Tim Castleman

Housekeeping 101This is being recorded

All replays, handouts, templates, and calendars will be emailed to you tomorrow

I expect transcripts to be ready by March 7th, those will be emailed to you as soon as they’re done

We will do a full Q&A at the end of tonight’s call

Tim Castleman

Why Recipe Books? They are evergreen content that can be sold year after year

– with little to no change necessary

You can get a book outsourced for around $100

If you time your books correctly, you’ll be able to have a large amount of sales centered around your book year after

year

Where We Started

Just as a reminder, I started with children’s picture books … I then went to recipe books because I

wanted something more mainstream with a larger target audience of buyers

My GoalFirst book is to get the outsourcing process down

Second book is to get the promotion process down

If profitable, scale up from there

People – Process – Product

Laying The FoundationTaking The Big Picture And Breaking It Down To

Individual Pieces

Find People Or Places To Outsource To

Systemize The Creation and Promotion Of Books

The Process (1 of 2)

1. Picking A Category 2. Picking A Niche Within That Category3. Researching Your Book4. Outline Provided To Outsourcer5. Hiring An Author

The Process (2 of 2)

6. Photos For Your Book7. Designing A Cover8. Proper Formatting 9. Publication 10. Promotions

Our First Recipe BookResearch: $5Writer: $83.33 ($75 + Odesk Fee)Photos: $5Cover: $5Formatting: $5

Total: $103.33

Picking A Category

When It Comes To Kindle Books I’m Looking For Categories That Do The Following

3 Books In The Top 10 With An Amazon Best Seller Ranking of 20,000 or Below

Picking A Niche

Once I Find A Category, Then I Look For A Niche

3 Books In The Top 10 With An Amazon Bestseller Ranking Of 50,000 or Below

Something To Think About

Think about holidays or events where people are “forced” to interact and mingle – usually around

food and drinks

Selecting A Niche

New Years EveChinese New Year

Valentines DaySuper Bowl Sunday

St. Patrick’s DayEaster Sunday

Mother’s DayFather’s Day

4th of JulyHalloween

ThanksgivingChristmas

Live Amazon Example

Researching The Book

Where To Find Recipes

AllRecipes.com

Emeals.com

Emeals Coupon Code

15% Off Your Emeals OrderDINNER15

Other Places To Research Family Recipes

Other Popular Cookbooks

Free Recipe Websites

http://www.copyright.gov/fls/fl122.html

What We Have Our Writers Do

We take the recipes and have the descriptions re-written by the writer

We then use Copyscape Pro to ensure that there is enough of a rewrite to pass their system

Copyscape.com

Hiring A WriterOdesk.com

Fiverr.com

NeedAnArticle.com

Job Description Example

Let’s Talk About Our WritersInitially We Hired An Old Writer To Do Our Book

She Flaked & Disappeared On Us For 9 Days

That Forced Us To Change Strategies

From that moment on we now hire two writers to work on different projects simultaneously to

ensure that if one person quits – all of our time investment isn’t lost

So we hired a writer for our Thanksgiving & Christmas books

Our Writers

Here’s Where It Gets Fun

Our Thanksgiving writer did nothing except put the recipes in a word document for us.

Needless to say, they didn’t pass Copyscape and when we asked her to make the necessary

changes – she declined

Here Was Our SolutionThe Christmas book writer finished the job and we

were happy with her work – so we hired her to finish the Thanksgiving Project for us.

She ended up having to rewrite the entire thing and only charged us $75 to do so and we got it

back in 48 hours.

Here Was Our Best Writer

Photos

PhotosThis is who we use off of Fiverr

25 Shutterstock Photos For $5

Allicia John - rapidgator12@gmail.com

Free Stock Photo Websites

http://www.morguefile.com/

http://www.sxc.hu/

Paid Membership Sites http://www.shutterstock.com/

http://depositphotos.com/

http://www.bigstockphoto.com/

To Get Startedhttps://www.bigstockphoto.com/free-trial/

7 Day Free TrialDownload 35 Images For Free

100% Royalty Free

For Our PhotosWe looked and tried to find as many photos as

possible to match the recipes

What we ended up doing was just using photos for the main categories instead of every recipe

You Can Take Your OwnIf you have a smart phone, most cameras take

great high quality photos

You can add, edit, crop, and customize your photos with a simple app

Best Phone Editing AppsAndroid: Snapseed

Iphone: Camera+

Professional programs like Photoshop, Gimp, etc.

