trendence Graduate Barometer 2012 Irish Edition Limerick Institute of Technology

trendence Graduate Barometer 2012Irish Edition

Limerick Institute of Technology

Agenda

1. General information & methodology2. Key performance indicators part 1: Students at a glance3. Profile overview4. Key performance indicators part 2: University in a nutshell5. Students expectations and university evaluation6. Education and Career7. Employer Brands & Communications8. Individual university question – open answers

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Société GénéraleSparkassen FinanzgruppeTargobankVolks- und RaiffeisenbankenGovernment AgenciesBundeswehrDeutsche FlugsicherungDeutsches Zentrum für Luft- und Raumfahrt e.V. (DLR)National Health Service (NHS)Teach First_UKIndustry / ManufacturingABBBilfinger Berger AGCLAAS KGaA mbHEADSBouygues ConstructionBSH Bosch und Siemens Hausgeräte Carl ZeissDeutsche LufthansaEvonikeuro engineeringFerchauInfineon Technologies JenoptikKronesLufthansa TechnikMANOsramOtto BockRheinmetallRolls-RoyceBosch GruppeRohde & SchwarzSalzgitterSchaeffler Gruppe

SchottSiemensSMA Solar TechnologySMSStihlTexas Instruments ThalesThyssenKruppTognum VoithInsuranceAllianzAOKBasler VersicherungenERGOGeneraliMunich ReIT SolutionsAVMDATEVHewlett PackardIBMSAPSoftware AGLawAllen & Overy Clifford ChanceCMS Hasche SigleEvershedsFreshfieldsGleiss LutzK&L Gates LLPLinklatersMayer BrownNoerr LLPShearman & Sterling LLP

MediaAxel Springer BertelsmannPharmaceutical/Chemical IndustryBASFBayer DrägerFreseniusMerckRocheRetailAldi SüdEdekaEnterprise Rent-A-Car (ERAC) H&MIKEAKauflandLidlMetroOBI OttoPeek & Cloppenburg REWERossmannTchiboTelecommunicationDeutsche TelekomTelefonica VodafoneTourism / LogisticsAccor HotellerieDB Mobility LogisticsDeutsche Post DHLGroupe La PosteSNCFThomas Cook


Methodology: trendence Graduate Barometer - Irish edition

Response

Global InformationMethod: Online-questionnaire

Field phase: September 2012 – January 2013

Participation:Analysis:Student groups:

Media coverage:

Invitations via careers service email; anonymity assured; prize draw & donationData analysis with statistical tools; MRS and ESOMAR codes and ISO 20252 observedEurope sample and various sub-groups analyzed, including students from Ireland and Limerick Institute of Technology

Frankfurter Allgemeine Zeitung 2012

2010 Edition 2011 Edition 2012 EditionParticiping

universities22 23 26

Respondents 5,608 4,614 5,780


Informations regarding press releases

This document includes previously unpublished research results.

With the present partner report we wish to thank you for your participation in the trendence Graduate Barometer 2012 - Irish edition.

We are happy if you publish selected results, but only in consultation with trendence. If you wish to publish further material (especially entire tables/graphs/charts), please contact us beforehand. The basis for this general decision lies in the fact that the evaluation of each individual university contains confidential data.


Participation


Participation (cont.)

Country Answers Country Answers

Europe 343,796 Netherlands 5,282Austria 7,875 Norway 2,084Belgium 8,348 Poland 19,302Bulgaria 9,028 Portugal 10,025Czech Republic 11,160 Romania 9,302Denmark 4,911 Russia 7,993Finland 8,941 Slovakia 5,237France 26,990 Spain 64,157Germany 33,620 Sweden 4,025Greece 3,392 Switzerland 6,730Hungary 26,684 Turkey 6,545Ireland (Republic) 5,780 United Kingdom 24,119Italy 32,266 Limerick Institute of Technology 369


Key researched groups

343,796 respondents

5,780 respondents

369 respondentsLimerick Institute of Technology

Agenda


| Page 14 |

Key Performance Indicators - Introduction

The KPI's represent additional information of the students satisfaction with their own university in reference to all participating universities in your country. Here you can see at a glance where your university's weaknesses and strengths lie and where your university is below or above average. Please note that this evaluation is the result of students opinions regarding their own university.

| Page 15 |

Key Performance Indicators part I: Students at a glance

Top Good Average Bad Very Bad Performance

Train the bestAre the students of your university academically high achievers?

Train the most experiencedAre the students of your university well experienced ( Internships, Work experience, etc.)?

Train the internationally orientedAre the students of your university internationally oriented (Experience in a foreign country)?

