+ All Categories
Home > Documents > Tour de Yorkshire Business Toolkit

Tour de Yorkshire Business Toolkit

Date post: 21-Jul-2016
Category:
Upload: welcome-to-yorkshire
View: 236 times
Download: 0 times
Share this document with a friend
Description:
Getting your business ready for the Tour de Yorkshire
34
BUSINESS TOOLKIT GETTING YOUR BUSINESS READY FOR THE TOUR DE YORKSHIRE
Transcript

BUSINESS TOOLKITGETTING YOUR BUSINESS READY FOR THE TOUR DE YORKSHIRE

4 THE GRANDEST GRAND DÉPART6 TouR DE YoRKSHIRE IN NumbERS8 TIP 1: KNow ALL AbouT IT 10 TIP 2: REAcH ouT To cYcLISTS 11 TIP 3: FocuS oN cuSTomER SERvIcE12 TIP 4: woRK ToGETHER 14 TIP 5: INTERNATIoNAL THINKING 16 TIP 6: SHouT AbouT YouRSELF 18 TIP 7: bE RAcE-READY 20 TIP 8: comE AGAIN (REPEAT cuSTom)22 TIP 9: GET oNLINE24 TIP 10: cYcLE TouRISm IS GRowING 25 mAKING THE TouR woRK FoR YouR buSINESS 27 STAGE oNE mAP 28 STAGE Two mAP 29 STAGE THREE mAP 30 wHEN YoRKSHIRE TuRNED YELLow 32 bIKE LIbRARIES 33 GET IN ToucH33 uSEFuL coNTAcTS

wELcomE To YoRKSHIRE34 uSEFuL coNTAcTS

FRom YouR LocAL AuTHoRITY

Friday May 1st

174km

Saturday May 2nd

174kmSunday May 3rd

167km

Race start Race finish Start town Finish town

1

2

3

10 km

Friday May 1st

174km

Saturday May 2nd

174kmSunday May 3rd

167km

Race start Race finish Start town Finish town

1

2

3

10 km

Race start Race finish Start town Finish town

Friday May 1st

174km

Saturday May 2nd

174kmSunday May 3rd

167km

Race start Race finish Start town Finish town

1

2

3

10 km

GRAND DÉPART mEDIA covERAGEMedia coverage was overwhelmingly positive and at record levels for a Grand Départ of the Tour de France. Regionally, nationally and internationally it was highly favourable towards Yorkshire and over race weekend the coverage centred on the unprecedented crowd numbers, the landscapes and the way Yorkshire embraced the arrival of the Tour de France. Over the period from 1 January 2013 to 31 August 2014* it is estimated that £330m of free publicity for the event was generated from tens of thousands of articles and news items.

INTERNATIoNAL cYcLING Due to the overwhelming success of the event and the positive economic and social benefits generated, Welcome to Yorkshire and Amaury Sports Organisation (A.S.O.) supported by British Cycling are to create a strong, long lasting race on the international elite calendar and contribute to the cycling legacy for Yorkshire.

IN 2014, YoRKSHIRE SuccESSFuLLY HoSTED THE GRANDEST GRAND DÉPART oF THE TouR DE FRANcE, wITH ovER 4 mILLIoN RoADSIDE vIEwERS AND A GLobAL AuDIENcE oF mILLIoNS IN 190 couNTRIES.

THE GRANDEST GRAND DEPART

04

* the time period is the same as that measured by TfL in its analysis of the 2007 Grand Départ. The figures exclude all race weekend broadcast coverage of the event (television and radio) and all international race weekend coverage of the event.

IN NUMBERS

7.5MLE TouR YoRKSHIRE wEbSITE HAD 7.5 mILLIoN PAGE vIEwS IN RAcE wEEK

20MwEbSITE HAS HAD 20 mILLIoN PAGE vIEwS SINcE LAuNcH

151,000151,000 LIKES AND 22,000 SHARES oF ouR FAcEbooK PoSTS

100100 DAYS cuLTuRAL FESTIvAL wHIcH LEAD To THE TouR DE FRANcE GRAND DÉPART

192MwE HAvE HAD A REAcH oF 192 mILLIoN oN TwITTER

3.75MTHE TouR DE FRANcE GENERATED moRE THAN 3.75 mILLIoN TwEETS

190vISIToRS cAmE FRom 190 couNTRIES INcLuDING AuSTRALIA, uSA AND THE NETHERLANDS

£100MTouR DE FRANcE booSTED THE YoRKSHIRE EcoNomY bY ovER 100 mILLIoN PouNDS

1M1 mILLIoN SPEcTAToRS ExPEcTED To wATcH THE TouR DE YoRKSHIRE

90%AFTER THE TDY RouTE ANNouNcEmENT wEbSITE SAw 90% TRAFFIc INcREASE comPARED To GRAND DÉPART RouTE ANNouNcEmENT

06

TIP 1KNOW ALL ABOUT IT

• Sign up to the Allez Yorkshire monthly email newsletter at: http://letouryorkshire.com/email-updates

• The News section on the le tour Yorkshire website has concise and up-to-date information on the Tour de Yorkshire, along with interviews and announcements at http://letouryorkshire.com/news

• Keep up-to-date by following us @letouryorkshire on Twitter or like us on Facebook at LeTourYorkshire

Know what resources are available

• Welcome to Yorkshire members can access resources to assist them in passing on information regarding the Tour de Yorkshire at: www.yorkshire.com/tdyresources

• The Yorkshire Loves Le Tour logo and rotating banner are available for Welcome to Yorkshire members to display on their websites and printed materials

• Your local council will also be able to provide further more localised Tour de Yorkshire information. Please go to the back page for a list of contacts.

Become a member of Welcome to Yorkshire

If you are not a member join online via the Welcome to Yorkshire website by going to http://industry.yorkshire.com or contact [email protected]

Know about branding

• The use of the Tour de Yorkshire logo is restricted to protect the rights of the sponsors

• You cannot use the official logo in any way

• You can mention the Tour de Yorkshire in a factual / editorial context

• For further information on what you can and can’t do with the Tour de Yorkshire brand, request the Tour de Yorkshire brand guidelines document from [email protected] or visit www.yorkshire.com/tdyresources

• There is however, a Yorkshire Loves Le Tour logo for Welcome to Yorkshire members to use on their websites and on printed promotional materials

Talk to your staff

Newsletters Circulate the Allez Yorkshire newsletters around your team or print a copy and put it on your staff notice board.

Team Meetings It’s not just about you being Tour de Yorkshire literate, make sure the staff around you are just as aware by hosting meetings where Tour de Yorkshire is on the agenda.

Tour de Yorkshire Champion One person can take responsibility for being the champion so other staff members know who to come to for information.