Our Covers

Winning Cover Design

Other Cover Sources99 Designs

Go On Write

Odesk / Elance / Etc

Things I Look For In A CoverClean, Not Cluttered Design

Single Image To Focus On

A Strong Title/Call To Action

Formatting Your Book

If You Prefer SoftwareMagic Bullet Books

http://kritual.com/tim/

Kinstant Formatterhttp://www.timreallylikes.com/kinstant

Book Description

I used the book intro as the description because it talks about why the book was written and

what is inside... and has the URL to sign up on list.

Ghetto Keyword Research Example

Book KeywordsAllowed 7 Keywords Per Book

thanksgiving recipeseasy thanksgiving recipes

simple thanksgiving recipesthanksgiving made simple

thanksgiving turkeythanksgiving cookbook

thanksgiving meal

Book ReviewsAuthors Groups

Review Software

Email List (Eventually)

Author Advantage

http://www.timreallylikes.com/AA

Book Reviews

Gifting The Book

When you gift a book you do not get the Amazon Verified Purchase next to the reviewers

name – but the gift card does count towards sales and your amazon best seller ranking

What I Recommend

What I recommend instead is to send someone a gift card for 1 dollar and in the comment section

link them to your book on Amazon

This makes it an Amazon Verified Review & helps your best seller ranking

Software For Reviews

http://kdoutsourcing.com/reviews/

To Get More ReviewsTo Get More Reviews

Post About Your Book On Facebook, Twitter, Etc

Email Friends and Family

Put A Page At The End Of Your Book Asking For A Review

List Building

Setting Up The PageI use WordPress for my website

For the lead capture page I use either OptimizePress or WPLeadRocket

For email service is use GetResponse

List Buildinghttp://effortlessholidaymeals.com/

Get 3 Meal Plans Plus Shopping List When They Sign Up For The Mailing List

Goal Is To Email Them When Other Recipe Books Are Ready

You Got A List, Now What?Ask Them To Leave A Review

Have Them Join A Facebook Group

Ask Them To Buy Future Books

Promotional PlanMake The Book 99 cents For 7 to 10 Days PRIOR

to your first official promotion

Ask friends, family, other authors, use the review software, etc for reviews of your book during that

time

Promotional PlanOnce you have at least 5 reviews (try to get closer to 10), then switch the price to your full price (or higher) and make the book free on Amazon using

KDP free days and the Pump The Brakes Promotional Strategy

Pump The BrakesPump the brakes strategy allows us to leverage

free traffic and turn them into paid buyers

http://kdptb.com/pump-the-brakes-strategy/

Promotion

Promotion

http://www.timreallylikes.com/72places

Your Fast Action PlanSpend the rest of this week watching the replay and

deciding on your first book

Devote the next 30 days to having your first two books published on Kindle

Build and scale from there

Rapid Recipe

Fast Action

Calendar

Once You Find A Winner

Once you having a winning kindle recipe book, scale up in that niche or category

Kindle Scaling FormulaWhen entering any niche, initially have two books

created and begin promoting them instantly

If one out of those two books turn a profit within the first 30 days, have 3 additional books created

within that niche

An ExampleNumber Of Books Timeframe For Creation &

Promotion

2 Books (2) 30 Days

3 Additional Books (5) 90 Days

2 Additional Books (7) 90 Days

3 Additional Books (10) 90 Days

2 Additional Books (12) 90 Days

Kindle Scaling Formula Pt. 2Do a free promotion on a single book each week using the

pump the brakes promotional plan

Scale up to 10 to 12 books and then rotate them weekly over those 12 weeks

Bundle up books for additional sales and higher priced sales

Leveraging Your WorkUse and repurpose as many of your books as

possible

Thanksgiving Book

Thanksgiving Diet Book

Individual Recipe Books

(Desserts)

A Couple Cool Kindle Hacks Raise The Price Of The Book

Before: $2.99Now: $3.99

We sold more copies of the book at $3.99 than we did at $2.99. Raise the price even higher during “free promotional

days”