Gender balanceIs the gender ratio at your university balanced?

Gender balanceIs the gender ratio at your university balanced?

Performance skillsDo the students of your university possess attractive soft skills (Ability to work under pressure and motivation)?

Social skillsDo the students of your university possess attractive soft skills (Ability to work in a team and communication skills)?

Agenda


| Page 17 |

Opinions

Question: Please give your opinion on the following statements. Participants were requested to respond using the options: agree = "+1", no opinion ="0", disagree = "-1".

14.9%

18.1%

1.7%

64.0%

62.1%

74.6%

21.1%

19.9%

23.7%

Europe

Ireland (Republic)

Limerick Institute ofTechnology

Students should pay for their education.

Agree Disagree No opinion

| Page 18 |

Short profile of key researched groups

Question: How old are you? Question: Gender / Question: What type of course are you currently studying? / Question: What experience (of at least 3 months' length) do you have? / Question: How many hours are you prepared to work in this position? / Question: How much do you expect to earn (gross income) in your first position after graduation? / Question: How many years do you plan to work in your first graduate position? / Question: Do you speak English at a HIGHLY ADVANCED LEVEL?

Europe Ireland (Republic) Limerick Institute of Technology

Age 23 years 23.9 years 23.2 yearsGender Male 45.9% 42.5% 44.1%

Female 54.1% 57.5% 55.9%

Course type Bachelor 56.9% 55.1% 86.1%Master 40.9% 21.5% 3.6%

PhD 2.2% 2.3% 0.3%

51.5% 72.4% 62.6%

54.0% 65.2% 52.5%

64.3% 75.9% 71.3%

27.0% 42.5% 32.1%

Weekly working hours 43.3 hours 43.8 hours 44.8 hours

Expected salary 23,203 € 27,576 € 27,487 €

Duration first job 7.9 years 4.4 years 5.9 years

Profile overview

Work experience not related to my course

Work experience related to my course

Work, study or voluntary activities in a foreign country

Extra-curricular activities

| Page 19 |

Course type

Question: What type of course are you currently studying?

56.9%

40.9%

2.2%

86.1%

3.6%

0.3%

55.1%

21.5%

2.3%

Bachelor

Master

PhD

Limerick Institute of Technology Ireland (Republic) Europe

| Page 20 |

Main subjects studied

Question: Which one of the following best describes the main subject that you are studying/have studied?

35.2%

10.3%

8.9%

5.2%

7.5%

2.8%

2.1%

5.7%

2.5%

1.8%

25.5%

15.4%

13.6%

13.6%

13.3%

7.6%

4.9%

1.9%

1.6%

1.6%

Business/ Management

Engineering

Natural Science

Social studies

Computer science/ IT

Creative arts and design

Architecture, building andplanning

Law

Medicine, dentistry and relatedsubjects

Media

Limerick Institute of Technology Ireland (Republic)

| Page 21 |

Length of education

Question: When did you start studying at your first college/ university? Question: When do you expect to/ did you start your first professional position after graduation?

5.0

5.2

4.7

Europe

Ireland (Republic)


| Page 22 |

Academic achievement

Question: How would you describe your academic achievement?

17.5%

37.4%

41.3%

3.1%

0.6%

19.2%

50.3%

28.1%

2.4%

0.0%

29.9%

48.8%

20.0%

1.0%

0.3%

Outstanding achievement (top 20% of students)

Above average achievement (top 40% of students)

Average achievement

Below average achievement (bottom 40% of students)

Poor achievement (bottom 20% of students)


| Page 23 |

Experiences

Question: What experience (of at least 3 months' length) do you have? Question: Do you speak English at a HIGHLY ADVANCED LEVEL?

55.4%

64.3%

51.5%

54.0%

27.0%

100.0%

71.3%

62.6%

52.5%

32.1%

100.0%

75.9%

72.4%

65.2%

42.5%

English language skills

Work experience not related to my course

Extra-curricular activities

Work experience related to my course

Work, study or voluntary activities in a foreigncountry


| Page 24 |

Advanced English skills in Europe

Question: Do you speak English at a HIGHLY ADVANCED LEVEL?

78.4% - 100%56.8% - 78.3%49.6% - 56.7%25.8% - 49.5%

| Page 25 |

Advanced English skills in Europe (cont.)

Question: Do you speak English at a HIGHLY ADVANCED LEVEL?

