Date post: | 15-Jul-2015 |
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People Talking About This
Site-Seeker, Inc. 2011
Number of people that
engage with your page.
Includes:
a liking,
a linking,
a commenting on,
a sharing a post,
a answered question,
a tagging and
a event response.
Virality:
The percentage of people who
saw a story from your Page
and “talked” about it…
Site-Seeker, Inc. 2011
So what?
Site-Seeker, Inc. 2011
The following metrics represent unique
users and are only available for the 28
days following a posts publication.
Organic: Have seen your post in their
news feed, in ticker or on your page.
These can be fans or non fans.
Paid: Have seen your post from a
sponsored product.
Viral: Have seen the post from a story
published by a friend. This can include
liking, commenting or sharing your post.
So What?
• Facebook referrals jumped 50%
– The value of those referrals?
• Average time site went from 1:30 to 7:10
• Bounce rate dropped by 20%
Site-Seeker, Inc. 2011
Sources for today . .
1. ComScore.com’s new white paper
The Power of Like
2. AdAgeDigital
Understanding the New Facebook „Page Insights‟
By David Karnstedt
3. The New Facebook Page Insights in Plain English
by nonprofitfacebookbuy.com
Access all three articles here: http://bit.ly/opiBEy
Site-Seeker, Inc. 2011
Continue the conversation . . .
BizBuzz Social Media ConferenceThe Holiday Inn Convention Center | Liverpool, NY
November 1, 2011
www.bizbuzzsocialmediaconference.com
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!