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Dealership/dilp/ (n) a business that buys and sellsproducts, especially cars, for a particular company; theposition of being a dealer who can buy and sell sth (i l)

Showroom/rum/ (n) a large shop/store in which goodsfor sale, especially cars and electrical goods, are displayed(phng trng by)

Troop/trup/ (v): [ intransitive ] + adv./prep. ( used with aplural subject ) to walk somewhere together as a group (llt ko n)

Admire/dma(r)/(v): ~ sth to look at sth and think that itis attractive and/or impressive/to respect sb for what they are

or for what they have done (chim ngng , ngngm) Prospective/prspektv/ (a) expected to do sth or to

become sth (tim nng)

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The Penske Wynn car dealership

in Las Vegas had a problem when it

opened. About 1,500 people a day

were trooping in to admire theFerrari and Maserati sports cars

parked on the showroom floor. Staff

spent as much time on crowed

control as selling cars.

The dealership began charging a $10 entrance fee to anyone not

intending to buy a car or not bringing one in for service.

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With about one- fifth of

the daily visitors claiming

to be prospective buyers,

the dealership could bringin close to $100,000 a

month in admission fees

as well as selling 20-30 cars

a month, of which a littlemore than half are used

models. Prices for the cars

range from $170,045 for a

Ferrari F430 coupe to

$254,150 for a 612

Scaglietti.

An analyst observed that it was

interesting that people were

paying to enter a car showroom,while General Motors almost had

to pay people to come to its

dealerships.

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One

The problem of the Penske-Wynn cardealership in Las Vegas when it opened

Two

The dealerships great idea to solve problem

Three

The benefits of this idea

Four

Paying to enter a car showroom is an unusualideal

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Cardealership Charging a$10entrance feeto anyonenotintending to

buy a car ornot bringingone in forservice

People werepaying toenter a carshowroomwhileGeneralMotorsalmost hadto paypeople tocome to its

dealerships

About 1,500people aday weretrooping into admirethe FerrariandMaseratisports carsparked onshowroom

floor

Bringing inclose to$100,000a monthinadmissionfees aswell asselling 20-30 cars amonth.

1. What industry sector is the article about?2. What is the great idea?3. What makes the idea unusual?4. What problem does this idea sovle?5. What are the benefits of this idea?