tigertalesTiger Brands grOUP Magazine fOr eMPlOyees • issUe 1 2011 • sUMMer

Editorial team: Allim Milazi, Roselyn Seripe, Julie Hayman, Samantha Brown

Editorial Disclaimer

Tiger Tales is jointly published by Tiger Brands Group Communication and Bastion Graphics. All reasonable

precautions have been taken to ensure the accuracy of information. Content is the responsibility of the editorial team

and does not represent the views of Tiger Brands. The Tiger Tales editorial team, management of Bastion Graphics, editorial

contributors, and Tiger Brands cannot accept responsibility for any damages or inconveniences of any kind, from information

published in this magazine. All material contained herein is the express copyright of Tiger Brands.

It’s been in the works for the past few weeks and as you can see Tiger Tales is redesigned to have a lively new look. So why did we redesign? There are several reasons but the main one was that we wanted the magazine to command attention and clearly reflect Tiger Brands values.

Browsing the magazine you’ll notice new bold

features such as the Tiger Brands values are

integrated throughout the publication; the

company values color scheme and Tiger Brands

corporate identity are part of the layout and

design; the headlines are bold; catchy quotations

punctuate text; the stories are written

attractively; and the photography is bright. Plus,

it’s more convenient to carry around!

Read the magazine instead of us telling you

everything. Share your feedback at

roselyn.seripe@tigerbrands.com

The adjacent contents page spells out the

happenings at Tiger Brands. The feature covers

the fascinating annual fruit picking operation at

Langeberg & Ashton Foods, Tiger Brands’ fruit export

business. This massive event involves 6 000 seasonal

workers picking and processing 140 000 tons of fruit

and distributing it to local and global customers – all

within just eight weeks. Other highlights include the

Kenyan business HACO, winning an international

award for best distributor of BIC products, and

the relevance of the recently announced 2011

Government Budget to Tiger Brands and the broader

FMCG industry.

On a parting note, as we approach the cluster of

public holidays in the next month – notably Easter –

we wish those intending to take time out a safe and

enjoyable vacation.

Lastly, a staff magazine thrives on the fresh stories

and pictures submitted by energetic employees and

other contributors. So, thanks to all the contributors.

Continue contributing. Your articles and photos are

always welcome.

We hope the improvements will help keep the

magazine number one with you.

Happy readingTiger Tales Editorial Team

Note from the editorial team about the new look Tiger Tales

www.tigerbrands.com

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DATES TO DIARISE

0602 Fruit Harvest for the World: Langeberg & Ashton Foods’ amazing fruit picking operation

feature

Contents

At Tiger Brands we are passionate about our:08

09

21cover

10 Phil Roux, head of the consumer brands team, returns to Tiger Brands

11 Tiger snippets: news briefs about staff activities

12 Tiger Trekkers: Kodak moments from staff holiday travels

people

14 What the 2011 South African Government Budget means for Tiger Brands

15 A look at East African Tiger Brands Industries Plc, the newly acquired Tiger Brands business in Ethiopia

performance

18 Beacon gives a sneak peak of its Easter campaign

Enterprise opens staff shop

19 Oros brings summer fun to holidaying kids

consumers

22 Tiger Brands donates food to Kenyan and South African charities

23 HACO hosts staff Wellness Day

world

25 Tiger Brands in sync with the King III reporting requirements

26 Tiger Brands Commercial Unit peps up anti-fraud awareness

integrity

tigertalestigertalesTIGER BRANDS GROUP MAGAZINE FOR EMPLOYEES • ISSUE 1 2011 • SUMMER

The sleepy town of Ashton transforms into a bustling hub of agricultural activity when hundreds of workers pick thousands of tonnes of fruit for Langeberg & Ashton Foods. See story on page 2.

