Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
1
Cisco ServiceGridPartner Enablement Kit for Tier 1 Partners
March 2016
2
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
OverviewThis Partner Enablement Kit provides partners with information on the partner program offered for ServiceGrid, marketing and sales materials, training materials, and contact information. The marketing and sales materials provide an overview of the Cisco ServiceGrid solution, value proposition, and customer profiles.
In the partner enablement kit you will find:
• Cisco ServiceGrid Solution Overview
• Cisco Service Software Partner Program Pilot Overview
• Cisco Service Software Partner Program Pilot Resources
• ServiceGrid Partner Profiles
- ServiceGrid Reseller Partner
- ServiceGrid Integrator Partner
• ServiceGrid on Partner Central
• ServiceGrid Resources
- Sales
- Marketing
- Technical
- Customer Success Stories
- Video
- Training
- Service Descriptions
- Assessment & Deployment Service Descriptions
• ServiceGrid Partner Contacts
If you have questions or feedback regarding this Partner Enablement Kit, please contact: [email protected]
A Partner login on Cisco.com is required to access these materials.
3
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
Digitization is creating new capabilities and richer experiences, but it also comes with new challenges for both enterprises and service providers, as the number of partners on which they rely for IT support is increasing. To effectively do business together in hyperdistributed environments, the answer is service integration. Service integration and management (SIAM) is a framework that supports organizations retaining control of the entire service delivery process to deliver integrated services to the business. Cisco ServiceGrid technology
complements the SIAM framework. The integration platform in the cloud connects enterprises and multiple service providers, enabling end-to-end processes and multiparty collaboration on IT support issues. Everyone in the ecosystem benefits from the ability to access data immediately and automatically to resolve issues and provide higher quality service experiences in real-time. ServiceGrid provides a central point of control to actively manage service levels and vendors and govern all aspects of service performance.
Cisco ServiceGrid Solution Overview
4
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
Cisco Service Software Partner Program Pilot OverviewThe Cisco Service Software Partner Program Pilot was designed to help our partners profitably increase the penetration of Cisco Services software that is not aligned or embedded in Cisco technology architectures. The pilot’s design includes software centric partner types, investment paths, and partner compensation models that support a software sales motion. The program pilot is part of Cisco’s long-term vision for an integration channel framework for hardware, software, services, and solutions.
For more information on the Partner Program Pilot visit the Cisco Services Software Partner Program Pilot webpage.
5
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
Cisco Service Software Partner Program Pilot ResourcesThe following materials provide additional information on the Software Partner Program Pilot:
Program Overview Information
• Program Guide
• Eligible Bookings Guide
• Eligible Bookings Matrix
• Operations Guide
• Quick Reference Guide
• Program Overview Training
• Q&A
Partner Compensation
• Partner Management Appendix for Tier 1 Partners
(Must be a registered T1 partner to access)
• Cisco Services Resale General Mandatory Terms
6
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
ServiceGrid Partner ProfilesThe ServiceGrid partner program includes different options to fit your business model: Channel partner reseller, integrator ATP partner, or provider ATP partner. The ATP program is an invitation only program.
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
6
Reseller Integrator Provider
Responsibilities• Identifies, qualifies, positions, promotes, transacts, and renews resale of software and any other associated services
• Reseller includes Cisco branded plan and build services
Reseller responsibilities, plus provides partner-branded plan and build services or resells Cisco branded plan and build services
Integrator responsibilities plus:
• White-label and/or co-brand Cisco managed offering as part of partner offering
• Recruits ISVs as Cisco ServiceGrid Ecosystem participants
• Manages ecosystem participant contract with ISV
• Submits quarterly reports
Requirements Have an entity and be at least a registered partner in a Cisco-defined country or county grouping, with a Cisco.com ID
• 1 account manager*
• Selling Cisco ServiceGrid for account manager 1 and 2
• Cisco ServiceGrid COLT assessment 1 and 2
• Ability to invoice customer on a monthly or quarterly basis
• 1 Business Process Engineer*
• Cisco ServiceGrid assessment and deployment services workshop
• ITIL foundation certification
• Shadow 1 Cisco delivered ServiceGrid assessment and deployment services workshop
*Note: Role sharing is permitted
Integrator requirements, plus:
• A minimum of 50 potential ISV participants in partner network
• Formal ISV program to build joint GTMs
• Marketing plan to recruit ISV participants
• Commitment to provide quarterly
participant onboarding reports
Benefits • Partner locater listing
• Access to offerings
• Program discounts and rebates
• Marketing content
Integrator requirements, plus:
• Branding Cisco ServiceGrid enabled identifier
Reseller benefits plus:
• Branding Cisco ServiceGrid enabled identifier
Offer Eligibility All professional services associated with Cisco ServiceGrid
• Cisco ServiceGrid Ecosystem Builder (SaaS)
• Cisco ServiceGrid Ecosystem Manager (SaaS)
• Cisco ServiceGrid Ecosystem Participant (SaaS)
• All professional services associated with Cisco ServiceGrid
• Cisco ServiceGrid Ecosystem Builder (SaaS)
• Cisco ServiceGrid Ecosystem Manager (SaaS)
• All professional services associated with ServiceGrid
Channel Partners ATP Partners
7
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
• Click 2 Accept the Cisco Services Software Partner Program Pilot addendum
There is no longer an ATP requirement to be part of the program.
