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THE TRIBE ADVANTAGE
AIMED AT SMART, SAVVY WOMEN OF AFRICAN
AND LATIN DESCENT, TRIBE CALLED CURL IS
AN AWARD-WINNING AND INFLUENTIAL GLOBAL
DIGITAL MEDIA AND PRODUCTION COMPANY.
WE DEVELOP, CURATE AND SYNDICATE
ORIGINAL INTEGRATED CONTENT TO FACILITATE
AUTHENTIC CONVERSATIONS AND CONSUMER
ENGAGEMENT AROUND
BEAUTY, STYLE AND LIFE.
LEVERAGING 25+ YEARS OF COMBINED
MULTICULTURAL MEDIA, MARKETING &
COMMUNICATIONS EXPERIENCE, OUR MISSION
IS TO EDUCATE, INFORM, ENTERTAIN, AND
INSPIRE WOMEN OF COLOR, EMPOWERING
THEM TO CELEBRATE THEIR UNIQUE BEAUTY.
AS SEEN ON…
EYES ON THE TRIBE INSIDE THE TRIBE ADVANTAGE Engaged by smart, funny and frank content with a culturally
authentic and distinctive point of view, the Tribe audience actively
participates in our curated water-cooler conversations, and
returns daily to interact with other intelligent, successful and
discerning women of color across the Tribe’s multiple platforms.
By continuing to deliver on our brand mission and establishing
genuine connections with this underserved market, our company
continues to see significant audience growth and retention rates.
As such, we partner with top brands to build awareness and drive
loyalty through high-quality consumer engagement and integrated
content.
BRAND AUDIENCE: 200K+
E-MAIL NEWSLETTER SUBSCRIBERS: 5,000+
FREQUENCY: 1X PER MONTH
MEDIAN HHI: $65,000
MEDIAN AGE: 31 Source: Tribe Called Curl Media, Inc. Proprietary Data, 2015.
SOCIAL MEDIA FOOTPRINT FACEBOOK: 51,000+
INSTAGRAM: 37,000+
TWITTER: 12,500+
YOUTUBE: 7000+
IMANI A. DAWSON
FOUNDER & PRESIDENT
AN AWARD-WINNING WRITER AND DIRECTOR
WITH A PASSION FOR STORYTELLING AND
NEARLY 20 YEARS OF EXPERIENCE WORKING IN
MEDIA, HER EXPERIENCE SPANS PRINT,
TELEVISION AND DIGITAL.
SPECIALIZING IN ENTERTAINMENT, CULTURE AND
POLITICS, IMANI HAS WORKED FOR A DIVERSE
ARRAY OF MEDIA OUTLETS AND BRANDS
INCLUDING BET, MTV, VH1, FUSE, THE
ASSOCIATED PRESS, MACY’S, GREY GOOSE
AND L’OREAL.
AS THE FOUNDER OF TRIBE CALLED CURL, HER
AUTHENTIC VOICE AND CREATIVITY HAS
CONTRIBUTED TO THE RAPID GROWTH TO OVER
200,000 UVPM ACROSS ALL DIGITAL
PLATFORMS.
ABOUT THE FOUNDER
DIGITAL CONTENT
AS A MEDIA AND PRODUCTION COMPANY, WE ARE FULLY
DEDICATED TO OUR CLIENTS’ GROWTH AND SUCCESS. WE DELIVER
CUSTOMIZABLE TURN-KEY SOLUTIONS FOR OUR BRAND
PARTNERS, FROM ORIGINAL CONCEPT IDEATION TO PRODUCTION
EXECUTION SUPPORT.
ANCHORED BY OUR ORIGINAL WEB-SERIES LAZY NATURALS® AND
“TRIBE ON THE ROAD” WE SPECIALIZE IN BEING A COMMUNICATION
CONDUIT, OFFERING BRANDS KEY RELEVANCE TO A MUST-HAVE
AUDIENCE WHO ENGAGES, RECOMMENDS AND INFLUENCES
PURCHASE BEHAVIOR WITHIN DISCRETIONARY CONSUMER
CATEGORIES OF HAIR, BEAUTY AND FASHION.
PREVIOUS PROJECTS INCLUDE:
HAIRPLAY: NYC (EDEN BODYWORKS)
TRIBE SUMMER LOOKBOOK (SHEAMOISTURE)
SHEAMOISTURE PRESENTS HAIR RAISING
#STYLESTALKING: 8TH ANNUAL ROOTS PICNIC
EDEN BODYWORKS LAZY NATURALS® 15-SEC PROMO
TARGET GIVEAWAY 15-SEC PROMO
EDEN BODYWORKS KINKS AND DRINKS™ 15-SEC PROMO
*PRODUCTION & SPONSORSHIP RATES AVAILABLE UPON REQUEST
S ISTER TO S ISTER
OUR SIGNATURE EVENTS EFFECTIVELY
CELEBRATE DIVERSE BEAUTY,
PROMOTE TRIBE-ENDORSED BRANDS
AND HIGHLIGHT UNIQUE APPROACHES
TO BEAUTY AND STYLE FOR ALL
MEMBERS OF THE COLLECTIVE
“TRIBE”.
AUTHENTICITY OF “THE TRIBE” LEADS
TO WOMEN AND GIRLS ENRICHED AND
EXCITED ABOUT THEMSELVES AS WELL
AS OUR SPONSORS.
WE OFFER CUSTOMIZED BRAND-
BUILDING ACTIVATIONS FOR BEAUTY
AND FASHION BRANDS INTERESTED IN
CULTURALLY-RELEVANT ENGAGEMENT
WITH OUR AUDIENCE.
CONTACT THE TRIBE IMANI DAWSON
646-549-1130
WWW.TRIBECALLEDCURL.COM
LIKE US, FOLLOW US, OR SUBSCRIBE!
IG/TWITTER: @TRIBECALLEDCURL
WWW.YOUTUBE.COM/TRIBECALLEDCURL
WWW.FACEBOOK.COM/TRIBECALLEDCURLMEDIA