Date post: | 21-Jan-2015 |
Category: |
Technology |
Upload: | amit-thakur |
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Top CampaignsTop Campaigns
BrandsBrands
BrandsBrands
ToyotaToyota
Campaign Objective : New car launch “Etios”
Campaign Duration : 2 Months
Scope Of Cafes : 180 cafes and 60 Xpress outlets
Campign Dynamics : Database collection, immediate gratification of coffee coupon to
the customer.(111000+leads generated)
Touch Po ints At Cafes : Dangler, drop box, table sticker, leaflets, coupons
DanglerDangler Table MatTable Mat
ToyotaToyota
ToyotaToyota
Drop BoxDrop BoxLeafletLeaflet
Free Free Coffee Coffee CouponCoupon
AxeAxeCampaign Objective : Axe Twist Launch “New Fragrance”
Campaign Duration :1 Months
Scope Of Cafes : 50 Cafes
Campign Dynamics : TRI COLOR BEVERAGE “AXE Twist”, on Purchase Of 2
Beverages 1 AXE Glass Free, also With Every Beverage A Fragrance Card Was
Given Out To Each Customer.
Touch Po ints At Cafes :Tent Cards / Coasters / Fragrance Cards / 2 Drinks Free
Glass
AxeAxe
Axe Beverage- TwisterAxe Beverage- Twister
Tent CardTent Card
Bajaj PulsarBajaj Pulsar
Campaign Objective: Bike re-launch “pulsar 135cc”
Campaign Duration : 1 Month
Scope of Cafes : 35 Cafes for bike display,150 cafes for static visibility.
Camping Dynamics : Lead generation through promoter in 35 cafes and branding
exercise. (7500 leads generated)
Touch Po ints at Cafes : Standee , bike display, promoter, tent card on tables.
Bajaj PulsarBajaj Pulsar
Bike DisplayBike Display
StandeeStandee
Bajaj PulsarBajaj Pulsar
Tent CardsTent Cards
Bajaj PulsarBajaj Pulsar
Nissan MicraNissan Micra
Campaign Objective: New car launch “Micra”
Campaign Duration : 1 Months
Scope o f Cafes : 150 Cafes.
Campign Dynamics : Branding at cafes.
Touch Po ints at Cafes : Tent card on tables
Tent CardsTent Cards
Nissan MicraNissan Micra
NikeNikeCampaign Objective: New sports apparel launch
Campaign Duration: 1 Months
Scope o f Cafes : 70 Cafes.
Campign Dynamics : “Q-codes” on wall visual and standee for customer
downloads to account for clicks on print media.(Q – codes technology was used in
a medium for the first time)
Touch Po ints at Cafes : Wall visual and standee at cafes
NikeNike
Wall VisualWall Visual
NikeNike
StandeeStandee
Cadbury 5 StarCadbury 5 Star
Campaign Objective: Customer Engagement For Fun Aspect Of The Brand.
Campaign Duration : 1 Month
Scope Of Cafes : 200
CAMPIGN Dynamics : Each Table Had A J igsaw Puzzle To Be Solved For A Contest
And Winners Were Gratified By The Brand.
Touch Po ints At Cafes : J igsaw Puzzle Mat At The Tables
Cadbury 5 StarCadbury 5 Star
Cadbury PuzzleCadbury Puzzle
Table MatTable Mat
Cadbury 5 StarCadbury 5 Star
X-BoxX-BoxCampaign Objective : To reach out to the customer for product experience.
“GAMING ZONE”
Campaign Duration : 6 MONTHS
Scope of Cafes : 10
Campign Dynamics : The customer could play the games on X BOX and would share
their feedback.(very prime high footfall cafes were targeted and there was immense
response to the gaming zone)
Touch Po ints at Cafes : table sticker with play creative, X Box installed at cafes.
X-BoxX-Box
KioskKiosk
X-BoxX-Box
KioskKiosk
ITC- FiamaITC- Fiama
Campaign Objective :Product And Brand Launch
Campaign Duration : 2 Months
Scope of Cafes : 150 Cafes
Campaign Dynamics : To Target All Female Customer Walk Ins At Cafes With
Instant Gratification By The Brand.
Touch Po ints at Cafes : Sampling Of Fiama/ Vivel Gift Packs To Female
Customers/Wall visuals/Standee/Tent Cards/Drop Box Contest Forms.
