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® TICKET SELLER The Official Newsletter for Ohio Lottery Retailers Vol. 2 No. 75 | October 2016 The Holiday Bonus promotion returns Oct. 19. Holiday strategy for bars & taverns on page 7
®
TICKET SELLERThe Official Newsletter for Ohio Lottery Retailers Vol. 2 No. 75 | October 2016
The Holiday Bonus promotion returns Oct. 19.
Holiday strategy for bars & tavernson page 7
.................................................................................
All efforts are made to ensure the accuracy of the information provided. However, the Ohio Lottery makes no warranties or representations as to the accuracy of the information supplied herein. Winning numbers and jackpot amounts can only be verified through our gaming sys-tem, accessible at any Ohio Lottery office.
The Ohio Lottery is an Equal Opportunity Employer and Service Provider.
1-800-686-4208www.ohiolottery.com
Dennis Berg, DirectorPatrick McDonald, Commission Chair
ContributorsMarie Kilbane Seckers, EditorMolly FantaSandra Neal
24/7 Problem Gamblers Helpline: 1-800-589-9966Please Play Responsibly
2 | Ticket Seller | October 2016
TICKET SELLER October 2016
Contents 3! Time for a Holiday Bonus. Encourage customers to stretch their holiday instant ticket dollars by entering non-winning tickets into the Holiday Bonus promotion.
4! Ohio 50/50 out of the gate. Check out the list of key selling points. Keep them handy as you promote the game to customers.
6,7! Part 2: Prepare now for a successful holiday sales season. Whether you’re a Keno -focused retailer or traditional instant/draw game retailer, there are ways you can prepare now for the holiday sales season. Check out the new games, promotions, and point-of-sale display ideas that can make a positive impact on sales.
8! Big Winners. See which retailers have sold the biggest prizes among Ohio Lottery jackpot-style games between January and April 2016.
A message from the DirectorOhio 50/50, the Ohio Lottery’s weekly raffle game, is off to a good start. Do your customers know about the new game? The weekly drawing? Players have until 9:59 p.m. each Saturday to join in the next drawing for half the pot or the
game’s $2,000 and $500 prizes. We know there are players out there who enjoy good, old-fashioned raffle-style play.
Now we jump to fall and all its activities – and, yes, the holiday sales season. Whether your strengths as a retailer are with instants, draw games or Keno, there are steps you can take now to capture the pent up demand of customers on the search for holiday gifts or a few minutes of fun within their own busy day.
We’ve got both holiday EZPLAY® and instant games for sale, starting this month and next.
Please take a look at the second part of our series on maximizing holiday sales opportunities. Want some ideas on how to set up a display? Or a plan-o-gram for your WinStation vending machine? We hope all retailers have met with their sales representative to discuss past holiday sales and plans for the upcoming season. Our sales representatives are here to help.
In this issue, you’ll also find information on the Holiday Bonus offered for MyLotto Rewards® members, recent Big Winners in Ohio Lottery draw games, winners news, ticket delivery schedules and more.
I would like to extend special thanks to you and your employees for taking the extra effort to meet the needs of customers this season. Your enthusiasm and hard work go a long way to making this a happy and prosperous time of year.
Sincerely,
Dennis Berg, DirectorThe Ohio Lottery
®
Hollywood Gaming at Dayton Raceway cashing larger prizes Ohio Lottery customers can now cash prizes of $600 to $5,000 at Hollywood Gaming at Dayton Raceway and can do so 24 hours a day.
Customers must be 21 years of age or older to enter the racino and cash prizes. Prize cashing, which is subject to a $10 convenience fee, will be waved for holders of Hollywood Gaming’s Marquee Rewards® card with a valid email address. Customers have been able to cash prizes of up to $599 since 2014.
October 2016 | Ticket Seller | 3
Holding a non-winning holiday instant ticket? Don’t throw it away! Stretch those holiday dollars with the Ohio Lottery’s Holiday Bonus. The Holiday Bonus promotion for holiday instant games returns Oct. 19.
All non-winning tickets for the following games are eligible for the Holiday Bonus promotion and $500,000 in additional holiday instant game prizes:
• $1 Holiday Cash #347• $2 Holiday Lucky Times 5 #348• $3 Frosty Cashword #349• $5 Holiday Lucky Times 10 #350• $10 Holiday Lucky Times 20 #351
NEW THIS YEARRandom entries will be doubled!
