FINALISTS

TRADITIONAL MARKETING

Advertising

A Whole New World of Flavours BurJuman Centre Dubai, United Arab Emirates Management Company: BurJuman Centre LLC Owner: Saif Al Ghurair Group BurJuman's ‘A Whole New World of Flavours’ campaign used colourful hot air balloons in mall signage and media platforms to promote the launch of the center's new food court and restaurant offerings.

All-New Gift Card Launch - Christmas City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut launched their new co-branded gift card during the Christmas season with a comprehensive 360 degree campaign that generated more than $467,000 in positive PR value.

Free Movie Day City Centre Fujairah Fujairah, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties City Centre Fujairah’s free movie trifecta initiative increased footfall by more than 25%, exceeded all targetted media objectives, and created significant attention on the centre’s social media platforms

Shaun the Sheep Entertainment City Centre Muscat and City Centre Qurum Oman Owner/Management Company: Majid Al Futtaim Properties City Centre Qurum and City Centre Muscat hosted the ‘Shaun the Sheep’ event that included several daily performances of ‘Dancing with Shaun’, as well as the interactive ‘Championsheeps’ games zone.

2015/2016 Advertising Campaign The Galleria Al Maryah Island Abu Dhabi, United Arab Emirates Management Company: Gulf Related Owner: Gulf Related and Mubadala Real Estate & Infrastructure (MREI) The Galleria on Al Maryah Island employed nine social media influencers in their 2015/2016 Advertising Campaign to promote the centre’s diverse fashion, food and beverage, and special event offerings.

Cause Related Marketing

360 MALL Mother & Baby Lounge 360 MALL Kuwait City, Kuwait Management Company: GLA Property Management Co. W.L.L. Owner: Tamdeen Shopping Center Development Co. K.S.C.C. The Mother & Baby Lounge includes a reception area with a dedicated attendant, comfortable seating, subdued lighting, a kitchenette, and three cubicles equipped for breastfeeding and nappy changes.

Officially Amazing UPlift Al Wahda Mall Abu Dhabi, United Arab Emirates Management Company: Line Investments and Property LLC (Lulu Group International) Owner: Mr. Yusuffali M.A. Al Wahda Mall’s hosting of Eva Clarke’s efforts to set Guinness world records for the most pushups, included a fund-raising event that generated more than $15,700 USD to benefit street kids in Brasil

Tree of Life Arabian Center Dubai, United Arab Emirates Management Company: Lals Group Owner: Mr. Lal Ganwani The ‘Tree of Life’ – Arabian Center’s annual Ramadan initiative – symbolically displays the community’s efforts to bring light, hope, faith, and change, to the lives of orphaned children.

Park Right Campaign City Centre Bahrain Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties The objective of the ‘Park Right’ campaign was to raise awareness on correct parking practices and the importance of parking in designated areas, as well as to ensure the safety of disabled centre visitors.

31 Days of Happiness City Centre Sharjah Emirate of Sharjah, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties City Centre Sharjah’s ‘31 Days of Happiness’ campaign included unexpected acts of kindness and surprise, as well as special rewards, promotions, and gifts, in celebration of the holy month of Ramadan.

#GiftYourTime Campaign Centrepoint Dubai, United Arab Emirates Management Company: Landmark Group Based on insight revealing 48% of parents feel they don’t spend enough time with their families, Centerpoint’s Family Day campaign focussed on giving children the best gift of all – a parent’s time.

Breast Cancer Awarness Campaign City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut covered mirrors in women’s washrooms in opaque pink vinyl with two holes in the middle with the caption ‘There are things worth checking more often. Check for Breast Cancer.’

Not Just Special, But Super! City Centre Deira Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties The ‘Not Just Special but Super!’ campaign featured collaboration with 20 special needs children, to create and produce a 3-D printed figurine of each child’s face on their favourite superhero’s body.