Country % Country %

Europe 55.4% Netherlands 68.4%Austria 81.6% Norway 80.3%Belgium 52.3% Poland 48.7%Bulgaria 49.5% Portugal 51.1%Czech Republic 52.1% Romania 63.8%Denmark 82.8% Russia 25.8%Finland 78.3% Slovakia 56.7%France 56.5% Spain 35.0%Germany 70.9% Sweden 61.4%Greece 79.1% Switzerland 64.7%Hungary 28.0% Turkey 36.2%Ireland (Republic) 100.0% United Kingdom 100.0%Italy 38.7% Limerick Institute of Technology 100.0%

| Page 26 |

Soft skills1.2

1.4

0.9

1.0

0.9

0.9

1.4

1.3

1.1

1.0

1.0

0.7

1.3

1.4

1.2

1.2

1.1

0.9

Motivation

Flexibility

Ability to work under pressure

Communication skills

Ability to work in a team

Leadership qualities

-2.0 -1.5 -1.0 -0.5 0.0 0.5 1.0 1.5 2.0


Soft skills were determined on the basis of a self-assessment - through the acceptance or rejection of various statements. Question: We would like to find out about the kind of work you are suited for. To what extent do the following statements describe you? Participants were requested to rate each characteristic on a four-point scale (from -2 for 'strongly disagree' to +2 for 'strongly agree').

Agenda


| Page 28 |

Key performance indicators part II: University evaluation in a nutshell


Academic reputation

Accommodation availability

Assistance with career planning

Campus activities / student life

Cheap location

Cooperation with employers

| Page 29 |

Key performance indicators part II: University evaluation in a nutshell (cont.)


Course content and structure

Good location

International orientation

IT facilities

Lecturer/tutor availability and helpfulness

Practical course content

| Page 30 |

Key performance indicators part II: University evaluation in a nutshell (cont.)


Reputation among employers

Teaching quality

University administration service

University facilities

Agenda


| Page 32 |

Opinions


49.2%

60.0%

73.4%

23.2%

17.3%

12.5%

27.6%

22.7%

14.1%

Europe

Ireland (Republic)


My course provides me with the skills necessary for the labour market.


| Page 33 |

Global evaluation of university performance in Europe

Question: Overall how satisfied are you with your college/ university and course?1 = very satisfied; 7 = very dissatisfied

3.3 - 3.53.0 - 3.22.9 - 2.92.5 - 2.8

| Page 34 |

Global evaluation of university performance in Europe (cont.)

Question: Overall how satisfied are you with your college/ university and course?1 = very satisfied; 7 = very dissatisfied

Country Satisfaction Country Satisfaction

Europe 3.0 Netherlands 3.3Austria 2.6 Norway 2.9Belgium 2.9 Poland 2.8Bulgaria 3.0 Portugal 3.2Czech Republic 2.6 Romania 3.2Denmark 3.0 Russia 2.8Finland 3.1 Slovakia 2.9France 2.5 Spain 3.3Germany 2.5 Sweden 2.9Greece 3.4 Switzerland 2.8Hungary 3.3 Turkey 3.0Ireland (Republic) 2.9 United Kingdom 2.5Italy 3.5 Limerick Institute of Technology 2.8

| Page 35 |

Evaluation of university performance : Importance vs. satisfaction (Europe)

Question: If you were to choose a college/ university and course now, which of these would be the most important factors?Question: How does your study institution perform on these factors? (bad; no opinion; good)

81.5%

68.0%

63.7%

58.4%

57.2%

51.7%

51.0%

46.8%

73.1%

71.0%

73.0%

56.8%

64.7%

70.4%

69.4%

78.2%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Teaching quality


Academic reputation





Good location

Importance

Satisfaction

| Page 36 |

Evaluation of university performance : Importance vs. satisfaction (Europe) (cont.)


46.4%

46.1%

43.0%

39.0%

36.3%

34.4%

30.0%

28.6%

60.2%

36.0%

49.8%

63.6%

65.7%

49.4%

46.5%

50.2%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%





IT facilities


Cheap location


Importance

Satisfaction

| Page 37 |

Evaluation of university performance : Importance vs. satisfaction (Ireland)


73.3%

71.0%

70.2%

67.6%

65.4%

63.6%

58.9%

55.3%

75.2%

76.9%

77.2%

79.7%

75.3%

69.8%

71.8%

56.7%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Teaching quality


Academic reputation






Importance

Satisfaction

| Page 38 |

Evaluation of university performance : Importance vs. satisfaction (Ireland) (cont.)