Instant win opportunities.Chance to play an
interactive holiday game.
Enter exclusively through MyLotto Rewards®: Get entries based on the price point of the holiday instant game: i.e. a $1 Holiday Cash ticket provides one entry; a $2 Holiday Lucky Times 5 ticket provides two entries; a $3 Frosty Cashword ticket gives customers three entries, etc. Go to www.ohiolottery.com and enter your tickets through MyLotto Rewards® today!
Holiday Bonus Drawing #1Prize Number of winners
$500 100
$1,000 20
$10,000 10
Entry deadline: Tuesday, Nov. 22, 2016.* Drawing: Tuesday, Nov. 29, 2016
Holiday Bonus Drawing #2Prize Number of winners
$500 100
$1,000 30
$10,000 5
$25,000 2
$50,000 1
Entry period: Wednesday, Nov. 23 - Friday, Dec. 30, 2016. Drawing: Friday, Jan. 6, 2017.
*Entries received after the Nov. 22 deadline date will be automatically entered into the Jan. 6, 2017 drawing.
Optional interactive game for Holiday BonusPlayers entering the MyLotto Rewards® Holiday Bonus have the option to play a special interactive game for instant win cash prizes or entry into Holiday Bonus Drawing #3. There are $120,000 worth of prizes set aside just for interactive game play between Oct. 19 and Dec. 30.
Please note: Entry is online only. Entry cutoff is 11:59 p.m. on the established entry deadline date for each drawing. Holiday instant tickets can continue to be sold after the final drawing deadline. See www.ohiolottery.com for Holiday Bonus details.
New Game SupportIt’s time to raffle: Ohio 50/50Have customers who’d like to try something new? Tell them about the Lottery’s new, old-fashioned raffle: Ohio 50/50.
Jackpot winners get half the pot (50% of total net sales for the drawing). Each week the jackpot starts anew.
Customers vie for the jackpot or one of 35 other prizes. Those prizes include 10 prizes of $2,000 or 25 prizes of $500.
Alert customers to Ohio 50/50’s Saturday drawing deadline. Share the news about the old-fashioned 50/50 raffle, drawn every Saturday at 10 p.m. Tickets can be purchased until 9:59 p.m. on draw days.
Retailers get a bonus: Sell the jackpot prize and earn $500.
4 | Ticket Seller | October 2016
Taking Care of Business Receipts and proper inventory accountingReturning full or partial books to your sales representative? Receiving instant tickets directly from your sales representative? Whenever your sales representative processes an inventory change (issuing tickets or returning full or partial instant ticket books) review the changes made, making sure you sign and keep a copy of the receipt for your records.
Your sales representative will retain a copy of that receipt for the Ohio Lottery’s own record-keeping purposes for one year from the issue date. So, if you misplace your receipt and need a copy, please reach out to your sales representative or regional office.
Instant TicketUpdates
Deliveries TPDOct. 19, 2016
Holiday Cash ($1), #347
Holiday Lucky Times 5 ($2), #348
Frosty Cashword ($3), #349
Holiday Lucky Times 10 ($5), #350
Holiday Lucky Times 20 ($10), #351
Closings TPDOct. 3-13, 2016
10x the Money ($2), #280
Sapphire Blue 7s ($2), #294
Emerald Riches ($3), #295
Cash Blast ($2), #299
Cash Extravaganza ($5), #300 TPD
Break the Bank ($10), #304 TPDThese games expire April 11, 2017.
Last Date to Redeem TPDOct. 11, 2016
$500,000 Cashword ($10), #262 TPD
Some Like It Hot ($2), #268
Holiday Lucky Times ($5), #287 TPD
Merry Money ($10), #288 TPD
Nov. 8, 2016
Wild Doubler ($1), #267
The Big $10 Ticket ($10), #272 TPD
Holiday Cash ($1), #284
Holiday Gold ($2), #285
Holiday Bingo ($3), #286
TPD = Top Prize Drawing. Learn more about it at www.ohiolottery.com/promotions.
Please note that all on-sale dates are tentative. These game releases are current as of Sept. 30, 2016 and are subject to change.
For illustrative purposes only.
