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content idea #2 ecurie25 topline ideastreatment

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contents CONTENT EXECUTION #1CONTENT EXECUTION #2

0408

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welcome to the club...

This video content piece will continue the story of ecurie25 as the longest established supercar club. It will illustrate to the audience that to drive luxury sports cars isn't outside the reach of the every man. And just because you’re not a high rolling superstar, doesn’t mean you can’t drive like one.

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content idea #1 A 90sec interactive, choose-your-own adventure aspirational content video

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A female executive dressed in sharp, form-fitting business attire stares solemnly outside the window of her office of glass and steel.

She checks her watch. 4pm. She's sighs.

Looking out on the street she notices something puzzling on a street corner.

She hesitates, thinks, hesitates again, then walks for the elevator and heads down to the foyer.

She then walks through the lobby and out onto the street corner where she sees a briefcase sitting on a park bench. 

At this point, the user is prompted to interact with briefcase using gestures of the mouse - they can open it or leave it behind. If they leave it behind, the story ends. If the user clicks to open the briefcase, the female executive opens it to reveal a red velvet cushion with a single set of car keys.

She presses the button and hears a car alarm unlock. She turns around and there parked across from her is a Lamborghini.

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At this point, the user has the option to help her or not. If so, there is an option to swap cars or just continue on the adventure.

The content will follow the woman as she continues along her adventure which will eventually lead to finding other members of this mysterious car club. The story will culminate with a sea plane ride with members the suer has determined to fly with them to a tropical island for oysters and champagne.

She's acting on adrenaline now - she doesn't hesitate to climb in and start the engine.

She drives.

Speeding down the city streets she notices another woman opening up a briefcase.

Video reference: www.onlybecausewecan.com

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content idea #2 A 30-60sec content video

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The most spectacular car chase that Hollywood could ever dream of. All the power drifts, smashed fruit stalls and pyrotechnics of a Michael Bay, film. But with RC cars.

The video ends with the victor being crushed by a real Lamborghini and asks its audience to try the real thing for themselves.

Video reference: http://www.youtube.com/watch?v=WEROVWDp3n0

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Client ecurie25

Name: Welcome to The Club

Media Online

Duration 30-90sec video

Products Video

Production Invisible Artists

Many thanks,

Dan DayFounder

dan@invisibleartists.net0419 695 119

Sarah ParkerClient Services Director

sarah@invisibleartists.net0410 855 448

Kevin LimCreative Director

kevin@invisibleartists.net0404 233 135