08

Some ways to welcome cyclists are:

• Offer a dry room and cleaning facilities for bikes and kit, and access to a hose pipe

• Install a bike rack, somewhere secure and sheltered

• Offer emergency repair kits, first aid kits, bike pumps etc for sale

• Providing useful information, including: Emergency telephone numbers Maps and cycle routes Public transport timetables

• Display weather forecasts clearly for all guests

• Work with complementary businesses to offer cycling packages i.e. offering packed lunches for nearby hotels if they are unable to provide them themselves

• Offer a secure place to charge electric bike batteries

• Provide a selection of energy drinks/bars for sale

• Offer secure baggage storage for day visitors who may be carrying all their luggage on their bike

• Provide food at unsociable hours to cater for cyclists who are out all day on the bike

• Hire out bikes and cycling kit including helmets, lights, GPS, rucksacks

• Provide complimentary water for cyclists or offer to fill water bottles

• Offer discounts for cyclists “Receive X% discount if you cycle to us.”

• Provide bike friendly bedrooms

• Encourage your staff to cycle to work

• Install showers for employees to use when commuting by bike

AFTER THE SuccESS oF THE TouR DE FRANcE, YoRKSHIRE IS IN THE SPoTLIGHT AND THE TouR DE YoRKSHIRE wILL NATuRALLY ATTRAcT moRE cYcLISTS To FoLLow THE RAcE AND cYcLE IN YoRKSHIRE.

HAS YouR buSINESS THE PoTENTIALTo bEcomE moRE cYcLE FRIENDLY?

TIP 2REACH OUT TO CYCLISTS10

Most businesses offer good customer service. What can you do to make it great and help people leave with fantastic memories?

• Provide your team with the resources necessary to answer customer queries effectively. This could range from bus timetables to explaining the village fête happening in 2 days’ time

• Encourage and gather feedback. Listen to what your customers have to say and act on it!

• Encourage your staff to be your customers’ problem solvers and to go the extra mile to make their day run smoothly

• Be proactive – anticipate your guests’ needs before they ask you

• Invest in your staff and look into enrolling them into external customer service courses

Other creative ways you can delight your customers, include:

• Allowing guests to pre-order food deliveries prior to their arrival if using self-catering accommodation

• Training a few key members of staff on puncture repairs and/ or offer a complimentary bike cleaning service

• Provide your customers with a simple cycling related gift

THE TouR DE FRANcE wAS AN ExcELLENT wAY To SHowcASE YouR PRoDucT oR SERvIcE To A LARGE AuDIENcE. bY FocuSING oN THE cuSTomER SERvIcE You oFFER wILL NoT oNLY mEAN You cAN DELIGHT PEoPLE buYING FRom You IN SPRING 2015, IT ALSo mEANS THEY’RE moRE LIKELY To REcommEND You To THEIR FRIENDS, AND To RETuRN AND buY FRom You AGAIN IN THE FuTuRE.

TIP 3FOCUS ON CUSTOMER SERVICE

11

Two HEADS ARE bETTER THAN oNE! woRKING ToGETHER EITHER buSINESS To buSINESS oR AS A GRouP/commuNITY cAN ENcouRAGE EvERYoNE To AIm FoR THE SAmE GoAL AND YIELD FAR GREATER RESuLTS. How wILL YouR TowN oR vILLAGE ENcouRAGE SPEcTAToRS To wATcH THE RAcE wITH You, SPENDING moNEY IN YouR buSINESSES?

TIP 4WORK TOGETHER

12

• Are there complementary businesses/events nearby that could enhance your own to provide a superior package for your customers? For example:

- Could you supply bike maintenance/hire for nearby hotels that cater for cyclists?

- Could you offer evening meals/packed lunches for nearby accommodation that cannot offer their own, such as local campsites?

• Get involved and work with local tourism and business groups in your area. Support your local groups and feedback ideas for possible ways to increase tourism in your area

• You can achieve economies of scale by promoting your business in partnership with others

• Your message will have far greater reach if several of you are promoting it

• The Grand Départ opened up the county of Yorkshire to people who had never heard of it before- the Tour de Yorkshire will see new visitors to the county, a lot of these first time visitors – you can make it easy for people to plan their first holiday here by working with other businesses to promote your village as a whole to them

13

Learn foreign phrases• You and your team may benefit from learning a few

simple sentences in different languages, including: - Welcome/Welcome to - Hello/Goodbye - How are you?

• Why not make your webpage internationally friendly by displaying your information in different languages?

• You could use the services of translators and language teachers to have your promotional literature translated or hire someone for a few hours to help train your staff in some key phrases. Go to http://industry.yorkshire.com to find out more

Food expectations• Although international guests will come to Yorkshire

to experience our traditional English food, it may be good for cafés, restaurants and bars to also offer international food options

• Why not host some internationally themed food days/nights to get in the Tour de Yorkshire spirit? Choose a country and decorate your café, bar or restaurant, then serve the traditional food from that country, play music and get dressed up

Make international visitors feel at home• International guests are less likely to be familiar with

the local towns, cities and roads in Yorkshire. On your business’s website, leaflets etc. make sure good, clear directions are available for international guests with distances in kilometres as well as miles.

THE TouR DE YoRKSHIRE IS AN INTERNATIoNAL cYcLE RAcE AND wILL ATTRAcT mANY vISIToRS FRom ovERSEAS. THE TouR DE FRANcE ATTRAcTED vISIToRS FRom THE uSA, AuSTRALIA AND A HoST oF EuRoPEAN couNTRIES SucH AS FRANcE, GERmANY, SPAIN, THE NETHERLANDS AND ITALY. YouR buSINESS mAY HAvE THE oPPoRTuNITY To wELcomE moRE INTERNATIoNAL vISIToRS THAN IN AN AvERAGE YEAR.

TIP 5INTERNATIONAL THINKING

14

• Although some international guests will be able to speak English fluently, others may not. It could be useful if there were some staff that could speak the basics of different languages

Accommodating international guests• Have universal chargers available for international

guests to borrow

• Why not produce your own town guide, which would make international guests feel excited about visiting the area? You could focus on the local attractions which would mean the most to visitors from overseas. Offer your international guests ways to pay in their own currency

15

Talk to your customersPlan what you want your staff to tell your customers and have a list of the key points, which might be:

• How far away the Tour de Yorkshire passes from your business

• What your opening days / times will be during the Tour de Yorkshire

• Where they can find out more information

E-shots

If you are sending regular emails out to your database you can include some factual information about the Tour de Yorkshire on here as a secondary message.

Website

Link back from your website to www.letouryorkshire.com to make sure your visitors can access relevant, up to date information on the race.

Posters

• Posters can be used to remind people of your opening hours etc. during the Tour de Yorkshire weekend. Please refer to brand guidelines.

• During the Tour de Yorkshire weekend, have posters up around your business advertising the next events locally to give people a reason to return later in the year

Branded goods

• You may wish to offer goods branded up with your company’s logo for your customers to take away with them – reminding them of you and encouraging them to return

TIP 6SHOUT ABOUT YOURSELF

16

The Tour de Yorkshire will generate a huge amount of media attention on Yorkshire.

