TRAINING & DEVELOPMENT AUTUMN/WINTER 2015...a business plan. The objective is to assist you in...

TRAINING & DEVELOPMENTAUTUMN/WINTER 2015

WELCOME TO OUR TRAIN TO GAIN SCHEDULE FOR 2015

Schedule of courses

At the Local Enterprise Office Carlow we realise how important it is for people considering starting their own

business, business owners / managers and their key staff to have access to high quality training and development.Our comprehensive range of training programmes, workshops and seminars are designed to help you achieve your business objectives. From our highly successful ‘Starting Your Own Business’ course to sales and marketing, computerised accounts, IT and financial management courses - you’ll find something to suit in our 2015 Training Programmes.

All of our courses are:

Our 2015 programme contains a wide variety of programmes for Start Up and Developing Enterprises. During the year we add various conferences, networking events and specialized events for enterprises. We would recommend that you subscribe to our mailing list to keep abreast of all developments in County Carlow by sending an e-mail to [email protected] with the word subscribe in the title bar.

If you have a suggestion for a course or programme e-mail same to [email protected]

Kieran ComerfordHead of Enterprise, Local Enterprise Office Subsidised by the state which means you can access

training in a cost effective mannerDelivered by highly qualified and experienced professional trainersSpecifically designed to meet the challenges faced by small businesses

SEPTEMBER: Pages 4 & 5The Business Pathway ProgrammeStart Your Own Business ProgrammeBook Keeping for Small BusinessesCreating a Digital Marketing Strategy for your BusinessUnderstand Self-Assessment Tax for SME’s

OCTOBER: Pages 7, 8 & 9Social Media for Tourism ProvidersUsing Revenue On-line ServicesInternational Networking for ICT Companies @ IP Expo The Business Pathway ProgrammeSME Media ToolkitEffective Pricing for Your BusinessStart Your Own Business ProgrammeResource Efficiency Workshop

NOVEMBER/DECEMBER: Pages 10 & 11Creating Your Own Wordpress WebsiteThe Business Pathway ProgrammeEssential Marketing and Sales Skills for SME’sStart Your Own Business ProgrammePutting Your Business in the Picture: SME Product and Service Photography SessionUnderstanding Public Procurement Opportunity for SME’sThe Business Pathway Programme

BOOKING FORM: Page 12Design by Under the Oak Tree Designs

SEPTEMBERTraining and Development Programmes

Design by Under the Oak Tree Designs

The Business Pathway Programme is a half-day training course delivered by Carlow County Development Partnership, under the Social Inclusion and Community Activation Programme (SICAP), in partnership with LEO Carlow.

The Programme aims to equip participants with the tools to present their business case and sell their idea to their potential customers.

8th SeptemberEnterprise House, O’Brien Road, Carlow9.30 a.m. – 12.30 p.m. Half Day

Date:Location:Time:Duration:

Carlow County Development Partnership FOC 15Pre Business Start Up

Trainer:Fee:Places:Aimed at:

The Start Your Own Business Programme focuses on those with a business idea, likely to be full-time employed, unemployed, recently made redundant and women returning to the workforce and unsure as to how to develop the idea into a business plan. The objective is to assist you in assessing your idea, its viability and to decide if you should proceed or take a step back.

This 3 day Start Your Own Business programme will guide you through the various aspects of starting and running a business in Carlow. The objective is to assist you in assessing the viability of your business idea.

Self AssessmentLegal issues for Start UpsPreparing a Business PlanMarketing for the Small BusinessFunding sources/approaches

Researching the market Finance & SalesBasic Book keepingICT and the Small Business

Introduction to Bookkeeping Fundamentals of the PAYE SystemFundamentals of the VAT System

Suppliers Bank Accounts

Content includes:

At the end of the programme participants should understand how to assess the feasibility of their business idea. Be able to develop an action based marketing plan for their business and have skills for achieving their projected sales targets. The participants should also be able to understand how to manage cash flow in their business.

