TONY SOARESCREATIVE DIRECTORART+COPYTONYSOARES.COM

TBWA\CHIAT\DAY, NEW YORKCREATIVE DIRECTOR, OCT 2005-OCT 2008

Tony Soares joined TBWA/Chiat/Day in October 2005 as Creative Director on the Sprint-Nextel Team—a fast paced group designed to serve Sprint in all media arts needs from retail, special markets, promotional and action marketing all the way through in-store design and events.

As CD of this group, Tony hired staff, approved all work and was directly involved in the creative product from a staff of 20 Art Directors, Writers and Designers. A well rounded team responsible for all components of Sprint’s marketing needs specifically retail, TV, DRTV, retail newspaper, out-of-home, in-store display, signage and guerilla marketing. Most recently he served as Digital Creative Director for all of Sprint at TBWA/Tequila.

Tony not only lead creative work on Sprint, but he also was Co-Creative Director on Embassy Suites Hotels, responsible for brand, promotion and digital advertising. Additionally Tony served as the Retail Creative Director on Hotel.com.

Prior to joining TBWA/Chiat/Day, Tony spent 5 years at Young and Rubicam and their Wunderman Direct Group serving as Associate Creative Director on AT&T Wireless, Cingular Wireless, AT&T Broadband, and the launch of Citi’s new Amex Citi Card including their new tagline, “With all we putinto it, there was no room for an annual fee.”

Tony’s experience in advertising also includes 9 years with DDB New York and its subsidiary, Griffin Bacal. At DDB, Tony served as Creative Supervisor for several years on New York Lottery Games’ Lotto, Lottery Subscription Retail, Take Five’s “Be Careful. There’s a good chance you’ll win” Campaign and the Instant Game campaign, “Money when you least expect it.”

BIOTONY SOARESCREATIVE DIRECTOR TONYSOARES.COM 201.320.0642

Product (RED) Poster

Front page of Gatefold Insert Gatefold spread

Vegas Monorail Station Takeover

Platform signange

Platform signange

Platform signange

Platform signange

GUERILLA FANVIEW Remote Control Cars

Remote control cars with large flags on their tall antennae drive around leading fans to the FanView haulers.

Video/audio scanner.

Follow me to NASCAR NEXTEL FanView.

Video/audio scanner.

Follow me to NASCAR

NEXTEL FanView.

Sprint Product (RED) Wilding

Flagship store takeover

Product (RED) Interior and Storefront

Sprint Valentines Microsite GameSprint Valentines Microsite Game

Sprint Business Products Site

Sprint Holiday site

United Airlines Rome Launch Ad

Embassy Suites Hotels Pong online banner

Embassy Suites Hotels Bee Movie online banner

Wunderman New Business RFP Response

NYC Water Project

Amtrak PSA

i car ed.INCLUSION COUNCIL TO ADVANCE / REINFORCE / ENCOURAGE DIVERSITY.

DIVERSITYaINCLUSION COUNCIL TO ADVANCE / REINFORCE / ENCOURAGE DIVERSITY.

TONY SOARESCREATIVE DIRECTOR201.320.0642TONYSOARES.COM