2. Leadership? Leadership can be best defined as the process of leading1 a group of people or an organisation to the accomplishment of a common objective. Leading 1 Guidin g Motivating Influencing Coaching 3. Transformational Leadership 4. A Definition It is the form of leadership in which a leader inspires his followers to go beyond their own self-interests for the good of the organisation. It is known for having an extraordinary effect on the follower. 5. What do transformational leaders do? Pay attention to the concerns and developments of their followers Change followers awareness of issues by helping them look at old problems in new ways Able to excite, arouse and inspire followers to put extra efforts to achieve group goals 6. How does Transformational Leadership work? Transformational leaders often advise their followers to be more bold and start taking more risks. Innovation is also encouraged. Leaders who adopt this leadership strategy tend to pursue more ambitious goals than other leaders. Such leaders are more effective because they are more creative and influence their followers to be more creative as well. 7. To conclude, studies have shown that transformational leadership has proved to be more effective than many other forms of leadership with lower turnover rates, higher productivity, lower employee stress and higher employee satisfaction. 8. Charismatic Leadership 9. What is Charismatic Leadership? Charisma: The ability to attract people and make them admire you The Charismatic Leadership theory states that followers make attributions of heroic and extraordinary leadership abilities when they observe certain behaviours. They are likely to be extroverted, self- confident and achievement oriented. 10. Characteristics of Charismatic Leadership Vision and Articulation: Has a vision that proposes a future better than a status quo. Personal Risk: Willing to take on high personal risk, incur high costs and engage in self-sacrifice Sensitive to Followers Needs Unconventional Behaviour: Regarded as exemplary, novel and counter to norms. 11. How Charismatic Leaders Influence Articulating a vision: A long-term strategy for how to attain a goal. It gives a sense of continuity. For Example, Steve Jobs championed the iPod noting Its as Apple as anything Apple has ever done 12. Vision Statement: Formal articulation of an organisations vision or a mission. They use vision statements to leave a deep, long-lasting imprint on followers Communicates high performance, expectations and expresses his/her confidence that the followers can attain them Conveys a new set of values by his/her exemplary behaviour, sets an example for followers to imitate Engages in emotion-inducing behaviour to demonstrate convictions about the vision 13. So, whats the difference? Transformative and Charismatic leadership are synonymous in many respects. In fact, Bernard Bass, one of the pioneers of the concept of transformative leadership, considers charisma a subset of transformative leadership. However, they are not exactly the same. Charismatic leaders would want followers to adopt the charismatics world view and go no further whereas the transformational leader would instill the ability to question not only established views, but also those established 14. Thank You!
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