HPC launch their values

HACO wins international award

Tiger Brands helps SAflood victims

Contributors: Wouter Coetzee, Boni Dlamini-Makola, Bongiwe Dlungwana, Stuart Hynes, David Kamau, Kate Ludwig, Molemo Mathabathe, Philippie Olivier,

Sanjay Premraj, Weldette Prinsloo, Natalie Roberts, Burrie Steyn, Sagie Thaver, Wimpie Steenkamp, Martin Thomas, Willem van Heerden, Wanjiku Waititu.

for the worldFruit harvest

During the breezy months of January and February, nestled in the foothills of the Western Cape Langeberg Mountains, the sleepy town of Ashton transforms into a bustling hub of agricultural activity. Hundreds of seasonal workers pick thousands of tonnes of fruit on behalf of Langeberg & Ashton Foods (L&AF), a fruit export company of Tiger Brands.

During the massive operation, Langeberg & Ashton Foods employs more

than 6 000 fruit pickers, who collect more than 100 000 tons of fruit. And

it uses more than 120 million cans to package the produce.

The work complies with the highest quality standards because the fruit

is exported to customers around the world. It is also carried out under

tight deadlines because the produce is harvested, processed, and delivered

to customers within eight weeks. If the work is not completed on time,

the fruit can become spoiled and therefore not good enough for human

consumption.

The company’s hand-picked fruits include peaches, apricots, pears and

apples. It also supplies a variety of fruit puree concentrates.

“The favourable climate for deciduous fruit and the availability of a

stable complement of human resources all contribute to the success of the

area”, said Burrie Steyn, Langeberg & Ashton Foods Agricultural Manager.

“Although the town of Ashton is the centre of the harvest we receive

apricots, peaches and pears from over 600 producers within a 150km

radius. The pickers are also from different towns such as Robertson,

Montague, Bonnievale and McGregor,” he adds.

After harvesting, the fruits are transported to the factory in Ashton.

Here, they are halved, peeled, sorted, and then graded. Thereafter they are

processed, cooled, and put into cans. The cans are labelled under the Koo,

Silverleaf and Gold Reef brands. Also, the factory packages some fruit for

customers using their own brand.

After packaging, they are transported to Cape Town for export to

customers as far afield as Japan, the Middle East and Australia. Said Wimpie

Steenkamp, Langeberg & Ashton Foods Manufacturing Executive, “Our aim

2

feature

“Our aim is to produce canned fruits for all our

customers around the globe at a competitive cost

and best quality.”

is to produce canned fruits for all our customers

around the globe at a competitive cost and best

quality.”

The operation has a positive impact on the

regional economy, according to Philippie Olivier,

Langeberg & Ashton Foods Human Resources

Manager. “The harvest contributes directly to

the local economy in terms of wages, utility

consumption, taxes and even local tourism,” he said.

FAST FACTS

Langeberg & Ashton Foods processes

140 000 tons of fruit annually. This

means during the harvest 20 shipping

containers are despatched daily from

Ashton for export.

Langeberg & Ashton Foods is the biggest

canned deciduous fruit businesses in

Africa.

140 million cans are used each year for

packaging.

Thirteen different peach varietals are

grown and harvested.

3

Working hand-in-hand with the communityAs the biggest employer in the area including the towns of Ashton, Robertson, Montague, Bonnievale and McGregor, Langeberg & Ashton Foods plays a significant role in the community.

“We’re proud to work hand in hand with the community especially during the fruit

picking season. We work in partnership with many stakeholders to help uplift the

community and surrounding areas,” said Philippie.

Langeberg & Ashton Foods CSI projects include:

School feeding programme: Over 4 500 pupils at 14 schools in the area

receive soup daily and a serving of canned fruit twice a week.

Town cleaning: The company sponsors a cleaning team in the towns of Ashton,

Robertson and Montagu to help keep the streets tidy.

Computer literacy: A dedicated facility at the plant provides computer training

for all residents of the surrounding area.

Fruit harvest for the world (continued)

The Langeberg & Ashton Foods management team from left: Ferdie Hansen: Operations Manager (East Factory), Burrie Steyn: Agriculture Manager, Roger Schierhout: Unit Manager, Wimpie Steenkamp: Manufacturing Executive, Hugh Alborough: Engineering Manager, Liesel van Heerden: Quality Assurance Manager and Philippie Olivier – HR Manager.

