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Top Email Marketing Trends in 2016 – What Marketers can Expect!

Date post:23-Jan-2018
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  1. 1. Top Email Marketing Trends in 2016 What Marketers can Expect!
  2. 2. Top Email Marketing Trends What Marketers can Expect Anticipated trends Right marketing mix at the back-end More Email clicks!
  3. 3. Email Marketing Research Chart Todays scenario Whats the best email click-through frequency of daily emails? As per the Consumers report, it is proved that the vast majority of customers open and read emails if they are sent - Weekly Less frequently Very few want daily emails!
  4. 4. Email Marketing Research Chart Todays scenario How frequently does marketers contact an email address in a month? Most companies send up to 5 emails per month Few companies send up to 8 Any company that exceeds 8 is a gap that faces immediate rejection or gets ignored
  5. 5. Email Marketing Research Chart Todays scenario Sales messages on bulk are being pushed daily to customers of varied maturity levels. Sophisticated Mature Boomers Adult Marketing emails reminds me to shop but I dont shop regularly, so I rarely read emails I purchase offline at a store after I receive an email offer once in a month I spend monthly as a result of receiving emails weekly I do like GAP, I feel like unsubscribing mails if my inbox is overloaded with too many brand messages What customers of diverse age-groups tell about pushed branded messages Mind the GAP!
  6. 6. Email Marketing Landscape Till date A majority of the emails are deleted just because consumers prefers a GAP in receiving sales messages a month The solution???
  7. 7. Email Marketing Landscape The solution Find the right balance between sending too many mails and too few mails to make the subscriber take action on them. To achieve this make sure that your messages meets specific features such as : Relevant Scheduling/Queuing the content Meets value proposition Meets trending styles ? Lets talk about!!
  8. 8. Top Email Marketing Trends To take email marketing campaigns to the next level, marketers need to adapt to changing trends and align their marketing mix with the buying process. Faster engagement Smarter messages More interactive User- generated
  9. 9. Top Email Marketing Trends Anticipate these emerging trends before 2016 hits! # 1 Lightbox incorporated within websites will work as similar to CTAs to facilitate email list growth-5-10 times faster!
  10. 10. Top Email Marketing Trends Anticipate these emerging trends before 2016 hits! # 2 Screen sizes will get bigger that will demand email marketing programs to be designed for responsive templates, specific font sizes, and geo-location data
  11. 11. Top Email Marketing Trends Anticipate these emerging trends before 2016 hits! # 3 Personalized emails will be the best practice for customer engagement that will demand messages to be as relevant as possible
  12. 12. Top Email Marketing Trends Anticipate these emerging trends before 2016 hits! # 4 User-generated content will surpass branded content. Positive email campaigns would be built based on excerpts from online reviews, posts, blogs etc. generated via customers conversation
  13. 13. Top Email Marketing Trends Anticipate these emerging trends before 2016 hits! # 5 Video emails to communicate with audiences about product/service details will increase click-through rates by 55% and increased conversion rates by 24%
  14. 14. Marketers ! Now you know how adaptive techniques of email marketing trends will influence your next year marketing programs. Techniques are changing, so are the serving styles for particular group of clients. Hence, prepare your email marketing strategy before 2016 sets in! Source courtesy: clickz.com, .discussdesk.com, marketingsherpa.com, searchenginejournal.com

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