The Young Engineer Event in Dana Mall Dana Mall Yanbu, Saudi Arabia Owner/ Management Company: Kinan International Real Estate Company The ‘Young Engineer’ initiative was designed to encourage children to compete in a series of educational activities, whilst enriching their knowledge of the Industrial City and the Yanbu Royal Commission.

‘Green Dream 2022’ Ezdan Mall Doha, Qatar Owner/Management Company: Ezdan Holding Group Ezdan Mall’s ‘Green Dream 2022’ initiative includes a variety of ongoing projects and events designed to encourage the community’s families and business owners to embrace a culture of eco-responsibility.

Herfah Exhibition Kingdom Centre Riyadh, Saudi Arabia Owner/Management Company: Trade Centre Company Limited The Herfah Exhibition at the Kingdom Centre displayed the handicraft work created by 140 Saudi women, to raise awareness and support for the importance of preserving a national cultural heritage.

Stollen Charity Cake Sale Mall of the Emirates Dubai, United Arab Emirates

Owner/Management Company: Majid Al Futtaim Properties Community children and local chefs worked together to create 700-meters of German Stollen cakes, which were then sold at a center event, with sale revenues going to the Dubai Center for Special Needs.

Building Hope, Brick by Brick Mubarak & Brothers Investments, UAE Abu Dhabi, United Arab Emirates The ‘Building Hope, Brick by Brick’ campaign generated awareness and raised funds for a Special Care Centre that provides medical practitioners, skilled teachers, and equipment, for people with disabilities.

Darbak Oman Avenues Mall Muscat, Oman Management Company: Lulu Group International Owner: Al Taher Properties & Lulu Group International Oman Avenues Mall installed a 2.25 km walking track throughout the mall’s five levels, incorporating motivational messages along the way to encourage users as they walked off unwanted pounds.

4th Iftar Abnaa Alkahir Red Sea Mall Jeddah, Saudi Arabia Management Company: Intimaa Real Estate Owner: Red Sea Market Co LTD Red Sea Mall’s fourth annual ‘Iftar Abnaa AlKhair’ event included a sumptuous feast, live entertainment, craft activites, amusement rides, and gifts, for 1,000 orphaned children from around the region.

Productive Families Booth Red Sea Mall Jeddah, Saudi Arabia Management Company: Intimaa Real Estate Owner: Red Sea Market Co LTD Throughout the year, more than 100 families from the community will be given the opportunity to display and sell their merchandises free of charge at Red Sea Mall’s ‘Productive Families Booth’.

Customer Service Experience and/or Engagement

We Make Happy 360 MALL Kuwait City, Kuwait Management Company: GLA Property Management Co. W.L.L. Owner: Tamdeen Shopping Center Development Co. K.S.C.C. The Mother & Baby Lounge, Mobile Phone Chargers, Porters, Chilled Water Bottles, Wet Wipes, and Child Safety Wrist Bands, are amongst the 24 free customer service amenities available at 360 Mall.

360 MALL Mother & Baby Lounge 360 MALL Kuwait City, Kuwait Management Company: GLA Property Management Co. W.L.L. Owner: Tamdeen Shopping Center Development Co. K.S.C.C. Nearly 5,000 mothers visited 360 MALL’s Mother & Baby Lounge – a dedicated area for mothers to breastfeed and care for their babies in a calming and tranquil environment.

Kinan Mega Summer Event Kinan International Real Estate Company Jeddah, Saudi Arabia The Kinan Mega Summer Event held in six malls in four cities over a 45-day period, included live performances and activities with beloved cartoon characters, as well as gift giveaways and promotions.

Customer Service Training Program Majid Al Futtaim Properties Dubai, United Arab emirates The Majid Al Futtaim Management Team designed and executed a specialised customer service training program for its 146 team members in centers across the UAE, Oman, Bahrain, Lebanon, and Egypt.

Grand Opening, Expansion & Renovation

Al Othaim Mall-Uneizah Grand Opening Al Othaim Mall-Uneizah Uneizah, Saudi Arabia Owner/Management Company: OREIDCO Al Othaim Mall’s Grand Opening campaign included family-friendly exhibitions, a 50% discount on food and beverage and entertainment offerings, and an opportunity for shoppers to win one of 10 new cars.