Team work: a critical success factor for a smooth harvestIt’s very demanding but also one of the most wonderful annual fruit-picking events you’ll ever see in the world. Led by Burrie, the agricultural team looks forward to the challenge.

When fruit picking starts in December, the team has only eight weeks to

collect, process and distribute each batch of thousands of tons of various

fruits to local and global customers – under stringent quality control

measures.

They are responsible for harvesting three types of fruit:

Apricots (20 November – end December)

Peaches (15 December – 20 March)

Pears (End December – End February)

4

Langeberg & Ashton Foods contracts over 630 producers in the region and

employs 6 500 people for the fruit picking. Most are seasonal pickers.

Picking the fruit is an art. For example, since peaches are softer than

most fruit, the pickers collect them gently, with little pressure. Also they

don’t drop the fruit into their basket, but set them down gently.

Another thing pickers look out for is marks on the peaches. Bugs bite fruit

while the produce is growing, resulting in some imperfect peaches. These

look like dents or wrinkles. In most cases, there’s nothing seriously wrong.

They may look funny, but usually taste as good as blemish-free peaches.

“The Agri team’s goal is to pick the crop at optimum maturity and

quality, “says Burrie.

After the agricultural team finish their part, the manufacturing crew steps

in. Supervised by Wimpie, the group is responsible for processing the fruits

at the main factory in downtown Ashton. The adjacent diagram explains the

process.

“High quality and cost-effective production is very important to us”, said

Wimpie. “We care about delivering the best quality produce cost effectively

for our customers all around the world.”

feature

“We partner with many stakeholders

to help uplift the community.”

5

A step-by-step guide to the manufacturing process

Upon delivery to the factory, the fruits are quality checked and graded accordingly

They are processed e.g sliced, diced, cut in

half, etc

Fruits are washed, quality checked again, weighed, and put in cans

Special liquid is added, which allows a vacuum to form to help preserve the

canned fruit after it is sealed

Cans are sealed with lids and steam cooked

Cans are labelled with relevant brand packaging. They are

stacked onto pallettes. Each pallette holds about 3 000

cans. The palletes are moved to a warehouse, from where

they are dispatched to local and international customers

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3

5 6

4

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Dates to diariseMarch

May

June

4-61

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22

20

5

26

29 30World Economic Forum on

Africa 2011

(Cape Town, RSA)

International Workers Day

World Environmental Day

World Water Day

Water resources face increasing

demand and competition

among users. In 1992, the UN

General Assembly designated

this day each year as World

Water Day to raise awareness

on the issue. The main event in

2011 will be held in Cape Town.

National Day (Cameroon)

Cameroon has no single date

of independence but this

was the day that President

Ahmadou Ahidjo abolished

the federal system of

government and created a

unitary state in 1972.

Youth Day

(RSA)

Earth Hour

A global event organised by

WWF asking households and

businesses to turn off non-

essential lights and electrical

appliances for one hour to

raise awareness about climate

change.

April 15 22 25 27Ethiopian Easter Good Friday

Earth Day

Easter Monday Freedom Day (RSA)

Commemoration of South

Africa’s first non-racial

democratic elections in 1994.

Democracy Day

(Nigeria)

The holiday commemorates

the return of democracy

in Nigeria in 1999 when

Olusegun Obasanjo took

office as President of Nigeria.

Tiger Brands Interim

Announcement

(for the six months ended

31 March 2011)

7

people

At Tiger Brands we cherish our:

8

HPC launch valuespeople

The HPC (Home Care, Personal Care, Baby and Stationery) division of Tiger Brands launched their values last November at the Isando manufacturing plant. About 600 staff attended the event, which formed

HPC’s roll out of its values across the business. HPC

Managing Executive Alisdair Sinclair said: “Our values are

aligned to the broader Tiger values. Living these values

will create a good organisational culture. It will promote

better understanding of diversity, enhance team work

and spirit, and enable us to achieve our personal and

business objectives.”