ITC- FiamaITC- Fiama
Wall VisualWall Visual Drop BoxDrop Box
StandeeStandee
ITC- FiamaITC- Fiama
SamplingSampling
LeafletLeaflet
Tent CardTent CardPosterPoster
Sony- PSPSony- PSP
Campaign Objective: To venture an interesting campaign that could establish direct
contact with the customers.
Campaign Duration : 1 month
Scope of Cafes : 60 Cafes
Campaign Dynamics : Sony PSP was installed at all tables for the customer to
experience the product.
Touch Po ints at Cafes : Promoter/tent card/floor sticker
Floor StickersFloor Stickers
Tent CardTent Card
Sony- PSPSony- PSP
Tent CardTent Card
Sony- PSPSony- PSP
HUL- Fair & LovelyHUL- Fair & Lovely
Campaign Objective: Product & brand launch “forget marks”
Campaign Duration: 45 Days
Scope of Cafes ; 125 Cafes
Campign Dynamics : From a teaser at the café to direct customer contact to
emphasis “forget marks”
Touch Po ints at Cafes : Dangler/ tissue paper holder/ tent card/ push pull
HUL- Fair & LovelyHUL- Fair & Lovely
DanglersDanglers
HUL- Fair & LovelyHUL- Fair & Lovely
Tissue PaperTissue Paper
Push- PullPush- Pull
LogitechLogitechCampaign Objective: Product launch “MP3”
Campaign Duration: 1 Month
Scope of Cafes : 16 Cafes
Campign Dynamics : A promoter would approach the interested customers to explain
the product features
Touch Po ints at Cafes : Kiosk & promoter/ danglers / push/pull stickers on the front
glass façade / table stickers – on all the tables
KioskKiosk
Push- PullPush- Pull
LogitechLogitech
VodafoneVodafone
Campaign Objective : “Blackberry blast-we’re the blackberry boys”
Campaign Duration : 2 Months
Scope o f Cafes : 150 Cafes
Touch Po ints at Cafes : Glass façade poster on the entrance door / tent card/
poster on notice board.
VodafoneVodafone
Tent CardTent Card PosterPoster
Glass FacadeGlass Facade
SamsungSamsung
Campaign Objective: Launch of a handset “ Brand launch”
Campaign Duration: 1Year
Scope of Cafes : 100 Cafes
Campign Dynamics : Static branding for new handset launch.
Touch Po ints at Cafes : Wall visual /branding for static visibility
SamsungSamsung
Wall VisualWall Visual
Apple I MacApple I Mac
Campaign Objective : Launch of I-Mac “product launch”
Campaign Duration : 1 Month
Scope Of Cafes : 55 Cafes
Campaign Dynamics : The promoter was interacting with the customers to
showcase the features of the product.
Touch Po ints At Cafes : Kiosk, standee, leaflets, promoter, tent card
Apple I MacApple I Mac
Tent CardTent Card
StandeeStandee
LeafletLeaflet
Tata PhotonTata Photon
Campaign Objective: New service launch ( data card-photon+ )
Campaign Duration : 1 Month
Scope of Cafes : 121 Cafes
Campaign Dynamics : Photon demo at cafes where the promoter interacted for
leads and explaining product features.
Touch Po ints at Cafes : Bill folder sticker / standee / badges on team member /
kiosk/promoter
Tata PhotonTata Photon
StandeeStandee
PromoterPromoter
MTSMTSCampaign Objective : To promote the new service launched and to generate leads.
Campaign Duration : 3 Months
Scope of Cafes : 150 Cafes
Campaign Dynamics : The promoter explained the features and the customer could
access the demo and all the leads were converted on spot.
Touch Po ints at Cafes : Interactive kiosk / promoter / sale of products
MTSMTS
Promoter Promoter & Kiosk& Kiosk
Tent CardTent Card
CromaCroma
Campaign Objective : Awareness of Croma outlet and offers in vicinity.
Campaign Duration : Annual
Scope af Cafes : Annual deal
Campign Dynamics : Store to store branding for each Croma outlet that opens
near CCD.
Touch Po ints at Cafes : Table stickers/standees with leaflets for latest offers.
