Treatment V1

8/7/2019 Treatment V1

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2/23

I will be exploring how reality shows

and other media texts affect thegrowth of dance.

I will looking at dance shows, to explore

how dance forms were known to be raceor age specific, and how these dance

forms have blown throughout the UKand are now performed by everyone.

I intend to show this documentary in

an exciting and fun way. As dance isknown to be fun and entertaining.

I also intend to show danceperformances from people who

havent danced before, which again will

be amusing.


3/23

Topic: The topic that I have chosen to

take into production is about dance.

Angle: The angle or area I will belooking at is the influence and impactthat the media has had on dance, since

dance reality shows have started.YOUR OPINION!

Unique Selling Point: The unique

selling point of this topic is that as faras I know, a documentary has not

been produced that has focused onthis sort of topic or angle. BE

SPECIFIC!


4/23

How have dance reality shows or programmes

had an effect on dance as a whole?

re different dance forms actually race or agespecific?

Race specific dance forms have now spread

throughout the UK. Is this a good thing?

I will be doing this by

showing archive footage on

how , for example, Ballroom

dancing was really performed

by white and elderly people.

nd now because of danceshows like Strictly Come

Dancing, Ballroom dance is

performed by everyone.

Here I will be

interviewing different

dance instructors and

asking for their opinion

on this debate.

I will be producing a vox pops segments

here, and asking people from different age

groups if they think that this fact is a good

thing.


5/23

What elements will your documentary have?

The documentary I have decided to take into production, will contain many differentelements such as:

Interviews

Vox pops A segment where volunteers will dance

An unusual sign in and sign off

Music related to dance

Graphics to introduce interviewers and segments

Archive footage of people dancing (Strictly Come Dancing)

Who will you need to interview/what actors will you need to execute your idea?For this documentary I will need professionals such as dance instructors and dancers toask them whether they feel that different dance forms are actually race and age specific.Other people I may need are volunteers who can participate to dance.


6/23

Outline your narrative structure:

Segment One: Here I will be showing the audience some archive

footage of different dance reality shows. I will also have a voice

over explaining I am are trying to explore how reality shows and

other media texts affect the growth of dance.

Segment Two: Introduction to the show (in London or a busy

town). Presenter will introduce the topic which is the mediainfluence on the growth of dance.

Segment Three: Here the presenter will be interviewing a dance

instructor in a dance studio, to find out what their opinion is on

the media influence on the growth of dance.

Segment Four: Here I will be interviewing a doctor or a

physiotherapist, about the benefits of dance as a exercise. Thisinterview will be done in the doctors office or around the clinic.

Segment Five: Here the presenter will vox pop different people

asking them, if its a good thing that different dance forms from

different cultures are spreading throughout the UK . This segment

will be filmed in Central London.


7/23

Segment Six: Here I will show the audience the presenter traveling to a dance studio in London

to interview another dance instructor to find out whether they feel different dance forms are

race and age specific or how media has influenced the dance industry and why.

Segment Seven: Here I will get a group of people from different ethnicities to participate in a

small dance routine and then ask them what they though of it. I may get a group of people who

do not dance at all, or get a group of people who dance to a particular form and make themdance to a dance form they are not aware of.

Segment Eight: Here the presenter will present the audience with facts and figures about

different dance forms in the UK.

Segment Nine: Here the presenter will interview a professional dancer and talk to them about

what they think about the media impact of the growth of dance and whether its a good thing or

not. Here I will also be shows small clips of the dancer actually dancing. This will be filmed indance studio in London.

Segment Ten: Here I will be asking people whether they dance or not, and then I will ask them

to show us a dance move of their choice. This will be filmed in Central London, i.e. Oxford

Street.

Segment Eleven: Here the presenter will sign off and sum up the documentary.


8/23

Age

The age group for this documentary is going to be from ages 16 24. This has

been specified for us in the brief, so the reason why I think this age group matches

my age documentary's topic and angle, is because the media influence on the

growth of dance, is something that the younger generation are mostly interested in.