The process of crafting the values started during

the 2010 Soccer World Cup. HPC held a workshop to

discuss the values they wanted to adopt and created

a steering committee. Over the next three years, the

committee will promote the values in various ways

according to Alisdair, who is also HPC Values Steering

Committee Chairperson.

9

Haco Chairman Chris Kirubi receives the

2010 BIC Country of the Year 2010 Award

on behalf of Haco industries. From left:

A Mburu (Haco), D Kamau (Haco),

W Migwe (Haco), Edgar Hernandez (BIC),

P Igathe (Haco) and M Conway (Tiger

Brands).

Haco wins Country of the Year Award at BIC conventionHaco Industries, Tiger Brands’

business in Kenya, recently

won the BIC Country of the

Year Award for exceptional

performance in distributing and

selling BIC products in the 2010

financial year.

Haco Chairman Chris Kirubi received the award

on behalf of the company at the BIC bi-annual

conference for emerging markets in Mexico.

Polycarp Igathe, Haco CEO said “The

award acknowledges our business growth and

commitment to perform exceptionally. I am very

proud to be part of team Haco.”

The awards recognise companies that perform

very well selling BIC products in the emerging

markets. They are organised by BIC, the French

company that manufactures pens, pencils,

lighters, shavers, and correcting fluid.

Emerging markets are countries having rapid

economic growth. Currently, there are around

28 emerging markets in the world, with the

economies of China and India considered to be

the largest.

Haco has been a distributor of BIC products

since 1974 and manufactures three BIC products

in Kenya namely, stationery, shavers

and lighters.

It sells the products in nine

countries of The Common Market

for Eastern and Southern Africa

(COMESA). COMESA is a free trade

region with nineteen member states

stretching from Libya to Zimbabwe.

people

Phil’s success plan for consumer brands division

people

What is your job title?I am the business executive for Tiger Brands

Consumer Brands. It includes the following

business units: groceries, home personal care,

beverages, snacks and treats, Enterprise and out

of home.

What does your role encompass?It includes providing strategic leadership and

ensuring that I deliver excellent overall financial

performance.

What did you do after you left

Tiger in 2009? I joined the South African Bottling Company

(SABCO), as a divisional director for South Africa

and Namibia. SABCO is the anchor bottler of

Coca-Cola in 12 countries in Africa and Asia.

Later, I was promoted to Chief Operating Officer

for Africa.

What drew you back to Tiger

Brands?Tiger Brands is the most powerful FMCG

company in South Africa. That’s a compelling

reason for anyone to be here. Tiger is also

a dynamic organisation given its diversified

portfolio.

What work-related goals do you

have for the year ahead? I have a five point plan I believe can position us

for success in the future. They are: (1) To restore

organic growth; (2) Reset our cost base; (3)

Leverage our scale; (4) Enhance efficiencies; and

(5) Increase our outlet coverage.

What do you enjoy doing in your

free time?I cherish the time spent with my family. We do

things together as often as we can, like going

on local and international holidays. I also enjoy

riding motorbikes. I like keeping fit too. I cycle

and am in the gym every week day at 5am.

What book are you currently

reading?The Wolf of Wall Street by Jordan Belfort.

It’s the true-life story about a stockbroker

who became famous in the 1990s for starting

a multi-million brokerage firm and his hard-

partying lifestyle.

However, he lost everything after the US

financial regulatory authorities prosecuted and

jailed him for 22 months for offences related to

stock market manipulation and a fraud scheme

resulting in investors losing $200 million. His life-

story is currently being filmed for a movie release.

Jordan has toured internationally as a

motivational speaker, discussing how to achieve

success without sacrificing integrity and ethics.

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Phil Roux is the head of the new consumer brands division. He tells Tiger Tales his success plan for the future.

people

11

Several staff at the Marble Hall vegetable unit recently completed ABET

training. Adult Basic Education Training which provides instruction in the

basic skills of reading, writing, and mathematics to adult learners.

