ART, DESIGN & THE BUSINESS OF FASHION

DESIGN

A PRODUCT A SERVICE AN ACTIVITY

DESIGN

AN ACTIVITY

DESIGN

A PRODUCT

DESIGN

A SERVICE

DESIGN HAS RELATIONSHIP WITH

Literature

Psychology

Community

Craft

Music

Social Science

Nature

Technology

Art

INDIA - The Growth Story

India is expected to grow at the rate 8%, on an average, in the next 10 years. More than 700 million Indians are estimated to be of working age by 2022. Out of these, more than 500 million require some kind of vocational skill development training.

PROJECTED GROWTH of the Fashion & Design Industry In the year 2007, India became one of the few countries to adopt a National Design Policy. To enable the policy implementation the Indian Government announced establishment of Indian Design Council (IDC) in March 2009. The Indian Fashion industry is booming like never before in India. The domestic Indian Textile market is worth $25 billion and is growing at an annual rate of 15-20%. Mega Malls are mushrooming all over the country. MNC Fashion and Lifestyle goods brands like Louis Vuitton, Christian Dior, Swarovski, Cartier, Tiffany, Omega, Mont Blanc have already set shop in India.

ART EDUCATION

SCULPTURE

PAINTING

PRINT MAKING

PRINT MAKING

APPLIED ART

ART HISTORY

DESIGN EDUCATION

FASHION & LIFESTYLE ACCESSORIES

©    

JEWELLERY DESIGN

PRODUCT DESIGN

PRODUCT DESIGN

ACCESSORIES

GLASS & CERAMIC

TOYS & GAMES

FURNITURE DESIGN

INTERIOR DESIGN

FASHION & LIFESTYLE ACCESSORIES ENVISAGED CAREERS

•  Product Design

•  Brand Management

•  Product Management

•  Merchandising

•  Visual Merchandisers

•  Entrepreneurs  

©    

PLACEMENTS Work Profiles: Director Design Head Design Manager Head Merchandiser Trend Designer

Companies: Adidas Amrapali D’damas Fab India Ganjam Nagappa & Sons ITC Wills Lifestyle Michael Aram Nokia Design Research Studio Swarovski Tanishq

FASHION COMMUNICATION

©    

GRAPHIC DESIGN

PUBLICATION DESIGN

VISUAL MERCHANDISING

EXHIBITION DESIGN

SPACE DESIGN

FASHION STYLING & PHOTOGRAPHY

FASHION COMMUNICATION ENVISAGED CAREERS

•  Graphic Design & Advertising

•  Visual Merchandising

•  Retail Space Design

•  Fashion Styling

•  Fashion Photography

•  Fashion Journalism

•  Event Management

•  Public Relations  

Tree$of$LifeAEPC$exhibition.

©    

PLACEMENTS

Work Profiles: Graphic Designer Visual Merchandiser Fashion Journalist Fashion Photographer Fashion Stylist Manager-Design & Communication Senior Interaction Designer Fashion Director

Companies: Happily Unmarried Play Clan Lotus Design Design Habit Vogue Harpers Bazaar Dastkaar Samsung Apple Christian Dior

FASHION DESIGN

©    

COUTURE

Manish Arora, NIFT Alumni

COUTURE  COSTUME  LINGERIE    

LINGERIE

Ranna Gill, NIFT Alumni

COSTUME

Raakesh Agarvwal, NIFT Alumni

FASHION DESIGN ENVISAGED CAREERS

•  Design

•  Design Management

•  Trends & Forecasting

•  Costume Design

•  Illustration

•  Pattern Engineering

•  Entrepreneurship

©    

PLACEMENTS Work Profiles: Fashion Designer Design Head Category Head Art Director Trend Forecaster

Companies: Swarovski India Kimaya Rohit Bal Varun Behl Raghuvendra Rathore Sabyasachi Mukherjee Raymonds Arvind Garments Benetton ITC Ltd.

