Trends Shaping the Global Labour MarketWhat You Need to Know to Tap into Top TalentCarmen Bryant| Director, Employer Insights| Indeed
Trends Shaping the Global Labour Market What You Need to Know to Tap into Top Talent
Carmen BryantDirector, Employer Insights, Indeed
12years in Canada
6.6Munique visitors to Indeed Canada each month
Source: comScore, Unique Visitors, October 2017
270,000new jobs added to Indeed Canada each month
#indeedinsights
U.S.42%
UK37%
Canada35%
Germany33%
Switzerland29%
Country’s rank as a potential work destination(% of respondents willing to move there)
France29%
Australia28%
Spain26%
Italy25%
Sweden23%
Source: 2014 BCG / The Network proprietary web survey and analysis
Canada is the 10th largest economy but the #3 destination for talent
How are workforce trends shaping how you hire?
Jobs are changing
Workers are changing
Hiring is changing
#indeedinsights
These changes are disrupting traditional hiring practices
4 key drivers of global economic and workforce disruption
Interconnectivity
Accelerating impact of technology
Demographic shifts
Changing jobseeker expectations and behaviour
1
2
3
4
Interconnectivity
1
Top reasons for considering a foreign work assignment
Source: 2014 BCG / The Network proprietary web survey and analysis
Why do people migrate?
65%
59%
58%
56%
55%
54%
53%
47%
45%
Acquire work experience
Better career opportunities
An overall attractive job offer
Improved salary prospects
Better standard of living
Ability to live in a different culture
For the challenge
Learn a new language
Meet people/build new networks
Broaden personal experience65%
70%
70% of the labour force is actively looking or open to a new job
In all countries around the world
Source: Harris poll on behalf of Indeed (Base=Employed or not employed but looking, n=10,041)
US
Country % of those hired who looked online
68%
Australia 74%
UK 70%
Netherlands 75%
France 66%
Germany 74%
Worldwide average 71%
Source: Harris poll on behalf of Indeed (Base=Employed or not employed but looking, n=2,363)
And most of that job search happens online.
In fact, the global average for online job search is 71%
6.4%
Globally, 6.4% of job seekers search outside of their country’s borders
The rise of online job search makes it much easier to look abroad for work
Source: Indeed Hiring Lab
2
The accelerating impact of technology
The greatest economic inflection points of the last200 years were driven by technology
#indeedinsights
Lamplighter Human alarm clock Bowling alley pinsetter
Switchboard operator Photo processor Book binder
Insurance underwriters Laboratory technicians Lawyers & accountants
2018 – A new inflection point
Internet + Ubiquitous computing + Software proliferation
46%of jobs may be at risk of automation in Canada
#indeedinsightsSource: McKinsey Global Institute as cited in Brookfield Institute
January 2012 January 2013 January 2014 January 2015 January 2016 January 2017
Internet of ThingsPercentage of matching job postings
Source: Indeed (CA)
January 2015 July 2015 January 2016 July 2016 January 2017 July 2017
Virtual RealityPercentage of matching job postings
Source: Indeed (CA)
Searches for new jobs have increased significantlysince 2012
Big Data 61X
App Developer 14X
UX Designer 63X
Data Scientist 215X
Source: Indeed (CA)
Software28%
14%
9%
5%
4%
4%
4%
3%
3%
26%
Web services, internet
Finance, banking
Media, advertising, publishing, entertainment
Consulting
Healthcare services
Education, academia, research
Telecommunications
Government
Other
Most software developersdon’t work in software firms
Source: Stack Overflow Developer Survey 2017
Software is redefining almost every activity, company and industry
Number of applications in the Apple App Store (excluding games)2008-2014 has grown 24X in 6 years
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0Jul 08 Sep 08 Apr 09 Jul 09 Nov 09 Mar 09 Jun 10 Oct 10 Jan 11 Jun 11 Oct 11 Mar 12 Jun 12 Sep12 Jan13 May 13 Jun 13 Oct 13 Jun 14 Sep 14 Jan 15 Jun 15 Jun 16 Jan 17
Source: Applift 2014
Level II Dental AssistantLocation: North York, ON
• Experience with Dentrix for patient data collection, managing appointments
• Thorough knowledge of all dental procedures to effectively communicate with patients
All kinds of jobs now require a high-degree of tech literacy
HostLocation: Calgary, AB
• Technical knowledge including understanding the working principles of the Open Table reservation system
• Ability to navigate and operate the Squirrel POS system, handling cash, the sale of gift cards
• Operating the telephone, lighting, sound and AV systems
All kinds of jobs now require a high-degree of tech literacy
3
Demographic shifts
Demographic Shifts
Influx of MillennialsAn Aging Population
#indeedinsights
26.2 41.2In 1971 In 2016
The population is agingMedian age of the population
#indeedinsightsSource: Statistics Canada
People age 55+ account for over 30% of the Canadian population
#indeedinsightsSource: Statistics Canada
27% of the population
37% of the workforce
69% of millennials in the labor force have diplomas or university degree