Participants on the programme will be offered the opportunity to attend a Start Your Own Business Course Free of Charge.

How to explain your business idea - The PitchHow to sell - The SaleHow to present to a customer - The First ImpressionPathways to the next steps - The Support

These supports are:

Participants will be provided with a set of supports or directions to help develop their business idea and at the end will receive an option to avail of further backing and attend a free Start Your Own Business Programme run by the Local Enterprise Office.

Content includes:

The Business Pathway Programme

16th, 23rd & 30th SeptemberEnterprise House, O’Brien Road, Carlow9.30 a.m. – 4.30 p.m. Every Wednesday for 3 weeks


Start Your Own Business Programme

Jacqui McNabb €50.00 15

Trainer: Fee:Places:

22nd, 29th Sept, 6th, 13th & 20th OctoberCarlow Town6.30 p.m. – 9.30 p.m. Every Tuesday for 5 weeks

Dates:Location:Time:Duration:

David Culliton, Business Support Services €75.00 15


Book Keeping for Small Businesses

At the end of the programme participants should be able to record bookkeeping transactions, have acquired a basic understanding of the profit and loss account and balance sheet, understand VAT computations and the VAT 3 form and understand the PAYE system and the forms required.

Content includes:This course is for individuals wishing to start a business, owner-managers or key staff members of businesses which are based in County Carlow and have been up and running for less than 2 years.

The aim of this course is to provide participants with an introduction to bookkeeping terminology and principles, understand how to to operate a manual bookkeeping system. Also to assist with VAT and PAYE issues for the small business.

To book a place on a course or find out more information call 059 912 9783or w: www.localenterprise.ie/carlow or e-mail [email protected]

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Suppliers Bank Accounts

This course will give you an understanding of all things digital. It will enable you to select the digital tools that best suit your business whilst offering you the best possible return on all activities and measurable results. It incorporates any traditional activities and techniques your business used into your strategy, so that your overall marketing plan is well rounded and strategic.

29th Sept & 6th OctoberEnterprise House, O’Brien Road, Carlow6.30 p.m. – 9.30 p.m. Every Tuesday for 2 weeks


Carey-Ann Lordan, Red PR €75.00 (FOC to web voucher recipients) 15

Trainer:Fee:Places:

Creating a Digital Marketing Strategy for your Business

As the owner of a start up business, it is essential to get tax advice to ensure you are compliant. Similarly, understanding tax for small business is vital even if your business is already up and running. Small business tax mistakes can be costly.This evening programme will give the participant a thorough knowledge of the obligations and duties to the Revenue when self-assessed.

At the end of the programme participants should understand the self assessment Tax System.

30th SeptemberEnterprise House, O’Brien Road, Carlow6.30 p.m. – 9.30 p.m.1 evening


Understand Self-Assessment Tax for SME’s

Bernie Dillon - Talentpool €25.00 15


Content includes:

Understand the difference between traditional and digital marketingUnderstand the key principles of a digital marketing strategyDigital planning and the importance of creating and following the scheduleUnderstanding the Communications mixSynchronising your digital and traditional marketing activities Apply your learning to a case study that demonstrates efficient synergy

Content includes:

The difference between self-employed and employee with regard to personal taxationTax RegistrationWhat Self-Assessment is about – The carrot and the stickWhat the annual tax return is like – how to complete itHow to keep your records simply and in accordance with revenue regulationsKey Dates, preliminary tax, rates and USC & PRSI for Self employedRevenue On-Line Service (ROS) & online tax calculatorsHow to save tax when self employed

At the end of the course participants will

Devise a well-rounded timeline to accompany their bespoke marketing planLearn how to analyse and evaluate campaigns


5

7

OCTOBER

6

Training and Development Programmes

This course is designed for Tourism Providers who want to harness the power of social networking including Facebook, Twitter, LinkedIn and YouTube. Learn how to tap into this growing social networking community and generate opportunities and sales leads. Programme delivered in partnership with Carlow Tourism.