October 2016 | Ticket Seller | 5
Please note that all on-sale dates are tentative. These game releases are current as of Sept. 30, 2016 and are subject to change.
Check ‘em out coming your way soon
Instant Ticket Features for OctoberHoliday Cash Oct. 19, 2016 ($1) #347Top prize: $5,000Overall odds of winning: 1 in 3.99Percentage Payout: 71%Number of tickets per lot: 200Number of tickets printed: 18 millionActual size: 2.5” x 4.0”UPC Code: 6 70656 01347 3Special Features: Holiday Cash offers more than $12 million in total prizes. Enter non-winning tickets into the Holiday Bonus promotion. ......................................
Holiday Lucky Times 5 Oct. 19, 2016 ($2) #348Top prize: $20,000Overall odds of winning: 1 in 3.97Percentage Payout: 71%Number of tickets per lot: 100Number of tickets printed: 7.0 millionActual size: 4.0” x 4.0”UPC Code: 6 70656 02348 9Special Features: Holiday Lucky Times 5 offers more than $9 million in total prizes. Players have a chance to multiply prize
winnings up to five times the prize. Enter non-winning tickets into the Holiday Bonus promotion. ......................................
Frosty Cashword Oct. 19, 2016 ($3) #349Top prize: $50,000Overall odds of winning: 1 in 3.67Percentage Payout: 69%Number of tickets per lot: 100Number of tickets printed: 6.0 millionActual size: 6.0” x 4.0”UPC Code: 6 70656 03349 5Special Features: Frosty Cashword offers more than $12 million in total prizes. Enter non-winning tickets into the Holiday Bonus promotion. ......................................
Holiday Lucky Times 10 Oct. 19, 2016 ($5) #350Top prize: $250,000Overall odds of winning: 1 in 3.64Percentage Payout: 71%Number of tickets per lot: 50Number of tickets printed: 6.0 millionActual size: 6.0” x 4.0”
UPC Code: 6 70656 05350 9Special Features: Holiday Lucky Times 10 offers more than $21 million in total prizes. Players have a chance to multiply prize winnings up to 10 times the prize. Enter non-winning tickets into the Holiday Bonus promotion. ......................................
Holiday Lucky Times 20 Oct. 19, 2016 ($10) #351Top prize: $500,000Overall odds of winning: 1 in 3.47Percentage Payout: 73%Number of tickets per lot: 50Number of tickets printed: 4.0 millionActual size: 8.0” x 4.0”UPC Code: 6 70656 10351 8Special Features: Holiday Lucky Times 20 offers more than $29 million in total prizes. Players have a chance to multiply prize winnings up to 20 times the prize. Enter non-winning tickets into the Holiday Bonus promotion.
For illustrative purposes only.
6 | Ticket Seller | October 2016
Prepare Now for a Successful Holiday Season, Part 2What’s your plan to maximize holiday game sales?If you have yet to do so, we encourage you to review your 2015 holiday sales with your sales representative as you plan for the 2016 holiday sales season.
Product placement, inventory and point-of-sale display are key priorities as the Ohio Lottery plans for the 2016 holiday sales season.
If you are an instant ticket-selling retailer, be prepared for additional holiday instant ticket deliveries in December and in the weeks leading up to Dec. 25. Order will be sent based on predicted sales. Thank you for accepting additional inventory.
The Holiday Bonus promotionPromote the Lottery’s second-chance opportunity for holiday instant games with your customers. See page 3 for details. There are $500,000 worth of prizes up for grabs through MyLotto Rewards®.
Retailer plan of actionStart preparing for holiday sales now. Boost sales and commissions by activating your current instant ticket deliveries within 48 hours of receipt. Maximizing and managing your instant ticket inventory boosts sales. Take advantage of the ongoing instant ticket activation incentive!
Have two WinStations?Fill your second vending machine exclusively with holiday games. Highest to lowest price point, top to bottom as shown. Use your “new instant game” magnets too.
Have a single WinStation? Check out this holiday plan-o-gram: Line the holiday games on the left -- top to bottom, highest to lowest price point as shown. Note the use of the second column on the left to double face holiday instant games as shown.
Holiday ideas for bars, taverns & restaurants If you sell Lottery games out of an MP vending machine and have a small area set aside for Lottery, check in with your Lottery sales representative for ideas and assistance with your holiday Lottery displays.
