10 Things
We Love for FallHandbag and
Jewelry TREND
Set Up Guide
10 Things
We Love for Fall
Fashion Trend Presentations accomplish
two KEY GOALS
1. Educate customers on what is TREND RIGHT.
2. Pull trend related items together creating a one stop shop
for the most sought after items.
10 Things
We Lovefor Fall
1. CROCO HANDBAGS
2. TOTES
3. CROSSBODY HANDBAGS
4. SCARFS
5. TIGHTS
6. EXOTIC BELTS
7. MULTI CHAIN NECKLACES
8. BOYFRIEND WATCHES
9. AGAT SLICED NECKLACES
10.COLORED GLOVES
10 Things
We Lovefor Fall
10 Things
We Love for Fall
•Collateral
22 x 28
Place the 10 Things Montage Sign throughout handbags, jewelry and
accessories - extra signs should be utilized at mall entrances.
NOTE: If this sign is used on a secondary trend table, use the appropriate 8.5 x 11 or 5.5 x 7
corresponding trend sign on the table as well.
10 Things
We Love for Fall
8.5 x 11
10 Things
Key Item
•Collateral
10 Things
We Love for Fall
5.5 x 7 Synergy Signs
Synergy Signs are for all un signed fixtures or caselines housing one of the 10 Things.
Repeatedly calling out the 10 Things throughout the Accessory department strengthens and confirms the in store campaign , and confirms
to customers that DILLARD’s is the headquarters for the latest TREND RIGHT items!
•Collateral
10 Things
We Love for Fall
SYNGERGIZE and Reinforce throughout the the area
by placing 5.5 x 7 signs on all 10 Things merchandise.
10 Things We Love for Fall
CROCO
1 TABLE - Better Brands
1 TABLE - Moderate Brands
Larger stores will select 1 table in better handbags and 1 table in moderate
handbags for the 2 CROCO 10 Things statements .
Smaller stores may only be able to dedicate one table to CROCO in handbags
- if this is the case, dedicate this table to better brands and set up the moderate
brands presentation in an adjacent , high traffic, visual location.
Collateral:
CROCO Better
Table Presentation
CROCO Moderate Table Presentation
We Love for Fall
TOTES
TOTES must HANG T Stand / 4 Way / Table T Stand.
1 Kate Landry $69 TOTE Presentation - T Stand
1 or 2 Francesco Biasia $198 “EMILY” TOTE Presentation(s) – T Stand or 4 WayAll Stores will receive the “EMILY III” croco patent TOTE – key item sign coming soon. Salon Handbag stores will also
have the “EMILY IV” crinkle leather TOTE – key item sign below .
1 multi brand TOTE Presentation – 4 Way
10 THINGS
Collateral:
Totes HANGING Presentations
We Love for Fall
CROSSBODY HANDBAGS
CROSSBODY HANDBAGS must HANG T Stand / 4 Way / Table T Stand.
1 SAK $49 CROSSBODY Presentation - T Stand
1 multi brand CROSSBODY HANDBAG Presentation – 2 - T Stands or 1- 4 Way
10 THINGS
Collateral:
CROSSBODY HANDBAG
Double T Stand T Formation
HANGING Presentation
We Love for Fall
SCARFS
Create Oblong Presentation on WALL or a series of floor fixtures
1 Table Presentation
10 THINGS
Collateral:
Scarf Wall
Scarfs Floor Fixtures
Scarfs Table Presentation
TIGHTSImpact Wall
TIGHTS
Floor Fixtures
EXOTIC BELTS
MULTI CHAIN
NECKLACES
Triple TableTop of Counter
BOYFRIENDWATCH
Incase Setup
Incase Setup
AGATE SLICENECKLACES
Top of Counter
COLOREDGLOVES
Coming In October