Top tips for writing a press release• Do not overtly promote the product.

Remember a press release is a news story not an advert

• We suggest press releases are kept to one side of A4

• One of the most common problems is that the story is not strong enough for a press release, so think carefully and be honest with yourself – is the story worthy of a press release?

• Another common problem is that press releases can be boring and long winded

• Use everyday language and avoid any industry jargon.

• Nothing frustrates a journalist more than not being able to get hold of someone to discuss the press release with, so it should finish with a name, position, email, land line and mobile

Format of a good press release

Headline

Punchy, attractive and short - around six words is ideal, such as: Royal wedding is a blessing for local church.

Intro

Always put the story in the top line - make the intro short and snappy, and tell the entire story in 20-30 words. Phrase in such a way that the reader will want to read on and find out more.

Body

Go into more detail with key information such as headline figures and timescales etc. Then, importantly, introduce a quote. Use the standard journalistic style which is set out below.

Quote

Full name and position: John Smith, museum director, said:

Make the quote emotive and interesting. Try to avoid offering bland, obvious quotes. Keep the sentences short to makes it easier for the journalist to sub if necessary. Where possible offer a second quote (usually of endorsement) from a third party such as the local MP, a national body or Welcome to Yorkshire, as this gives credibility to the story.

More detail

Add more detail about what has led to the news item, what it includes and if necessary more background.

Sum up

If appropriate, end with website and contact details, i.e.

To find out more information visit www.website.com or call phone number.

Plan for sales, plan logistics• How will you get customers in and out – will you need

to change opening hours / start times?

• How will you get your employees in and out?

• Will you need extra staff to be working during the Tour de Yorkshire and if so how will you manage this?

• Will you need to increase orders and deliveries to cater for greater numbers or to deal with the disruption of road closures?

• Do you know when the anticipated surges in interest around the Tour de Yorkshire are likely to be? (see dates for your calendar at the end of the booklet)

• If you’re going to offer a specific package, have you worked out all the details of what you want to offer? Is there a minimum spend or booking period? What will customers get for their money? How does what you’re offering compare with the competition’s packages?

THERE wILL bE RoLLING RoAD cLoSuRES oF ARouND AN HouR IN oPERATIoN DuRING THE TouR DE YoRKSHIRE STARTS AND FINISHES AND SomE oF THE KEY TowNS oN THE RouTE mAY bE oN A LoNGER ‘LocK-DowN’. coNTAcT YouR LocAL couNcIL (DETAILS AT bAcK oF THIS booKLET) To FIND ouT AbouT THE TRANSPoRT PLANS AND ENSuRE THAT THE PLANS YouR buSINESS mAKES FIT IN wITH THESE.

TIP 7BE RACE-READY

18

• Look at upselling / increasing your sales. For example - some visitors will leave early in the morning during the Tour de Yorkshire to stake out their favourite area by the road side. If you offer breakfasts open early, or at least offer a cold breakfast that can be pre-ordered the day before. When spectators take their place by the roadside they will not want to move away from it. Takeaway lunches/picnics will be very popular if there is nowhere to eat close by

19

• To encourage your customer to buy from you again, you and your team need to offer great customer service. Think of your business from the customer’s point of view and think of ways that you can enhance their experience. The smallest attention to detail may make a huge difference

• Promote the area to potential guests. Why else should they come to you? What else can they do in the area other than spend time at your business? If you are an accommodation provider you may be able to get guests to extend their stay if they are made aware of an event happening later in the week. You could also use what is happening in your area to encourage people to come back to you via your e-newsletter or by including it in advertising

THE TouR IS ExPEcTED To GENERATE ARouND 1 mILLIoN SPEcTAToRS ovER THE THREE DAYS. THIS wILL obvIouSLY bRING wITH IT PLENTY oF REvENuE FoR mANY TYPES oF buSINESS AcRoSS YoRKSHIRE.

TIP 8COME AGAIN

20

• Create packages with local businesses that complement your own. Time is becoming more and more precious and if you can compile packages for customers you can guide them through the best parts of your city/town/village at a competitive rate. Themed packages are very popular; for example you could offer food, wildlife or family orientated tours. Offering destinations this way also lends itself to tapping into niche markets which can be far more beneficial than the broad paintbrush approach that many businesses have. Whitby Goth Weekend is a great example of this

• I ntroduce a loyalty scheme. This doesn’t necessarily have to be offering a discount. Think of an incentive that could be unique to your business

• Don’t over charge! There will be a huge demand for accommodation during the Tour de Yorkshire and tourists may be willing to pay higher prices. However, visitors may not return or recommend Yorkshire if they feel they have not received value for money and you may receive negative PR

• Do you want to promote a special offer to encourage people to return after the Tour de Yorkshire? Decide what this will be now

Website

The world’s eyes will be on Yorkshire during the run-up to the Tour de Yorkshire. Making sure that your website is user friendly will improve your chances of taking bookings and reaching a wider audience.

Think about the audience that might be visiting your site and make sure it will answer any questions they might have. If you are cycle friendly make sure that your website highlights this.

On top of this, there is likely to be an increase in international traffic to your website too so you might want to think about having a multi-lingual site. Google Translate have a really simple, free plugin that you can install on your website that will make your site available in lots of different languages.

Also, if you are having themed packages or events around the 3 days of the Tour de Yorkshire, make sure these are listed on your site and, most importantly, easy to find.

Interactive Map

Our interactive map received 1.83 million views with over 60,000 click throughs to individual businesses. Pins on the map are £150 each. For more information email [email protected].

Social Media

Use Social Media to highlight all that your business is doing around the Tour de Yorkshire. Make sure you are using the correct hashtag - #TdY - and make sure your content is varied and is not just a constant sales message.

For instance, you might want to share some images that you have taken of the surrounding area – pictures are always popular with consumers and, on Facebook in particular, really stand out in a user’s timeline.

Work together with other local businesses and councils and with your local community to spread the word online about what is going on that will be of interest to potential visitors. So if you are an accommodation provider you might want to share special events that are going on in your area around the Tour de Yorkshire. Yorkshire-themed menus from local restaurants or good cycling routes near to your property. If you show, through your social media, that the location of your business is a real hive of activity for the Tour de Yorkshire, then you will attract more people to your business.

On top of all this, make sure you engage with @letouryorkshire and #TdY on twitter and letouryorkshire on Facebook so you can keep on top of any major announcements relating to the Tour de Yorkshire.

TIP 9GET ONLINE

22

23

Cycle tourism is a growing market, with cyclists visiting destinations based on other cyclists’ recommendations. Make sure you give them every reason to recommend Yorkshire and to return.

There are a number of factors leading to an increase in cycling and cycle tourism:

• Greater awareness of the benefits of healthy living and exercise

• The success of British cyclists in the Olympics and Tour de France

• Steady improvements in road networks to cater for cyclists.

