Date post: | 14-Nov-2014 |
Category: |
Marketing |
Upload: | agileoffice |
View: | 457 times |
Download: | 3 times |
Top 10 Content Marketing TipsTo Promote Your Business Online
Rob ClarkeWeb Consultant
IT Futures, Faculty of Science & Engineering
Number 1 Will Blow Your Mind
• Content is king!
• Content to drive traffic from search engines
• Content to capture traffic via social media
• Content to increase your social media audience
Create Content With Purpose 10
• Home page
• General pages for information only
• Core pages for key products and services
• Blog pages for ongoing content
Understand Your Web Content Structure 09
• Brainstorming keywords
• Assessing search volumes
• Identify the strength of your competition
• The power of the long tail
Identify Suitable Keywords 08
Identify Suitable Keword 08
• Title Tags
• Page URL’s
• Headers
• Quality relevant content
Understand On-Page Factors 07
• Which subjects get shared?
• Which content formats get shared?
• Who is sharing this stuff?
• Will they share my content?
Identify Shareable Content 06
Identify Suitable Keword 08
• Infographics
• Lists
• Videos
• Podcasts
Use Different Media Formats 05
Identify Suitable Keword 08
• Infogr.am
• Skitch
• Canva
• Powtoon
Use Content Creation Tools 04
Identify Suitable Keword 08
• Save time by automating
• Capture multiple audiences
• Let others share for you
Reduce Your Workload 03
• Capture e-mail addresses
• Offer incentives to sign-up
• Provide valuable content
• Use an auto-responder
Grow Your Audience 02
• You can do this today
• It is FREE
• You will keep us in employment!
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