Greatest challenges of online publishers

(and how we meet them at Poland’s Agora)

Tomasz Józefacki

We  promote  Internet    as  an  effec/ve  adver/sing  medium  and    a  good  business  

1How  to  protect  our  content    and  compete  with  aggregators?  

How  to  make  money  in  the  free  economy?  

How  to  take  advantage  of  growing  popularity  of  online  video?  

How to compete with online services like Facebook or Twi?er for users’ time and attention?

How  to  deal  with  our  users’  deepening  adver/sing  blindness?  

How  to  give  users  the  ads  of  products,  services  they  really  search  for?  

How  to  counter    media  fragmenta/on?  

How  to  effec/vely  deal  with  calls  for  regula/on?

We  are  the  leading  Polish  media  group  

298  million  euro  in  revenues  (2008)  

We  are    the  largest  former  newspaper  publisher  on  the  Polish  net  

9.6  million  real  users  (July  2009)  

+37%  y/y  change  

58%  total  reach  among    all  Polish  online  users  

+11%  y/y  change  

20%  online    ad  revenue  as  percentage  of  total    ad  revenue    of  newspaper  division  

(1H  2009)  

Top websites (Jul ’09)

No. Property Users in million

total Internet 16.7

1 Google 15.6

2 Onet 12.2

3 Nasza-Klasa 11.7

4 Wirtualna Polska 10.7

5 Allegro 10.5

6 Interia 10.1

7 Gazeta.pl 9.6

9 o2 9.4

9 YouTube 9.2

10 Wikipedia 7.4

Dziennik 1.5

Rzeczpospolita 0.9

Gazeta.pl in categories

Category Position

total Polish Internet 7

Recruitment 1

Real estate 2

Communities 2

Sport 3

News and opinion 3

Lifestyle 5

New technologies 5

Automotive 6

Business, finance, law 7

Culture, entertainment 8

Education 13

Travel 13

We  are    the  largest  original  mul/media  content  producer  on  the  Polish  Internet  

70+  online  brands  under  Gazeta.pl  umbrella  

We  introduce  paid  content  services  and  apps,      experiment  with    e-­‐commerce  

We produce original news, documentary, entertainment video content and... online TV series

We  host  2nd  largest  online  community    in  Poland  

100  million  posts    on  forums  

143  thousand  blogs    

We  integrate  ads  with  some  non-­‐journalis/c  content,  events  

We  build  quality  focused  adver/sing  networks  with  other  publishers  

We  fill  all  niches,  expand  tradi/onal  paper  brands  

We  work  with  local  organiza/ons  and  OPA  Europe  to  promote  quality  standards  and  self-­‐regula/on  

Questions?

Tomasz Józefacki ���

member ���of the board���Agora SA, ���president ���of OPA Europe���

Agora SA���Czerska 8-10���PL 00-732 Warsaw

e-mail: ���tomasz.jozefacki@agora.pl

phone: ���+48 22 555 60 51

Sources of data:

Slide 10. Revenue for 2008: Agora’s annual report for 2008. 11. Usage and reach of Gazeta.pl in June 2009: Megapanel PBI/Gemius. Online ads vs. Print ads: Agora’s financial report for 2Q 2009. 12. Market position of Gazeta.pl in June 2009: Megapanel PBI/Gemius. 16. Results according to Agora’s press releases.

Sources of illustrations:

Slide 1. Photo: Agora. 2. Logos: OPA. 3. Photo: Faketrix.com. 4. Cover: Amazon.com. 5. Photo: Alfabravo.com. 6. Poster: United Artists. 7. Photo: Flickr/World_waif. 8. Photo: Flickr/Photomishdan. 9. Photo montage: Flickr/Mrehan00. 10. Photos: Agora. 11. Photo: Agora. 13. Web: Gazeta.pl. 14. Web: Odwazsie.pl, Komukomu.pl. 15. Photos: Agora. 16. Photos: readers of Gazeta Wyborcza/School of photography project. 17. Web: Kotek.pl, Gazeta.pl. 18. Photo: Agora/ Glossy Media press pack. 19. Web: Wyborcza.pl, Wyborcza.biz. 20. Poster: United Artists. 21. Photo: Agora

Photos downloaded from Flickr.com and other third-party websites were used under Creative Commons licence ver. 3.0.