LEATHER DESIGN

©    

FOOT WEAR & ACCESSORIES

LIFESTYLE PRODUCTS

APPAREL

LEATHER DESIGN ENVISAGED CAREERS

•  Design

•  Product Development

•  Merchandising

•  Production Management

•  Sourcing

•  Entrepreneurship

©    

PLACEMENTS Work Profiles: Designer Head Merchandiser R&D Manager Design Head Design Consultant

Companies: ABC Leathers Benetton India Diesel India Impulse Liberty Footwear Lifestyle TATA International Triburg Leathers

TEXTILE DESIGN

HOME FURNISHING

TEXTILES FOR APPAREL

TEXTILES FOR APPAREL

FLOOR COVERING

TEXTILE DESIGN ENVISAGED CAREERS

•  Textile Design

•  Trends & forecasting

•  Home Furnishing Design

•  Fabric Management

•  Merchandising

•  Entrepreneurship

©    

PLACEMENTS Work Profiles: Textile Designer Design Head Merchandiser Design Consultant Trend Forecaster

Companies: Arvind Mills Mura Collective Portico Shades of India The Shop Triburg Welspun India Jagdish Stores Shingora International Pvt. Ltd. Bombay Dyeing

KNITWEAR DESIGN

©    

APPAREL

APPAREL

KNITWEAR DESIGN ENVISAGED CAREERS

•  Knitwear Design

•  Design Consultancy

•  Product Development

•  Forecasting

•  Production Management

•  Entrepreneurship

©    

PLACEMENTS Work Profiles: Knitwear Designer Design Head Chief Designer Production Design Manager Product Director

Companies: Benetton GAP Levis M&S Madura Garments Monte Carlo Oswal Woolen Mills Raymond RMX Joss TCNS Ltd.

CRAFT EDUCATION

CRAFT DESIGN ENVISAGED CAREERS

•  Empanelment with DC handlooms & handicrafts

•  Resource people for CSR

•  Resource people for NGO’s

TECHNOLOGY EDUCATION

©    

ETON Lab, NIFT, New Delhi

FASHION TECHNOLOGY

Garment Construction Lab, NIFT, New Delhi

APPAREL PRODUCTION ENVISAGED CAREERS

•  Production

•  Quality Assurance

•  Garment Technology

•  Sourcing

•  Project Analysis

•  Production Planning

•  System Analysis

•  Software Application

•  Merchandising (Retail & Export)

©    

PLACEMENTS Profiles: Product & Quality Engineer

Project Analyst

Production Planner

Merchandising (Retail & Export)

Companies: Levi Strauss Shahi Exports Pvt Ltd, AYN Accessories (Hong Kong) Color Plus Reliance Retail Reliance Trends Madura Garments Pantaloon Orient Craft Arvind Mills

INSTITUTIONS OFFERING COURSES IN ART, DESIGN & FASHION National Institute of Fashion Technology www.nift.ac.in

National Institute of Design www.nid.edu

Indian Institute of Technology www.iitb.ac.in

Pearl Academy www.pearlacademy.com

Srishti School of Art, Design & Technology www.srishti.ac.in

Sir JJ School of Applied Arts www.jjiaa.org

Delhi College of Art www.delhi.gov.in/collegeofarts

Symbiosis Institute of Design www.sid.edu.in

Indian School of Design & Innovation Parsons www.isdi.in

Indian Institute of Craft & Design www.iicd.ac.in

Footwear Design & Development Institute www.fddiindia.com

INSTITUTIONS OFFERING COURSES IN ART, DESIGN & FASHION

Visva Bharati University, Shanti Niketan www.visva-bharati.ac.in

Maharaja Sayajirao University of Baroda www.msubaroda.ac.in

Maeer’s Mit Institute of Design www.mitid.edu.in

National Institute of Technology www.nit.ac.in

State Govt Colleges of Art

Institute of Apparel Management www.iamindia.in

Banasthali Vidyapith www.banasthali.org

G.D. Goenka School of Fashion & Design www.gdgoenkauniversity.com/sofd

DESIGN…. A PROCESS WHERE THE

JOURNEY IS AS IMPORTANT AS THE DESTINATION

Picture courtesy: Pronoy Sarkar, Fashion Communication, Batch 06-10 & NIFT, New Delhi

©