51.2%

51.0%

48.4%

47.7%

31.6%

30.0%

29.1%

26.1%

71.8%

81.2%

55.1%

67.2%

44.9%

45.5%

52.9%

37.1%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

IT facilities

Good location






Cheap location

Importance

Satisfaction

| Page 39 |

Evaluation of university performance : Importance vs. satisfaction at your university


64.3%

61.6%

60.5%

58.3%

56.1%

49.0%

48.5%

45.2%

81.0%

85.5%

78.1%

87.5%

73.6%

71.4%

71.7%

55.7%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%



Teaching quality


Academic reputation

IT facilities



Importance

Satisfaction

| Page 40 |

Evaluation of university performance : Importance vs. satisfaction at your university (cont.)


44.7%

42.0%

37.6%

32.7%

31.6%

30.5%

28.9%

22.3%

51.0%

67.0%

69.8%

55.2%

42.0%

48.9%

49.4%

30.5%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%



Good location


Cheap location




Importance

Satisfaction

| Page 41 |

Use of university career fairs

Question: Which careers fairs have you attended/ do you plan to attend?

60.1%

29.1%

4.9%

Europe

Ireland (Republic)


Agenda


| Page 43 |

Opinions


61.3%

65.9%

76.7%

22.9%

20.4%

13.3%

15.7%

13.7%

10.0%

Europe

Ireland (Republic)


I am worried about my future career.


| Page 44 |

Optimism indicator

The trendence job search optimism index is an indicator for graduate confidence in relation to their job prospects. It has been calculated with respect to two parameters, which have been chosen yearly as part of the evaluation of the job application process. 1) Number of anticipated applications. 2) Length of time it takes to secure a job. The highest possible mark of 100 symbolises an "overheating" of the market: in such a market every graduate would find a position within the shortest of time and with minimal effort. Question: How many months do you expect to need (or did you require) to find your first position after graduation? Question: How many applications do you expect to make (or did you make) to find your first professional position?

73.4°65.9° 67.2°


Ireland (Republic)Europe

| Page 45 |

Career priorities

Question: What is important for your first professional position after graduation? Respondents were asked to indicate which of the opposing pairs of graduate job factors listed above they preferred, and the strength of their preference. The more the chart's bar stretches to the right or to the left; the more the correspondent criteria defines the student's career priority.

1.0

0.9

0.7

-0.7

-0.3

0.2

0.2

0.2

0.0

0.7

0.4

0.6

-0.6

-0.1

-0.2

0.2

0.0

-0.1

Good work-life balance

Secure position

Working where I have the best opportunities

High starting salary

Taking on a leadership role

Operational tasks

Working in my country of residence

Gaining general skills

Direct entry

-2.0 -1.5 -1.0 -0.5 0.0 0.5 1.0 1.5 2.0

Highly demanding position

Quick promotion

Finding an employer in my region

Long-term earning potential

Sharing responsibility in a team

Strategic tasks

Gaining experience in a foreign country

Specialisation

Trainee programme


| Page 46 |

Job application process: Estimated timeframe to find first position

Question: How many months do you expect to need (did you require) to find your first position after graduation?

5.0 - 9.74.3 - 4.93.4 - 4.22.3 - 3.3

monthsmonthsmonthsmonths

| Page 47 |

Job application process: Estimated timeframe to find first position (cont.)

Question: How many months do you expect to need (did you require) to find your first position after graduation?

Country months Country months


| Page 48 |

Job application process: Estimated number of applications to find first position

Question: How many applications do you expect to make (did you make) to find your first professional position?

26.5 - 44.923.0 - 26.417.7 - 22.911.8 - 17.6

applicationsapplicationsapplicationsapplications

| Page 49 |

Job application process: Estimated number of applications to find first position (cont.)

Question: How many applications do you expect to make (did you make) to find your first professional position?

CountryNumber of

applicationsCountry

Number of applications


| Page 50 |

Expectations of first position: Expected gross annual salary vs. Expected working hours relationship in Europe

Question: How many hours are you prepared to work in this position?Question: How much do you expect to earn (gross income) in your first position after graduation?

0 €

20,000 €

40,000 €

60,000 €

80,000 €

40 42 44 46 48

Weekly working hours

Expe

cted

sal

ary

| Page 51 |

Expectations of first position: Expected gross annual salary

Question: How much do you expect to earn (gross income) in your first position after graduation?

34601 - 66500 €23201 - 34600 €14101 - 23200 €7000 - 14100 €

| Page 52 |

Expectations of first position: Expected gross annual salary (cont.)

Question: How much do you expect to earn (gross income) in your first position after graduation?