Tap the potential of EZPLAY® Games: • $1 Santa’s Snowball (on sale Nov. 13)• $2 Snowflake Melt (on sale Nov. 13)• $3 Jingle Bell Bucks (on sale Nov. 13)• $10 Blustery Bucks (on sale Dec. 4)• $2 New Year’s Celebration (on sale Dec. 4)
*These games are perfect for bars, taverns and restaurants selling through MP vending.
Consider placing Lottery holiday instant games in a stand-alone tower at the counter. See your sales representative for details.
Time to advertise holiday games “coming soon” at retail.
Holiday EZPLAY® available here
101002-101002 01 000000000008* TR:0000000002431
AFECS2483349DA22D6306FB8AA036D1DADF48878
00000 00044 00000 00034 16027 73954 14253
HOW TO WIN
Match 1 or more of “YOUR NUMBERS” to the
“BLUSTERY BUCKS NUMBERS” and WIN.
DOUBLE YOUR PRIZE when ALL of your matched
numbers end in 5 (05, 15, 25, 35, 45, or 55).
Refer to PRIZE LEGEND for prize amounts.Match 5 DoublerMatch 5Match 4 DoublerMatch 4Match 3 DoublerMatch 3Match 2 DoublerMatch 2Match 1 DoublerMatch 1
$2,500 x 2 = $5,000$2,500$250 x 2 = $500$250$100 x 2 = $200
$100$25 x 2 = $50$25$5 x 2 = $10$5
YOUR NUMBERS (05-55)05 06 07 08 09
13 11 17 19 2444 42 41 43 12
32 22 07 51 35
BLUSTERY BUCKS NUMBERS (05-55)11 21 25 43 16
PRIZE LEGEND
PRINTED ON 01/22/2014 15:42:06
00000 00128 00681 57441 42331 16988 04307
WWW.OHIOLOTTERY.COM
WWW.OHIOLOTTERY.COM
WWW.OHIOLOTTERY.COM
WWW.OHIO LOTTERY.COM
WWW.OHIO LOTTERY.COM
TOTAL = $10.00
Game Rule # 3770:1-9-951
FOR DISPLAY PURPOSES ONLY
WIN UP TO $5,000!
ODDS 1:3.75 PAYOUT 73.75%Match Just One & Win!
$10
An EZ wayto Play This Game Again.Scan QR Code Now!
Review your holiday 2015 sales with your Lottery sales representative.
Make room for additional instant ticket inventory. Review space, procedures and staff. Talk with your sales representative to figure out the best way to keep your bins full, keep customers happy and manage the volume. Make it “one stop shopping” for your busy customers.
Photos by Michelle Frabott, Region 5. Creative input provided by Michelle Frabott and Kathy Roach, Region 7.
8 | Ticket Seller | October 2016
Winner News! A. Rolling Cash 5 win • July 14, 2016 A Rolling Cash 5 jackpot prize, worth
$141,000, was sold by Perry Village Market. Owner Raymond Peteritis and employee Gina Martin are certainly pleased with that win. Perry Village Market in Perry received a $500 sales bonus.
B. $500 Million Spectacular winner • August 2016
George (Mike) Hoskins of Cairo won $50,000 playing the Lottery’s $30 instant game, $500 Million Spectacular. He brought along his wife Amanda, making his claim at the Toledo regional office. George purchased his winning ticket from Marathon in Lima.
C. Monopoly Millions winner • August 2016
Randall Sawyer of Holland is all smiles and his wife Rosanne is too. He won $10,000 playing $10 Monopoly Millionaires’ Club.
D. 50x the Money winner • August 2016 Jalen Herrin of Sandusky was pleased
to have his picture taken for the Lottery’s Winner Wall at the Lorain regional office. He won $20,000 playing the Lottery’s $10 instant game, 50x the Money.
E. $300 Million Diamond Dazzler winner • August 2016
Chris Walsh of West Union, pictured with his mom Pam, is all smiles. He won $2 million playing the Lottery’s $20 instant game, $300 Million Diamond Dazzler. He chose the game’s annuity payment option and will receive $71,000 a year for the next 20 years after taxes withholdings. He purchased his winning ticket at West Union First Stop in West Union.