Kindle Hacks Continued

Make A CreateSpace Version Of Your Book

Everyone Has Dozens of Cookbooks In Their Home

Increases The Perceived Value Of The Digital Book

Common Screw Ups

Book Name

Cover

Author

Content

One More Thing …

I Want To Share With You How You Can Finish Your Next Recipe Book Within 30 Days

While Outsourcing 99% Of It – And Having Me Pay You To Do It

During The Last 30 Day Challenge

We put more authors on Amazon within 30 days than ANY other program out there

We also made a bunch of them best selling authors as well …

In Fact …

It Would Not Be Possible Without A System

Along With The FAC

But This Isn’t About MeI’ve Only Talked About This System Once & Were

Some Of My Coaching Clients Results

Easy To Implement

“The Best Program I’ve Ever Bought”

“I Never Dreamed I’d Be A Published Author”

“A Nice Little Passive Income Stream”

“You Pushed Us To Make Sure We Met Our Goals”

“Everyone Else Talks, Tim Shows”

But There Is A Problem

Information Alone Isn’t Enough (Or You Would Already Be A Billionaire)

Sometimes We Need A Little Help, Encouragement, Direction … and a CHALLENGE

Introducing

Here’s How It’s Going To WorkThe Rapid Recipe Challenge

Starts: Tuesday, March 4th, 2014Ends: Tuesday, March 25th, 2014

Here’s What Is Going To Happen

You’ll get instant access to the Rapid Recipe Training + Fast Action Blueprint For The 30 Day

Challenge

In Addition

I’ll follow up with you weekly to give you advice, direction, and guidance on what to do every

step of the way

Not To Mention

I’ll host a weekly live workshop & Q&A Call for you to come and ask for directions and feedback

relating to your kindle book

(They’ll be recorded and you’ll have lifetime access to everything)

The GoalTo get you from idea to published recipe author

within 30 days – and pay you to do it

(more on that in a moment)

Here’s Everything You’re GettingRapid Recipe Training & Fast Action Calendar

($47 Value)

Weekly Live Workshop / Mastermind Sessions ($250 Per Hour)

Weekly Emails, Facebook Group, and Direction($97 Value)

It Keeps Getting BetterPrivate Facebook Group

(Perfect To Discuss With Your Fellow Authors & Former 30 Day Challenge Members)

Weekly Fast Action Challenges(Weekly Prizes)

Our Facebook Group

But Wait, There’s More

I’ll Pay YOU To Finish Your Book

Finish Your Book (From Idea To Publication) Within The 30 Day Challenge and

I’ll Give You 100% Of Your Money Back

Let’s Be HonestMarch is coming no matter what

The only question I have for you is this – do you want it to be just another month or do you want

it to be a month of celebration and accomplishment?

100% Risk Free

As long as you can follow the directions and the steps laid out in front of you (that people just like you have been successful with) you’ll be a

published author and I’ll pay you to do it!

Fast Action BonusFor the first 25 people who sign up I’ll include:

- Private Buyers Mastermind Call ($250)- Pump The Brakes Promotional Strategy ($47)

- 2014 Kindle Blueprint ($27)- Personal Download & Review Of Your Book ($97)

Fast Action BonusFor the first 50 people who sign up I’ll include:

- Private Buyers Mastermind- Pump The Brakes Promotional Strategy

- 2014 Kindle Blueprint- Personal Download & Review Of Your Book

Fast Action BonusFor the first 75 people who sign up I’ll include:

- Private Buyers Mastermind - Pump The Brakes Promotional Strategy

- 2014 Kindle Blueprint- Personal Download & Review Of Your Book

Fast Action BonusFor the first 100 people who sign up I’ll include:

- 30 Minute Skype Consultation - Pump The Brakes Promotional Strategy

- 2014 Kindle Blueprint- Personal Download & Review Of Your Book

WARNING

Once we hit 100 Challenge Members I’m closing the doors on this and I’m not planning on offering

it again this year.

I don’t want you to miss out on your chance to finally become a published author so ….

Here’s My No BS Promise

You’re going to see this offered to my entire list this weekend for $197.

But, because you guys bought the live training I’m going to give you a huge

discount.

I even thought about charging you guys $147 for this, but then I decided to make the deal

even better ….

You can get everything listed above, plus direct and personal access to me for just a

single payment of $97…

Here’s What You Need To Do NowGo To

http://kdoutsourcing.com/30dc

Get The Lowest Price Possible & Reserve Your Rapid Recipe

Challenge Spot

Remember

Once we hit 100 Challenge Members I’m closing the doors on this and I’m not planning on

offering it again this year

Questions?? Go To

http://kdoutsourcing.com/30dc

Get The Lowest Price Possible & Reserve Your Rapid Recipe

Challenge Spot