From left: Lucas Mohlahlo,

David Tshetla, David

Radingwana, Jonas Nape,

Andrew Shabalala and

Marco Robberts (Unit

Manager).

Tiger Brands finance men’s staff grow moustaches for charity Dudu Chili, a marketer at Tiger Brands

Durban’s culinary unit, has received a

R1 000 prize for organizing the best

display of Tiger Brands grocery products

at the Shoprite store, Hill Street in Durban.

“The display was successful getting

across who we are and what we offer,

while encouraging shoppers to sample

some of our products. To win this prize

is just the icing on the cake. It’s a great

feeling,” said Dudu.

The men in

Tiger Brands’

finance team

at Corporate

Hill rallied for

a good cause

by growing

moustaches

in support of Movember, an international initiative that raises

awareness and funds for men’s health issues such as prostrate cancer.

A combination of the words moustache and November, Movember is

an annual month-long event involving the growing of moustaches in

November. It was started by a group of men in Australia in 1999.

Marble Hall Vegetable Unit staff complete ABET course

Dudu wins prize for best store display

12

Laly NaidooGrains Milling – Mobeni

Khulekhani Sibindi Boksburg Culinary Division

Kerry KretzmannEast London Grains DepotSally Sterley

Grains Shared Service – Isando

Tanzania

IsraelMozambique

Australia

people

On the Indian Ocean beach in Zanzibar.

On a cruise holiday with her husband.

Admiring Australia’s national symbol in Brisbane.

Visit to the open air museum in Nazareth

Village in Galilee.

TigertrekkersHighlights the “Kodak” moments

from Tiger Brands’s employees’

holiday travels. Want to share your

holiday photo? Send it with a short

caption including the country and

town visited to

Roselyn.seripe@tigerbrands.com.

Photos should be at least 300 dpi in

quality. Editorial team reserves the right

to edit contributions as is necessary.

Eben KeetTiger Brands Isando

South Africa

Pretoria: catching big fish at Roodeplaat Nature Reserve.

performance

At Tiger Brands we deliver:

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performance

Tiger’s take on the 2011 budget speech

14

relief by adjusting personal income tax brackets

and rebates. This largely means consumers will pay

slightly less taxes. However, most of the tax relief

is provided to tax payers in the lower income

brackets. Government also proposed a rebate for

persons aged 75 years and older.

Simultaneously, government increased the

levies on fuel and electricity, as well as taxes on

tobacco and alcoholic products.

On healthcare, government said it will

implement the National Health Insurance plan

gradually, over 14 years. It’s looking at various

ways to fund the plan and will announce details in

the 2012 budget.

South Africa’s Finance Minister Pravin Gordham delivered his budget speech on February 24. Most commentators said the budget reflects government’s on-going plan to address high unemployment, reduce poverty, build infrastructure, and expand the economy.Tiger Tales spoke to Tiger Brands Tax Manager Stuart Hynes to unpack the key issues.

What were the highlights of the

budget speech?Government plans to introduce measures to

accelerate job creation. It will allocate R9 billion

over three years for a job fund to support

innovative public and private-sector employment

projects. In addition, it will continue to focus

on education and training, and expand the

public works programme. Projects will include

community based initiatives, environmental and

social programmes and roads and infrastructure

maintenance projects.

From a personal income tax perspective, the

government is giving tax payers moderate tax

How does the budget impact the

FMCG industry? In the shorter term, consumers will have slightly

more disposal income. However, the little extra

cash could be used up because of increases in

other typical household or individual expenses like

petrol, electricity, cigarettes, and alcohol.,

We do not foresee any big impact on the

FMCG industry in the short-term. In the longer

term, if government can create more jobs this

would result in more people having cash to spend.

Therefore consumers will be able to purchase

goods and services and help boost economic

activity, which is good for any country. However,

we should remember many different factors

beyond government’s control can affect this

scenario.

Are there any specific measures

affecting Tiger Brands?Government did not announce any measures that

would significantly affect us. And as mentioned,

nor will they affect the FMCG industry in a big

way. So things will largely be business as usual.