THE TouR DE YoRKSHIRE comING To YoRKSHIRE IN JuLY 2014 wAS A FANTASTIc oPPoRTuNITY FoR buSINESSES AND THE TouR DE YoRKSHIRE wILL FuRTHER mARK THE START oF A boom IN cYcLE TouRISm To LAST FoR mANY YEARS To comE. uSE THE INFoRmATIoN PRovIDED IN THIS booKLET To HELP You To wELcomE cYcLISTS.

TIP 10CYCLE TOURISM IS GROWING

24

THERE wILL bE mANY PEoPLE comING To ouR couNTY, AS wELL AS AN EvEN bIGGER NumbER oF PEoPLE FRom YoRKSHIRE wHo wILL LINE THE RouTE oF THE TouR DE YoRKSHIRE. IF YouR buSINESS IS LooKING To PRovIDE PRoDucTS AND SERvIcES To THESE PEoPLE, THERE ARE A FEw THINGS To bE AwARE oF.

MAKE THE TOUR WORK FOR YOUR BUSINESS

25

Work with expertise and knowhow

Yorkshire is a smart place – our knowledge economy is particularly strong and we have a great deal to offer in terms of innovation, sport science, engineering, research and development, and event management.

Our universities and colleges offer a strong base for emerging businesses with a host of pioneering projects becoming commercial operations each year. There may well be opportunities for knowledge businesses to engage with the Tour de Yorkshire and benefit from the profile of the event. This could include research, trials, publishing and promoting papers and articles, associated with event delivery organisations...

LOCAL BUSINESS

Although there will be some lifting of restrictions, there will also be some fairly reasonable rules to follow to make sure whatever you do has a positive effect. Contact details for local authorities are available at the end of this booklet.

Food and drink, and other suppliesThe Tour de Yorkshire and the race itself will see thousands of spectators gathered along roads where there are usually few facilities, as well as in areas that are already well-served. There is an opportunity for food and drink operators to sell from their existing locations, as well as looking to create temporary or mobile outlets. However, this doesn’t mean there will be no restrictions. We want the spectators to have choice and value, and an organised approach is needed. There are a range of other supplies the spectators will need during their time at the event. Some will be freely available from existing outlets, others may need to be brought in. You will need to check with the relevant authorities.

AccommodationAccommodation will represent one of the major opportunities for the Tour de Yorkshire, as there will be thousands of spectators. Of course, many will be on day trips from the county and nearby. However a significant number will want to be able to stay in Yorkshire for a few nights – perhaps longer. We have many excellent hotel rooms and bed and breakfast facilities, as well as permanent camp and caravan sites.

