

Gain visibility into backend services affecting the app performance

Analyze performance of networks and locations to correlate with app performance

Isolate and rule out domain, network, data center issues

Identify mobile app hotspots: usage, performance, coverage, issues

For large enterprise Operations team, MAA solution captures performance metrics of the mobile app infrastructure. These metrics help address issues before they hurt UX.

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Business Analytics

Gain visibility into performance of key business services

Identify popular business flows in the app; capture user flow through your app

Insight into mobile app user engagement, activity, and retention

Segment & analyze usage data by app version, carrier/WiFi, location, platform, OS

Track and report stickiness based on users’ revisits

Get data to help make better OpEx and CapEx decisions

Tag a business event (e.g. Gold Customer, shopping cart > 100 items) and look at impact on the top line

For large enterprise Business Analysts, MAA is an analytics solution that captures usage and user experience metrics. This metrics help increase top-line revenue.

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Thank you, Q&A

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