Unboxed at BOXPARK BOXPARK Dubai, United Arab Emirates Owner/Management Company: Meraas - Box Park LLC The ‘UNBOXED’ grand opening campaign included themed performers, acrobats, contortionists, dancers and magicians, leaping unexpectedly out of large gift boxes placed around the BOXPARK development

Grand Opening Celebration City Centre Muscat Muscat, Oman Owner/Management Company: Majid Al Futtaim Properties Owner: Majid Al Futtaim City Centre Muscat’s redevelopment celebrations included a grand opening event, live entertainment, community and cultural initiatives, National Day celebrations, and a series of fashion shows.

Expansion Grand Opening Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties Mall of the Emirates celebrated the unveiling of their new luxury wing with an exclusive grand opening event featuring live performances, luxury gift giveaways, and the latest in technological innovations.

Grand Launch of Al Barsha Showroom Marina Home Barsha Flagship Store Dubai, United Arab Emirates Owner/Management Company: Marina Gulf Trading Owner: Marina Gulf Trading Marina Home Interiors celebrated the grand opening of their purpose-built flagship showroom with an exclusive vintage-themed event that brought the 1920s era to life.

Come Experience Believe Oman Avenues Mall Baushar, Sultanate of Oman Management Company: Lulu Group International Owner: Al Taher Properties & Lulu Group International The ‘Come, Experience, Believe’ campaign at Oman Avenues Mall featured a 3-D digital projection show, promotional giveaways, carnival themed performances, and a grand prize draw of a Mercedes SLK AMG

Snow City- Grand Launch Snow City Riyadh, Saudi Arabia Management Company: Al Othaim Leisure & Tourism Company Snow City’s Grand Opening campaign included a multi-faceted and comprehensive teaser campaign that generated more than 12 million views, and 230,000 likes or shares on social media platforms.

Public Relations

Malls Are Not Just for Shopping Al Wahda Mall Abu Dhabi, United Arab Emirates Management Company: Line Investments and Property LLC (Lulu Group International) Owner: Mr. Yusuffali M.A. Al Wahda Mall’s inaugural Premier League Table Tennis and Badminton Tournament involved almost 700 players, and generated 21 pieces in key media sources with a PR value of more than $181,000.

Saad Lamjarred Concert City Centre Ajman Ajman, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties As part of their 20th anniversary celebrations, City Centre Ajman hosted a free live concert with celebrated entertainer Saad Lamjarred, that was attended by more than 22,000 delighted fans.

Park Right Campaign City Centre Bahrain Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties Led by one of Bahrain’s renowned social media influencers, The ‘Park Right’ campaign attracted extensive attention and significantly helped spread community awareness for correct parking conduct.

Spring/Summer Fashion Week City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut’s signature event held in conjunction with Paris and London’s Fashion Weeks, featured five days of runway fashion shows, live entertainment, and an exclusive VIP red-carpet event.

City Centre Deira 20th Anniversary Concert & Gala Dinner City Centre Deira Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties City Centre Deira leveraged the popularity of performer Saad Lamjarred in a public relations and social media campaign that generated publicity and increased awareness for the centre’s 20th anniversary.

Chinese New Year’s 2015 The Galleria on Al Maryah Island Abu Dhabi, United Arab Emirates Management Company: Gulf Related Owner: Gulf Related and Mubadala Real Estate & Infrastructure (MREI) The Galleria’s large-scale celebrations to usher in the Chinese New Year included more than 100 live performances from 28 different genres, held during a four day period.

Hawiyati Cultural Village-Hyatt Plaza Mall Hyatt Plaza Mall Doha, Qatar Owner/Management Company: Qatar Central Markets Company Hyatt Plaza Mall’s initiative promoting Qatari innovation and creativity, also highlighted Qatar’s national heritage with a series of cultural and traditional performances, and lifestyle exhibitions.