At the end of this course participants will have obtained the skills to make the most of sites such as LinkedIn, Facebook and Twitter. You will be able to create online profiles for you and your business and connect with existing and potential customers. Participants should know how to write a blog post be in a position to ensure your blog/website does well in the search engines.

1st, 8th, 15th, 22nd, 29th OctoberEnterprise House, O’Brien Road, Carlow6.30 p.m. – 9.30 p.m.Every Thursday for 5 weeks


Lorna Sixsmith, Write on Track FOC 15

Trainer:Fee:Places:

Social Media for Tourism Providers

This seminar has been designed for owner managers and staff who are involved in the use of Revenue Online Services as part of their normal business activity. This course is designed for start up companies or individuals who have recently completed the Start Your Business Course and are in the process or have just registered their business either as a sole trader or limited company.

At the end of the programme participants should understand how to register for, and make returns using Revenue Online Services.

How to register for ROSThe importance of the Digital certificateSetting up ROSHow to use the reporting features of ROSHow to make a return offlineEmployee detailsIntroduction to INTRASTAAT

Content includes:

7th OctoberEnterprise House, O’Brien Road, Carlow6.30 p.m. – 9.30 p.m 1 evening


Using Revenue On-line Services

Bernie Dillon - Talentpool €25.00 15


7th - 8th OctoberExCel London Exhibition & Convention Centre

Dates:Location:

€100 Business Trading for 12 Months Plus

Fee:Requirements:

International Networking for ICT Companies @ IP Expo

Variety - 23 Theatres full of varied content and seminars across 2 days.Networking - engage and meet 15,000 of your industry peersExclusive Technology - be present for numerous product launches from 300+ exhibitorsEnsure your business is implementing best practice and is preparing for a digital futureSeminars that educate and inspire change fit for the digital transformation

Content includes:Networking is an essential element to all enterprises and thisseason we are offering technology based enterprises the opportunity to attend IP EXPO Europe, Europe’s number ONE IT event for those looking to find out how the latest IT innovations can drive their business forward.

With six top IT events under ONE roof, 300+ exhibitors and 300+ free to attend seminar sessions, IP EXPO Europe is the must-attend IT event of the year for CIOs, heads of IT, security specialists, heads of insight and tech experts.The event showcases brand new exclusive content and senior level insights from across the industry, as well as unveiling the latest developments in IT.

Content includes:

The difference between the various social networking sitesand identifying those that will benefit your businessHow to set up a social network siteCreating successful contactsSuccessful bloggingHandling feedback, positive and negativeHow to use applicationsAdvertising on social networking sitesLinking your pages


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This 2 day programme has been designed for owner managers and their key staff in order to provide the tools for effectively developing their media message.

Day 1 of the programme is delivered by Orlaith Carmody of Mediatraining.ie and is broken into two sessions, the first session will cover Making the media work for you. This will assist participants gain results from working ‘with’ the media – local radio, press and further afield to achieve free PR and become the media’s ‘go to’ spokes-person on specialist issues. In this session participants will learn how to do a media interview – how to plan your strategy and deliver your message in a calm, confident and memorable way.

The second session Writing for Business will equip participants with the skill to make all their business writing clear and effective making efficient use of written word to promote their campaigns.

Day 2 of the programme is delivered by Gavin Duffy from Dragons Den and aims to show you how to Make your Pitch really effective and memorable, and which will help you win business when portraying your media message.

14th October & 3rd NovemberEnterprise House, O’Brien Road, Carlow9.30 a.m. – 4.30 p.m. 2 days


Orlaith Carmody & Gavin Duffy, Media Training€150.00 15

Trainer:

Fee:Places:

SME Media Toolkit

This course is designed for any business either at Start Up Stage or Development Stage who wish to understand the dynamics of effective pricing of their product or service.

Pricing the product or service is the single most inaccurate task undertaken by the producer / service provider and the most difficult to correct once prices are set.