The budget seems fairly conservative and does

not contain measures that could stimulate the

economy significantly in the near future.

Tiger Brands making good progress in new

Ethiopian ventureETHIOPIA

Capital Addis Ababa

Official language(s) Amharic, recognised regional

languages official amongst the different

ethnicities and their respective regions

Government system Federal Democratic Republic of Ethiopia

Area Total 1 104 300 km2 (27th in the world)

Population 88 013 491 (2010 estimate)

Currency Birr (ETB)

R1 = 2.37 Birr (ie 2 Birr and 37 Santims)

Key industries Food processing, beverages, textiles,

chemicals

Major FMCG Coca-Cola, Guinness, Johnson & Johnsoncompanies

Major SA Companies Tiger Brands, Nampak in Ethiopia

Interesting facts Ethiopia is the second-most populous country in

Africa with over 88 million people.

It has Africa’s second biggest hydro-power

capacity, according to the World Bank.

It is the top coffee and honey-producing country

in Africa and home to the largest livestock

population in Africa.

Tiger Brands is progressing well with plans to bed down its new venture in Ethiopia. The venture is a newly-formed company called East African Tiger Brands Industries Plc. Its manufacturing site is located about 35 kilometers southeast of Addis Ababa, the capital of Ethiopia.

Tiger Brands owns 51% and the Ethiopian partners own 49%.

The business will make and market flour, pasta, biscuits and

homecare products, including detergents.

Tiger Brands CEO Peter Matlare said “This transaction will

expose us to Ethiopia which is fast becoming the economic

powerhouse in East Africa. Ethiopia’s population of 88 million

provides significant potential for Tiger Brands.”

Matlare said Tiger Brands would fix and grow the venture.

Such purchases along with Tiger Brands’ existing African

operations like Haco in Kenya and Chococam in Cameroon

could help increase turnover in 18 to 24 months.

Africa is home to about 1 billion people and its population

is expected to double by 2050. Many economies in Africa have

good potential and some boast growth rates of 7% or more,

better than the projected 2 to 3% in South Africa.

Given the growth potential for Tiger Brands in Africa,

expanding into the continent makes good business sense.

The venture supports the plan to build sales and marketing

infrastructure in the region, according to Matlare.

© Sources: www.wikipedia.com and CIA Factbook www.cia.gov

performance

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Tiger Brands listed on JSE SRI Indexperformance

16

governance, connection to society and impact

on the environment. We are pleased to be

included in the index because it demonstrates our

commitment and values on sustainability issues.”

Launched in 2004, the SRI index is a South

African benchmark for corporate citizenship. It is

coordinated by the Johannesburg Stock Exchnage

and comprises JSE listed companies which meet

the criteria for managing their environmental

social government policies, management practices

and reporting. The index has two main goals: (1)

Encourage companies to operate responsibly and

transparently (2) Encourage companies to think

Tiger Brands has been listed on the Johannesburg Stock Exchange Socially Responsible Index (JSE SRI), meaning the company is rated among the best in South Africa for managing its business according to sustainability principles.

To get the rating, Tiger Brands submitted its

company information to the JSE, which assessed

the data from various sources such as the

annual report and website, as well as answers

Tiger Brands provided in the JSE questionnaire.

The survey asked questions on different aspects

of the Tiger Brands’ operations and policies

including environmental management, health

& safety, employee training and development,

Corporate Social Investment, and Black Economic

Empowerment. Tiger Brands scored well in all

categories.

Bongiwe Njobe, Tiger Brands Corporate

Sustainability Director, said, “We strive to ensure

that our business practices are guided by our

desire to sustain the environment. Participation

in the JSE SRI Index tests our commitment to

principles and practices in the areas of good

of environmental and social government policies

when making potential investments.

The JSE launched the index partly because of

the growing importance of responsible investing

and good governance in companies around world.