26

BriddingtonBay

Filey Bay

FlamboroughHead

N o r t h

S e a

N o r t h Y o r k M o o r sN a t i o n a l P a r k

ScalingReservoir

Esk

Derw

ent

RyeD

ove

Hodge

Costa

Derw

ent

Derw

ent

Hull

Seve

n

Derwent

A614

A614

A166

A166

A169

A614

A170

A171

A171

A174

A169

A169

A171A171

A170

A164

A165

A165

A165

A165

A165

A170

A64

A64

A64

A64

B1257

B1416

A1079

B1242

A1039

B1249

B1249

B1249

B1248

B1248

B1248

N O R T H Y O R K S H I R E

Y O R K S H I R E

E A S T R I D I N G O F

R E D C A R A N DC L E V E L A N D

Driffield

NortonMalton

Filey

Scalby

LoftusBrotton

Skelton

Saltburn-by-the-Sea

Hornsea

Kirkbymoorside

Gillamoor Hutton-le-Hole

Lastingham

Appleton-le-Moors

Sinnington

Wrelton

Middleton

Newton-on-Rawcliffe Levisham

Cropton

Hartoft End

RosedaleAbbey

CastletonDanby

Lealholm

Glaisdale

Egton Sleights

Ruswarp

Hawsker

Robin Hood’s Bay

Runswick Bay Kettleness

Hinderwell

StaithesEasington

LivertonStanghow

Boosbeck

Lythe

SandsendUgthorpe

Goathland Ravenscar

Staintondale

Cloughton

Burniston

Harwood Dale

Hackness

Langdale End

Ayton

Bromptonby Sawdon

Snainton

EbberstonAllerston

Yedingham

West HeslertonSherburn

Ganton

Staxton

SeamerEastfield

CaytonLebberston

Gristhorpe

Muston

HunmanbyReighton Gap

Speeton

Bempton

Flamborough

Wold Newton

Burton FlemingFoxholes

Langtoft

Langtoft

Fridaythorpe WetwangGarton-on-the-Wolds

Sledmere

West Lutton

Weaverthorpe

Wintringham

Rillington

Kirby MispertonGreat Barugh

SaltonNunnington

HovinghamSlingsby

Amotherby

Langton North Grimston

DugglebyWharram

StamfordBridge

Buttercrambe

Bishop Wilton Huggate

Bugthorpe

Thixendale

Kilburn

Leavening

Westow

Barton-le-Willows

Claxton

Welburn

Whitwell-on-the-Hill

Flaxton

Leven

Brandesburton

Atwick

Skipsea

Barmston

Bewholme

Burshill

NorthFrodingham

Beeford

Foston-on-the-Wolds

Middleton-on-the-Wolds

Wansford

HuttonCranswick

LockingtonLund

BaintonNorth DaltonWarter

Pocklington

Fangfoss

Wilberfoss

Barmby Moor

Dunnington

ThorneElvington Nunburnholme

Burton AgnesKilham

Nafferton

Driffield

NortonMalton

Filey

Scalby

LoftusBrotton

Skelton

Saltburn-by-the-Sea

Hornsea

Kirkbymoorside

Gillamoor Hutton-le-Hole

Lastingham

Appleton-le-Moors

Sinnington

Wrelton

Middleton

Newton-on-Rawcliffe Levisham

Cropton

Hartoft End

RosedaleAbbey

CastletonDanby

Lealholm

Glaisdale

Egton Sleights

Ruswarp

Hawsker

Robin Hood’s Bay

Runswick Bay Kettleness

Hinderwell

StaithesEasington

LivertonStanghow

Boosbeck

Lythe

SandsendUgthorpe

Goathland Ravenscar

Staintondale

Cloughton

Burniston

Harwood Dale

Hackness

Langdale End

Ayton

Bromptonby Sawdon

Snainton

EbberstonAllerston

Yedingham

West HeslertonSherburn

Ganton

Staxton

SeamerEastfield

CaytonLebberston

Gristhorpe

Muston

HunmanbyReighton Gap

Speeton

Bempton

Flamborough

Wold Newton

Burton FlemingFoxholes

Langtoft

Langtoft

Fridaythorpe WetwangGarton-on-the-Wolds

Sledmere

West Lutton

Weaverthorpe

Wintringham

Rillington

Kirby MispertonGreat Barugh

SaltonNunnington

HovinghamSlingsby

Amotherby

Langton North Grimston

DugglebyWharram

StamfordBridge

Buttercrambe

Bishop Wilton Huggate

Bugthorpe

Thixendale

Kilburn

Leavening

Westow

Barton-le-Willows

Claxton

Welburn

Whitwell-on-the-Hill

Flaxton

Leven

Brandesburton

Atwick

Skipsea

Barmston

Bewholme

Burshill

NorthFrodingham

Beeford

Foston-on-the-Wolds

Middleton-on-the-Wolds

Wansford

HuttonCranswick

LockingtonLund

BaintonNorth DaltonWarter

Pocklington

Fangfoss

Wilberfoss

Barmby Moor

Dunnington

ThorneElvington Nunburnholme

Burton AgnesKilham

Nafferton

3 km 0 m50 m100 m150 m200 m250 m300 m350 m400 m450 m

BRIDLINGTON

SCARBOROUGH

Pickering

Whitby

Côte de Dalby Forest

Côte de Rosedale Abbey

Côte de GrosmontCôte de Robin Hood’s Bay

Côte de Briggswath

Aislaby

TOUR DE YORKSHIRE STAGE 1 - BRIDLINGTON > SCARBOROUGH 01/05/2015 - 174km

27

Yo

r ks h

i re W

o l ds

Don

Ouse

Ouse

Derwent

Rye

Rye

Rye

Dove

Hodge

Seve

n

Costa

Derw

ent

Derw

ent

Derw

ent

Ouse

Ouse

Tren

t

Hull

Hull

Der

wen

t

A161

A614

A614

A614A166

A166

A169

A170

A171

A169

A170

A164

A165

A165

A159

A170

A170

A19

A59

A64

A64

A64

A64

A64

A63 A63

A63

A19

A18

A19

A19

A19

A64

B1363

B1257

B1257

B1257

B1363

B1223

A1077

A1077

A1079

A1079

B1230

A1079

A1039

B1249

B1249

B1249

B1248

B1248

B1248

A1035

A1174

A1041

A1237

37

38

3435

37

38

36

4

5

6

7

1

2

3

5

M18

M18

A1(M)