Country € Country €

Europe 23,203 € Netherlands 30,414 €Austria 32,978 € Norway 57,012 €Belgium 28,732 € Poland 9,248 €Bulgaria 7,070 € Portugal 16,284 €Czech Republic 14,091 € Romania 9,629 €Denmark 54,554 € Russia 15,004 €Finland 34,637 € Slovakia 12,860 €France 38,966 € Spain 23,048 €Germany 44,553 € Sweden 36,533 €Greece 15,361 € Switzerland 66,412 €Hungary 8,896 € Turkey 13,232 €Ireland (Republic) 27,576 € United Kingdom 26,556 €Italy 22,704 € Limerick Institute of Technology 27,487 €

| Page 53 |

Expectations of first position: Expected working hours

Question: How many hours are you prepared to work in this position?

44.7 - 45.343.9 - 44.643.1 - 43.841.8 - 43.0

hourshourshourshours

| Page 54 |

Expectations of first position: Expected working hours (cont.)

Question: How many hours are you prepared to work in this position?

CountryWeekly

working hoursCountry

Weekly working hours


| Page 55 |

Expectations of first position: Expected time in first position

Question: How many years do you plan to work in your first graduate position?

7.9 - 13.96.3 - 7.85.0 - 6.24.2 - 4.9

yearsyearsyearsyears

| Page 56 |

Expectations of first position: Expected time in first position (cont.)

Question: How many years do you plan to work in your first graduate position?

Country years Country years


| Page 57 |

Opinions


26.7%

25.1%

35.3%

37.0%

37.7%

35.3%

36.3%

37.2%

29.4%

Europe

Ireland (Republic)


After graduating I will leave my country to find a professional position abroad.


| Page 58 |

Mobility - willingness to relocate

Question: Imagine you received an attractive job offer. To what extent would you relocate? I would…

44.8%

21.1%

21.8%

12.3%

65.4%

11.7%

19.1%

3.7%

59.9%

14.9%

17.1%

8.1%

I would relocate world wide.

I would relocate within Europe.

I would relocate within Ireland.

I would not relocate.


| Page 59 |

Mobility – Top 10 emigration destinations

Question: Which foreign countries would you be most likely to move to for your first professional position after graduation?

55.8%

45.3%

28.4%

27.5%

30.2%

40.5%

24.5%

22.8%

26.1%

15.7%

10.2%

49.0%

43.6%

38.7%

33.8%

18.5%

18.0%

15.8%

13.1%

12.5%

9.8%

6.5%

74.2%

59.0%

49.4%

40.8%

27.3%

25.9%

18.2%

14.1%

16.7%

10.8%

8.6%

United Kingdom

US

Australia

Canada

France

Germany

Spain

Italy

Netherlands

Japan

Other


| Page 60 |

Interest in studying a master course abroad

Question: Are you interested in studying a masters degree in a foreign country?

61.9 - 77.4%46.6 - 61.8%39.5 - 46.5%27.4 - 39.4%

| Page 61 |

Interest in studying a master course abroad (cont.)

Question: Are you interested in studying a masters degree in a foreign country?

Country % Country %

Europe 52.2% Netherlands 47.4%Austria 50.8% Norway 39.0%Belgium 43.1% Poland 41.9%Bulgaria 74.2% Portugal 45.6%Czech Republic 27.4% Romania 67.6%Denmark 59.9% Russia 72.5%Finland 37.9% Slovakia 28.0%France 52.3% Spain 59.5%Germany - Sweden 39.5%Greece 77.4% Switzerland 44.8%Hungary 43.5% Turkey 69.1%Ireland (Republic) 37.7% United Kingdom 37.0%Italy 73.2% Limerick Institute of Technology 38.0%

| Page 62 |

Top 10 - Desired master course destinations

Question: Where would you like to study this masters degree?

53.0%

53.1%

17.7%

17.6%

28.3%

12.9%

17.2%

10.2%

9.2%

11.3%

21.3%

20.2%

12.5%

8.2%

5.4%

4.9%

2.7%

2.2%

1.6%

1.6%

55.8%

69.6%

32.8%

25.9%

15.8%

7.2%

15.6%

8.9%

6.4%

4.9%

US

United Kingdom

Australia

Canada

Germany

Spain

France

Netherlands

Sweden

Switzerland


Agenda


| Page 64 |

Who are the most attractive employers in Ireland?

Question: Which of these employers would you most like to work for?

Rank 2012 Employer % 2012

1 Department of Education/Teaching 14.4%2 RTÉ 12.8%3 PricewaterhouseCoopers 11.0%4 Deloitte 10.7%5 Department of Foreign Affairs 8.1%6 Health Service Executive 7.9%7 Coca-Cola 7.5%7 KPMG 7.5%9 Department of Employment & Learning NI/Teaching 6.3%9 Diageo 6.3%11 Cadbury 6.1%12 L'Oréal 6.0%13 Accenture 5.7%14 Ernst & Young 5.2%14 European Commission 5.2%14 Kerry Group 5.2%

| Page 65 |

Who are the most attractive employers at your university?

