Step- by- Step GuideRecruiting
to
on
How Recruiters are Using Tech to Source Top Talent
iCIMS | Step-by-Step Guide to Recruiting on Twitter
© 2017 iCIMS Inc. All Rights Reserved.2
When you recruit on social do you
mostly recruit on sites designed for job
searching such as LinkedIn?
When you recruit on social do you mostly recruit on sites designed for job searching such as LinkedIn?
Recruiting on LinkedIn makes sense. But, did you know that there are nearly 330 million monthly active users on Twitter? 330 million active users!
That’s huge.
Twitter is the third-largest social network behind Facebook and LinkedIn.
FirstThingsFirst
It’s time to learn the benefits of recruiting on Twitter.
iCIMS | Step-by-Step Guide to Recruiting on Twitter
© 2017 iCIMS Inc. All Rights Reserved.3
Your 5 Step RoadmapRecruit Twitter
to
on
Step One: Brand You
Step Two: Build Your Following
Step Three:Search for Potential Candidates
Step Four:Engage in Conversation
Step Five: Hashtags Create More Opportunities
iCIMS | Step-by-Step Guide to Recruiting on Twitter
© 2017 iCIMS Inc. All Rights Reserved.4
StepOne:BrandYou
Over 58% of job seekers use Twitter in their job search, with 76% looking at company profiles for opportunities.1
To Get Started
Create your Twitter profile: • Create your @name • Choose a branded profile photo
How can your ideal candidates become your future best employees if they don’t know your company exists?
Establish a Twitter presence that closely resembles your brand image. Overall, your brand’s personality should resonate with your followers and ideal target candidates.
• Build your bio – in 160 characters or less• Pick your header image
1 Undercover Recruiter
iCIMS | Step-by-Step Guide to Recruiting on Twitter
© 2017 iCIMS Inc. All Rights Reserved.5
StepTwo:BuildYour
Following
84% of college seniorsbelieve an active social presence can help a company
when it comes to recruiting the best talent.2
Twitter is all about connecting with other users to share content. Having followers is valuable as it takes you a step closer to connecting with the talent you’d like to recruit. When someone follows your handle they not only opt in to see your tweets, they help you expand your reach and can ultimately increase your visibility.
2 Hiring Insights
To Get Started
Form a community of engaged and valuable followers:• Add your Twitter link to your website and in your email signature • Tap into your existing candidate pipeline – upload your email contacts and
follow them first• Ask employees and business partners to share your profile for added visibility• Look up important industry leaders and follow them – some will likely return
the favor
iCIMS | Step-by-Step Guide to Recruiting on Twitter
© 2017 iCIMS Inc. All Rights Reserved.6
StepThree:SearchforTalent
57% of job seekers said that they used social media at least once a month to learn more about potential employers.3
To Get Started
Find candidates: • Search by keywords and hashtags – look for
ones that relate to your industry, to common professions, and to your audience then keep a list of them nearby. Top hashtags include:
Take advantage of social media channels to learn more about your top potential candidates. Search for talent easily by filtering by location or hashtags. In doing so you’ll build a following of people from your target talent pool.
A robust applicant tracking system (ATS), like iCIMS Recruit,
keeps track of how many candidates you’re able to attract
through your Twitter efforts.
3 Hiring Insights
• #JobSearch• #JobHunt• #Hiring• #NowHiring
iCIMS | Step-by-Step Guide to Recruiting on Twitter
© 2017 iCIMS Inc. All Rights Reserved.7
StepFour:
Engage in
Conver-sation
of college seniorssaid social media posts demonstrating company culture would encourage them to apply for a job.4
4 Hiring Insights
To Get Started
Strike up a conversation:• Create a consistent cadence of content that’s relevant to your target audience • “Pin a tweet” of a top job opening• Ask your brand ambassadors to share your content• Engage with partners and vendors• Tweet your job openings multiple times in different formats • Don’t only tweet about open positions – share industry news
44%
Tweeting relevant content like job openings and asking for retweets or answers to questions, will build your Twitter connections and encourage engagement.
iCIMS Recruit takes the hassle out of manually
posting jobs to different social media sites including
Twitter through automated scheduling.
iCIMS | Step-by-Step Guide to Recruiting on Twitter
© 2017 iCIMS Inc. All Rights Reserved.8
StepFive:HashtagsCreateMoreOppor-tunities
78% of Fortune 500 recruiting tweets contain hashtags.
46% of those tweets have branded terms related to job opportunities.5
To Get Started
Use hashtags: • Focus on keywords and hashtags that are relevant to your company• Going to an upcoming event? Use their event hashtag to promote your involvement• Identify industry hashtags to help you network to your target candidate pool
Using hashtags appropriately can extend reach beyond your followers while encouraging relevant conversations to begin.
5 Undercover Recruiter
iCIMS Connect allows users to
quantify CRM efforts.
iCIMS | Step-by-Step Guide to Recruiting on Twitter
© 2017 iCIMS Inc. All Rights Reserved.9
With Twitter as a focus of your social recruiting and recruitment marketing
strategy you can build meaningful connections with a relevant audience — engaging active candidates
seeking immediate work or nurturing relationships with passive candidates for future openings.
iCIMS | Step-by-Step Guide to Recruiting on Twitter
© 2017 iCIMS Inc. All Rights Reserved.10
HowiCIMSCanHelp
iCIMS is the leading provider of talent acquisition solutions that help businesses win the war for top talent. iCIMS empowers companies to manage their entire hiring process within the industry’s most robust Platform-as-a-Service (PaaS). Built on the foundation of a best-to-market talent acquisition software suite, iCIMS’ PaaS framework, UNIFi, allows employers to expand the capabilities of their core talent acquisition technology by integrating with the largest partner ecosystem in talent acquisition to help them attract, find, screen, and manage candidates. Offering scalable, easy-to-use solutions that are backed by award-winning customer service, iCIMS supports more than 3,500 contracted customers and is one of the largest and fastest-growing talent acquisition solution providers.
To learn more about iCIMS view our demo videos.
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