Date post: | 05-Jul-2015 |
Category: |
Health & Medicine |
Upload: | tmmc-healthcare |
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MEDICAL TOURISM in Da
Nang
An unexplored industry
Medical Tourism
Travelling of patients from their home countries to other countries for the purpose of treatment.
Medical tourism can include recreation and relaxation activities as well as treatment
Medical Tourism creates about US$70 billion for the world economy
In the Southeast Asia region, Thailand, Singapore and Malaysia are the top 3 destinations for international medical tourism
And also, renowned healthcare systems, Parkway Healthcare, Bumrungrad Hospital or Bangkok Hospital are the preferential choices of international medical tourists.
Why medical tourism
• Cost advantage
• Better access to healthcare
• Reliable quality
• Insufficient insurance coverage
• Privacy, especially for plastic procedures
• Travel as a leisure
Medical tourism destinations
Types of medical tourism
Type Explanation Estimated
number
Capital
gain/lost
Outbound Vietnamese patients travelling
overseas for medical care
30,000 - US$1B (MOH)
Inbound Patients from other countries
travelling to Vietnam to receive
medical care
80,000
Mostly are
and
US$100M
Domestic Vietnamese patients, from place
place, to receive medical care
Prospective market
Reverse Vietnamese patients staying to
receive medical care from an
overseas physician
Prospective market
Why Da Nang
Strengths Weaknesses Opportunities Threats
Da Nang is already
tourism hub
3M visitors a year
650,000 foreign
visitors
Accessibility of
location
Affordable living cost
Well-trained medical
force
Dexterity of
No brand awareness
about medical
tourism
No Center of
Excellence in
specialties
Insufficient English-
speaking doctors
Stopping
going overseas for
treatments
Attracting a
considerable
of MT, instead going
to Singapore,
Thailand or
visiting Vietnam for
treatments
Domestic Medical
Tourists
Lack of trust as a
medical tourism
destination
Key drivers for Da Nang to be a
hubDrivers Availability Remarks
External Deliberatepolicy/Innovation
X
Hospitality X
English-speaking X
Logistic X
Growing Expat community
X
Internal Medical Centreof Excellences
Not available
Attract foreign physicians/ Vietnamese iconic doctors to come to Da Nang to practice, in an international environment, to:- Stop Vietnamese going overseas for treatments- Acquire MT market shares from Singapore/
Thailand/ Malaysia - Elevate the domestic medical tourism flow
Benefits of Medical Tourism for
Da Nang
• Leverage effect for the economy
• Contribution to involved industries
(airlines, hotels, F&B and leisure industry)
• Acquisition of cutting-edge technology
• Improve public as well as private
healthcare sector
• Reduce unemployment
Top procedures for medical
tourism in Da NangOutbound medical tourism Inbound medical tourism Reverse medical tourism
Beauty Procedures (cosmetic, anti-aging, etc.)
Orthopedic & Spinal Surgery
Stem Cell Therapy & Chronic Diseases
Cancer Treatment
Fertility Treatment Heart Care/Cardiac Surgeries
General Surgeries
Dentistry
Obesity/Bariatric / Weight loss Surgeries
Alternative Medicine
Eye/Lasik Vision Care
Challenges of MT in Da
Nang
Selection of physician
Communication Issues
Lack of Trust
Critical issues
for medical
touristsFollow-up difficulties and
complication risk
Addressing challenges
Challenges Solutions
Selection of physicians Short term- Overseas recognized physicians- Iconic Vietnamese physicians from Ha Noi, HCMCLong term- Medical Training
Communication issues - Medical Interpreters- New breed of well-trained and English-speaking physicians
Follow-up difficulties and complication risks
- Adoption of International Quality Control (JCI)- Collaboration with overseas healthcare systems for patient co-management
Lack of trust Build up overtime via three above solutions
TMMC Healthcare Vision
• TMMC Da Nang will be the flagship
hospital
• Accessible healthcare
• Safety and High-quality
• Expertise exchange
• Utilization resources
Conclusion
• Medical Tourism should be a component for economic growth in Da Nang.
• Creating a Steering Committee, involving all stakeholders to provide a framework, to facilitate medical tourism
• Collaboration with international healthcare organizations
• Targeting both medical tourists and local patients
• A deliberate policy is a catalyst, to nurture medical tourism
THANK YOU27 Bis, Mai Thi Luu, Da Kao Ward, D.1, HCMC | t . 84 8 39117474 | f . 84 8
39106774
tmmchealthcare.com