F. Rolling Cash 5 winner • July 24, 2016 Chris Crosby of Van Wert and his mom
Debra have a little fun at the Toledo office after he won the Rolling Cash 5 jackpot drawn July 24. Chris used a handful of quarters to purchase the winning ticket, turning those quarters into $182,000. He’s going to take his mom on a balloon ride – it’s on her bucket list.
G. 50x the Money winner • July 2016 Mark Harris of Middletown claimed a
cool $20,000 playing the Lottery’s $10 instant game, 50x the Money. Mark, pictured with his wife Brandy, made his claim at the Cincinnati regional office.
H. Mega Millions winner • July 5, 2016 Lillie Casaway of Chester, WV matched
four numbers plus the Mega ball number in the July 5 Mega Millions drawing. Because she purchased the Megaplier too, she multiplied her win to $25,000, five times the standard Mega Millions prize.
I. 50X the Money winner • July 2016 Chasity Paul of Urbana won $500,000
in the top prize drawing for the Lottery’s
$10 instant game, 50x the Money. She says nothing like this ever happens to her. Guess she’ll be changing her story. She purchased her winning ticket from Winner’s One Stop in Mechanicsburg. Her $355,500 windfall after tax withholdings will allow her to buy a car, pay some bills and help her dad.
J. Fabulous Fortune winner • July 2016 Mike and Ericka Coleman of
Barboursville, WV crossed the border and won $5,500 and an entry into Fabulous Fortune’s $5-million top prize drawing. They purchased the entry ticket from Pump & Shop in Proctorville.
K. 40th Anniversary Millions winner • August 2016
Michael Mancini of Twinsburg bought Lottery tickets for 25 years, predicting that one day he was going to hit a big one. Ten days after his birthday, he won $1 million on the Lottery’s $30 instant game, 40th Anniversary Millions. The annuity prize of $40,000 a year for 25 years will give him a guaranteed income. He purchased his winning ticket from Giant Eagle in Twinsburg.
L. Break the Bank winner • August 2016 Norma Menchaca-Goodwin of Hillsboro
is smiling pretty after winning $50,000 on $10 Break the Bank. She purchased her winning ticket from Cheap Tobacco #2 in Hillsboro.
M. Ohio Millions winner • July 2016 Christopher Belcher of Grove City won
$50,000 a year for 20 years in the top prize drawing for Ohio Millions. He’s looking to purchase new cars for himself and his wife, and now his wife will be able to reduce her work schedule to part-time. He purchased his winning ticket at a Columbus-area Kroger’s.
N. Monopoly Millionaire’s Club winner • August 2016
For six years, Dennis Garrett of Gallipolis rewarded himself each day by buying a Lottery ticket. It’s paid off after winning $20,000 on $10 Monopoly Millionaire’s Club. He’s going to use the win for home repairs. He purchased his winning ticket from Quick Stop in Jackson.
O. 50x the Money winner • July 2016 Anthony Kimball of Lancaster was in
such shock he was shaking when he visited the Athens regional office. He won $20,000 playing the Lotter’s $10 instant game, 50x The Money. He plans to share the win with his parents and pay off a portion of his student loans. He purchased his winning ticket at Lancaster Speedway.
P. Powerball win • July 27, 2016 It was a day of celebration at VFW
#2529 in Sandusky, after the club sold a $1-million winning ticket. Pictured is Teresa West (left), a bartender for the VFW, club manager Lisa Rupsic (right) and club commander Joshua Bender.
