TRAINEESHIP REPORT Professional StudioANDREA CARLON AT CONTINUUM SHANGHAI

CONTINUUMFIVE OFFICES AROUND THE WORLD

Continuum is a global innovation and design consultancy. For three decades, the company focus has been to help organizations drive business innovation through the design of products, services and experiences that become part of the fabric of people’s lives.Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai.

CONTINUUM SHANGHAITHE YOUNGEST OFFICE IN THE FASTEST GROWING NATION

Studio Identification

Business name: Continuum ShanghaiAddress: 570 YongJia Road, Building 5, 3/F, Shanghai, China, 2000031Area of activity: design strategy, user research, product design, service design, branding.Employees: 10-20Main Customers: fast moving consumer goods companies, B2C companies, chambers of commerce, institutions, etcManaging director: Chris HosmerTutor assigned: Marcus Lui

STAFFSMALL INTERNATIONAL TEAM

Continuum’s office in Shanghai hosts a small but productive team that is organized in these main areas: strategy, product design, user research and branding.The office collaborates often with the other offices around the world, mainly with Milan and Seoul on design projects and with the headquarter in Boston to be able to acquire specific competences temporary.Almost everyone in the office speaks at least two languages, chinese and english. English is the most used language also among Continuum Shanghai’s clients.

Projects done at ContinuumMY WORKSTATION AT CONTINUUM

INTERNAL PROJECTSBRAND IDENTITY AND COMMUNICATION

零一二三四五六七八九十

十一二十一

百千

Design Continuum (Shanghai) Co,. Ltd

FAPIAO

kēng diăn shāng wù zī xún (shàng haĭ) yŏu xiàn gōng sī

ADDRESS

570 YongJia Rd., bldg 5, 3/F200031, Shanghai (near cross street YueYang Rd.)

+86 (0)21 6074 0555

USEFUL NUMBERS

Shanghai call center: 962288 Free 24/7 english service that provide translations, informations, and general help about the city.

EMERGENCY

Police: 110Ambulance: 120Fire: 119AT&T Cigna Access N°:(from Northern China) 108-888(from Southern China) 108-11

AIRPORT

PVG & SHA: 021 96990press “2” for english,provide infos, schedules and tickets.

TAXI (also in english)

Qiangsheng: (62580000)Haibo: (96933) Jinjiang: 96961Dazhong: (96822) press “1” for english, 4rmb reservation fee.

The difficulty of the projects was gradually raising through time, from easy to quite complex.The first small project i took care of was an assistance card for Continuum’s staff. A small, business card sized, card with the main local informations.The second, was to create a newsletter template.The third project i was asked to work on was to create a map for guests to be sent through email. Different versions were delivered to be addressed to different guests. A customised QR code for every office was developed.Then i developed some mock ups for an application for Lau Pa Sat, a food market in Singapore. I also animated a presentation into a video for an event.

Continuum Staff Card

INTERNAL PROJECTSBRAND IDENTITY AND COMMUNICATION

Continuum Newsletter

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uqi South Rd

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Zhaojiabang RdSubway station name

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Hengshan Rd 衡山路

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570 Yongjia Rd永嘉路570号

570 Yongjia Rd永嘉路570号

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ADDRESS

570 Yongjia Rd, bldg 5, 3/F, near Yueyang Rd, Surpass CourtShanghai, Xuhui District, 200031

+86 (0)21 6074 0555

570 5 3

continuuminnovation.comWEBSITE

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Shanghai Library

Hengshan Rd衡山路

上海图书馆

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Anting Rd

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shan

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Jianguo West Rd

Yueyang Rd

Taiyuan Rd

Wulum

uqi South Rd

衡山路

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康平路

太原路

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建国西路

高安路

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570 Yongjia Rd永嘉路570号

570 Yongjia Rd永嘉路570号

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Wuxing Rd

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http://g.co/maps/ta4du

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SURPASS COURTcompound

永嘉庭

compound is located at 570 Yongjia Road, between Yueyang Road and Wulumuqi Road, at the heart of the former French Concession. Surpass Court, or 永嘉庭 in Chinese, literally means “everlasting (永 - yong) excellence (嘉 - jia) court (庭 - ting )”.

