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Blogging

It’s not as bad as you think!

Kathy Hokunson

January 19, 2012

Ask an expert

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• Become a thought leader – look to gain a competitive

advantage

• It’s fresh content!

• Attract prospects and engage users

• It’s a business tool!

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Why blog?

5 Experts. 5 Keys.

Site-Seeker, Inc. 2011

• Content

• Consistency

• Form & Function

• Promotion

• Engagement

Content

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How to find subjects?

• Google Alerts

• Google Reader

Get to the point!

Don’t target your industry.

Target your audience.

Consistency

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• Post often – at least twice

weekly.

• Consider splitting long posts

into 2 shorter posts

Today’s BOLT BUZZ WORD

HEMINGWAY

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Form & Function

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Grammar, spelling . . .

PLEASE!

Don’t try to be funny

if you’re not funny . .

Link. And link again.

Engagement

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Form relationships by adding

something to the discussion.

• Start WWIII?

• Link to other relevant blog posts.

Be Interactive!

Promotion

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Distribute and repurpose blog

content.

Find a community, don’t try to build one.

• Socialize…

• Don’t be afraid to promote yourself!

So what?

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Questions?

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Reserve your weekly spot today!

Register at site-seeker.com

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Download the Slide Deck @

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Thank you for joining us!

Don’t forget to enter today’s BOLT BUZZ WORD

at joltandboltwebinar.com

You could win a $50 Amazon.com Gift Card!

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