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TOMAS RUTA - USER ACQUISITION TRENDS TO PAY ATTENTION TO IN 2017

Date post: 27-Jan-2017
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EMERGING GROWTH CHANNELS TO PAY ATTENTION TO IN 2017 @tomasruta
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EMERGING GROWTH CHANNELS

TO PAY ATTENTION TO IN 2017

@tomasruta

HELLO

WE LAUNCH TECHNOLOGY

STARTUPS

ACCELERATOR INCUBATORHelp existing businesses Make new businesses

😥

TRAVEL FINTECH BEAUTY

MEDIA AI EDTECH

200(blimey)

THERE ARE ONLY FEW SCALABLE

CHANNELS

1 STARTUP = 1 SCALABLE CHANNEL

200 STARTUPS..

WE ARE BUILDING A MACHINE

17

NEW COMPANIES EMERGE WITH NEW CHANNELS:

1) CHEAPER DISTRIBUTION2) PRODUCT/CHANNEL FIT

BET!

SNAPCHAT

BOTS

INFLUENCER PLATFORMS

iOS SEARCH ADS

APP INDEXING

GLOBAL FROM THE GET-GO

PARTING THOUGHTS

You could bet on different channels: eg, emerging markets, vertical search engines

You might be better off focusing on changes in mature channels, e.g. AI’s impact on SEO

How do I spot emerging growth channels?

26

TOMASRUTA.COM

@tomasruta


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