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Top Holiday Ecommerce Trends 2015 - Emphasize name brands in hero image

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  • Emphasize Name Brands inHero Images

    Sears

    TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

  • EMPHASIZE NAME BRANDS IN HEROIMAGES

    In 2010, Sears had no mention of the actual brands on theirhero image.

  • EMPHASIZE NAME BRANDS IN HEROIMAGES

    The next year in 2011, Sears features a similar sale and they mention Kenmore brand appliances in the sale copy.However, it is a small mention without a link or recognizablelogo.

  • EMPHASIZE NAME BRANDS IN HEROIMAGES

    In 2012, the sale of appliances continues with the use of similarimages, but absolutely zero mention of the brand names.

  • EMPHASIZE NAME BRANDS IN HEROIMAGES

    Sears does the same again in 2013 but shows off the productimages more, which are somewhat associated to name brandsjust from their design.

  • EMPHASIZE NAME BRANDS IN HEROIMAGES

    in 2014, Sears leveraged brands by calling it out in the headlineof the hero image (Black Friday Prices Now On the Brands YouWant), placing brand logos beneath the product images, andlinking to actual brand categories as the CTA.

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