Question: Which of these employers would you most like to work for?


1 Department of Education/Teaching 19.9%2 An Garda Síochána 14.6%3 Health Service Executive 14.0%4 RTÉ 11.7%5 Coca-Cola 9.4%6 Cadbury 8.8%6 L'Oréal 8.8%8 Bank of Ireland 7.6%8 Sisk 7.6%10 Marriott Hotels 6.4%11 Ernst & Young 5.3%11 KPMG 5.3%13 AIB Group 4.7%13 Department of Employment & Learning NI/Teaching 4.7%13 Department of Foreign Affairs 4.7%13 Diageo 4.7%13 Procter & Gamble 4.7%

| Page 66 |

Who are the most active employers in Ireland?

Question: Which employers most actively target students as applicants for graduate positions where you study?


1 PricewaterhouseCoopers 27.8%2 KPMG 27.5%3 Deloitte 26.8%4 Ernst & Young 12.6%5 Lidl 10.9%6 Accenture 9.8%7 Aldi 8.6%8 Kerry Group 8.4%9 A&L Goodbody 5.4%10 Arthur Cox 5.3%11 Ulster Bank/Royal Bank of Scotland Group 4.1%12 Coca-Cola 3.8%12 Tesco Ireland 3.8%14 AIB Group 3.7%14 Musgrave Group 3.7%14 Procter & Gamble 3.7%

| Page 67 |

Who are the most active employers at your university?

Question: Which employers most actively target students as applicants for graduate positions where you study?


1 Grant Thornton 15.3%2 Deloitte 12.5%2 Ernst & Young 12.5%2 Health Service Executive 12.5%5 AIB Group 8.3%5 Bank of Ireland 8.3%5 Department of Education/Teaching 8.3%5 Lidl 8.3%5 RTÉ 8.3%5 USIT 8.3%11 Kerry Group 6.9%11 PricewaterhouseCoopers 6.9%11 Sisk 6.9%14 Coca-Cola 5.6%14 Enterprise Ireland 5.6%14 KPMG 5.6%14 National Irish Bank 5.6%

| Page 68 |

General communication channels used

Question: Which of the following methods do you use most often to find out more about potential employers?

University career centre

Employer presentations/ campus event

University contacts

Alumni networks

Social Media

Careers website

Job adverts (online)

Employer websites

Newspapers/ magazines

Articles in the press

Job adverts (print)

Careers publications

Newsletters

Employer rankings

Company evaluations (online)

Careers fairs

Private contacts

Headhunters/ personnel consultants

Work experience with the employer

Information days/ events at the employer

Company products

0% 20% 40% 60% 80% 100%Limerick Institute of Technology Ireland (Republic) Europe

University

Media channels

Direct contact

Corporate

| Page 69 |

Most appealing campus marketing activities

Question: Which employer activities on campus appeal to you most?

30.0%

61.2%

43.0%

37.0%

36.9%

0.0%

0.0%

27.8%

29.3%

20.1%

0.0%

33.0%

43.1%

40.3%

39.2%

37.6%

34.9%

27.2%

24.0%

21.3%

19.6%

15.3%

9.8%

7.1%

48.9%

57.7%

43.8%

38.0%

47.3%

27.8%

26.9%

30.1%

22.4%

22.3%

21.8%

11.6%

Stands at university career fairs

Internship / part time position notices

Guest lecturing

Career notices

Career presentations

Employer freebies/ competitions/ business games

Promotional events run by employers

On campus workshops

Invitations to off campus events

Sponsorship

Drinks evenings/ dinners/ events

Joint research


Agenda


| Page 71 |

Individual question – open answersLIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can promote events and services to you on campus and do you have any tips for them to improve their student marketing?

Information on website, wel l informed staff, E-mai l contact with each student.

A career service day, one to one opportunities to meet with employers , be informed of al l opportunities/salary with that company. Opportunities for summer internship programmes could be emai led to al l students.

A careers board in the street (more noticeable), us ing the tv's everywhere for announcments on careers .

A careers lecture for each fi nal year class/department instead of one (or more) of their scheluded lectures during the year (with permiss ion of the lecturer of course!)

Advertisment for al l jobs avai lable.

Advertisment in the street.

Advertisement.

Always emai l the whole campus on their service at least twice a week.

Bring in speakers from different companies in different job sectors explaining how the course i 'm studying relates to that company.

By emai l and lectures. More faci l ities such as pubs, shops, night l i fe etc on campus.