Fashiontainment Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties The Mall of the Emirates collaborated with luxury concept store Etoile ‘La boutique’ to stage the region’s first ‘Fashiontainment’ event, an extraordinary and unique fusion of fashion and entertainment.

World of Fashion - House of Bazaar Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties The House of Bazaar was an immersive full fashion house and lifestyle experience, with unique and engaging rooms featuring the latest trends in fashion apparel, cosmetics, and healthy living offerings.

Sales Promotion and Events

Celebrity Events Arabian Center Dubai, United Arab Emirates Management Company: Lals Group Owner: Mr. Lal Ganwani The Arabian Center hosted cricket legends Sachin Tendulkar and Wasim Akram, and Bollywood stars Sharukh Khan, Varun Dhawan, and Mahmooty, during their respective international promotional tours.

Onam Celebrations Arabian Center Dubai, United Arab Emirates Management Company: Lals Group Owner: Mr. Lal Ganwani The annual Onam Celebrations at Arabian Center included traditional and cultural dance performances, comedy skits, game shows, and promotional contests to mark the Kerala harvest festival.

Spring Festival Arabian Centres Riyadh, Saudi Arabia The ‘Spring Festival’ held at all 16 Arabian Centre malls drew more than 9 million visitors during their month-long series of events, promotions, and activities, that culminated in a grand prize draw event.

Eid Festival Arabian Centres Riyadh, Saudi Arabia The 3-day ‘Eid Festival’ at 16 Arabian Centres featured a village installation for children to play in and listen to stories, while nearby parents could enjoy live traditional performances over coffee and dates.

The Carnival at THE BEACH THE BEACH Dubai, United Arab Emirates THE BEACH transformed their piazza area into a Carnival environment complete with themed décor, attractions and activities, and offered an extensive roster of live music concerts and performances.

New Years Eve - Free Spirit THE BEACH Dubai, United Arab Emirates Owner/Management Company: THE BEACH - Meraas JBR LLC The 24-hour long New Years Eve Free Spirit Dance Event featured headliner DJ’s, live music, light shows, a fireworks display, and a sunrise Yoga and Meditation session led by international instructors.

LEGO at BOXPARK BOXPARK Dubai, United Arab Emirates Owner/Management Company: Box Park LLC BOXPARK collaborated with the beloved LEGO brand to create an in-centre activation featuring brightly coloured art pieces and sculptures, workshops and activities, and a brick-shaped LEGO pop-up store.

Centrepoint SALE Campaign Centrepoint Dubai, United Arab Emirates Management Company: Landmark Group Professional Recognition: Sharma Shalini, Assistant Manager – Marketing Centrepoint Centrepoint generated extensive social media attention and engagement with their light hearted video promoting that while life events may not always be in your control, looking good is always a choice.

Summer 'LEGO' Campaign City Centre Bahrain Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties City Centre Bahrain created an immersive and engaging ‘City’ themed display incorporating a life-sized LEGO® fire station, police station, and a park complete with an interactive play and build area.

Winter Tale 'Cinderella' 2015 City Centre Bahrain Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties City Centre Bahrain's Winter Tale performances and activites took visitors on a magical journey to an enchanting place, where the sights of the timeless fairytale classic ‘Cinderella’ were brought to life.

Back to School - Dinosaurs Exhibition City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut’s edutaining ‘Dinosaur Exhibition’ featuring more than 15 animatronic dinosaurs strategically displayed throughout the mall, leveraged the back to school shoppers demographic.

Summer Festival City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties The ‘Summer Festival’ program featured pop-up art displays, live performances, crafts activities, spin the wheel gift card promotions, and charitable initiatives benefitting children with cancer.

Valentine Gift Card Campaign City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut’s video documenting three men’s pursuit of the perfect valentine’s gift for their partners and the disastrous results, generated 185,850 views and gift card sales 210% above target.

