Mobile Creativity Enabled

Tino Mobile App Studio - Anyone Can Develop An App.January 2010

"We provide the technology that allows brands, content owners and publishers to deliver engaging applications to consumers across all device platforms."

• Profitable organization founded in 2005

• Based in the UK with offices in Cambodia, Sweden, and Spain

• Working with 200+ media and digital agency partners and brands across Europe and US

About Golden gekko

Some of our clients

•100+ custom mobile applications delivered in the last 12 months

•Award winning apps for Unilever/Lynx, Perfetti, Absolut Vodka, Universal Pictures and more

•Preferred app development partner to 200+ media agencies

•Applications optimized and tested across 2000+ devices including Java, Symbian, Windows Mobile, iPhone, Android, Blackberry, LiMo, Palm Treo, Vodafone Widget and more

•GG Mobile Media Engine enables rapid, scalable and cost efficient mobile app development

Golden Gekko – LEADING app developer

Tino Mobile App Studio is an online web service to create mobile applications

• Quick and easy way to create great mobile applications for anyone with a creative idea or with a customer in need of an application.

• Supports functionality of 80% of app’s in Apple’s iTunes: fun apps, content driven niche apps, news, weather, cookbooks, guides, etc., etc. (Only high end games and selected high value applications are beyond scope.)

• Optimised and tested across 3000+ devices including Java, , Blackberry. Q1 2010 Symbian, Windows Mobile, iPhone, Android, LiMo, Palm Treo, Vodafone Widgets and more

Tino makes mobile apps mass market ready

• Simple entry platform for anyone who wants to build a creative mobile app

• Broad support of platforms to ensure broad reach

• Low barrier business model to keep costs at minimum

WHAT DOES TINO STAND FOR?

• The app revolution• Apple started the App hype but the opportunity has already been around. Many Non-carrier

platforms like GetJar have demonstrated the consumer’s appetite for apps.

• Why apps have succeeded over mobile landing pages• Easy access through icons, overall “ease of use” argument• Full functionality without needing to be online – lower data fees• Fully integrable into the handset functionalities – richer, better features

• Who are the customers• Gaming where the first driver and continue to be dominant part of total apps sold• Big variety of simpler niche content apps: high value content, low technology complexity• Basic fun apps continue to surprise in terms of usage, increasingly, brands create their own high

value apps

• Players• Many off-portal have captured the Java-App Market as it was underserved by MNOs or most Java

based OEMs

THE APPLICATION MARKET

Why use apps? 8-10 million mobiles apps are downloaded everyday and the market is

growing…

Mobile apps are more effective than traditional mobile marketing channels – SMS and e-mail are often viewed as spam; the internet too expensive.

Mobile apps are not just accepted by consumers, they’re trusted. According to GetJar, “8 out of 10 mobile app consumers would recommend a mobile app to a friend and a further 8 out of 10 happily download apps that contain advertising.”

Mobile apps are a powerful part of promoting your brand and engaging your audience. Provide enjoyable, relevant mobile content they will want to use everyday and you’ll place your brand in their hand - on the mobile desktop along with their closest friends.

Tino is based upon 2 core platforms with which Golden gekko has been running its own leading app campaigns for the last 3 years.

TINO ARCHITECTURE

GG Mobile Media Engine Framework optimised for over 2000+

Java devices, JIL/Widgets, Symbian, iPhone & Android

GG Mobile Media Engine Framework optimised for over 2000+

Java devices, JIL/Widgets, Symbian, iPhone & Android

GG Mobile Media Server Operations platform to host, maintain and report usage

on applications, mobile web sites and SMS services

GG Mobile Media Server Operations platform to host, maintain and report usage

on applications, mobile web sites and SMS services

TINO Services

Platforms

Tino Mobile App Studio Framework built on the GG mobile Media Engine and utilises GG Mobile Media Server.

Tino Mobile App Stuido User InterfaceWeb UI developed uniquely for Tino

Summary of Golden Gekko Products and service offering

Services: Bespoke/ Tailor made applications and widgets for 90% of Global Handset Market Feature rich Pioneering technology Covers all platforms – iPhone, Android, JIL, Windows Mobile, J2ME and

more.