By emai l , posters around the col lege, guest talks .

By e-mai l .

By student emai l and facebook.

| Page 72 |


Career Fairs .

Careers day.

Come around to classes or ask lecturers to make short announcements about updates in the Careers Service. Not everyone reads their emai ls and certainly, not everyone reads notices on notice boards. Therefore, information goes unheard.

Compulsory workshops.

Create more awareness.

Create workshops and meetings so students understand and are aware of prospective markets .

Direct emai ls and the Facebook page are the best ways to fi nd out information.

Do more advertising on social network s i tes . Make the message clear that there are oppurtunities avai lable to students. I think many students bel ieve that numbers that actual ly get recruited can be very low.

Do not have lectures on when the fairs occur so that I can attend the fairs .

Do not separate the art col lege from the main campus, bring some of the important events down to us.

Emai l , facebook.

Emai l .

Emai l .

| Page 73 |


E-mai l i s the best communication. Text alerts are also useful .

Emai l reminders, fl iers on canteen tables, fl iers on car windows.

Emai ls and faceook, also inform lectures as they always inform us of good opportunities.

Emai ls and monitor display.

Emai ls and notices.

Emai ls and notices.

Emai ls are the most effective I think. I feel that Social care jobs are not very wel l represented at the LIT career fairs , but I'm sure they are harder to get.

Emai ls are the most effective way! I was interested in law/ legal and the career's offi ce didn't real ly deal with this . Also asked questions about other career options and Joanne didn't real ly know much about this (teaching, insurance etc). I suppose i t was such a smal l class so more time is spent on classes of larger s ize which I accept.

Expand the campus.

Eye catching posters , I a lways look out for posters . Announcements.

Facebook.

Facebook.

Facebook and emai l .

| Page 74 |


Flyers , Posters , Handouts, Emai ls .

Get in contact more with the students whether i t be cal l ing into class during lectures or handing out info on the street.

Give out goodie bags!

Give out more free stuff at different stages of the year, bui lding a rappor with the students.

Give the careers offi cer a bigger offi ce and more staff. Erect a dedicated careers notice board and keep i t regularly updated.

Guest lectures, more careers fairs , career leafl ets .

Guest lecturing, stal ls and use of the notice board. More attention could be paid to 1st/2nd year col lege students on getti ng them internships and summer experience.

Have more CV preparation courses and mock interviews.

Have more days with employers on the street showing that there is different careers and job opportunities.

Have more in relation to the Art col lege.

Have more opportunities for art students, we are forgotten about over in clare street.

Have more time to spend with students other than two hours in the l ibrary on a Tuesday. Events have been wel l advertised in the past with plenty of emai ls and posters .

Hold an event in the col lege with al l information about different places but make i t fun l ike having different things to take part in to make you want to go see what they are trying to promote rather than the employers just s itti ng down talking.

| Page 75 |


Hold career events and nights out to promote the respective industries people are interested in.

Hold fairs on the street so that students can see what careers there are out there. Send emai ls to the students and stick up posters around the col lege. Also organise a party etc for after the fair, thats sure to get more students to go!

Holding talks within speci l ised areas/course, giving the talks within a timetabled structure.

I bel ieve that social media is the way to go in order to get the message out to a larger audience.

I fel t that in lSAD we were somewhat left out of the loop, when i t came to student services.

I myself feel that certain lectures I ask a question to dismisses me and everytime i knock at the careers advices offi ce i get no answer I feel l ike the col lege isn't giving my the support I need even when I try and get help to the direction I want to go in I might as wel l be invis ible.

I only ever received a few emai ls tel l ing me about services, many students count those emai ls as spam and never read them, therefore I think posters in the col lege detai l ing services would be more benefi cial .

I think E-mai l i s a good way to communicate. One way to poss ibly improve would have people vis i t classes and speak to some students for 5 minutes about any upcoming events/services.

I think i f they held events on student nights , they would be very popular and students would learn more about what they're trying to promote.

I think i t would be advantageous to me i f LIT invited more fi rm owners and executives to come and meet students on a face to face bas is , maybe getti ng the hospital i ty students to host an event. This form of networking would enable students to talk to potential employers on a more less formal way to an interview.

I think more visabi l i ty in the col lege 'street' would be good and more information avai labi l i ty on what the service provides.

I think they should start promoting themselves alot more aggress ively when i t comes to distant counties as i t would improve their numbers and also i think that i f they had a relationship with many employers , i t would be eas ier for graduates to start their career.

| Page 76 |


I Think what LIT are doing is the best a student can get but nevertheless more employer relations wi l l be great and al ittle more communications with students.