Content Includes:The following tasks will be undertaken during the workshop in a very interactive manner. We must first identify the factors over which we have no control, thus making it imperative that those over which we have control we approach in a good business manner. Exercising good business practices at all times.

Identifying all the costs incurred in the production of the Product or ServiceCalculation of the Production Hours involved and the Production Hourly RateRecognising your Competitors’ Product Range; Pricing Strategies and route to MarketRecognising the costs of getting it to MarketRecognising the different prices that will be attained depending on the route to MarketSetting the Terms of Trading as credit terms; carriage; breakages must be considered

Content includes:

15th OctoberEnterprise House, O’Brien Road, Carlow9.30 a.m. – 4.30 p.m. 1 Day


Effective Pricing for Your Business

Marian McDonald – Lifeline Business €50.00 15Business Start Up / Developement Stage

Trainer: Fee:Places:Aimed at:

During this workshop a number of practical exercises will be worked out; actually costing and pricing the participants’ Products / Services. At the end of the programme participants will develop a better understanding of cost and pricing methods.


13th OctoberDate: See page 4 for details


8

20th, 27th October, 3rd, 10th, 17th, 24th November, 1st & 8th DecemberEnterprise House, O’Brien Road, Carlow6.30 p.m. – 9.30 p.m.

Dates:

Location:Time:

Every Tuesday for 8 weeksJacqui McNabb €50.00 15

Duration: Trainer:Fee:Places:


This workshop will look at Green Credentials for SMEs and associated cost savings. It will also cover Resource Efficiency –materials, energy and water and the business cost savings which can be achieved through waste prevention and resources efficiency. The workshop will include a practical local case study.

This event is run as part of the Southern Waste Region’s Green Enterprise project which is grant-aided by the Environmental Protection Agency and the Department of the Environment, Community and Local Government.


This 8 week (1 evening per week) Start Your Own Business programme will guide you through the various aspects of starting and running a business in Carlow. The objective is to assist you in assessing the viability of your business idea.

27th OctoberEnterprise House, O’Brien Road, Carlow12.00 – 2.30 p.m.

Date:Location:Time:

Resource Efficiency Workshop

Lunch time event Southern Region Waste Management OfficeAdmission is FREE but places are limited

Duration: Trainer: Fee:

To book a place please contact:Local Enterprise Office, CarlowEmail: [email protected] Tel: 059 912 9783

The Southern Region Waste Management OfficeEmail: [email protected] Tel: 061 496 596

Self AssessmentLegal issues for Start UpsPreparing a Business PlanMarketing for the Small BusinessFunding sources/approaches


Content includes:

At the end of the programme participants should understand how to assess the feasibility of their business idea. Be able to develop an action based marketing plan for their business and have skills for achieving their projected sales targets. The participants should also be able to understand how to manage cash flow in their business.


9

NOVEMBER - DECEMBER

This training programme will give the participant an understanding of the basics behind a Wordpress platform and learn how to set up a basic mobile friendly business website.

At the end of the programme participants will have a better knowledge of Wordpress and how to set up a basic mobile friendly business website.

4th, 11th, 18th & 25th NovemberEnterprise House, O’Brien Road, Carlow6.30 p.m. – 9.30 p.m. Every Wednesday for 4 weeks


Noel Davison, QED €200.00 15

Trainer:Fee:Places:

A two day workshop covers the essential marketing knowledge and selling techniques required for success in a small business.

At the end of the programme participants will understand the importance of marketing for their businesses, know how to create awareness of their business, develop contacts, identify prospective customers, make sales and network their business, efficiently, effectively and at little or no cost and know what to do when the advertising budget runs out.

Understand the foundations of a Wordpress based websiteUnderstand the basics of the Wordpress user interfaceExplore the difference between Wordpress.com and Wordpress.org (self hosted) sitesCreate a homepage, organise posts and categoriesWork with Wordpress themesIntroduction to plugins and widgets

Content includes:

Practical selling skills and techniquesHow to create an effective sales planProspect effectivelyCold call with resultsStructure an efficient sales callDeal with objections effectivelyUse influencing & negotiation strategies and tacticsImprove their selling skills to increase sales.