®
January • Rolling Cash 5 jackpot prize 1/4/16 MADISON CONVENIENCE -- $192,000 LAKEWOOD 11/5/16 BP #433 -- $100,000 AKRON 71/6/16 BARBERTON MINI MART -- $100,000 BARBERTON 71/14/16 CONVENIENCE ONE #4454 -- $270,000 CLEVELAND 11/18/16 COLLINWOOD VILLAGE FOOD MART -- $130,000 CLEVELAND 11/22/16 SPEEDWAY #5064 -- $130,000 KETTERING 31/26/16 BUSHMAN'S MARKET -- $130,000 COLUMBUS 5
February • Rolling Cash 5 jackpot prize 2/2/16 GIANT EAGLE #1217 -- $239,000 MENTOR 62/3/16 KROGER CO #433 -- $50,000 CINCINNATI 42/3/16 DM MART -- $50,000 AMHERST 92/4/16 SAYLER PARK ACE HARDWARE -- $100,000 CINCINNATI 42/5/16 SPEEDWAY #9633 -- $100,000 CINCINNATI 42/6/16 CIRCLE K #5485 -- $100,000 OXFORD 42/7/16 DOWNTOWN CONVENIENCE -- $100,000 COLUMBUS 52/8/16 DJ’S DRIVE THRU -- $100,000 DUNCAN FALLS 52/13/16 THE KROGER CO #581 -- $140,000 DUBLIN 52/17/16 E K MARKET -- $130,000 MANSFIELD 92/26/16 LEWISVILLE CARRYOUT -- $157,000 LEWISVILLE 62/26/16 DAVE’S SUPERMARKET #8 -- $157,000 CLEVELAND 12/29/16 BUCKEYE VIENNA BEVERAGE -- $120,000 NILES 8 February • Lucky for Life 2/4/16 FUEL MART #641 -- $25,000/YR/LIFE PERRYSBURG 22/15/16 LAKESIDE PLAZA -- $1,000/DAY/LIFE LONDON 5
March • Rolling Cash 5 jackpot prize 3/3/16 QUICK FOOD MART -- $120,000 MEDINA 93/4/16 LAGUNA -- $100,000 MENTOR 73/7/16 CONVENIENT FOOD MART -- $60,000 AKRON 73/7/16 HARBOR BEVERAGE -- $60,000 CONNEAUT 83/18/16 LOYAL ORDER OF
MOOSE LODGE #1383 -- $224,000 ASHLAND 93/18/16 MURPHY USA #6666 -- $224,000 BOWLING GREEN 23/22/16 ANN’S ATTIC -- $130,000 COLUMBIANA 83/29/16 MARSH SUPERMARKET #74 -- $199,000 EATON 3 March • Mega Millions $1-million prize 3/4/16 52 BAR CINCINNATI 43/8/16 MARATHON #495 (5x) MANSFIELD 9
March • KICKER $100,000 prize 3/2/16 AMERISTOP FOOD MART #29316 LANCASTER 5 April • Rolling Cash 5 jackpot prize 4/1/16 ROOSEVELT BP -- $120,000 MIDDLETOWN 44/3/16 THE STORE -- $110,000 SEVEN HILLS 14/6/16 GIANT EAGLE #1605 -- $120,000 ALLIANCE 74/14/16 BELLSTORE #140 -- $274,000 BOLIVAR 84/16/16 P&G FOOD MART -- $55,000 MIDDLETOWN 44/22/16 CORNER CARRYOUT -- $152,000 TONTOGANY 24/16/16 PILOT TRAVEL CTR #015 -- $55,000 TOLEDO 24/27/16 VGV BEVERAGE CENTER -- $140,000 STEUBENVILLE 84/28/16 CIRCLE K #5431 -- $100,000 DOVER 84/29/16 REYNOLDSBURG SUNOCO -- $33,334 REYNOLDSBURG 54/29/16 INTERSTATE FOOD MART -- $33,334 LEBANON 44/29/16 USA FOOD MART -- $33,334 CLEVELAND 1 April • Mega Millions $1-million prize 4/1/16 EMERY CONVENIENT FOOD MART (2x) WARRENVILLE HTS 1
Items in bold unclaimed as of Sept. 19, 2016.
Big Winners for January-April 2016
Date Agent City Region
Winner News!
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Agent Feature: Shoreway Beverage, Sheffield Lake
By Marie Kilbane Seckers, Communications
Gary Pagano, the owner of Shoreway Beverage in Sheffield Lake, knows a thing or two about Lottery customers. After opening the store on a recent sunny day, coffee cup in hand, he goes behind the counter to get the register and paperwork in order. Now, he’s ready for the day..Gary’s known for paying attention to detail, whether it’s building rapport with customers or accounting for Lottery sales and his instant ticket inventory.
“He knows his customers,” says Lottery sales representative Kelly Krause. “…He’s just a likeable person.”
Gary wants to know his customers and makes a point of serving them at the counter. He is not a fan of vending machines like some other retailers.
“Machines can’t build rapport, but human beings do,” Gary says. “I try to be personable. I want people to walk up to me and play. I’m ‘Johnny on the spot.’”