M62

M62

M62

A63

A15

A15

A164

M180M180M181

S O U T H Y O R K S H I R E

N O R T H Y O R K S H I R E

Y O R K S H I R E

E A S T R I D I N G O F

N O R T H L I N C O L N S H I R E

SCUNTHORPE

Bilbrough

Bentley

Womersley

Adwick le StreetEdenthorpe

AskernStainforth

WhitleyBridge

Sykehouse

Selby

Carlton Goole

Beverley

MarketWeighton

Driffield

Malton

Pickering

Scalby

Cawood

Easingwold

Huby

Shipton

UpperPoppleton

Haxby

Brandsby

SheriffHutton

Coxwold

Oswaldkurk

Hawnby

Tollerton

Ulleskelf

Riccall

Escrick

Camblesforth

ChapelHaddlesey

Hambleton

HULL

SCARBOROUGHOld Byland

Scawton

Kirkbymoorside

Beadlam

Helmsley

Gillamoor

Hutton-le-Hole Lastingham

Appleton-le-Moors

Sinnington

Wrelton

Middleton

Newton-on-Rawcliffe Levisham

Cropton Hackness

LangdaleEnd

Ayton

Bromptonby Sawdon

Snainton

EbberstonAllerston

Yedingham

West Heslerton

Sherburn Ganton

Staxton

SeamerEastfield

Cayton

Gristhorpe

Muston

Hunmanby

Wold Newton

BurtonFleming

Rudston

Foxholes

Langtoft

Langtoft

FridaythorpeGarton-on-the-Wolds

Sledmere

West Lutton

Weaverthorpe

Wintringham

Rillington

Kirby MispertonGreat Barugh

SaltonNunnington

HovinghamSlingsby

Amotherby

Langton North Grimston

DugglebyWharram

StamfordBridge

Buttercrambe

Bishop Wilton Huggate

Leconfield

Bugthorpe

Thixendale

Kilburn

Leavening

Westow

Barton-le-Willows

Claxton

Welburn

Whitwell-on-the-Hill

Flaxton

Stillington

Sutton-on-the-Forest

Strensall

BishopBurton

Cherry Burton

Leven

Brandesburton

Routh

Arram

Burshill

NorthFrodingham

Foston-on-the-Wolds

Middleton-on-the-Wolds

Wansford

HuttonCranswick

LockingtonLund

BaintonNorth DaltonWarter

Pocklington

Hayton

Fangfoss

Wilberfoss

Barmby Moor

LondesboroughShiptonthorpeMelbourne

Seaton Ross

Holme-upon-Spalding Moor

FoggathorpeBubwith

Ellerton Laytham

Thorganby

Skipwith

Barlby

Cliffe Wressle

Hemingbrough

Barmby onthe Marsh

Laxton

Eastrington

Howden Gilberdyke

Blacktoft

BroomfleetElloughton

Brough

New Holland

Goxhill

Swanland

South Cave

North Cave

Sancton

North Cliffe

Cottingham

WawneWalkington

LittleWeighton

Skidby

Burton-upon-Humber

Ulceby

ThorntonCurtis

Elsham

Appleby

Garthorpe

Eastoft

Crowle

Bonby

SouthFerriby

NorthFerriby

Winterton

Winteringham

Whitton

Alkborough

Burringham

Gunness

Althorpe

Belton WestButterwick

EastButterwick

HatfieldWoodhouse

Hatfield

Thorne

Moorends

Swinefleet Whitgift

Dunnington

Thorne

Elvington

Wheldrake

Stillingfleet

AppletonRoebuck

Acaster Malbis

ChurchFenton

Brayton

Rufforth

Stockton onthe ForestSkelton

Huntington

Everingham

Nunburnholme

Burton AgnesKilham

Nafferton

SnaithRawcliffe

Kellington

BirkinDrax

SCUNTHORPE

Bilbrough

Bentley

Womersley

Adwick le Street

Edenthorpe

AskernStainforth

WhitleyBridge

Sykehouse

Selby

Carlton Goole

Beverley

MarketWeighton

Driffield

Malton

Pickering

Scalby

Cawood

Easingwold

Huby

Shipton

UpperPoppleton

Haxby

Brandsby

SheriffHutton

Coxwold

Oswaldkurk

Hawnby

Tollerton

Ulleskelf

Riccall

Escrick

Camblesforth

ChapelHaddlesey

Hambleton

HULL

SCARBOROUGHOld Byland

Scawton

Kirkbymoorside

Beadlam

Helmsley

Gillamoor

Hutton-le-Hole Lastingham

Appleton-le-Moors

Sinnington

Wrelton

Middleton

Newton-on-Rawcliffe Levisham

Cropton Hackness

LangdaleEnd

Ayton

Bromptonby Sawdon

Snainton

EbberstonAllerston

Yedingham

West Heslerton

Sherburn Ganton

Staxton

SeamerEastfield

Cayton

Gristhorpe

Muston

Hunmanby

Wold Newton

BurtonFleming

Rudston

Foxholes

Langtoft

Langtoft

FridaythorpeGarton-on-the-Wolds

Sledmere

West Lutton

Weaverthorpe

Wintringham

Rillington

Kirby MispertonGreat Barugh

SaltonNunnington

HovinghamSlingsby

Amotherby

Langton North Grimston

DugglebyWharram

StamfordBridge

Buttercrambe

Bishop Wilton Huggate

Leconfield

Bugthorpe

Thixendale

Kilburn

Leavening

Westow

Barton-le-Willows

Claxton

Welburn

Whitwell-on-the-Hill

Flaxton

Stillington

Sutton-on-the-Forest

Strensall

BishopBurton

Cherry Burton

Leven

Brandesburton

Routh

Arram

Burshill

NorthFrodingham

Foston-on-the-Wolds

Middleton-on-the-Wolds

Wansford

HuttonCranswick

LockingtonLund

BaintonNorth DaltonWarter

Pocklington

Hayton

Fangfoss

Wilberfoss

Barmby Moor

LondesboroughShiptonthorpeMelbourne

Seaton Ross

Holme-upon-Spalding Moor

FoggathorpeBubwith

Ellerton Laytham

Thorganby

Skipwith

Barlby

Cliffe Wressle

Hemingbrough

Barmby onthe Marsh

Laxton

Eastrington

Howden Gilberdyke

Blacktoft

BroomfleetElloughton

Brough

New Holland

Goxhill

Swanland

South Cave

North Cave

Sancton

North Cliffe

Cottingham

WawneWalkington

LittleWeighton

Skidby

Burton-upon-Humber

Ulceby

ThorntonCurtis

Elsham

Appleby

Garthorpe

Eastoft

Crowle

Bonby

SouthFerriby

NorthFerriby

Winterton

Winteringham

Whitton

Alkborough

Burringham

Gunness

Althorpe

Belton WestButterwick

EastButterwick

HatfieldWoodhouse

Hatfield

Thorne

Moorends

Swinefleet Whitgift

Dunnington

Thorne

Elvington

Wheldrake

Stillingfleet

AppletonRoebuck

Acaster Malbis

ChurchFenton

Brayton

Rufforth

Stockton onthe ForestSkelton

Huntington

Everingham

Nunburnholme

Burton AgnesKilham

Nafferton

SnaithRawcliffe

Kellington

BirkinDrax

SELBY

YORK

Wetwang

Côte de North Newbald

Côte de Fimber

Norton

3 km 0 m50 m100 m150 m200 m250 m300 m350 m

TOUR DE YORKSHIRE STAGE 2 - SELBY > YORK 02/05/2015 - 174km

28

517

582

628

BoulsworthHill

Bleaklow Hill

P e a k D i s t r i c tN a t i o n a l P a r k

Wharfe

Nidd

Nidd

Aire

Aire

Don

Nidd

Ure

Roch

HowdenRes.

DerwentRes.

Wharfe

Wharfe

A6088

A646

A646

A59

A65

A6120

A6036

A6033

A6088

A6120

A660

A658

A658A657

A650

A177

A650A638

A638

A638

A635

A628A616

A616

A616

A628

A628

A626

A624

A618

A633

A635 A635

A636

A629

A642A637A640

A612 A670

A650

A629

A629

A629

A629

A646

A644

A681

A162

A628

A628

A659

A661A658

A58

A58

A62

A57

A61

A61

A61A57

A62

A65

A65

A65

A59

A56

A58

A61

A61

A65

A61

A59A59A59

A64

A63

A64

B1224

A6065

A6102

A6195

A6195

46

45

44

2928

27

26

25

24

22

21

21

22

23

20

30

41

40

39

38

36

35

34

3332

1

33

32

42

43

44

45

46

47

48

31

31

35a

32a

37

7

5

32

1

M1

M1

M1

M1

M62

M18

M62

M62

M62

M60

M67

M621

A1(M)

A1(M)