This idea will appeal to the target audience because, I think the age group matchesmy documentary topic is because younger people in this age range are seen in clubs

and such dance classes.

Gender

The gender of this documentary is aimed towards both males and females.

Even though this topic is quite female dominated, I will be trying my best to

make sure that the people I interview or vox pop are a mixture of both

genders, males and females. This has been specified in the brief that was

given to me, however the reason why I think this gender has been chosen

for us is because, even though people think dance is aimed towards females,

nowadays males are also very interested in dance, as seen in reality danceshows such as Strictly Come Dancing.

Location

The location that the target audience will be situated is in the United Kingdom.

This location has been specified for us in the brief. The reason why I think this

target audience location matches my idea, is because the reality shows I will be

talking about are located in and around the UK. I think that my idea will appeal to

the people in the UK, simply because the reality shows I will be discussing are in

the UK and this way they can relate to them, as they most probably must havewatched them.


9/23

Interests

The interests and hobbies the target audience will be

fascinated by are activities such as:

Different genres of music Dancing

Exercising

Staying healthy and fit

Socialising

WatchingTV programmes

Watching documentaries

Education/Employment/Socio Economic Group

The employment of the target audience will mostly be

something like part time worker looking at the age

range that was given to us in the brief. The reason why

I have chosen this sort of employment for this target

audience is because 16-18 people are usually studyingin college or school, so a part time job would be most

appropriate for this age group. The education for thistarget audience will most probably be in school, sixth

form, college or university, again looking at the age

range given. The socio economic group of this target

audience would probably be in the A to E category.

My idea will appeal to this target audience because the

sort of language style I will be using, will be informal

and direct so that it can relate to them.

Disposable Income (Spending Power)The target audiences disposable income or spending power, will be from

the range of 5 to 30 or more (per week). The reason why I have chosen

this spending power range is based from the questionnaire analysis I had

done recently, the participants had identified that their disposable income

was around 5 to 30 or more (per week). My idea will appeal to people

who have a spending power of 5 to 30 or more (per week) because the

dance forms I will be referring about will cost them round about this

much to participate or watch.


10/23

Niche or Mainstream?

This section has been specified forus in the brief. When looking at

mainstream or niche, we have been

told that the target audience have to

aim the documentary to a

mainstream . The reason why I think

that we have been told to target our

documentary towards a mainstream

audience is so that the documentary

is aimed towards everyone and not

just a particular race, age group or

gender. My idea will appeal to the

mainstream target audience because,

the idea of the documentary is not

aimed towards one specific target

audience (excluding the age group),

the documentary allows people from

all genders, all ethnicities and all

socioeconomic groups to relate tothe documentary.

Existing Media Consumption

When looking at existing media consumption,

and what the target audience consume, I think

that the target audience would watch dance

programmes such as Britain's Got Talent,

Strictly Come Dancing, Dancing With the Stars

and Got to Dance. The reason why I have

chosen these sorts of media consumptions, isbecause these dance programmes are the kinds

I will be mentioning in my documentary andalso these are the sorts of answer I had

received from my questionnaires. My idea willappeal to the target audience because the dance

shows they consume are the dance shows I willinclude in my documentary, from this the

audience can relate to the documentary.

Ethnicity

The ethnicity has been

specified for us in the brief.

The ethnicity that has beenidentified is that this

documentary should bedirected and aimed towards all

ethnicities and races. Thereason why I think that this

has been chosen for us is

because they wouldnt want

this documentary aimed

towards one race, as it could

offend or bore other people

from different ethnicities. My

idea will appeal to the targetaudience from different

ethnicities, because this

idea/topic isnt directed

towards a specific race, its

directed towards everyone.

People who dance and people

who dont dance.


11/23

What did you set out to find out?

What the mainstream target

audience think about my topic and

angle.

To get a stronger background on

my target audiences opinion.

Was it qualitative or quantitative and why?

This research, I feel was bothqualitative and quantitative .

The reason why I feel this, is because

the people involved in the focus group

answered the questions in a long

explanation and in one word.

Why was the method (or type of research) bestsuited for finding the information you werelooking for?