Candy Crush Campaign City Centre Deira Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties The Candy Crush Kingdom installation challenged visitors to complete candy-themed activites to earn points towards instant rewards, and to be entered into City Centre’s 20th anniversary grand prize draw

City Overdrive at CITY WALK CITY WALK Dubai, United Arab Emirates Management Company: Meraas Retail and Hospitality LLC Owner: Meraas Holding The City Overdrive event featured in-center exhibitions of super cars and vintage cars, supported by a series of themed promotions, interactive games, and activities, that enthralled car lovers of all ages.

The Jungle Book at CITY WALK CITY WALK Dubai, United Arabi Emirates Management Company: Meraas Retail and Hospitality LLC Owner: Meraas Holding The Dubai Summer Surprises campaign at City Walk gave children of all ages the opportunity to immerse themselves in the world of Mowgli, Baloo, and Bagheera, at their in-centre Jungle Book installation

Pictionary Campaign Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties Majid Al Futtaim brought the Pictionary game to life at three centres, offering families the opportunity to spend fun, quality time working together towards winning gift cards redeemable at centre retailers.

Smile Campaign Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties The Smile Campaign was a first of its kind month long activation rewarding every Mall of the Emirates shopper with instant cashback prizes, daily prizes from the Smile Stand, or centre retailer vouchers.

NEW MEDIA

Social Media

Snow City - Social Media Al Othaim Leisure & Tourism Company Riyadh, Saudi Arabia Al Othaim promoted the grand opening of the region’s first snow themed park through the use of online assets and social media to generate extensive public and media awareness for the unique venue.

Social Media Excelllence Cairo Festival City Mall Cairo, Egypt Management Company: Al Futtaim Group Cairo Festival City Mall significantly invested in social media platforms as part of their strategy to use direct user engagement and storytelling in centre promotional communications.

2 Million followers Centrepoint Dubai, United Arab Emirates Management Company: Landmark Group Centrepoint supported the launch of their new brand identity with engaging and strategically targeted campaigns that increased the centre’s social media users to more than two million followers.

Park Right Campaign City Centre Bahrain Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties City Centre Bahrain’s ‘Park Right’ video highlighting correct parking conduct became a social media sensation, and resulted in generating extensive attention from traditional media outlets.

Father's Day - Social Media Campaign City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut’s video of children asking their fathers questions they’ve never asked before became an internet sensation, generating 286,000 views and more than 700 shares on social media platforms.

Guess The Price Online Activation City Centre Me`aisem Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties The ‘Guess the Price’ online competition asked social media users to guess the price of items by replying with a list in descending value order, for an opportunity to win instant rewards from centre retailers.

Eid Al Fitr Social Media Campaign City Walk Dubai, United Arab Emirates Management Company: Meraas Holding The ‘Share your Eid Smile’ campaign incented users to upload a picture of their smiling faces using a designated tag for an opportunity to win vouchers worth AED 1,000 redeemable at centre retailers.

Great Moments Campaign - Celebrating 20th Anniversary of City Centre and 10th Anniversary of Mall of the Emirates Mall of the Emirates Dubai, United Arab Emirates Owner/ Management Company: Majid Al Futtaim Properties Mall of the Emirates and City Centre Deira’s 7-month long social media competition awarded prizes to winners on the 10th and 20th of each month, in celebration of their respective milestone anniversaries.

Novo Cinemas Social Media Community Novo Cinemas Dubai, United Arab Emirates With online assets including Facebook, Twitter, Instagram, YouTube, Google+, Snapchat, and Foursquare, amongst others, Novo Cinema is the largest cinema community on social media.

Emerging Technology

QR Code Way Finding Arabian Center Dubai, United Arab Emirates Management Company: Lals Group Owner: Mr. Lal Ganwani The QR Code Wayfinding Solution allows users to choose their desired store at in-centre kiosks, scan the code with their mobile device, to then receive detailed directions to the store’s location.