After 30 years in business, including 23 years as an owner, he’s seen how instant games have taken over as a large part of many retailers’ Lottery business. He keeps track of each instant game he sells, documenting sales by day for the month on a separate piece of paper, comparing those records to his Lottery sales reports. Instant sales make up about 70 percent of his Lottery business.
Gary recently added a Keno monitor to improve sales and generate general awareness of Lottery games. He calls the monitor colorful and attractive – and it’s getting his customers’ attention. While Keno sales are a relatively small part of his business, he likes the uptick he’s seen in Keno since the monitor’s installation in July. Keno sales are up about 80%, and he feels that the store benefits from jackpot reminders that rotate on the screen.
His goal for the upcoming year is to make his business more accommodating to Lottery customers. He’s looking to add a small table and stool that customers can use if they’d like to play for a while and chat with him.
“It’s the personal touch,” says Gary.
Shoreway Beverage owner pays attention to details. Gary Pagano, owner of Shoreway Beverage in Sheffield Lake, likes to serve customers at the counter. In business for more than 23 years, he maintains an excellent rapport with customers and pays attention to the financial details needed to be a successful Lottery retailer. Pictured with Gary is sales representative Kelly Krause, Region 9.
10 | Ticket Seller | October 2016
LOTTERY OBSERVATIONSAbout instants. Gary, who sells a lot of instant games, believes that there is still a market for $1 games. He calls $1 games a good introduction to the Lottery and he says, especially during the holidays, “the biggest gift given.” Still, he believes that the trend for higher priced instant games will continue.
Gary double-faces higher-priced instant games, especially when they are new. That technique works well for customers at his store.
About EZPLAY® Games. He would like to see more in-store advertising for EZPLAY® Games to build upon their potential.
Jackpot awareness. If the jackpot gets high, you can be sure that a poster is placed on the door for customers entering his store. The best place to subtly remind customers of the jackpot? On the counter by the register. As it makes sense, he’ll remind customers of the upcoming drawings.
#307 $10,000 a Month for
Life!
_________________________
_________________________
#296 Ruby Red 7s
_________________________
_________________________
$10 games
◆ #362 $500,000 Cashword
_________________________
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#351 Holiday Lucky Times
20*
_________________________
_________________________
#337 $1,000,000 Jackpot
_________________________
_________________________
#333 Ohio's $500,000
Money Club
_________________________
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#318 Monopoly Millionaires’
Club™
_________________________
_________________________
#308 $250,000 a Year for
Life!
_________________________
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#283 50x the Money
_________________________
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#251 Maximum Fortune
_________________________
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*These instant games go on sale Oct. 19, 2016.
#311 Roulette
_________________________
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$5 games
#354 20x the Money
_________________________
_________________________
#350 Holiday Lucky Times
10*
_________________________
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#345 Double Sided Dollars
_________________________
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◆ #340 Gold Bar Bingo
_________________________
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#336 $300,000 Jackpot
_________________________
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#332 Triple Winning 7s
_________________________
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◆ #328 Special Edition
Cashword
_________________________
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#322 $250,000 Payout
_________________________
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#317 Monopoly Millionaires’
Club™
_________________________
_________________________
#312 Green & Gold
_________________________
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◆ #338 Power Play®
Cashword
_________________________
_________________________
#335 $20,000 Jackpot
_________________________
_________________________
#330 Fast $100’s
_________________________
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#321 Scoop the Cash™
_________________________
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#316 Monopoly Millionaires’
Club™
_________________________
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#310 Gold Fish™
_________________________
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#306 $1,000 a Week for
Life!
_________________________
_________________________
$3 games
#349 Frosty Cashword*
_________________________
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#344 Block-O*
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◆ #339 Cashword Tripler
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#331 Bejeweled™
_________________________
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$1 games
#372 Loose Change
_________________________
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#347 Holiday Cash*
_________________________
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#334 $5,000 Jackpot
_________________________
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◆ #327 Triple Tripler
_________________________
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◆ #325 5x the Money
_________________________
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◆ #324 Double Doubler
_________________________
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#305 $50 a Day for Life!