ServiceGrid Channel Partner ResellerThe Channel Partner Program helps enable partners to market and resell the branded Cisco ServiceGrid offering using a “connect once, connect all” integration approach.
• Cisco Services Software Partner Program Pilot
To resell and support the ServiceGrid software, you must:
• Be a registered partner in a Cisco-defined country or country grouping with a Cisco.com ID
• Complete the Cisco Services Software Partner Program Pilot application at www.cisco.com/go/servicessoftware
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
7
Resells software and services
Note: Cisco branded plan and build services must be included in the transaction
Reseller
8
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
• Invests in a partner practice focused on particular software
• Provides partner-branded plan and build services or resells Cisco branded plan and build to customers
ServiceGrid Integrator PartnerThe ServiceGrid Integrator Program has two goals. The first is to help partners market and resell the Cisco branded ServiceGrid offerings. The second is to offer the option for partners to deliver their own assessment and deployment services using a “connect once, connect all” integration approach.
• Cisco ServiceGrid Integrator Authorized Technology Provider (ATP) Program
• Program Requirements Document
• Program Requirements Checklist
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
8
Integrator
9
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
9
Confirm status as a registered Cisco
partner
Receive a nomination to
participate in the Cisco ATP
Secure relevant ATP through
CSApp
Sign the Cisco Services Software
Pilot Program Amendment
ServiceGrid Partner Enrollment Process
10
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
ServiceGrid Partner ImpactCisco ServiceGrid creates new opportunities for you to grow your business, deliver competitive differentiated services, and tap into a market forecasted by industry analysts to be worth $15-21 billion. Cisco ServiceGrid is an integration platform in the cloud that offers customers a highly secure and flexible way to integrate with everyone in the ecosystem. It enables faster productivity to sustain your competitive edge as you grow your multi-sourcing, managed services and cloud services business.
Visit the ServiceGrid Integrator or ServiceGrid Provider pages for more information and materials on selling Cisco ServiceGrid.
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•
•
• Market forecasted at $15-21B
• Reduce customer costs by automating multi-party support
• Build ecospheres with improved scalability - integrate in days
• Expand your business with your own value-added services in new markets
Grow New Business
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•
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•
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• Deliver vendor management through an integrated service experience
• Actively manage adherence to SLAs across multiple providers
• Drive loyalty and customer satisfaction
• Reduce time to market via automation to onboard rapidly
Get Competitive Advantage
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• Improve revenue, service margin, account transparency and control
• Optimize collaboration with your broader support ecosystem
• Lower your total cost of operations
Build Profitability
11
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
11
ServiceGrid ResourcesSales Resources• ServiceGrid Sales Brochure Use this document to provide a high level summary of Cisco ServiceGrid to your customers.
• ServiceGrid Customer EBC Presentation Use this Powerpoint presentation to provide an overview of ServiceGrid and its benefits to your customers.
• ServiceGrid Proposal Document This is a proposal document template for you to put together a sales proposal for your customer.
• ServiceGrid Functions & Features This document is intended to provide clients with information about the basic concept, functions, and features of ServiceGrid.
• ServiceGrid Architecture & Security This document is intended to provide clients with an overview of the application architecture, technical infrastructure, security, availability, and continuity measures of ServiceGrid.
Marketing Resources• Branding Guidelines for Cisco ServiceGrid This guide shows how Partners can use the identifier to showcase combined expertise, capabilities, and smart services delivered together by the Partner and Cisco.
Technical Resources• ServiceGrid Support Community This is the ServiceGrid customer technical support community where customers can ask questions as well as access technical information on ServiceGrid.