Arabian Centres Mobile App Arabian Centres Riyadh, Saudi Arabia The innovative ACCL Mobile App allows Arabian Centre shoppers to receive up to the minute promotions, connect with centre staff, and to easily navigate throughout the mall.

Technology Paves the Way Al Wahda Mall Abu Dhabi, United Arab Emirates Management Company: Line Investments and Property LLC (Lulu Group International) Owner: Mr. Yusuffali M.A. Al Wahda Mall’s Hitech Virtual Wayfinding Solution Technology offers visitors an interactive centre directory and customer engagement portal, whilst creating opportunities for advertising revenue.

Hologram Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties Mall of the Emirates fused fashion with an innovative event featuring a hologram of Supermodel Chanel Iman dressed in luxury fashions journeying through the streets of Paris, London, Milan, and New York.

Integrated Digital Campaigns

Crave Carnival-Dubai Food Festival CIty Centre Mirdif and City Centre Deira Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties Several City Centre malls hosted a series of events and activities in conjunction with the Dubai Food Festival, including an in-mall digital activation that allowed players to win instant food related rewards.

Free Movie invite through Mobile Application City Centre Ajman and City Centre Fujairah Ajman, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties Two City Centres launched a social media initiative incenting users to download, engage, and share via the centre’s mobile app, for a chance to attend a special screening of Bollywood Blockbuster ‘Sultan’.

First Live Digital Shopping Mall Raffle Draw Promotion Khalidiyah Mall Khalidiyah, United Arab Emirates Management Company: Line Investments & Property LLC Owner: Lulu Group International Khalidiyah Mall innovatively implemented a digital interface into a raffle draw promotion to increase registered users, track purchases, issue discounts and coupons, and to select winners and award prizes.

DESIGN & DEVELOPMENT

Renovations/Expansions

Mall of the Emirates Dubai, United Arab Emirates Owner/Development/ Management Company: Majid Al Futtaim Design Architects: DLR Group, F+A Architects, DSA Production Architects: Arcadis, Hyder The multi-stage expansion and renovation project of the Mall of the Emirates included two new domes, three major glass barrel roof lights, nine new bridges, four escalators and a new 1,300 car park deck.

Unified Centers Riyadh, Saudi Arabia Owner/Development/Management Company: UNIFIED Real Estate Development Production Architects: Q Design Design Architects: Q Design / Benoy Unified Centers is the largest and fastest growing outdoor shopping center developer in Saudi Arabia with more than 50 shopping centers around the Kingdom, and a growth rate of five new centers each year.

New Developments

Last Exit Dubai, United Arab Emirates Owner/Development/Management Company: Meraas Holding Design Architects: Meraas Holding & Engineers Office Last Exit is a unique food truck park destination home to the UAE's most popular restaurant brands, and offers travellers a wide selection of fresh and tasty street food options, as well as convenient services.

Murouj Safat, Kuwait Owner/Development /Management Company: Al Jazeera Real Estate Devt. Co. Design Architects: R204 Design Production Architects: Lab 100 The exclusive mixed-use development Murouji includes unique food and beverage offerings, high-end brands, health, fitness, and recreational options, leisure living, and business convention centers.

Retail Store Design

FabyLand Dubai Festival City Mall Dubai, United Arab Emirates Architects: Wouter Van Wemmel Designers: Madhu FABYLAND at Dubai Festival City Mall is a vibrant fun-filled family destination, offering an indoor games arcade, amusement rides, climbing walls, and a selection of trendy food and beverage offerings.

Marina Home Barsha Flagship Store Dubai, United Arab Emirates Architects/Designer: In House Marina Home’s 40,000 square foot flagship store design was inspired by the Hamburg warehouse district and New York’s industrial lofts, and is the largest home furnishings destination in the UAE.

Nahdi Pharmacy Red Sea Mall Jeddah, Saudi Arabia Architects: Pascal Abukalil Designers: Storee LTD Nahdi’s store of the future concept incorporates leading edge technology, luxurious materials, subtle accents, and warm lighting to produce a calming, and easily navigable customer environment.