I would reccomend that they hold career days and set up appointments with the career advisor previous to work placements and graduation.

Inform by emai l kept on fi le at LIT.

Keep up to date via e mai ls l ike they are currently doing and poss ibly put a strong efforrt in getti ng the best companies to come and present their information.

Let people know whats happening by emai l .

LIT careers service could organize a placement for managment in hotels .

Longer notice of the events and cancel some lectures for students to attend them.

Make the shop and canteen cheaper for students and more access to computers , the segregated class rooms are too big and unnecessary.

Make times more convient I have a very ful l timetable and stuff always seem to be on at unsuitable times. Start earl ier l ike in 1st year with informing students of options and choices.

More career fairs .

More career fairs with employers with avai lable positions.

More careers fair for the individual sectors .

More careers fairs and have them on for longer.

| Page 77 |


More construction fi rms and companies to present at events.

More Emai ls to promote up coming events , set up a stal l on the main street to advertise and to make the students more aware of i ts services.

More employer workshops, more training opportunities to train with potential employers.

More frequent fairs and more updates on a Facebook page.

More interaction with the careers offi cer, I found her rude and intimidating. Free shuttle bus to the fair in UL as i t i s a lot bigger and worth whi le.

More notifi cations on the social network s i tes .

More personal experience , hands on approach.

More posters and emai ls and try to get al l students onto the social networks to advertise.

More s ign posts in col lege, Emai ls , announcements.

Need more information on where to go to fi nd out about jobs in the Social Care profess ion and on working abroad and what is needed abroad.

Never have I seen a day dedicated to the IT department to get employers names in IT students minds. There should be one at some stage.

No ideas.

No they were quite good at that.

| Page 78 |


Not have them run during important class hours.

On facebook, posters in col lege, promotions.

On the street.

On the street, though emai ls , keep doing what you are doing.

Perfect as i t i s .

Posters on student notice boards and more career info days.

Presentations.

Putti ng information directly on the homepage.

Set up a booth in the col lege with informaion about current jobs and internships.

Stal ls with leafl ets and information about the event or service. Speakers in the col lege giving everyone an ins ight into the event or service to which they are promoting.

Stands around the col lege, guest lectures.

Student emai ls .

Student emai ls and fl yers .

| Page 79 |


Talking to the class during col lege and show whats avai lable when qual ifi ed.

Targeted emai ls , stands in main areas.

Tel l the leccturers who wi l l tel l the students and stress how important i t i s to meet with future employers even i f i t i s only to get a feel of what they are l ike...

The art col lege is forgotten about, i f there are any events they happen in moyl ish and we never go out there. Theres diffi cult transport l inks and i ts unaccess ible for us. Dont forget about the art col lege.

The car park not enough for students, food on campus are very expensive.The lecturers to be reviewed every two years very important, the student opinion should be weighed concerning the reviews.

The waiting time to see the career offi cer should be reduced by half.

They already provide an excel lent service.

They could al locate particular times especial ly at the very start of 4th year or even the end of 3rd year to go through students CV i f they wished and maybe look at different options to suit students who may be unsure what they wish to do after the course. They could meet with the students more often and see i f they need any ass istance with fi l l ing out appl ications or any help on preparing for interviews or assessment centres.

Think so far is good, I get regular emai ls updating me of events coming up.

Think they are doing a great job as i t i s . Thanks.

Through emai l as wel l as poster and way before the actual date. LIT need more science related career services, I think there is too much business related career service in my emai l .

Through e-mai l which is done already.

| Page 80 |

Individual question – open answers

LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can promote events and services to you on campus and do you have any tips for them to improve their student marketing?

Through Facebook,emai ls and lectures.

To forward any emai l sent to the institute by any potential employer to the students in the relevant courses.

To have more career days, where perhaps top 10 employers in various study areas present their company.

To invite more employers to the campus as alot went to vis i t UL students and not LIT students.

To make the events more attractive.

Try to improve job opportunities for mature students for instance accountancy bodies tend to employ younger students and skip over mature students which I feel i s their loss .I feel that the mature student has a lot to offer and tends to be the better student because they are more focused. I think i t i s sad that a mature student could be top of his class and then be passed over in favourite of a younger model .

Use emai l .

Use of social networking to promote.

Via E-mai l .

What they currently do is good.

Contact:

Nadja KehlerResearch Analyst

[email protected]

+49 30 2592988 302

trendence Institut GmbHMarkgrafenstrasse 6210969 Berlin

Date post:	05-Feb-2016
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trendence Graduate Barometer 2012 Irish Edition Limerick Institute of Technology

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