Web Resources• Customer Facing ServiceGrid website This is the customer facing Cisco website for ServiceGrid.
12
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
ServiceGrid ResourcesCustomer Success StoriesServiceGrid Written Case Studies• Kapsch See how this transportation systems company streamlines IT service processes with ServiceGrid.
• SPAR See how this retailer improves customer satisfaction with integrated services through ServiceGrid.
• HZD Learn how this IT service provider reduces software complexity using ServiceGrid.
ServiceGrid Customer Video• Kapsch
See how ServiceGrid enables enterprise-wide management of support processes and a central system for operating all toll installations worldwide.
• NextiraOne See how NextiraOne improved transparency and customer satisfaction with ServiceGrid.
• ShoreGroup See how ServiceGrid delivers seamless collaboration to ShoreGroup.
• Partner – Born Green BORN Green Technologies provides its customers with better SLA management and lower operating costs with Cisco ServiceGrid.
Video Resources• ServiceGrid YouTube Channel
• How ServiceGrid Works Demo Video This 5 minute demo video demonstrates the basic premise of how ServiceGrid works and its value to your customers.
• Multiparty Service Integration with Cisco ServiceGrid Video This video provides an example scenario of how ServiceGrid helps with multiparty service integration.
• Support Case Management with Cisco ServiceGrid Video This video provides an example scenario of how ServiceGrid helps with support case management.
Training Resources• ServiceGrid Partner Playbook The partner playbook provides an overview of how to position ServiceGrid to your customers, prospect and qualify your leads, and the appropriate sales contacts for partners.
• Selling ServiceGrid Presentation This Powerpoint explains how to position and sell ServiceGrid to your customers as well as helpful prospecting information.
• Partner Education This website lists partner training sessions for ServiceGrid. Type in ServiceGrid in the search box and you will get a list of upcoming trainings.
13
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
13
ServiceGrid ResourcesServiceGrid Service Descriptions• Service Description - Website This website includes the Service Descriptions for the ServiceGrid Software as a Service Packages as well as the Assessment Service and Deployment Services.
• ServiceGrid Legal Service Description This document describes Cisco ServiceGrid as sold via a Software as a Service offer and the three available service packages of Cisco ServiceGrid.
ServiceGrid Advanced Services Service DescriptionsAdvanced Services• Cisco ServiceGrid Optimization Service
• AS-F Cisco ServiceGrid Configuration - One Day
• AS-F Cisco ServiceGrid Configuration - Two Days
• AS-F Cisco ServiceGrid Configuration - Three Days
• AS-F Cisco ServiceGrid Configuration - Four Days
• AS-F Cisco ServiceGrid Configuration - Five Days
Deployment Service For Ecosystem Manager• AS-F Cisco ServiceGrid Deployment Service for Ecosystem Manager Initial B2B Connection
• AS-F Cisco ServiceGrid Deployment Service for Ecosystem Manager Managed B2B Connection
• AS-F Cisco ServiceGrid Deployment Service for Ecosystem Manager Assisted B2B Connection
Deployment Service For Ecosystem Builder• AS-F Cisco ServiceGrid Deployment Service for Ecosystem Builder Initial B2B Connection
• AS-F Cisco ServiceGrid Deployment Service for Ecosystem Builder Managed B2B Connection
• AS-F Cisco ServiceGrid Deployment Service for Ecosystem Builder Assisted B2B Connection
14
Cisco ServiceGrid Tier 1 Partner Enablement Kit
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
Overview
Cisco ServiceGrid Solution Overview
Cisco Service Software Partner Program Pilot Overview
Cisco Service Software Partner Program Pilot Resources
ServiceGrid Partner Profiles
ServiceGrid Channel Partner Reseller
ServiceGrid Integrator Partner
ServiceGrid Partner Enrollment Process
ServiceGrid Partner Impact
ServiceGrid Resources
Sales
Marketing
Technical
Web
Customer Success Stories
Videos
Training
Service Descriptions
Advanced Services Service Descriptions
ServiceGrid Partner Contacts
14
ServiceGrid Partner ContactsFor questions Partners may have on ServiceGrid technology details, Partner eligibility, training, onboarding, bookings or any other pre- or post- sales concerns, please contact us at:
• Americas: [email protected]
• EMEAR: [email protected]
• APJC: [email protected]
© 2014-2016 Cisco Systems,Inc. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)
Cisco ServiceGrid Partner Enablement Kit