Date post: | 26-Dec-2015 |
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Privacy Enhancing Technologies Enhanced:Protections for Today’s Technology
Mike HintzeChief Privacy CounselMicrosoft Corporation
Technology Trends with Privacy Implications
Ubiquitous Computing and Data Collection
Wide Range of Interfaces and
Interactions
Big Data in the Cloud,Data-Driven Innovation
Personalized, Social Experiences
Consumers want to share data, but they want to:• Decide who they share information with• Determine how this information will be used
PETs that prevent or restrict data collection
PETs that limit data uses
Different Types of Privacy Enhancing Technologies
PETs that protect data and limit privacy risks in the course of transmission, processing and use
PETs Should Help Enable a Balanced ApproachPETs work best on conjunction with consumer education and sensible regulation
We must seek ways to protect privacy while enabling the many benefits of: • Cloud computing• Personalized, social
experiences• Data-driven innovation