A1(M)M606

A1

M62

L A N C A S H I R ELeeds and BradfordInternational Airport

W E S T

N O R T H Y O R K S H I R E

Y O R K S H I R E

S O U T H Y O R K S H I R E

D E R B Y S H I R E

Hetton

Colne

Foulridge

Kirkby Malham

Lothersdale

Thorntonin Craven

Greenfield

Skipton

Bradford LEEDS

SHEFFIELD

Huddersfield

Barnsley

Rotherham

Halifax

Silsden Otley

Moortown

Shipley

KeighleyBingley

Collingham

NorthRigton

Spofforth

Wetherby

Addingham

Cullingworth

Denholme

Low Bradley

Burnsall

BoltonAbbey

Appletreewick

Embsay

Beamsley

RylstoneAirton

Malham

Gargrave

Harewood

Rothwell

Kippax

Morley

Gomersal

Knaresborough

Wakefield

TinsleyHillsborough

Stocksbridge

Woodhouse

Goldthorpe

Great Houghton

Brierley

Cudworth

Hemsworth

MexboroughTankersley

Thurgoland

Penistone

Langsett

Midhopestones

High Bradfield

Woodhead

Worsbrough

Wentbridge

BarnsdaleBar

Ackworth

Royston

Crigglestone

Swinton

Wath uponDearne

Wombwell

Silkstone

Darfield

Pontefract

FerrybridgeCastleford

Tadcaster

GarforthCrossGreen

Illingworth

Outwood

Tingley

Armley

Wortley

Drighlington

Northowram

LiversedgeBrighouse

Dewsbury

Tintwistle

Holmfirth

Stalybridge

Hyde Glossop

Oldham

Rochdale

Honley

LockwoodLittleborough

Royton

Milnrow

Mossley

Dukinfield

Marple

Hayfield

BamfordEdale

Hope

Ashtonunder Lyne

Wardle

MelthamMarsden

RippondenGreetland Elland

Hebden Bridge

CraggVale

Todmorden

Walsden

Kirkburton

Denby Dale

Grenoside

Ingbirchworth

Darton

Staincross

Horbury

Oxenhope

StanburyHaworth

Pateley Bridge

Kilnsey

Threshfield

Boroughbridge

Ouseburn

GreenHammerton

Walshford

Helperby

Risplith

Markington

South Stainley

BishopMonkton

Arkendale

Killinghall

BramhopeMenston

Yeadon

Horsforth

Farsley

Thorner

Bramham

Sherburnin Elmet

Aberford

Morton

Steeton

Glusburn

Cowling

Carleton

Pool inWharfedale

Hampsthwaite

Dacre

Blubberhouses

Ripley

Burnt Yates

Earby

PeckfieldSouth Milford

SouthElmsall

GrangeMoor

Harrogate

Chapeltown

Wickersley

Linton-on-Ouse

Marton

LowerDunsforth

Wighill

Tockwith

Hetton

Colne

Foulridge

Kirkby Malham

Lothersdale

Thorntonin Craven

Greenfield

Skipton

Bradford LEEDS

SHEFFIELD

Huddersfield

Barnsley

Rotherham

Halifax

Silsden Otley

Moortown

Shipley

KeighleyBingley

Collingham

NorthRigton

Spofforth

Wetherby

Addingham

Cullingworth

Denholme

Low Bradley

Burnsall

BoltonAbbey

Appletreewick

Embsay

Beamsley

RylstoneAirton

Malham

Gargrave

Harewood

Rothwell

Kippax

Morley

Gomersal

Knaresborough

Wakefield

TinsleyHillsborough

Stocksbridge

Woodhouse

Goldthorpe

Great Houghton

Brierley

Cudworth

Hemsworth

MexboroughTankersley

Thurgoland

Penistone

Langsett

Midhopestones

High Bradfield

Woodhead

Worsbrough

Wentbridge

BarnsdaleBar

Ackworth

Royston

Crigglestone

Swinton

Wath uponDearne

Wombwell

Silkstone

Darfield

Pontefract

FerrybridgeCastleford

Tadcaster

GarforthCrossGreen

Illingworth

Outwood

Tingley

Armley

Wortley

Drighlington

Northowram

LiversedgeBrighouse

Dewsbury

Tintwistle

Holmfirth

Stalybridge

Hyde Glossop

Oldham

Rochdale

Honley

LockwoodLittleborough

Royton

Milnrow

Mossley

Dukinfield

Marple

Hayfield

BamfordEdale

Hope

Ashtonunder Lyne

Wardle

MelthamMarsden

RippondenGreetland Elland

Hebden Bridge

CraggVale

Todmorden

Walsden

Kirkburton

ShepleyShepleyDenby Dale

Grenoside

Ingbirchworth

Darton

Staincross

Horbury

Oxenhope

StanburyHaworth

Pateley Bridge

Kilnsey

Threshfield

Boroughbridge

Ouseburn

GreenHammerton

Walshford

Helperby

Risplith

Markington

South Stainley

BishopMonkton

Arkendale

Killinghall

BramhopeMenston

Yeadon

Horsforth

Farsley

Thorner

Bramham

Sherburnin Elmet

Aberford

Morton

Steeton

Glusburn

Cowling

Carleton

Pool inWharfedale

Hampsthwaite

Dacre

Blubberhouses

Ripley

Burnt Yates

Earby

PeckfieldSouth Milford

SouthElmsall

GrangeMoor

Harrogate

Chapeltown

Wickersley

Linton-on-Ouse

Marton

LowerDunsforth

Wighill

Tockwith

3 km0 m50 m100 m150 m200 m250 m300 m350 m400 m450 m500 m550 m600 m650 m

WAKEFIELD

LEEDS

Côte de Holmfirth

Côte de Scapegoat Hill

Mytholmroyd

Côte de Hebden Bridge

Côte de Goose Eye

Côte de Cow and Calf

Côte de ChevinIlkley

Arthington

TOUR DE YORKSHIRE STAGE 3 - WAKEFIELD > LEEDS 03/05/2015 - 167km

29

Restaurants, pubs, cafés & bars

Angelica/Crafthouse, Leeds These city centre restaurants created themed menus throughout June and July and also created a Tour de D&D to take in their restaurants on the route of the Tour de France. www.angelica-restaurant.com

En Route Café, Holmfirth With a cycling background the owners of this café were spurred on to set up this cycle friendly café on the route of the Grand Départ of the Tour de France- a cycle route that will be sure to be used for years to come. www.yorkshire.com/view/food-drink/holmfirth/en-route-cafe-1537045

Filmore & Union - York, Leeds, Wetherby, Harrogate & Skipton This Yorkshire based healthy eating café and restaurant chain launched a product range specifically for cyclists which included energy bars and smoothies and also offered free water refills and puncture repair kits. www.filmoreandunion.com

Bank View Café, Langsett This local café painted itself in red and white polka dots to mark the occasion and celebrate the Tour de France coming to Yorkshire. www.bankviewcafe.co.uk

Yorks Tea Rooms, Thirsk This cosy tea room in North Yorkshire adapted their café to be cycling friendly with cycle locks, repair kits and energy bars and decorated the café with bunting, a dedicated cycling jersey wall, a Tour de France countdown clock and leader board. www.yorkshire.com/view/food-drink/thirsk/ yorks-of-thirsk-1435701

Many pubs along the route of the Tour de France opened their doors to the cycling community by offering puncture repair kits, take out lunches, free water refills, energy bars and bike locking facilities.

THE TouR DE FRANcE wAS A FANTASTIc oPPoRTuNITY FoR buSINESSES To TAP INTo A NEw mARKET, DEvELoP THEIR ExISTING oFFER FoR cYcLISTS oR SImPLY cELEbRATE SucH A momENTouS EvENT comING To ouR couNTY. HERE ARE SomE GREAT ExAmPLES oF How YoRKSHIRE buSINESSES cELEbRATED AND TooK ADvANTAGE oF THIS oNcE IN A LIFETImE EvENT. HERE You cAN GET SomE IDEAS oF How YouR buSINESS couLD mAKE THE moST oF THE FIRST TouR DE YoRKSHIRE.

WHEN YORKSHIRE TURNED YELLOW

Accommodation

Stonehouse Hotel, Wensleydale After the announcement that the Tour de France was coming to Yorkshire, this small hotel in the Yorkshire dales added a Bike Barn for visitors to maintain their bikes along with a drying room and equipment washing facilities. www.stonehousehotel.co.uk

Carr House Farm, Ampleforth Anna Lupton from Carr House Farm was one of the first businesses to act on the news that the Tour de France was coming to Yorkshire- within a short time of the announcement her accommodation was well equipped with bikes for guests to use for free, cycle storage, puncture repair kits and energy bars for cyclists. www.carrhousefarm.co.uk

Sheffield Metropolitan Hotel As Sheffield saw the finish of Stage 2 of the Tour de France, Sheffield Metropolitan Hotel took the opportunity to make the most out of the event by providing cycle packages, cycle storage and selling energy drinks. www.bespokehotels.com/sheffieldmet

Communities united

The Tour de France saw communities throughout Yorkshire united together with bunting, street parties, planting schemes and a sense of true pride rippling through the towns and villages.