Highlights of the companies assessed in

2010 include:

74 companies out of 106 assessed met SRI

Index criteria

Five companies entered the Index for the first

time

23 companies were identified as best

performers

32 companies did not meet the SRI Index

criteria

The JSE re-evaluates the company ratings

annually. This usually means companies must

submit new information so their ratings can be

updated accordingly.

Sanjay Premraj, Tiger Brands facilities

manager and JSE SRI project leader said,

‘We look forward to participating in next year’s

review. We remain committed to the intiative.

In broader terms, our particpation supports South

Africa’s overall efforts to manage

resources responsibly .”

consumers

At Tiger Brands we treasure our:

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consumers

18

ready to roll out Easter campaign

Enterprise opens new factory shop

BeaconEaster is usually the time when families get excited about Easter egg hunting.

The snacks and treats team at Beacon is ready once again to rise to the

challenge to make the Easter holiday period an extraordinary consumer

experience. This year Beacon will host a competition with weekly prize draws

of up to R50 000 and various technology prizes. The marketing team has

added sweet delights to their offering such as fun kits, gift boxes and Beacon

Bunny Club kits. They are available at major retail stores in South Africa. The

campaign, which runs nation-wide, was launched in February and ends in April.

For more information about the campaign, visit the website:

www.letthehuntbegin.co.za.

Enterprise has opened a new factory

shop, selling a variety of cold meat

products at great prices. The shop,

located in Olifantsfontein, is open to

the Tiger Brands staff and the public,

and increases the number of Enterprise

stores to three. Other shops are in

Germiston and Polokwane. Shopping

times are 8am to 4pm on weekdays,

and 8am until 1pm on Saturdays.

Staff are reachable on (011) 316-2290

to provide details about the shop’s

complete offering.

The Beacon team are Kate

Ludwig, Consultant (Snacks

– Treats & Beverages

Bryanston) on the right and

Celeste Matsose, Brand

Manager, Occasions (Snacks

– Treats & Beverages

Bryanston).

19

consumers

South Africa’s most popular family drink brought orange cheer to kids visiting

well-liked holiday spots during the festive season.

Oros campaign

The Oros marketing team toured and exhibited its products at malls in Gauteng and Western Cape and various

beaches along South Africa’s east coast, as part of its campaign to promote awareness about the brand.

ends in success

world

At Tiger Brands we care about our:

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world

Tiger Brands helps communities affected by floodsTiger Brands donated R60 000 worth of food relief to communities in the Free State, KwaZulu-Natal, and Northern Cape provinces, as part its contribution to provide humanitarian assistance to communities affected by floods that wrecked the country in December and January.

The South African Government declared eight of its nine

provinces disaster areas after the floods caused damage

estimated at R370 million. The government also urged the

private sector companies to respond to the crisis.

Tiger Brands is participating in the multi-industry task

team created by government to mobilise resources to fix

the damage caused by the floods.

Tiger Brands CSI Manager, Boni-Dlamini Makola said

“We’re proud to be among the first companies to respond

to the crisis.” In the coming months, we hope to do more

in partnership with government and industry peers.”

Meteorologists believe the floods were caused by a

weather pattern called the El Niño Southern Oscillation,

which has also been linked to the flooding in Australia and

the Philippines.

Tiger Brands donates food parcels to NGOs in Kenya and South AfricaTiger Brands has donated food worth more than R20 000 to non-governmental organisations in Kenya and South Africa, benefiting hundreds of orphans and the elderly. The products included bread, rice, and maize meal.

Boni-Dlamini Makola, Tiger Brands CSI Manager,

said the donations reflect Tiger Brands’ on-going

commitment to alleviate hunger in deserving

communities.

“We’re heartened to be able to help NGOs feed

the many people they support, said Boni. “We can

accomplish much when we work in partnership with

like-minded organisations to solve a problem millions

of African orphans and senior citizens face every day.”

In Kenya, HACO Industries delivered Tastic Rice food

parcels to 80 children orphanages, elderly homes, and

churches.