The method I had used was best suited for

this research.

As it allowed the viewer to see who I am

focusing on and what age and gender they

are.

It also illustrations what sorts of reactionthey have when explaining the idea to them.

What is it examining content oraudience?

I was examining the audience

sections.

Because I was trying to get a

better background on the target

audiences judgement on my idea.Three Key Findings:

1.T

he mainstream target audience areinterested in this idea.

2. They felt that this idea can be target

towards everyone- people from all ages

and genders.

3. The people involved in the focus

groups thought that the experts and

professionals I should use should be

highly involved in the topic I havetaken into production.

How has the research

helped develop yourdocumentary?

It has helped me get to

know and understand

what the target

audience liked and

disliked about my idea.

It also helped me

understand whether itrelated to them or not.

Was it primary or secondary?

This piece of research was definitelyprimary.

The reason why is because I hadentirely focused on my own idea that I

had created my self.


12/23


What the key conventions were in

contents of the two

documentaries.

To get a better background on the

key conventions of a documentary

related to my idea.

Was it qualitative or quantitative and why? This research, I feel was qualitative.

The reason why I feel this, is because I

had analysed the textual analysis inmuch detail.

Why was the method (or type of research) bestsuited for finding the information you werelooking for?

The method I had used was best suited for

this research.

As I was able to analyse the documentaries

in great detail .

I think that there was no other way to

analyse these documentaries, as there was alot to analyse in those texts,.

What is it examining content oraudience?

I was examining the content

sections.

As I was exploring and analysing

the key conventions of thedocumentaries. Three Key Findings:

1. The key conventions of a

documentary.

2. The different features that can helpmake my documentary more valid and

stronger.


helped develop your

documentary?

It has gain moreunderstanding in what

different conventions Ishould include in my

documentary.

And it has taught me

how I can relate to the

target audience, via the

documentary.



The reason why is because I wasanalysing the texts on my own, I hadnt

analysed someone else's textual analysis.


13/23


What the target audiences were

interested in.

Whether the content of this idea

suited their hobbies and interests.

Was it qualitative or quantitative and why?

This research, I feel was both

qualitative and quantitative.

The reason why I feel this, is becausethis questionnaire required closed

questions which means I would receivequantitative answers and open

questions which results as qualitativeresponses.

Why was the method (or type of research) best

suited for finding the information you werelooking for?

I think that this method was best suited for

this research.

As this research had to be filled

out/completed by volunteered participants.

And the research required the myself to

ask both closed and open questions, and a

questionnaire was the only way to executethis task given.

What is it examining content or

audience?

I was examining the audiencesection.

As I was examining about the

target audience and their interests.

Also whether they were interested

or involved with dance.

Three Key Findings:

1. I found out what my target audience areinterested in.

2. I also found out whether they areinterested in dance.

3. And whether the reality shows shown on

TV nowadays are watched by people theirage.


helped develop your

documentary?

This research has

helped me understandmy target audience a

little more.

And it has also helped

me realise that my idea

and content does relateto the target audience.



The reason why is because I created andproduced this questionnaire on my own,

and also collected the answers on my

own as well.


14/23


Was to find out what the main content is

of the three ideas.

Answer the five questions I set for myself

and to expand on the three ideas.

Was it qualitative or quantitative and why? This research, I feel was both

qualitative and quantitative.

The reason why I feel this is becausethis content research contained

sections where I had to answer a

question in paragraphs and then also

find facts ad figures for that questions

or idea.

Why was the method (or type of research) best

suited for finding the information you werelooking for?

I think that this method was best suited for

this research.

As the questions in this research had to be

answered in great detail.

And also this research also required

presentation skills, to make it look attractive

(images, links and videos).

What is it examining content or audience?

I was examining the content section.

ecause I was expanding on the

content of the three chosen ideas.1.

ance

2.

xercise

3. Healthy

ating

Three Key Findings:

1. I found out the different dance forms

available to learn in the UK.

2. I also found out the benefit of dance.

3. And what gender in the UK enjoy dance

as a art form.


helped develop your

documentary?