POP Fujairah Mall Jafza ,Dubai Architects/Designers: Brands International ‘POP’ is a quirky and vibrant resort lifestyle brand offering a variety of beach related apparel, swimwear, accessories, and toys, displayed within a fun environment that includes sand, sea shells, and palm trees.

Snow City Al Othaim Mall-Rabwa Riyadh, Saudi Arabia Architects/Designers: Al Othaim Leisure & Tourism Company Al Othaim Mall is home to the first snow themed park in the Riyadh region, and offers more than 20 different recreational activities for working professionals, tourists, and families of all ages to enjoy.

NOI ENHANCEMENT

Leasing

From Nominal to Phenominal Al Wahda Mall Abu Dhabi, United Arab Emirates Management Company: Line Investments & Property LLC (Lulu Group International) Owner: Mr. Yusuffali M. A. Al Wahda Mall’s implementation of a Sports lounge in the unused basement parking levels has generated new revenue for the centre, whilst driving increases to footfall and overall centre sales.

Leasing Enhancement Dalma Mall Abu Dhabi, United Arab Emirates Management Company: Dalma Mall Management Dalma Mall’s extensive leasing strategy resulted in achieving a 98% occupancy rate and the addition of more than 90 established brands in food and beverage, entertainment, and fashion apparel categories.

Leasing - Mall of the Emirates Re-Merchandising & Expansion Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties Mall of the Emirates implemented a strategic plan to relocate more than 100 stores, and introduce several new to market brands with minimal disruption to the centre’s day to day business operations.

Marketing/Sponsorships

Urban Beats by Vans at THE BEACH THE BEACH Dubai, United Arab Emirates Owner/Management Company: THE BEACH – Meraas JBR LLC Urban Beats transformed THE BEACH into an adrenaline fueled arena of fun for Dubai’s young and trendy, to host a wide variety of show stopping entertainers, performers, and daredevil escapades.

Memory Game at City Centre Me’aisem City Centre Me’aisem Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties City Centre Me’aisem’s in-centre digital game challenged players to work against the clock to match centre retailer logos, for an opportunity to instantly win a voucher from one of the participating stores.

Union Pay - Global Shopping District Campaign Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties Mall of the Emirates leveraged their exclusive partnership with Union Pay International to target the Chinese tourist demographic, positioning itself and Dubai as a global shopping and lifestyle destination.

Operations/Overall Team

Save Today For A Better Tomorrow Al Wahda Mall Abu Dhabi, UAE Management Company: Line Investments and Property LLC (Lulu Group International) Owner: Mr. Yusuffali M.A. Al Wahda’s facilities team has implemented several innovative engineering techniques to address the Mall’s growing energy needs, whilst operating in an environmentally-friendly and cost-effective manner.

Teamwork makes the Dreamwork Dalma Mall Abu Dhabi, United Arab Emirates Management Company: Dalma Mall Management Owner: The Developers Dalma Mall’s enhancement plan includes the implementation of industry best practices in energy consumption, manpower management, and recycling and waste management initiatives.

RETAIL EXCELLENCE

Gold, Jewellery, and Watches

Jewel Corner (Soft Touch Jewellers LLC) Dubai, United Arab Emirates Jewel Corner features affordable quality jewellery products fashioned by award winning designers available at unique shop-in-shop counters and stand alone kiosks, and for purchase via an online site.

Sportswear and Goods

GO Sport Dubai, United Arab Emlirates The GO Sport store concept offers a diverse mix of apparel, nutritional products, and sporting equipment, combined with best in class customer service, and technical sport fittings and maintenance.

Entertainment, Music and Leisure

Trampo Sabhan, Kuwait The innovative ‘Trampo’ is a recreation-lover’s dream, offering a trampoline arena, dodgeball and basketball zones, a foam pit, an overhead obstacle course, zip line, and Kuwait’s first indoor skate park.