Canadian Millennials by the numbers
Source: Statistics Canada as cited in Environics Analytics 2015
-40% -30% -20% -10% 0% 10% 20% 30% 40%
Sales and related (R)
Healthcare support (NR)
Business and financial operations (NR)
Office and administrative support (R)
Architecture and engineering (NR)
Healthcare practitioners and technical (NR)
Community and social services (NR)
Computer and mathematical (NR)
Food preparation and serving related (NR)
Legal (NR)
Arts, design, entertainment, sports, and media (NR)
Education, training, and library (NR)
Life, physical, and social science (NR)
Millennials show more interest in non-routine, non-manual occupations% difference from average job seeker interest in each occupation (Sept 2016 - Mar 2017)
Generation X
Baby boomers
Millennials
Source: Indeed
Source: Statistics Canada
Highest qualification level
No certificate, diploma or degree
Secondary (high) school diploma or equivalency certificate
Apprenticeship or trades certificate or diploma
College, CEGEP or other non-university certificate or diploma
University certificate or diploma below bachelor level
University certificate, diploma or degree at bachelor level or above
18.3%
26.5%
9.8%
19.4%
2.8%
23.3%
25-34 35-44 55-6445-54
18.3%
26.5%
9.8%
19.4%
2.8%
23.2%
16.2%
28.1%
11.5%
20.9%
3.1%
20.3%
8.8%
20.6%
10.4%
23.6%
3.2%
33.4%
8.7%
22%
10%
21.6%
2.7%
35%
15+
2.2 millionCanadians living in
multi-generational households
28%Percentage of single person households
Fundamental Shifts in the Family Landscape
1 in 5Canadians are foreign born
61%Growth in same-sex married couples from 2006 to 2016
Source: Statistics Canada
of Canadians own a smartphone55%
use at least one social media platform65%
average daily use of social media116 minutes
Increasingly connected
Source: Pew Research Center 2016
of Canadians are living alone28%
million Instagram posts with the #lonely4.9M
of social networkers experience FOMO56%
Increased isolation
Source: Statistics Canada, 2016 Census
4
Changing jobseeker expectations & behaviors
Work then…
In the 9 to 5 era, where and when you did your work was strictly defined
Work now…
Today you could be working at home, in a cafe, or on an airplane—results are what matter most!
Is the 9 to 5 becoming a historical relic? Between 2013 and 2015, interest in flexible work increased by 42% in 9 out of 12 countries studied
0
100
200
300
400
Q12014
Q22014
Q32014
Q42014
Q12015
Q22015
Q32015
Q42015
Q12016
Q22016
Q32016
Q42016
Q12017
Q22017
Q32017
USUK
Source: Indeed Hiring Lab
JapanGermanyCanada
Australia
After pay and location,flexibility is the mostimportant requirementwhen choosing a job
Good pay/compensation
Good location
Flexible hours
64%
44%
42% Meaningful work
Variety of benefits
38%
36%
31% Good fit for my family
Company has a good reputation
Clear path for advancement
27%
26%
20% Company mission/vision
14%
Work environment
Source: Indeed job seeker study conducted by Harris Poll(Base=Employed or not employed but looking, n=10,041)
“Flexible” doesn’t just mean low paid, low skill work any more
Computer and mathematical
Business and financial operations
Arts, design, entertainment, sports and media
Life, physical, and social science
Management
United States1
2
3
4
5
Office and administrative support
Business and financial operations
Personal care and service operations
Education, training and library
Protective service
Australia1
2
3
4
5
Computer and mathematical
Life, physical and social science
Arts, design, entertainment, sports and media
Architecture and engineering
Protective service
Canada1
2
3
4
5
Computer and mathematical
Arts, design, entertainment, sports and media
Life, physical and social science
Architecture and engineering
Management
United Kingdom
1
2
3
4
5
Source: Indeed Hiring Lab
Today, it’s professionals from in-demand occupations who are most likely to be searching for work that allows them to set their own schedule
But not every country is equally “flexible”—in fact styles of work arrangement vary widely across countries
Source: Indeed Hiring Lab
77.2%
75.6%
73.1%
47.4%
Ecuador
Taiwan
Nigeria73.2%
Full time
Pakistan
Chile
72.3% Canada
32.3%
21.7%
19%
16%
Japan
Korea
Netherlands19.4%
Part time
Egypt
Norway
17.8% Canada
25%
21.6%
13.7%
5.2%
Belgium
Japan
France19.7%
Temporary
Norway
United Kingdom
9.8%
Canada
April 2016 July 2017 October 2016 January 2017 April 2017 July 2017 October 2017
The rise of Uber and disruptive services has coincided with an increase in searches for gig employment over the last two years
Searches for “gig” jobs as a share of all job searches
Source: Indeed Hiring Lab
Source: Censuswide, Indeed
However, a 2015 Indeed survey found that 30% of full time workers do some kind of moonlighting on the side.
So perhaps it depends what question you ask.
30%
#indeedinsights
Engaging the modern labour market
Benefits Meaningful work
Professional training & development
Pay Location
4 actions for employers
1 Recognize and leverage disruptors
2 Adapt to changing technology
3 Rethink your talent pool
4 Engage the modern labour market