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ADDRESS

570 Yongjia Rd, bldg 5, 3/F, near Yueyang Rd, Surpass CourtShanghai, Xuhui District, 200031

+86 (0)21 6074 0555

570 5 3

continuuminnovation.comWEBSITE

Continuum’s maps for guests

INTERNAL PROJECTSBRAND IDENTITY AND COMMUNICATION

HOTELS

@Gallery Suites (GaSu)联艺凯文公寓No.525 HengShan Rd, Xuhui District, Shanghai上海市徐汇区衡山路525号+86 (0)21 5179 5000rsvn@artgalleryhotels.comhttp://www.artgalleryhotels.com/

Howard Johnson Huaihai Hotel Shanghai (HoJo)上海嘉豪淮海国际豪生酒店No.1, Fengyang Road, Xuhui District, Shanghai上海市徐汇区汾阳路1号+86 (0)21 54619898info.hotelhuaihai@hojochina.comhttp://www.howardjohnsonhuaihaihotel.cn/

USEFUL NUMBERS

Shanghai call center: 962288 Free 24/7 english service that provide translations, infos, and general help about the city.

TAXI Qiangsheng: 62580000Haibo: 96933 Jinjiang: 96961 (no english)Dazhong: 96822

AIRPORT PVG & SHA: 021 96990provide informations, schedules and tickets.

GENERAL

I don’t understand =wŏ tīng bù dŏngYes / Correct = duìI’m sorry = duìbùqĭNo problem = méi wèntíThank you = xiè xièYou’re welcome = bù kèqìWhere’s the toilet? = xĭ shŏu jiān zài nàlĭ?I want = wŏ yàoI don’t want = wŏ bú yàoThis / That = zhège / nàgeHow much does {this} cost? = {zhège} duōshăo qián?Too expensive! = tài guì le!

NUMBERS

0 = líng1 = yī2 = èr / liăng3 = sān4 = sì5 = wŭ6 = liù7 = qī8 = bā9 = jiŭ10 = shí11 = shí yī100 = băi570 = wŭ băi qī shí1000 = qiān

DIRECTIONS & TRANSPORTS

Here / There = zhèlĭ / nàlĭStop = tíngTurn left = zuŏ zhuănTurn right = yòu zhuănGo ahead = zhí zuŏNorth / South = běi / nánEast / West = dōng / xīBring me to ... = dài wŏ dào ...Road / Square = lù / guăngchăngAirport = jīchăng (Pŭdōng/Hóngqiáo)Train {station} = huŏchē {zhàn}Subway {station} = dìtiě {zhàn}Bus {stop} = gōnggòngqìchē {zhàn}Taxi = chūzū chē

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Yongjia Rd

SURPASS COURTcompound

永嘉庭

are in the 3rd floor of the building 5 in Surpass Court.This modern compound is located at 570 Yongjia Road, between Yueyang Road and Wulumuqi Road, at the heart of the former French Concession. Surpass Court, or 永嘉庭 in Chinese, literally means “everlasting (永 - yong) excellence (嘉 - jia) court (庭 - ting ).”

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Zhaojiabang Rd

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34

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Shanghai Library

Hengshan Rd

肇嘉浜路

衡山路

上海图书馆

Yongjia Rd

Gao’an Rd

Anting Rd

Kangp

ing Rd

Hengs

han

Rd

Jianguo West Rd

Yueyang Rd

Taiyuan Rd

Wulum

uqi South Rd

肇嘉浜路

衡山路

乌鲁木齐南路

永嘉路

康平路

太原路

岳阳路

建国西路

安亭路

高安路

吴兴路

Wuxing Rd

Wanping Rd

宛平路

Zhaojiabang Rd

Legend

Yongjia Rd 永嘉路Subway station name

Street name

Subway station

Subway line

Subway station exit1

Hengshan Rd 衡山路

1

吴兴路

570 Yongjia Rd永嘉路570号

570 Yongjia Rd永嘉路570号

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ADDRESS

570 Yongjia Rd, bldg 5, 3/F, near Yueyang Rd, Surpass CourtShanghai, Xuhui District, 200031

+86 (0)21 6074 0555

570 5 3

continuuminnovation.comWEBSITE

Fuxing Rd

JIASHAN RD

SOUTH SHAANXI RD

CHANGSHU RD

HENGSHAN RD

ZHAOJIABANG RD

SHANGHAILIBRARY

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Rd

Yongjia Rd

Central Huaihai Rd

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Wux

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Rd

H

engshan Rd

HoJo

GaSu

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http://g.co/maps/ta4du

Continuum’s map for guests with QR

INTERNAL PROJECTSBRAND IDENTITY AND COMMUNICATION

Screeshots of the animation of “C180 - Culture in 180 seconds: Decoding Service Experience in China”

PROMOTIONAL PROJECTSBRAND IDENTITY, STORYTELLING AND ANIMATION

PROMOTIONAL PROJECTSBRAND IDENTITY, STORYTELLING AND ANIMATION

Screeshots of the application “Lau Pa Sat - Festival Market”

PITCH PROJECTSUSER EXPERIENCE AND INTERACTIVE

Screeshots of the application “Lau Pa Sat - Festival Market”

PITCH PROJECTSUSER EXPERIENCE AND INTERACTIVE