Food producers

Brymor Ice Cream, Masham On their site in Masham they set up a pop-up camp site which saw hundreds of cycling fans roll up to see the Grand Départ of the Tour de France 2014. They also made their very own limited edition ice cream which was a best seller. www.abmoore.co.uk

Little Valley Brewery, Hebden Bridge Sue and Wim at Little Valley Brewery created a new beer to celebrate the Tour de France Stage Winner was one of the breweries’ best-selling beers last summer. www.littlevalleybrewery.co.uk

Cryer and Stott Cheesemongers This Yorkshire family-run company set off on a journey of The Grand Fromage Depart to source cheeses- travelling through the villages and towns of France which had synergies to Yorkshire (starting in Lille which is twinned with Leeds). www.cryerandstott.co.uk

Cycle related businesses

Ride25 Ride25 was set up from scratch as a direct result of the Tour de France coming to Yorkshire, the increase in interest in cycling allowed this business to offer cycle tours and trips. www.ride25.com

Dales Bike Centre This popular stop off for cyclists embraced the weekend of the Tour de France with a camping festival, big screens to watch live cycling, music, food & drink and films for kids. www.dalesbikecentre.co.uk

Cycling clubs were a key part of the Tour de France with clubs such as Ilkley Cycling Club getting involved with schools and the community as well as organising club rides of the route itself and rides for visitors. www.ilkleycyclingclub.org.uk

Leisure activities and attractions

Yorkshire Trike Tours Specialising in taking in the scenery of the Yorkshire Dales on a Trike- this new business adapted their tour routes to take in the breath-taking views of Stage One of the Tour de France in Yorkshire. www.yorkshiretriketours.co.uk

Ripon Bike Trail In order to get visitors exploring Ripon and the Market Square, a free bike trail was set up to spot all the lovely yellow bikes. www.yorkshiretrails.co.uk/riponbiketrail/4584326413

Wensleydale creamery This popular creamery and tourist attraction in the Yorkshire Dales branded silage bales in white wrap and large cheese labels to look like their famous Yorkshire Wensleydale cheese truckles - as well as selling cycling related merchandise and catering for cyclists visiting the attraction. They also sold themed waxed cheese truckles – Yorkshire Wensleydale & Cranberries with a polka dot themed label and Yorkshire Wensleydale cheese in a yellow themed cycle label. www.wensleydale.co.uk

Arts & Culture

With the Yorkshire Festival building up in the 100 days prior to the Tour de France many arts based organisations were inspired to create sculptures, artwork, music and dance. With 9 helicopters following the race- Pennine Prospects took the opportunity to create a trail of land-art installations along the route of the race as it passed through the uplands of the South Pennines. The ambitious Fields of Vision project comprised 12 field-scale artworks created by a unique partnership between farmers and artists. www.pennineprospects.co.uk/projects-programmes/fields-of-vision

Think International

For the Tour de France many businesses saw an increase in overseas visitors and adapted to their needs by offering menus and websites in other languages and accepting other currencies.

What is a bike library?The concept of a Bike Library is simple - a location or mobile unit with a fleet of bikes which are available to loan, free of charge by children who wouldn’t normally have access to a bike. Bikes are donated by the public to the bike library and trained mechanics repair them to working order. These bikes can be used to partake in a range of activities to promote healthy living, social inclusion and to have fun!

How to become a Yorkshire Bank Bike LibraryThe Yorkshire Bank Bike Libraries Enterprise Fund has been developed to fund new Bike Libraries – which are looking to fill bike library gaps across the region, as well as to help develop existing bike libraries and similar social enterprises. The Enterprise Fund will offer financial and marketing assistance to not for profit agencies that want to run community projects (new or existing) via a network of Bike Libraries and community engagement activities.

Go to www.bikelibraries.co.uk/enterprise-fund to find out how to apply for funding, and other ways to be involved in the scheme.

How can you help?The new Bike Library scheme has an ambition to give every child in our county access to a bike.

We are asking the people of Yorkshire to donate their unloved and unwanted bikes at a Donation Station. Even if they are broken or a little worse for wear, we will repair and recycle all the bikes you donate, helping them to find a new home in the community.

Where to donateDonation stations will be popping up all over Yorkshire - for full details of your local drop off point visit www.bikelibraries.co.uk

What happens next?Bike Libraries will be opening across Yorkshire from Spring 2015 onwards. For more information on the Bike library scheme as well as where your local Donations Stations and Bike Libraries will be, keep checking www.bikelibraries.co.uk

YoRKSHIRE bANK bIKE LIbRARIES INITIATIvE IS THE FLAGSHIP INITIATIvE commITTED To THE AmbITIouS AIm oF GIvING EvERY cHILD IN YoRKSHIRE AccESS To A bIKE.

YORKSHIRE BANK BIKE LIBRARIES

32

STAGE 1 1 mAY bRIDLINGToN To ScARboRouGHSTAGE 2 2 mAY SELbY To YoRKSTAGE 3 3 mAY wAKEFIELD To LEEDS

uSEFuL LINKSYoRKSHIRE.com YoRKSHIRE.com/TDYRESouRcES LETouRYoRKSHIRE.com/RoADSHowS YoRKSHIRE.com/GDImAGESLETouRYoRKSHIRE.com

GET IN TOUCHWelcome to Yorkshire Contacts

Laura Kirk Head of Membership (Membership Enquiries) T: 0113 322 3569 M: 07554 421 019 E: [email protected]

Dee Marshall Tour de Yorkshire Media Enquiries T: 0113 322 3505 M: 07950 325 901 E: [email protected]

Vikki Harris Head of Marketing (Marketing and Branding Enquiries) T: 0113 322 3517 M: 07738 235 810 E: [email protected]

Susie Brindley Training and Skills Manager (Cycle Yorkshire Training Enquiries) M: 07828 974224 E: [email protected]

Liz Tattersley Yorkshire Bank Bike Libraries Project Manager M: 07833 466 033 E: [email protected]

33

Barnsley Metropolitan Borough Council T: 01226 770770 E: [email protected]

Bradford Metropolitan District Council T: 01274 432111 E: [email protected]

Calderdale Metropolitan Borough Council T: 0845 245 6000 W: www.visitcalderdale.com

City of York Council T: 01904 551550 E: [email protected]

Craven District Council T: 01756 700600 E: [email protected]

Doncaster Metropolitan Borough Council T: 01302 736000 E: [email protected]

East Riding of Yorkshire Council T: 01482 887700 E: [email protected]

Hambleton District Council T: 01609 779977 E: [email protected]

Harrogate Borough Council T: 01423 500600 E: [email protected]

Hull City Council T: 01482 300301 E: [email protected]

Kirklees Metropolitan Council T: 01484 414888 W: www.kirklees.gov.uk/letour

Leeds City Council T: 0113 3760414 E: [email protected] W: www.leeds.gov.uk/granddepartleeds

North Yorkshire County Council T: 0845 8727374 E: [email protected]

Richmondshire District Council T: 01748 829100 E: [email protected]

Rotherham Metropolitan Borough Council T: 01709 382121 E: [email protected]

Ryedale District Council T: 01653 600666 E: [email protected]

Scarborough Borough Council T: 01723 232323 E: [email protected]

Selby District Council T: 01757 705101 E: [email protected]

Sheffield City Council T: 0114 2734567 E: [email protected]

Wakefield Council T: 0845 8506506 E: [email protected]

Yorkshire Dales National Park Authority T: 01969 662910 E: [email protected]

Local Authority Tour de Yorkshire Contacts

@letouryorkshire

letouryorkshire


Recommended