Gov 2.0 Trends

Marc Ross @ 2ndSix

Session 4

Presentation

1.Public Trends2.Gov 2.0 Trends3.Action4.Examples5.Q&A

PublicTrends

Just the factsBirths, Deaths, Marriages, GDPOne Way communicationFormal

Facts UnknownNews, Gossip, InfluenceTwo Way communicationInformal

People are spending 7 hours a day looking at and

interacting with screens

"In this Internet era, it's not enough to run a campaign; you need to lead a movement. That's what Obama did. If you look at their site, their online videos, their online ads, everything they

did, it wasn't about 'me, myself and I.' It was about 'we' and 'us.’”

Mindy Finn, Republican political operative

Movable Press + Printing Press

Telephone

Motion Pictures

Television

AmateurAgile

Amped Voices

Receive real time knowledge

that is actionable

"live connections”

Twitter applications

LocationLocation Location

Mashups

Gov 2.0Trends

PeopleInteracting

CollaboratingTalking

Focus on Community

Targeted Websites

Relationships

AccessibleTransparent

Relevant

Action

P

O

S

T

People

Social……Activities

CapabilitiesGoals

Tactics

Objectives

Listening?Talking with?

Collaborating?

Strategy

Better access to:Citizens?

Information?Government?Stakeholders?

Technology

BlogWiki

WebsiteSocial Platform

PhotosVideos

Podcasts

Examples

Q&A

Marc A. Rossmarc@2ndsix.com@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com