_________________________
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$2 games
◆ #353 Bingo Squared
_________________________
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◆ #352 Cash Explosion
_________________________
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#348 Holiday Lucky Times 5*
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#343 Dazzling 7s
_________________________
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#694 $100,000 A Year for Life__________________________________________________
#346 $5 Million Cash Showcase__________________________________________________
#323 Fabulous Fortune__________________________________________________
#302 $300 Million Diamond Dazzler__________________________________________________
#291 Platinum Millions__________________________________________________
#278 Gold__________________________________________________
#260 $2 Million Cashfall__________________________________________________
*These instant games go on sale Oct. 19, 2016.
◆ Highlighted are base games, which you are encouraged to sell based on the price points pre-ferred by customers.
#241 Lucky Loot__________________________________________________
#233 $500 Million Spectacular__________________________________________________
#174 Ohio Lottery 40th Anniversary Millions__________________________________________________
$20 and $30 games OTHER SUPPLIESRequest these supplies when calling in your instant ticket orders.
Terminal paper
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Vending machine paper
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Bet cards
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REP RAPDiscuss these needs with your Lottery sales representative:
Point-of-Sale materials (key chains, scratchers etc.)
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Signage
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Dispensers
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Promotions
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Employee training
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Other
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Featured GameOn sale Oct. 9, 2016
$2 Bullseye BucksTop prize: $20,000Odds: 1 in 4.83Payout: 63% Play style: Number match.
Ending Oct. 9, 2016$2 Home Plate Doubler
October 2016 | Ticket Seller | 12
#324 Double Doubler ($1)
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#325 5x the Money ($1)
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#327 Triple Tripler ($1)
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#338 Power Play® Cashword ($2)
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#352 Cash Explosion® ($2) _________________________
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#353 Bingo Square ($2) _________________________
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#339 Cashword Tripler ($3) _________________________
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#328 Special Edition Cashword ($5)
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#340 Gold Bar Bingo ($5)
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#362 $500,000 Cashword ($10)
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Use Order Notes to prepare for your instant ticket order call by your assigned Customer Service Representative (CSR). If your inventory starts to run low, use this handy sheet to prepare your order and give the Lottery a call at 1-800-686-4208.
Base Games
< Open here for additional order notes.
Order Notes [ October 2016 ]
Choose the Base Games that fit based on your store’s popular price points.
Holiday Instant Ticket Call Center HoursOffices closed Thursday, Nov. 24 for the Thanksgiving holiday. Orders placed on Wednesday, Nov. 23 will be shipped on Friday, Nov. 25. Business resumes Monday, Nov. 28.
Offices closed Monday, Dec. 26 for the Christmas holiday. Prepare for last minute shoppers: Orders placed on Thursday, Dec. 22 will be shipped Friday, Dec. 23. Order taken Dec. 23 will be delivered Tuesday, Dec. 27. Business resumes Tuesday, Dec. 27.
Offices closed Monday, Jan. 2 for the New Year’s holiday.Orders placed Thursday, Dec. 29 will be shipped Friday, Dec. 30. Orders placed on Friday, Dec. 30, will be delivered on Tuesday, Jan. 3. Business resumes Tuesday, Jan. 3.
All instant retailers are required to sell.
THE OHIO LOTTERY 615 West Superior Ave. Cleveland, Ohio 44113-1879
PRESORTED
FIRST-CLASS MAIL
U S POSTAGE PAID
CLEVELAND OH
PERMIT NO. 2484
®
®
Call Center Hours
1-800-686-4208
Monday through Friday8 a.m. to 5 p.m.
During these hours, you can talk to a live person about issues
concerning your Lottery business.
Lucky for Life™ Top Prize Sold in Cincinnati
Top prize sold at Reading Village MarketOwner Vito Patel and his staff celebrate the $1,000-a-day-for-life top prize sold for the Aug. 1, Lucky for Life drawing. After the win, he had a special banner and signs made to catch the attention of his neighbors driving by. Left to right: Chip Taylor, the Ohio Lottery’s Cincinnati regional manager, store owner Vito Patel and sales representative Caroline Gavin.
This is Ohio’s second top prize win since joining Lucky for Life in November. And through Aug. 31, Ohio has sold three $25,000-a-year-for-life prizes as well. Overall, players have shared more than $11.3 million in prizes.
Total copies printed: 10,800 Unit Cost: $0.459 Publication Date: 10/16 October 2016 | Ticket Seller | 14
Learn more about this great game at www.ohiolottery.com or www.luckyforlife.us