The beneficiary organisations in South Africa were

Nkosi’s Haven, a Johannesburg-based NGO, caring for

mothers and children with HIV/Aids; Family Reunion

Center, a non-profit organisation in Cape Town

providing food parcels to 800 children in the Western

Cape; and I Care, a Durban-based NGO that assists

street orphans.

world

22

Theatre band coaches Haco employees on HIV/AIdsFor Haco, healthy employees mean an engaged

workforce. In December, as part of its ongoing effort

to promote employee wellness, Haco organised a

wellness day to raise awareness on HIV/Aids.

Five hundred and fifty employees attended.

Haco’s HR team partnered Dr Gordon Ambayo, an

academic expert on HIV based at the University of

Nairobi, and the Focus Group, an industrial theatre

band. The organisation uses drama and choral

verses to educate audiences about HIV/Aids in the

townships surrounding Kenya’s capital, Nairobi.

Wanjiku Waititu, head of HR at Haco said,

“We believe the day was a great success.

Employees received the event every well.

We’ll continue to raise awareness among our

staff and inform them about forthcoming

wellness events.”

world

23

integrity

At Tiger Brands we safeguard

our:

24

25

The King III Report on Corporate Governance calls for companies to produce an integrated report, explaining how societal and environmental issues influence company strategy.

Released in 2009, the report is a milestone in the

evolution of corporate governance in South Africa

and presents big opportunities for companies to

improve their reporting practices.

Mervin King, Chairman of the King Committee

on Corporate Governance in South Africa said,

“We are entering a new era in corporate reporting.

I believe this will lead to a fundamental shift in

the way companies and directors act and organise

themselves.”

Mr King, a former judge on the Supreme Court

of South Africa, is well-known for inventing the

codes and travels the world to promote them.

He also serves as Member of the private sector

advisory group on corporate governance to the

World Bank and Chairman of the Global Reporting

Initiative’s Board of Directors.

Tiger Brands in sync with King III

King III recommends companies listed on the

Johannesburg Stock Exchange like Tiger Brands

should produce an integrated report. In previous

years, companies produced reports giving mainly

financial information.

Tiger Brands has already adopted the

recommendations by appointing three

independent non-executive directors in 2010.

A non-executive director is a member of

the board of directors of a company who does

not form part of the executive management

team. He or she is not an employee of the

company or affiliated with it in any other way.

Non-executive directors are not involved in the

day-to-day running of business but monitor the

decisions of executive management and help

develop strategy. Having them on the board is

seen as an example of good governance.

Tiger Brands Corporate Sustainability Director

Bongiwe Njobe said, “The company will benefit

from issuing an integrated report through

rewards such as enhanced brand value, consumer

loyalty, and greater trust and reputation among

stakeholders.”

The King Committee on Corporate Governance

has released three reports and guidelines that

endorse an integrated approach to corporate

governance:King I (1994), King II (2000), King III

(2009).

integrity

Keeping the trust by doing things rightTiger Brands values boldly state “We act with integrity in everything we do.”In line with this philosophy and as part of its

ongoing efforts to promote awareness about

unethical behaviour, the Commercial Audit

Unit of Tiger Brands encourages employees to

report unethical conduct like theft, fraud, and

corruption.

Says Willem van Heerden, Commercial

Investigations Manager, “Reporting fraud is

everyone’s responsibility. Fraudulent behaviour

affects us all through increased costs and

wastage, among other risks.

“Keeping the trust of all our stakeholders

goes a long way in ensuring Tiger Brands is seen

as the most admired FMCG branded company

in the markets we operate,” he said.

A safe way to report alleged unethical

behaviour is via the Tiger Brands Ethics Line.

The facility is managed by Deloitte on behalf of

Tiger Brands. Employees do not have to reveal

their names if they wish to remain anonymous.

Tiger Brands receives the whistle blower

reports from Deloitte and distributes them for

appropriate people to action.

integrity

2626

Be responsible. Report

Toll free number:

0800 80 80 80Email:

Tiger-brands@ethics-line.com

Tiger Brands Ethics Line contact information: