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Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing...

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Top Six Tips for Achieving Sales & Marketing Alignment Through Enterprise Social Networking
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Page 1: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

Top Six Tips for Achieving Sales & Marketing Alignment Through Enterprise Social Networking

Page 2: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

Getting sales and marketing to effectively collaborate is a challenge in all

companies. However, the payoff is big for companies that do. According

to Aberdeen Group, companies with strong sales and marketing

alignment achieve 20% annual growth rate and see a 20-25% increase in

productivity. With rich infographics, this eBook arms you with the data

you need to build a solid business case and secure budget for award-winning Enterprise Social Networking software.

This ebook is optimized for screen viewing.

Page 3: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

3

The ability to offer

new features that help

salespeople sell better

and faster is attractive

because it results in

immediate revenue

and it drives higher

rates of CRM adoption,

providing ROI in the short

term and the long term.

Sales EnablementBusinesses that invest in sales tools to provide more insight aboutprospects see results:

(Aberdeen Group, Ales Intelligence: The Secret to Sales Nirvana)

Page 4: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

4

The Top 6 Tips for Enterprise Social Networks…

Page 5: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

5

The Top 6 Tips for Enterprise Social Networks…

Page 6: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

6

The Top 6 Tips for Enterprise Social Networks…

Page 7: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

7

The Top 6 Tips for Enterprise Social Networks…

Page 8: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

8

The Top 6 Tips for Enterprise Social Networks…

Page 9: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

9

The Top 6 Tips for Enterprise Social Networks…

Page 11: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

11

Team Building, Cohesion, Collabora-

http://econsultancy.com/us/blog/10986-75-of-businesses-to-use-social-collaboration-tools-in-2013-infographichttp://clinked.com/site/2012/10/29/the-state-of-online-collaboration-for-business/

Page 12: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

12

Information Problems?

Information Problems start with the employee…

[ Schillerwein,Stephan. The DigitalWorkplace. InfocentricResearch, Sept. 2011 ]

Page 13: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

13

Information Problems?

Spreading the problem to the organizational level

Poor Information Management can

hinder a company’s performance by 29%

[ Schillerwein,Stephan. The DigitalWorkplace. InfocentricResearch, Sept. 2011 ]

Page 14: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

14

Information Problems?

Underperforming organizations have a negative impact on the economy.

The U.S. Economy loses up to$1.5 trillion a year as a resultof information overload andinformation related time waste.

$1.5 trillionper year

lost

[ Schillerwein, Stephan. The Digital Workplace. Infocentric Research, Sept. 2011 ]

Page 15: Top Six Tips Ebook - bloomfire.comto Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual growth rate and see a 20-25% increase in productivity. With

With Bloomfire’s easy-to-use enterprise social networking software, Sales stays productive and connected whether they’re in the office, onsite with a client or somewhere in between. We make it a snap to:

• Share Sales Tools

• Coordinate RFP Responses

• On-Board Faster

• Locate Customer References

• Spread Competitive Intel

• Find Answers & Subject Matter Experts

Learn more by visiting www.bloomfire.com.


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