Product: Tino Mobile App Builder– In house developed platform that creates and publishes java applications and widgets via a web interface. Simple to user interface designed to be used by users with no technical skills Reduces barrier of entry for publishers and content owners Create rich editorial/RSS feed based applications and widgets. Includes

sounds and images Porting to all devices formats - in development Tools – Emulator and SDK’s to support platform requirements

Tino Mobile app Studio in detail

Tino Mobile app builder - what is it?

What The Offering

Service Online web service enabling content owners, publishers and developers to create great looking mobile applications with static content, external feeds and rich media.

Benefits Build affordable, powerful apps for your clients fast and in-house, reducing costs related to outsourcing.

Technology Built on Golden Gekko’s advanced technology that enables apps to be created for the Java platform across 2000+ devices.

Brief Tour Round Tino

Tino Mobile app studio is a simple 5

step approach to building app’s

Editing Templates is easy with clear

frameworks and an emulator that shows work in

progress

Tino allows for customisation to colour schemes, background images so all apps

can be exclusively branded.

Tino also hosts the app created for the duration of

a license providing web links and the

downloadable app for all versions available. All apps can be edited and updated as many times as needed

Why use Tino?

Economical - reduced costs for device/platform porting, testing and optimization

Can be a white-label product integrating into existing billing solutions

Consistent and solid user experience across most devices & platforms

Ongoing updates to support latest devices and functionality Supports 85% of Global handset market including low end

handsets

Who uses TINO?

• TINO is positioned as the development environment for mobile applications outside the gaming market.

• It caters towards

• Agencies – that need to build a mobile application as part of their digital campaign

• Content Publishers - that want an “app version” of their portal or newsfeed

• Content Owners – that want to monetize / present their content in a new way

• Business App Developer – to build bespoke nice applications

• “Hobbyists” – with a creative / fun idea that they try to execute

Future Features & FunctionalityNew functionality will be prioritised based on market demand therefore the roadmap will change over time.

Releases January 2010 February 2010 Q1 – Q2 2010

Features UI Graphical refinements

• Gif animations • Embedding of video • Streaming of video

from public sources • Increased fonts

customisation - SVG fonts

• Bluetooth and SMS features

• Questionnaire and data input features

• Embedding of images as backgrounds

Increased porting options and API integration

• Planning and testing of new porting solutions – formats unconfirmed

• API of web services – retail products/ content lists

• API to search web service • Search within app • In updating apps via binary

files • API I integration of social

networking features.

• Locations based features e.g. Embedding maps or large images - Panning and zoom features . Tagging and layering of links on maps . Enabling GPS functionality

• Entertainment features e.g. Streaming of audio . Music or video boards

• Analytics tools• Ad network integration

features • Increased porting options • Upload to multiple app stores

Optional White label integration available . One off integration costs applyUpload of apps to App stores available upon request Ad serving within apps available Q2 2010 or before on request

Platforms Java application – Tino v.1.0Symbian, i-phone, Andriod, JIL/Widgets – Tino v.2.0

Tino Partner Road Map

Tino Case Study – Barcelona app• The icon chosen for the app is

installed among other games and applications on the phone for easy access at any time. *

• Opening Screen - While the application loads a splash screen appears which can contain a full sized image

• The main Menu Page decides the structure of the application

• Thumbnails and text can be included

• Sub-menu pages can be included for a more complex architecture

*In future releases it will be possible to assign a URL to the icon for direct connection to a mobile e internets ite.

Your image selection for an opening screen is presented while the application loads

Below - Menu page for the structure of the application

EXAMPLES

• The main Menu Page decides the structure of the application

• Thumbnails and text can be included

• Sub-menu pages can be included for a more complex architecture

Menu Page

Menu page for the structure of the application

Sub-page of one of the menu options

Examples of Tino app’s

Thank you

Contact Caroline van den Bergh – Head of Products cv@goldengekko.com