Torben Gammelgaard. Customer relations Yesterday Today Tomorrow.

Torben Gammelgaard

Customer relationsYesterday Today Tomorrow


Customer =Rights user


Customer =Rights user

• Distrust / supervision• Enforcement• ”Copyright police”


Customer =Rights abuser!








Customers fight against copyright




Customer = Customer





Customer = Customer

• Trust• Negotiation• Rights provider





Customer = Customer






Customer = Customer



Costumers tolerate copyright




Customer = Customer


Customer = Ambassador






Customer = Customer



• Mutual interests• Cooperation• Business partner






Customer = Customer









Customer = Customer






Costumers support copyright

Focus areasYesterday Today Tomorrow

• Legal affairs – defend principles• Complete accuracy and registration• Administration of rights

• Balance between legal and non-legal (legal & fair)• Registration reduced according to economic impact• Marketing and sale of rightsbased products

• Focus on communication and sale• Partnership with the customer• Simple and easy-to-use solutions for the customer

Isolated view on each case

Focus on generating revenue for the business as a whole

Simple solutions expands the market- ”licensepacks”

The day after tomorrow: Costumers = fans?

Photo: Carole Wendy-Ford

Thank you Norway

We hope to see you all in Copenhagen 2011

Date post:	18-Dec-2015
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Torben Gammelgaard. Customer relations Yesterday Today Tomorrow.

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