This research has

helped me with thecontent section of my

current idea. It has

helped me find out

different facts ad

figures about danceand I can use this

information in my

documentary.



The reason why this research is primary isbecause I had produced it my self,

rather then analysing someone elses.


15/23

What equipment will you need for the production?

Camera a camera will be used to film or shoot the documentary

in different locations.

Tape this equipment will be used to record the documentary.

Dolly this equipment will be used in case I have a scene or

segment that requires the camera movement to track or follow a

person.

Mono-Pod a mono-pod will be used in case I will be filming ina dangerous or busy location.

Tripod this equipment will be used in case the scene or segmentis static.

Rode Microphone this rode microphone will be used just incase I will be filming in a noise pollution area (external).

Wired Microphone this microphone will be used for interviews.

Batteries this will be used in the camera, when filming.

What equipment will you need for the post production?

Computer I will be using this equipment to edit the

documentary.

iMovie I will be using this software to edit the documentary.

What crew member will you need?

Camera Operator this crew member will be in

charge of the camera and will have to focus on

all the sections/ segments (angles and shots)

Sound Operator this crew member will be in

charge of sorting out the sound when filming,

for example; holding the rode microphone.

Editor the editor will be the main person whoedits the final documentary piece.

Voice Over Artist the voice over artist is the

person who will provide my documentary will

their voice, probably on cutaways and archive

footage.

Presenter the presenter is the person who will

host the documentary show.

Plus Back

Ups

Who will they be?

Camera Operator Puja (Me)

Sound Operator Nayab Rana

Editor Puja (Me)

Voice Over Artist Mr

Phillipson/Anjali

Presenter Daisy Nisbet/Bhavik

Doshi


16/23

Who will appear in your feature (actors/interviewees)?

People for vox pops - In my documentary I will be

using people for the public to produce my vox

pops.

Dance Instructors - I will also be interviewing

dance instructors, who are involved in modern

dance forms such as; salsa, ballroom and hip

hop/street. - Shaan (Latin Dance Academy)

Doctor (Physiotherapist) -Another person I am

planning to interview is a doctor, preferably aphysiotherapist as they are specialists of the body

and body movement.

Where will you find them? I have contacted them and the reply is still

pending.

Where will your feature be shot?

Oxford Street

Honeys Dance Academy (London)

Latin Dance Academy (London)

Royal Dance Academy (London) Chadwell Heath Foundation School (Dance Studio)

Do you have access to these location(s)?

Yes Access to Locations

What props/costumes will you need?

No costumes or props needed

Will you use archive footage?

Strictly Come Dancing and Go To Dance.

Where will you find it? You Tube or on the BBC website.


17/23

Name Definition Key Impact 1 Key Impact 2

OFCOM OFCOM is an agency thatregulates the content of all

television and radio

programmes in the UK.

OFCOM functions theOFCOM Broadcasting

Code, which involves rules

and regulations that cover

the standards in

programmes, sponsorship

and fairness and privacy.

Payments - This OFCOM

regulation has an impact on

my product as now that I

have knowledge about this

regulation, that beforemaking any payments to

contributors or other

sources, I have to receive

acceptance from the

broadcaster, before I go

ahead and make payments.

Dealing With Contributors

- This OFCOM regulation

has an impact on my product

because now that I am aware

of the regulations set by the

OFCOM, about dealing with

contributors, I know that

before making the product

about topic that is serious or

in the news, I would have

get acceptance from the

commissioning editor.

BBCT

he BBC editorial guidelinesare enforced to aprogramme, to make sure

that the program makers donot include anything

inappropriate, that can affect

the public in anyway.

Truth & Accuracy - I thinkthat this rule can have animpact on my product

because now that I knowthat the truth has to be

exposed to the audience I

will not attempt to use fake

people in my production.

Impartially & Diversity Of

Opinion - This can have an

impact my product because

now I know that my angle hasto fair and show the diversity

of different opinions. Forexample, I shouldnt show only

one side of the story about I

should show both negative andpositive sides.


