PPC, SEO & Analytics Templates! Phil Pearce

Senior Web Analyst

Fun fact, I`m an Identical Twin...

”I successfully cloned myself to increase my productivity” ;)

Web Analytics

Exchange

mentor

750 GA

questions answered

Tracking

protection

group

Intro Phil Pearce

Google Analytics Expert and GTM specialist

www.linkedin.com/in/philpearce

AdWords Clients & implementations – lots!

Please ask lots of questions

and save/bookmark the templates links

Prize at the end for

- Most templates

- Best templates

Templates

1. GA heath checks

2. GTM audit

3. Technical SEO audits

4. PPC audits

5. Media Forecasting Sheets

6. API tricks to auto-audit

Download link

bit.ly/analyticstemplates

1. GA heathchecks

2. GTM audit

3. Technical SEO audits

SEO tools mention

4. PPC audits

5. Media Forecasting Sheets

Templates

6. API tricks to auto-audit

http://bit.ly/qatemplate

Templates

6. API tricks to auto-audit

http://clearclu.es/gaMngmt

Questions & Feedback

Thankyou & Answers

Prize at the end for

- Most templates

- Best templates

Topic for next session?

1. Dashboard automation, GoogleSheet, Embed API, Gekko boards etc

2. How to sell/empower analytics or GTM internally (i.e GTM benefits)

3. Analytics for Finance sites

4. Building Analytics teams and strategic frameworks

5. State of the Analytics industry report & commentary on the DAA yearly skills survey.

6. Using GA Benchmarking & competitive intel tools

7. VoC tools (e.g. qualaroo & google consumer surveys)

8. Or anything listed here in my arsenal of talks: www.slideshare.net/phildpearce/phils-measurecamp-session-card

3. Google Tag Manager (implementation tricks & universal migrations

mistakes to avoid)

1. Analytics Processes (REAN, LEAN, WAMM)

2. SEO dataLayer (JSONLD)

4. Free tools (YandexMetrica, Quill, Google Surveys)

5. Dashboards (GA initially, then

GoogleSheets & Embed API )