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54 55 Brand Value US$ 165,256 MIL. Brand Value US$ 35,505 MIL. Brand Value US$ 19,529 MIL. Brand Value US$ 12,962 MIL. Brand Value US$ 18,944 MIL. Brand Value US$ 12,895 MIL. Brand Value US$ 16,785 MIL. Brand Value US$ 12,893 MIL. Brand Value US$ 16,273 MIL. Brand Value US$ 12,115 MIL. Brand Value US$ 13,394 MIL. Brand Value US$ 34,295 MIL. Brand Value US$ 27,585 MIL. Brand Value US$ 25,951 MIL. Brand Value US$ 25,135 MIL. Brand Value US$ 110,266 MIL. Brand Value US$ 88,623 MIL. Brand Value US$ 46,071 MIL. Brand Value US$ 41,866 MIL. Brand Contribution 4 Brand Contribution 5 Brand Contribution 4 Brand Contribution 3 Brand Contribution 3 Brand Contribution 3 Brand Contribution 2 Brand Contribution 2 Brand Contribution 5 Brand Contribution 2 Brand Contribution 5 Brand Contribution 4 Brand Contribution 2 Brand Contribution 5 Brand Contribution 4 Brand Contribution 4 Brand Contribution 3 Brand Contribution 4 Brand Contribution 3 THE BRANDZ™ TOP 75 MOST VALUABLE USA France USA USA China USA USA Germany USA USA Netherlands USA USA France Italy USA USA Spain France Brand Value US$ 8,876 MIL. Brand Value US$ 7,364 MIL. Brand Value US$ 5,898 MIL. Brand Value US$ 10,482 MIL. Brand Value US$ 8,178 MIL. Brand Value US$ 7,120 MIL. Brand Value US$ 5,893 MIL. Brand Value US$ 10,200 MIL. Brand Value US$ 8,053 MIL. Brand Value US$ 7,086 MIL. Brand Value US$ 5,684 MIL. Brand Value US$ 9,109 MIL. Brand Value US$ 7,570 MIL. Brand Value US$ 6,836 MIL. Brand Value US$ 5,533 MIL. Brand Value US$ 9,036 MIL. Brand Value US$ 7,517 MIL. Brand Value US$ 6,549 MIL. Brand Value US$ 5,449 MIL. Brand Contribution 5 Brand Contribution 3 Brand Contribution 3 Brand Contribution 2 Brand Contribution 1 Brand Contribution 3 Brand Contribution 4 Brand Contribution 3 Brand Contribution 5 Brand Contribution 5 Brand Contribution 4 Brand Contribution 3 Brand Contribution 3 Brand Contribution 3 Brand Contribution 2 Brand Contribution 4 Brand Contribution 3 Brand Contribution 3 Brand Contribution 4 Top 75 Most Valuable Global Retail Brands 2018 GLOBAL RETAIL BRANDS 2018 Source: BrandZ™ / Kantar Millward Brown (including data from Bloomberg) Brand Contribution Index = Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest. UK USA USA USA Switzerland France USA Sweden Germany USA Canada USA Japan France USA Japan USA Australia Australia Brand Value US$ 14,579 MIL. Brand Contribution 3 China Brand Value US$ 11,820 MIL. Brand Contribution 4 Germany