Ezdan Mall Doha, Qatar Ezdan Mall’s comprehensive and elevated customer service offerings include concierge services, complimentary coffee and fruit, free wifi, mobile charging stations, and modern and accessible facilities.

Fast Food

Dri Dri Dubai, United Arab Emirates Using carefully selected organic ingredients to produce authentic frozen treats in classic and innovative flavors, Dri Dri offers visitors low fat gelato and fat free sorbet made fresh in store each day.

Retro Feasts Dubai, United Arab Emirates Guests at ‘Retro Feasts’ enter through a traditional red telephone box, and are met with a bright colour pallet, mixed furnishings, and iconic British artwork, evoking nostalgic memories from the 70’s and 80’s.

Restaurants

Big Chefs Dubai, United Arab Emirates Big Chefs is an international restaurant with a traditional Turkish influence, offering guests a variety of signature dishes produced in-house each day, using only fresh, quality ingredients.

The Brass Dubai, United Arab Emirates The Brass at CITY WALK offers visitors a variety of coffee blends, delicious pastries, and gourmet fare within a stunning open-air environment located in the popular Dubai beach community.

Burger Boutique Kuwait, Kuwait The Burger Boutique offers burgers made from antibiotic and hormone free Black Angus beef, cooked to order in a wood oven and customisable by a vast selection of breads, fresh toppings, and side dishes.

Butcha Steakhouse and Grill Dubai, United Arab Emirates As the first of its kind in Dubai, the Butcha Steakhouse and Grill offers visitors a wide variety of dry-aged meats available to purchase or to enjoy onsite, specially prepared over a wood fire or charcoal grill.

Cocoa Kitchen Dubai, United Arab Emirates CITY Walks’s ‘Cocoa Kitchen’ is the first cocoa cuisine restaurant in the UAE, offering visitors a menu where every dish, savory or sweet, appetiser or entrée, has an enchanting accent of cocoa.

Le Trésor Dubai, United Arab Emirates Le Trésor is a casual yet sophisticated café featuring classic French-European cusine amidst décor influenced by classic cars of days gone by, to produce an environment that is both relaxed and refined.

Poco Loco Dubai, United Arab Emirates Ensuring the fiesta continues from kitchen to plate, ‘Poco Loco’ is the latest project from renowned British chef Neil Witney, and features a Latin American fusion menu suitable for the whole family.

Pots, Pans & Boards Dubai, United Arab Emirates Designed by Michelin-star chef Tom Aikens, this casual dining concept features classic British dishes with a Mediterranean twist, served in a pot, a pan, or on a board–perfect for sharing with friends and family.

BEST MENA RETAIL BRAND

BRANDS Dubai, United Arab Emirates With their comprehensive marketing strategy combined with a focus on enhanced customer service, BRANDS has increased its revenue by 7%, and is maintaining a growth rate of three stores per year.

Centrepoint Dubai, United Arab Emirates Centrepoint’s successful rebranding campaign included a comprehensive 360 degree strategy to communicate and reinforce its new brand messaging of FAMILY. FASHION. ONE DESTINATION.

RETAIL PROFESSIONAL OF THE YEAR

Malik Qaiser Awan Ezdan Holding Group Doha, Qatar A committed, highly experienced senior management retail professional, who has enjoyed a long and distinguished career spanning over 24 years in the retail industry. Malik has worked in a number of high impact leadership roles with some of the world’s leading high-end retail chains across the MENA region and Asia, including Saks, Harvey Nichols and Paris Gallery. Key professional achievements of the last 12 months include going beyond the scope of his expertise and taking an active role in redesigning Ezdan Mall to entice a more varied mix of high-end retail tenants, resulting in what is arguably the best tenant mix in Qatar. Malik has also been responsible for introducing a number of new high-quality brands to the Qatari market. Malik’s involvement in bringing 33 new brands into Ezdan Mall and has assisted existing brands to increase their sales. Of these, 31 of the outlets have achieved regional awards since launching in Ezdan Mall.