Content includes:

Creating Your Own Wordpress Website

17th & 24th NovemberEnterprise House, O’Brien Road, Carlow9.30 a.m. – 4.30 p.m.Every Tuesday for 2 weeks


Essential Marketing and Sales Skills for SME’s

Terry Harmer €100.0015 New Businesses

Trainer: Fee:Places:Aimed at:

10th NovemberDate: See page 4 for details



10

Training and Development Programmes

At the end of the programme participants should understand how to assess the feasibility of their business idea. Be able to develop an action based marketing plan for their business and have skills for achieving their projected sales targets.

18th, 25th November & 2nd December Enterprise House, O’Brien Road, Carlow9.30 a.m. – 4.30 p.m. Every Wednesday for 3 weeks


David Culliton, Business Support Services €50.00 15No prior knowledge is required

Trainer:Fee:Places:


Having a professional image for promoting your business is essential in today’s digital and media savy environment. This workshop has been designed to allow you participate in a professional photoshoot of their product or services.

At the end of the programme businesses will have several high quality images that will portray the client and their products or services in a positive way and would have ‘media appeal’ for future PR use.

19th NovemberVISUAL9.30 a.m. – 4.30 p.m.1 day


Sarah Bohan, Engage Ireland €100.00 12

Trainer:Fee:Places:

Putting Your Business in the Picture - SME Product and Service Photography Session

Content includes:

Pre-client briefing from Engage Ireland PR company On-Site support from Engage Ireland for the photo sessionto ensure the effective capture of imagesOne hour photocall with a media photographer Receipt of 10-12 images for your company


8th DecemberDate: See page 5 for details


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Introduction to Starting your own BusinessSources of Funding & Essentials of Pricing Credit Control and Importance of Cash FlowBasic Marketing / Market Research

Content includes: TaxationBusiness Plans


This 3 day Start Your Own Business programme will guide you through the various aspects of starting and running a business.

3rd DecemberEnterprise House, O’Brien Road, Carlow

Date:Location:

Understanding Public Procurement Opportunity for SME’s

9.30 a.m. – 11.30 a.m. (1 day)FOC

Time:Fee:

Public procurement is an area often neglected by small, medium and micro businesses in Ireland. Yet the public sector procurement market is a significant one for SMEs, with the value of such contracts on the island of Ireland estimated at €16 billion per annum (approximately 10% of GDP).

At this seminar, experts in the area of government procurement will describe the structure of public bodies in Ireland - North and South - explain how RFTs (requests for tenders) work, look at how to find the best tender opportunities and advise on selecting tenders that are relevant to your business.

Every business can tender for government contracts of some sort – from smaller, local opportunities, to pitching as part of a

collaborative/consortium bid for a larger project. Jargon terms will be explained, as will legislative requirements and topics such as obtaining feedback on unsuccessful bids and getting external help will also be covered.

This seminar is designed to be of particular relevance to Local Enterprise Office clients – that is, SMEs with one to ten employees, that wish to supply goods/services to Carlow County Council and other Local Authorities.

Local businesses of all sizes including small one-person operations, should attend this free afternoon seminar to learn how to get involved in local and national public procurement.

Please return completed booking form to: Local Enterprise Office - CarlowEnterprise House O’ Brien Road CarlowR93 YOY3

Pay by Cash / Cheque / Postal Order / Bank Draft Payable to Carlow County CouncilCourse Commencement is subject to sufficient numbersCourse places are limited, early booking is advised Course places reserved only on receipt of full course fee

059 912 [email protected] www.localenterprise.ie/carlow

Telephone: Email:Website:

BOOKING FORM

Date:

Name:

Address: Telephone:

Mobile:

Email:

Please note your e-mail will be added to our mailing list to keep you up to date with future LEO Events.

Company Name (if applicable)

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