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Trade Fair Hotel, Gastronomy & Catering Exhibition Center Nuremberg 15 - 17 January 2017 Eyes on the Future
Trade Fair Hotel,Gastronomy & CateringExhibition Center Nuremberg
15 - 17January 2017Eyes on the Future
Source of Ideas, Trend Market, Net-working Opportunity, Turnover Generator
Trade Fair Hotel, Gastronomy & Catering15 - 17 January 2017Exhibition Center Nuremberg
In 2017 the HOGA is the leading trade fairin the south and pacemaker for your mar-keting goals. Make use of the worth andeffectiveness of direct personal contact totop customers in an informal atmosphereunique to the branch.
Added value for exhibi-torsThe HOGA – the branch “get toget-her” in the south – is an importantmedium and forum of businesssuccess for increasing numbers ofexhibitors. Well above 80% of theexhibitors are satisfied or very sa-tisfied with the business success of the trade fair. This is reflected inthe development of exhibitor figu-res in the last few years:
Bavaria – the number 1 inthe tourism branchn 31 billion euro annual income
from tourism
n 18.5% of the overall net product
in German tourism
n 40,000 catering and hotel busi-
nesses with 354,000 employees
n 32.5 million guests per year
(20.2% of the national figure)
n 563,000 hotel beds (21.2% of
hotel beds in Germany)
n 85% of HOGA trade visitors come
from Bavaria
Figures for the assessment of HOGA achievements:Results of the trade visitor survey (FKM certified)
HOGA visitors according to branch:25.7% hotel2.6% guest house35.0% restaurant/eating house6.2% café/bistro7.8% canteen/commercial kitchen6.3% bakery/confectioner2.9% butchery3.1% snack/fast food business3.0% system catering6.3% catering2.9% night club/bar9.2% other business
Decision-making competence for acquisitions• pivotal 50.0%• important 23.7%• advisory 16.0%• not involved 10.3%Source: representative visitor survey 2015 carried out by Gelzus Market Research, Hamburg Random sampling 3.7% (922 interviews on all exhibition days)
We are glad to advise you!The HOGA team:P+49(0)911- 9 88 33- [email protected]
Numbers and facts – competence and quality of the trade fair visitors
50%are pivotally involved in decision-making
31%visit only the HOGAand no other branch
trade fair
49%of visitors are
managers/tenants or franchisees
Entwicklung der Ausstellerzahlen
475 501642 685
2009 2011 2013 2015
Statements from exhibitorsHans Kittler, Executive board member of Evenord eG Nuremberg“Through our new resolution of not just addressing the tra-ditional butcheries but also gastronomy clients, we exhibi-ted again at the HOGA after a long break. Our objectiveswere more than fulfilled during the four days at the fair,and in 2015 it was clear to us that we would come againin 2017.”
Heiko Rehorik, Managing director of Rehorik GmbH coffee roasting house
“The topic of good quality coffee from transparent traderoutes in the new field of “The roasting house” was wellreceived by the visitors. With the participation of varioussmall companies, coffee roasted by hand was presented.Coffee remains one of the largest sources of revenue ingastronomy. We are certain that this field will be even big-ger in 2017, and we will then show more machine manu-facturers at the HOGA.”
Daniel Stühler, Field manager of Pernod Ricard Events & SponsoringGermany (Ramazotti)
“The new topic of “Mercato Itellano” at the HOGA proved tobe an ideal platform for us. With our classic RamazottiAmaro and our new aperitif Ramazzotti Aperitivo Rosato weplaced ourselves at the centre of “Mercato Itellano”, sur-rounded by gastronomic products and corresponding offersfrom Italy. We have not regretted this decision. ThroughRamazotti we encountered interested trade professionals atthe HOGA and met many potential customers.”
Matthias Wiedemann, Product manager at Wehrfritz GmbH Bad Rodach“We manufacture products for children’s play corners inrestaurants and hotels, and this was the first time we wereat a gastronomy exhibition. We met with a good responseat the HOGA, as increasing numbers of restaurant proprie-tors are realising that children dictate where to go, and thatchildren’s play corners can contribute to an increase in tur-nover. We were able to make a great number of differentcontacts. Architects as well as restaurant, hotel, café andbakery planners, for the main part local, were interested inour offer at the HOGA.”
Sven Coesfeld, HOSHIZAKI Germany sales manager for southern Germany“Our international company, which is the world market lea-der in the field of ice-makers, is impressed by the HOGA inNuremberg. We exhibit at all large trade fairs, and in 2015were in Nuremberg for the first time. Contrary to ourexpectations we were able to conduct dialogues with manytraders and clients and met a great number of new custo-mers we had hitherto not reached. Our participation inNuremberg proved to be very important for us.”
Trade Fair Hotel, Gastronomy & Catering15 - 17 January 2017Exhibition Center Nuremberg
The SpectrumInnovations & Trends
Trade Fair Hotel, Gastronomy & Catering15 - 17 January 2017Exhibition Center Nuremberg
Are you familiar withour new trade fair inEssen?For 3 days we present innovati-ons and trends in one of thelargest industrial areas in Ger-many. Further information:
www.gastrotage-west.de
Responsiblebody:
Brief information:
Bayerischer Hotel- und GaststättenverbandDEHOGA Bayern e. V. (Bavarian hotel and restaurant assoc.)
Title:HOGA Trade Fair Hotel, Gastronomy & Catering
Location:Exhibition Center Nuremberg
Date: 15 -17 January 2017 (3 days)
Exhibition area 2015:42,018 m2 (gross) in 5 halls (FKM certified)
Visitor figures 2015:27,045 (FKM certified)
Number of exhibitors 2015:685 (FKM certified)
DEHOGA Bayern
Conceptualpartners:
VSR Verband der Servier -meister Restaurant- und Hotelfachkräfte e.V.
Deutsche Barkeeper-Union e.V. Sektion Bayern
Verband der KöcheDeutschlands e.V.
Allgemeine Hotel- undGaststätten Zeitung
BDIA Bund deutscherInnenarchitekten e.V.
Veranstalter/ Informationen:AFAG Messen und Ausstellungen GmbHProject management: HOGA NurembergMessezentrum 1 · 90471 NürnbergP +49 (0)911-9 88 33 - 540F +49 (0)911-9 88 33 - [email protected]
Member of the trade association of fairs andexhibitions
Member of the association for voluntary mo-nitoring of trade and exhibition figures
Kitchen TechnologyBuffet and drinks techno-logy, Cooking, cooling andwashing up technology,Preparing and cooking
Furnishings andfittingsOutdoor gastronomy,Bathroom, fitness andwellness, Furniture,lighting, table culture
Laundry, workwear
House and busi-ness technologyEnergy management andheating technology, Dis-posal systems, Cleaningand washing systems
Food and Beverage
Services and organisationInformation, communica-tion and processing tech-nology, sales promotion,facilities and services, as-sociations, organisations,media and publishers
