Tieto RetailExperience

Tieto Retail ExperienceSolutions

1. Adaptive Store

2. Savvy Retailer

4. Me-Tailing

3. Sell’n’Deliver Anywhere

Tieto Retail ExperienceSolutions

1. Adaptive Storeenhances the customer experience in the physical store.

3. Sell’n’Deliver Anywhere

meets customer needs 24/7 without effort.

2. Savvy Retailerunderstands what every customer wants.

4. Me-Tailingreaches out to your customers the smart way.

The Future of ShoppingOnline and in-store merge into one smart, personal shopping experience.

Development needs• Creating a seamless experience.• Enabling personalized convenience. • Capturing, analysing and acting on

realtime consumer data.• Engaging customers through

personalisation to trust and loyalty.

Why TietoWe understand the whole retail process —from the complexity behind the surface to the streamlined experience your con-sumer values. As a pioneer in managing large scale information systems, we know data. We know how to gather, analyze and act on it to create immersive individualized shopping experiences.

Customer BenefitA seamless and personalized shoppingexperience that perfectly merges thetangibility of the physical store with the possibilities of the digital world.

Tieto Retail ExperienceSolutions

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1. Adaptive Storeenhances the customer experience in the physical store.

VisionThe physical store will get smart. The new shopping experience is personalized, inter-active and seamless from online to in-store, combining the tangibility of a brick-and-mortar shop with the possibilities of digital environments.

ExperienceThe customer sees the physical store as a natural continuum to the digital shop, with personalized shopping continuing seam-lessly between the two. To enhance thein-store experience shops are augmented with digital devices to aid, give informa-tion and engage. Shoppers experience more and more interactivity as the store personnel and devices understand and incorporate personal preferences, shop-ping backgrounds, and personally relevant social media trends.

ValueCreating a seamless shopping experience that merges the online and in-store worlds leads to a united brand experience. The shopper feels it as a natural continuum rather than separate steps.

ToolsAssisted Sales is our tablet-based web application, that gives your sales staff real-time information on customer profiles, shopping records and social media trends, as well as product details and inventory.

Interactive solutions, such as branded touch screens and mobile shoppers, make it easy to merge shopping convenience with brand content.

Let’s see what products are trending today.

understands what every customer wants.

2. Savvy Retailer

VisionThe total shopping experience becomes savvy, for both the shopper and theretailer. Salespersons work with a visual-ized understanding of what the customerwants, driven by real-time analytics.

ExperienceCapturing, analysing, and acting on re-al-time consumer data will allow retailers to create a more personal – and accurate – shopping experience by even predicting shoppers’ behaviour. A customer whose needs are satisfied becomes a returning customer. And a returning customer means business.

ValueShoppers get the benefit. Consumers leave a thick trace of data in their everyday online life and retailers are willing to use it to help offer them exactly what they are looking for. And sometimes even a little more.

ToolsA right set of tools is crucial for turning on-point data to tangible customer experience. Social media monitoring, customer data enrichment, digital and journey analytics, and commerce-integrated product recom-

mendation engines paint a clearer picture of personal preferences. Our interactive tablet-based 360 dashboard solutions put the collected customer-specific data in the fingertips of the salespersons.

Your purchases are ready. Delivery or pick-up?

3. Sell’n’Deliver Anywheremeets customer needs 24/7 without effort.

VisionThe customer journey becomes stream-lined and flexible. Backed by complex retail systems, modern 24/7 digital shopping takes shape according to personal needs, from browsing and ordering to delivery or pick-up.

ExperienceThe customer walks a branded path. The entire journey, from the initial online touchpoint to the delivery of the purchase, is made as short and flexible as possible. The process is effortless, fast and practi-cal, and leaves a lasting impression of all needs being met.

ValueEnabling personalized convenience along the whole shopping journey is made pos-sible by digital that goes deep: complexity hidden under a simple surface. This digital infrastructure will make flexible and per-sonal service possible, and should be built into everything from a “make it happen” logistics network to an intuitivelyeasy front-end.

ToolsDigital sales front-end is the foundation of a streamlined brand experience throughout the digital journey. Order managementensures flexible logistics for personal con-venience at every point of the shoppingexperience. Product information manage-ment keeps retailers’ on point with their inventory and shoppers

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4. Me-Tailingreaches out to your customers the smart way.

VisionShopping takes the form of a seamless realtime dialogue, packed with data to be used to better serve the digitally awarecustomers. Part marketing, part a rela-tionship, the retailer meets the consumer proactively and communicates relevantlyon a personal level.

ExperiencePersonalisation turns shopping into a two-way stream. Retailers engage their cus-tomers through meaningful interaction and by creating valuable, personally relevant content. The customer feels she has a say, and the brands are willing and able to turn that into a dialogue.

ValueEngaging consumers through personalisa-tion to trust and loyalty encourages them to share data that helps the retailer to deliver to the shopper’s needs with increasing accuracy. The new era of customer loyalty means less of “take your card out” and more of “Hey, we remember you.”

ToolsDigital campaigns let you meet the custom-er in her day-to-day digital life, on her own ground and her own terms. Intuitive, rele-vant presence online opens the world for a two-way dialogue. Content is king, but only

because it equals personal relevance. With the right content in the right contexts, retail-ers can involve and engage customers in a meaningful dialogue. Personalisation allows you to speak to your customer directly,

honestly, and in her own language. Backed by the latest in technology—Adobe Market-ing Cloud, SAP hybris and EpiServer—we help you in building personal relationships that forge trust and loyalty.