CromaCromaTable StickerTable Sticker
YahooYahoo
Campaign Objective : To promote new applications on yahoo.
Campaign Duration: 2 Months
Scope of Cafes : 50 Cafes
Campaign Dynamics : Every customer contact was established with a coaster
with each beverage and there were heavy download of the application.
Touch Po ints at Cafes : Coasters with every beverage and blu-fi downloads.
YahooYahoo
LeafletLeaflet
ZEE T.V- Sa Re GaZEE T.V- Sa Re Ga
Campaign Objective: Promoting the show and the SMS contest.
Campaign Duration: 1 Month
Scope of Cafes : 120 Cafes
Campaign Dynamics : Mike danglers to create the singers zone at cafes.
Touch Po ints at Cafes : Mike danglers / tent cards contest contestant / Ahmedabad
Bhopal/finale gift hamper / the winner of the contest got the opportunity to attend the
finale and was given a hamper by the special guest of the show.
ZEE T.V- Sa Re GaZEE T.V- Sa Re Ga
Tent CardTent Card
DanglerDangler
ZEE T.V- Sa Re GaZEE T.V- Sa Re Ga
StandeeStandee
Mike DanglersMike Danglers
Airtel BroadbandAirtel Broadband
Campaign Objective: To launch new services of Airtel
Campaign Duration: 1 Month
Scope of Cafes : 150 Cafes
Campaign Dynamics : To reach out to customers at cafes for new service
launch.
Touch Po ints at Cafes : Tent cards at cafes
Airtel BroadbandAirtel Broadband
Tent CardTent Card
Tata IndicomTata IndicomCampaign Objective: To Create Awareness.
Campaign Duration: 1 Month
Scope o f Cafes : 100 Cafes
Campaign Dynamics : Promoter Would Explain The New Features,
Applications, services.
Touch Po ints at Cafes : Interactive Table Kiosk For Customers To Access
Demo In Groups.
Tata IndicomTata Indicom
Table KioskTable Kiosk
CeatCeatCampaign Objective: To spread the awareness of “Superior Bike Grip Tyres”
Campaign Duration: 3 Months
Scope of Cafes : 150 Cafes
Campaign Dynamics : The tent card attracted the customer mobile without
causing any harm to the devices, an exclusive hot beverage was served in winter
season in Ceat mugs/to further engage the customers there was a coffee table
book guide of safe driving
Touch Po ints at Cafes : Ceat ceramic cups with hot beverage/magic pad tent
cards/coffee table book
CeatCeat
Coffee Table BookCoffee Table Book
Ceat MugsCeat Mugs
Ceat BeverageCeat Beverage
FastrackFastrack
Campaign Objective : Eye-gear and watches launch
Campaign Duration: 1 Month
Scope of Cafes : 70 Cafes
Campaign Dynamics : Static visibility of Fastrack youth products at cafes
Touch Po ints at Cafes : Wall visual/ standee/ table sticker
FastrackFastrack
ChairbackChairbackStandeeStandee
LeafletLeaflet
FastrackFastrack
Wall VisualWall Visual
Table StickerTable Sticker Tent CardTent Card
MaybellineMaybellineCampaign Objective: New product launch “Whitestay UV”
Campaign Duration: 1 Month
Scope of Cafes : 120 Cafes
Campaign Dynamics : Kappi Nirvana – beverage integration with Maybelline.
Touch Po ints at Cafes : Danglers/side menu card promoting the beverage-Kappi
Nirvana / standee and bill counter tent card.
MaybellineMaybelline
DanglerDangler
StandeeStandee
Bill Counter Bill Counter Tent CardTent Card
Side Menu CardSide Menu Card
Leaflet & Leaflet & Tent CardTent Card
MaybellineMaybelline
Hulk- MovieHulk- MovieCampaign Objective: Movie promotion. “Incredible hulk”
Campaign Duration: 1 month
Scope of Cafes: 130 cafes
Campign Dynamics: Beverage integration “hulk sponsored-green apple soda”
Touch Points at Cafes: Danglers /table sticker/ hulk goodies – C.D and Hulk
shape pens Ith every beverage/ hulk – green apple soda.
Hulk- MovieHulk- Movie
Table StickerTable Sticker
SampleSample
Hulk- MovieHulk- MovieDanglerDangler