Monday 10 April 2023

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Touch screen mobile devices driving use of mobile services

CEM4Mobile Metrics shows that the game has changed for mobile services

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CEM4Mobile Metrics reveals - The game has changed

Device penetration needs to be a key consideration in the design of mobile services

“Touch screens have completely changed the way people look at mobile phones and what they expect from them. Touch screens, Wi-Fi and connected services have already changed the way mobile phones are being used and are likely to do the same for the laptops. The figures clearly show that in such a rapidly changing market, operators and content providers need an effective mobile analytics platform – a solution that enables them to stay in touch with user demand and market trends,” says Janne Aalto, CEO of CEM4Mobile Solution Ltd.

- The survey sample was:

- Real daily traffic

- From browsing based mobile services

- From services in Finland, Sweden, Norway and Denmark

- Between 5th of July 2010 and 28th of February 2011

- Comprised from 60,041,609 pageloads

- Collected from 1,873 different handset models.

Monday 10 April 2023

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Market shares in July 2010

The old playground was a combination of touch screens, qwerty’s, keypads and joysticks

Model Pointing method Platform Market ShareApple iPhone 3GS touch screen iOS 15,2 %Apple iPhone 4 touch screen iOS 12,2 %Nokia E71 joystick & qwerty Symbian 5,5 %Nokia E75 joystick & qwerty Symbian 3,9 %Nokia 5800 XpressMusic touch screen Symbian 2,4 %Nokia N97 touch screen Symbian 2,3 %Nokia E51 joystick & keypad Symbian 2,1 %Nokia E90 Communicator joystick & qwerty Symbian 2,1 %Nokia E72 joystick & qwerty Symbian 2,1 %Nokia E52 joystick & keypad Symbian 2,0 %HTC A8181 Desire touch screen Android 2,0 %Nokia N97 mini touch screen Symbian 1,8 %

Monday 10 April 2023

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Market shares in February 2011

After seven months, a clear trend toward the use of touch screen devices has emerged

Model Pointing method Platform Market ShareApple iPhone 4 (*) touch screen iOS 27,5 %Samsung GT-I9000 Galaxy S touch screen Android 3,7 %HTC Desire touch screen Android 3,3 %Nokia E71 joystick & qwerty Symbian 3,1 %Nokia N8-00 touch screen Symbian 2,9 %Apple iPhone 3GS touch screen iOS 2,8 %Nokia E75 joystick & keypad Symbian 2,8 %Nokia 5230 Nuron touch screen Symbian 2,7 %Nokia E52 joystick & keypad Symbian 2,2 %Nokia E72 joystick & qwerty Symbian 2,1 %HTC Desire HD touch screen Android 1,6 %Nokia N97 mini touch screen Symbian 1,5 %

(*) includes iPhone 3GS models updated to iOS 4.x

Monday 10 April 2023

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Losers

Clear reduction in the market share of joystick, qwerty and keypad driven mobile devices

Model Pointing method Platform Market ShareApple iPhone 3GS (**) touch screen iOS -14,21 %Nokia E71 joystick & qwerty Symbian -2,46 %HTC A8181 Desire touch screen Android -1,99 %Nokia N97 touch screen Symbian -1,29 %Nokia 5800 XpressMusic touch screen Symbian -1,23 %Nokia E51 joystick & keypad Symbian -1,23 %Nokia E90 Communicator joystick & qwerty Symbian -1,14 %Nokia E75 joystick & qwerty Symbian -1,10 %Nokia N95 joystick & keypad Symbian -1,06 %Apple iPod Touch 3rd touch screen iOS -0,93 %SonyEricsson W995 joystick & keypad Enea OSE -0,71 %Apple iPhone 3G touch screen iOS -0,69 % (**) mainly due to OS update from iOS 3.x to iOS 4.x

Monday 10 April 2023

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Winners

Touch screen devices show rise in their market share

Model Pointing method Platform Market ShareApple iPhone 4 touch screen iOS +16,43 %Samsung GT-I9000 Galaxy S touch screen Android +3,42 %HTC Desire touch screen Android +2,98 %Nokia N8-00 touch screen Symbian +2,79 %Nokia 5230 Nuron touch screen Symbian +1,66 %HTC Desire HD touch screen Android +1,59 %ZTE Blade touch screen Android +1,51 %Nokia C6-00 touch screen Symbian +1,35 %Nokia C7-00 touch screen Symbian +1,26 %HTC Wildfire touch screen Android +1,21 %Nokia E7-00 touch screen Symbian +1,14 %Nokia C5-00 touch screen Symbian +1,12 %

Monday 10 April 2023

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CEM4Mobile - Mobile users in the centre of the analysis

Capabilities

Opinions &Values

Behaviour

Environment

Welcome

back!

CEM4Mobile Solutions Ltd (ex. QAim) is a Finnish world-class expert in Customer Experience Management (CEM) for mobile content and value-added services. We provide mobile network and industry vertical independent CEM4Mobile solution and services for companies large and small, which develop, produce or distribute mobile services. CEM4Mobile offering enables companies to measure and analyse data on the interaction between end-users and mobile services, optimise their business and ensure successful customer relations.

More information  CEM4Mobile Solutions LtdKappelitie 6 A02200 Espoo, Finlandsales@cem4mobile.comtel: +358 (0)9 689 884 88 Our Blog: http://www.cem4mobile.com/blog/Follow us on Twitter: @cem4mobileProduct information: http://www.cem4mobile.com