Greatest challenges of online publishers
(and how we meet them at Poland’s Agora)
Tomasz Józefacki
We promote Internet as an effec/ve adver/sing medium and a good business
1How to protect our content and compete with aggregators?
How to make money in the free economy?
How to take advantage of growing popularity of online video?
How to compete with online services like Facebook or Twi?er for users’ time and attention?
How to deal with our users’ deepening adver/sing blindness?
How to give users the ads of products, services they really search for?
How to counter media fragmenta/on?
How to effec/vely deal with calls for regula/on?
We are the leading Polish media group
298 million euro in revenues (2008)
We are the largest former newspaper publisher on the Polish net
9.6 million real users (July 2009)
+37% y/y change
58% total reach among all Polish online users
+11% y/y change
20% online ad revenue as percentage of total ad revenue of newspaper division
(1H 2009)
Top websites (Jul ’09)
No. Property Users in million
total Internet 16.7
1 Google 15.6
2 Onet 12.2
3 Nasza-Klasa 11.7
4 Wirtualna Polska 10.7
5 Allegro 10.5
6 Interia 10.1
7 Gazeta.pl 9.6
9 o2 9.4
9 YouTube 9.2
10 Wikipedia 7.4
Dziennik 1.5
Rzeczpospolita 0.9
Gazeta.pl in categories
Category Position
total Polish Internet 7
Recruitment 1
Real estate 2
Communities 2
Sport 3
News and opinion 3
Lifestyle 5
New technologies 5
Automotive 6
Business, finance, law 7
Culture, entertainment 8
Education 13
Travel 13
We are the largest original mul/media content producer on the Polish Internet
70+ online brands under Gazeta.pl umbrella
We introduce paid content services and apps, experiment with e-‐commerce
We produce original news, documentary, entertainment video content and... online TV series
We host 2nd largest online community in Poland
100 million posts on forums
143 thousand blogs
We integrate ads with some non-‐journalis/c content, events
We build quality focused adver/sing networks with other publishers
We fill all niches, expand tradi/onal paper brands
We work with local organiza/ons and OPA Europe to promote quality standards and self-‐regula/on
Questions?
Tomasz Józefacki ���
member ���of the board���Agora SA, ���president ���of OPA Europe���
Agora SA���Czerska 8-10���PL 00-732 Warsaw
e-mail: ���[email protected]
phone: ���+48 22 555 60 51
Sources of data:
Slide 10. Revenue for 2008: Agora’s annual report for 2008. 11. Usage and reach of Gazeta.pl in June 2009: Megapanel PBI/Gemius. Online ads vs. Print ads: Agora’s financial report for 2Q 2009. 12. Market position of Gazeta.pl in June 2009: Megapanel PBI/Gemius. 16. Results according to Agora’s press releases.
Sources of illustrations:
Slide 1. Photo: Agora. 2. Logos: OPA. 3. Photo: Faketrix.com. 4. Cover: Amazon.com. 5. Photo: Alfabravo.com. 6. Poster: United Artists. 7. Photo: Flickr/World_waif. 8. Photo: Flickr/Photomishdan. 9. Photo montage: Flickr/Mrehan00. 10. Photos: Agora. 11. Photo: Agora. 13. Web: Gazeta.pl. 14. Web: Odwazsie.pl, Komukomu.pl. 15. Photos: Agora. 16. Photos: readers of Gazeta Wyborcza/School of photography project. 17. Web: Kotek.pl, Gazeta.pl. 18. Photo: Agora/ Glossy Media press pack. 19. Web: Wyborcza.pl, Wyborcza.biz. 20. Poster: United Artists. 21. Photo: Agora
Photos downloaded from Flickr.com and other third-party websites were used under Creative Commons licence ver. 3.0.