18/23

Media Law The Media Law regulatesdifferent rules and

regulations that help

program makers follow the

guidelines. The rules and

regulation that are imposed

are all rules that can becounted as a criminal

offence, for example;

defamation, privacy and

confidence and copyrights.

Copyrights - This can have

an impact on my product

because now that I have

comprehended that there

could be substantial fines

filed against me, I have to

make certain that before Iuse or publish copyrights or

trademarks, they have to be

cleared to use within

programs, and I also would

have to make sure that Ireceive a form of a license

agreement from the

copyright owner, that I havepermission to use any

copyrights or trademarks.

Privacy & Confidence -

This can affect my product

positively because now that I

have acknowledged what the

consequences can be

obtained against the person

involved in this action, I cannow be careful when

interviewing experts and

other people, as I now know

that I have to receive some

sort of consent orpermission before I

broadcast or publish my

documentary to the public.


19/23

How are they competing for the same target audience?

This dance TV programmes is aired on Sky1. the reason why I feel that this show is

competing for the same target audience as mine is because this show , executes

performers and dancers that are in the same age range as my documentary (16-24).

Another reason why I feel this show is similar to my documentary is because the televisionshow is aimed towards people who live in London and also this show is based in the UK.

How will your documentary be different/unique/compete for a more niche audience to

theirs?

My documentary will be different to Everything Pineapple Studios, as this show in more of

a talent competition, where judges or dance instructors give their opinion to performer

about their performance. Whereas, my documentary really just looks at the media aspect of

dance, and how these reality shows have had an impact on the growth of dance.


20/23


This dance TV programmes is also aired on Sky1. I think that the first reason why I think

this dance show is competing for the same target audience is because, of the judges this

dance reality show is using. What I mean by the judges used in the dance show, is that the

judges shown on the show are in the similar age group, for example the winner of Britain's

Got Talent, Diversitys leader is in the judges panel, and his age is 22 years, which means he

is in the target audience age range, therefore relates to the audience watching/participating.


theirs?

My documentary will be different to Got To Dance because my product is a documentary

and Got To Dance is a talent competition where the judges seek for a dancers/performers

who are very talented in the field of dance. My documentary is going to be informing,

educating and entertaining the audience by giving them information about how reality

shows have had an impact on the growth of dance over the past years.


21/23


This dance TV programme is aired on BBC One. The first reason why I feel that this

dance TV programme is competing for the same target audience is because this show

involves many contestants that are in the same target audience age range. Another reason

how this text is competing for the same target audience is that it is again based in the UK,where similarly, my documentarys target audience is based in.


theirs?

My documentary will be different to So You Think You Can Dance, because as I have said

before the format of my documentary and the format of So You Think You Can Danceare completely different. As my documentary is a documentary based on information,

entertaining and educating. And So You think You Can Dance is a dance competition

where judges look for high standard dance acts.


22/23

In my documentary I have a budget of 5,000. This will be spent of various equipment and payments/fees.

The main equipment/payment/fees the budget will be spent on are:

1) CameraThe amount that will be spent on the camera will be approximately600. This equipment is

essential for the product as it will be used for the filming/shooting.

2)Apple Mac - The amount that will be spent on the Apple Mac will be approximately594. This

equipment is important for the product as it will be used to edit the uncut documentary.

3) Location (HAD) - The amount that will be spent on the location will be approximately400. This

location is quite important to the production as this is where most of the filming may happen.

4) Crew (Camera Operator) - The amount that will be spent on the Apple Mac will be approximately300.

This is again quite important to the product as I will need help operating the camera.

5) Crew (Sound Recordist) - The amount that will be spent on the Apple Mac will be approximately250.

This is also quite important to the product as I will need help recording sound.

How much will your feature cost to make? What will the money be spent on?

In what way would your documentary provide good value for money?

All the equipment/locations/crew members are very important to the documentary and would provide

good value for money, as these necessities will make my documentary more look professional in terms of

editing, production and content. Change opinionshelp communityimpact on channel


23/23

My product enable to

educate the audience in

many ways

How will your product enable the BBC to fulfil its ethos of inform, educate and entertain?

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